Grès was a French
haute couture
''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...
fashion house founded by
Madame Grès
Madame Grès (1903–1993), also known as Alix Barton and Alix, was a leading French couturier and costume designer, founder of haute couture fashion house Grès as well as the associated Parfums Grès. Remembered as the "Sphinx of Fashion", Grà ...
in 1942. Parfums Grès is the associated perfume house, which still exists, and is now based in
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
.
History
Germaine Émilie Krebs (1903–1993), known as Alix Barton and later as "
Madame Grès
Madame Grès (1903–1993), also known as Alix Barton and Alix, was a leading French couturier and costume designer, founder of haute couture fashion house Grès as well as the associated Parfums Grès. Remembered as the "Sphinx of Fashion", Grà ...
", relaunched her design house under the name Grès in Paris in 1942. Prior to this, she worked as "Alix" or "Alix Grès" during the 1930s. Formally trained as a sculptor, she produced haute couture designs for an array of fashionable women, including the
Duchess of Windsor,
Marlene Dietrich
Marie Magdalene "Marlene" DietrichBorn as Maria Magdalena, not Marie Magdalene, according to Dietrich's biography by her daughter, Maria Riva ; however Dietrich's biography by Charlotte Chandler cites "Marie Magdalene" as her birth name . (, ; ...
,
Greta Garbo
Greta Garbo (born Greta Lovisa Gustafsson; 18 September 1905 – 15 April 1990) was a Swedish-American actress. Regarded as one of the greatest screen actresses, she was known for her melancholic, somber persona, her film portrayals of tragedy, ...
,
Jacqueline Kennedy
Jacqueline Lee Kennedy Onassis ( ; July 28, 1929 – May 19, 1994) was an American socialite, writer, photographer, and book editor who served as first lady of the United States from 1961 to 1963, as the wife of President John F. Kennedy. A po ...
, and
Dolores del RÃo
MarÃa de los Dolores Asúnsolo y López Negrete (3 August 1904 – 11 April 1983), known professionally as Dolores del RÃo (), was a Mexican actress. With a career spanning more than 50 years, she is regarded as the first major female Latin Am ...
.
Her signature was cut-outs on gowns that made exposed skin part of the design, yet still had a classical, sophisticated feel. She was renowned for being the last of the
haute couture
''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...
houses to establish a
ready-to-wear line, which she called a "prostitution".
[Biography at Parfums Grès official website](_blank)
. Retrieved 26 April 2006.
The name Grès was a partial
anagram
An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word ''anagram'' itself can be rearranged into ''nag a ram'', also the word ...
of her husband's first name and alias. He was Serge Czerefkov, a Russian painter, who left her soon after the house's creation.
Grès enjoyed years of critical successes but, after Grès herself sold the business in the 1980s to Yagi Tsucho, a Japanese company, they hired
Lloyd Klein
Lloyd David Klein is a French couturier born in Canada. His fashion label is Lloyd Klein Couture.
Career
Klein was born in Montreal, Quebec, Canada, to French parents and was raised in Paris, France.Emili Vesilind (December 6, 2006)Lloyd Kleinâ ...
as the artistic director for the entire house supervising 46 licencies between Paris and Japan, at the time
Klein was offered one of the highest salaries of per month and an annual fee of 12 million FRF after the death of Madame Grès,
Lloyd Klein
Lloyd David Klein is a French couturier born in Canada. His fashion label is Lloyd Klein Couture.
Career
Klein was born in Montreal, Quebec, Canada, to French parents and was raised in Paris, France.Emili Vesilind (December 6, 2006)Lloyd Kleinâ ...
left the house to continue his collections in New York. By 2012, the last Grès store in Paris was closed.
Parfums Grès
Grès's signature fragrance was ''Cabochard'', created by Bernard Chant, and launched in 1958.
, ''Cabochard'' is still being manufactured and retailed. Other perfumes, launched after the sale of the company, include:
* ''Cabotine ''(1990)
* ''Folie Douce'' (1997)
* ''Cabaret'' (2003)
* ''Caline'' (2005)
* ''Caline Night'' (2006)
References
Biography
* Laurence Benaïm, ''Madame Grès'', Editions Assouline, 1999 (in French)
* Patricia Mears, ''Madame Grès: Sphinx of Fashion'', Yale University Press, 2008
Further reading
*
{{DEFAULTSORT:Gres
Clothing brands of France
Clothing companies established in 1942
Gres, Madame
Gres, Madame
Haute couture
Parfums Gres
French companies established in 1942
Design companies disestablished in 2012
French companies disestablished in 2012