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Grès was a French
haute couture ''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...
fashion house founded by
Madame Grès Madame Grès (1903–1993), also known as Alix Barton and Alix, was a leading French couturier and costume designer, founder of haute couture fashion house Grès as well as the associated Parfums Grès. Remembered as the "Sphinx of Fashion", Grà ...
in 1942. Parfums Grès is the associated perfume house, which still exists, and is now based in
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
.


History

Germaine Émilie Krebs (1903–1993), known as Alix Barton and later as "
Madame Grès Madame Grès (1903–1993), also known as Alix Barton and Alix, was a leading French couturier and costume designer, founder of haute couture fashion house Grès as well as the associated Parfums Grès. Remembered as the "Sphinx of Fashion", Grà ...
", relaunched her design house under the name Grès in Paris in 1942. Prior to this, she worked as "Alix" or "Alix Grès" during the 1930s. Formally trained as a sculptor, she produced haute couture designs for an array of fashionable women, including the Duchess of Windsor, Marlene Dietrich, Greta Garbo,
Jacqueline Kennedy Jacqueline Lee Kennedy Onassis ( ; July 28, 1929 – May 19, 1994) was an American socialite, writer, photographer, and book editor who served as first lady of the United States from 1961 to 1963, as the wife of President John F. Kennedy. A po ...
, and
Dolores del Río María de los Dolores Asúnsolo y López Negrete (3 August 1904 – 11 April 1983), known professionally as Dolores del Río (), was a Mexican actress. With a career spanning more than 50 years, she is regarded as the first major female Latin Am ...
. Her signature was cut-outs on gowns that made exposed skin part of the design, yet still had a classical, sophisticated feel. She was renowned for being the last of the
haute couture ''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...
houses to establish a ready-to-wear line, which she called a "prostitution".Biography at Parfums Grès official website
. Retrieved 26 April 2006.
The name Grès was a partial
anagram An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word ''anagram'' itself can be rearranged into ''nag a ram'', also the word ...
of her husband's first name and alias. He was Serge Czerefkov, a Russian painter, who left her soon after the house's creation. Grès enjoyed years of critical successes but, after Grès herself sold the business in the 1980s to Yagi Tsucho, a Japanese company, they hired
Lloyd Klein Lloyd David Klein is a French couturier born in Canada. His fashion label is Lloyd Klein Couture. Career Klein was born in Montreal, Quebec, Canada, to French parents and was raised in Paris, France.Emili Vesilind (December 6, 2006)Lloyd Kleinâ ...
as the artistic director for the entire house supervising 46 licencies between Paris and Japan, at the time Klein was offered one of the highest salaries of per month and an annual fee of 12 million FRF after the death of Madame Grès,
Lloyd Klein Lloyd David Klein is a French couturier born in Canada. His fashion label is Lloyd Klein Couture. Career Klein was born in Montreal, Quebec, Canada, to French parents and was raised in Paris, France.Emili Vesilind (December 6, 2006)Lloyd Kleinâ ...
left the house to continue his collections in New York. By 2012, the last Grès store in Paris was closed.


Parfums Grès

Grès's signature fragrance was ''Cabochard'', created by Bernard Chant, and launched in 1958. , ''Cabochard'' is still being manufactured and retailed. Other perfumes, launched after the sale of the company, include: * ''Cabotine ''(1990) * ''Folie Douce'' (1997) * ''Cabaret'' (2003) * ''Caline'' (2005) * ''Caline Night'' (2006)


References


Biography

* Laurence Benaïm, ''Madame Grès'', Editions Assouline, 1999 (in French) * Patricia Mears, ''Madame Grès: Sphinx of Fashion'', Yale University Press, 2008


Further reading

* {{DEFAULTSORT:Gres Clothing brands of France Clothing companies established in 1942 Gres, Madame Gres, Madame Haute couture Parfums Gres French companies established in 1942 Design companies disestablished in 2012 French companies disestablished in 2012