Green Mountain Coffee Roasters Inc.
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Keurig Dr Pepper Inc., formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a
publicly traded A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (list ...
American beverage and coffeemaker conglomerate with headquarters in
Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 26,377 at the 2020 census. History It is believed that Burlington takes its name from the English town of Bridlington, Yorkshire, but this has never b ...
. Formed in July 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group (formerly Dr. Pepper/7up Inc.), Keurig Dr Pepper offers over 125 hot and cold beverages. The company's Canadian business unit subsidiary operates as Keurig Dr Pepper Canada (formerly Canada Dry Motts). The company's east-coast division manufactures Keurig brewing systems; sources, produces, and sells coffee,
hot cocoa Hot chocolate, also known as hot cocoa or drinking chocolate, is a heated drink consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and usually a sweetener like whipped cream or marshmallows. Hot chocolate ...
, teas, and other beverages under various brands for its Keurig machines; and sells coffee beans and ground coffee in bags and fractional packs. As of 2018, the newly merged conglomerate also sells sodas, juices, and other
soft drinks A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a s ...
via its Dr Pepper Snapple division based in Texas. Green Mountain Coffee Roasters (GMCR) was established in 1981. After regional and national expansion in the late 1980s, and an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
in 1993, the company completed its acquisition of the brewing-machine manufacturer Keurig, Inc. in 2006, enabling rapid growth through the high-margin sales of its many varieties of single-serve K-Cup pods. In March 2014, GMCR changed its name to Keurig Green Mountain. A publicly traded company from 1993 through 2015, Keurig Green Mountain was acquired by a group of investors led by JAB Holding Company in March 2016 for $13.9 billion in cash.Egan, Matt
"Keurig Green Mountain bought for $13.9 billion by firm that owns Peet's Coffee"
'' CNN''. December 7, 2015.
"JAB completes acquisition of Keurig Green Mountain"
'' Vermont Business Magazine''. March 3, 2016.
"JAB Holding Company-Led Investor Group Completes Acquisition of Keurig Green Mountain, Inc."
'' Business Wire''. March 3, 2016.
Keurig Green Mountain became a privately held company for two years, and was an independent entity run by its pre-existing management team and a new CEO. On July 9, 2018, Keurig Green Mountain acquired the Dr Pepper Snapple Group in an $18.7-billion deal. The combined company was renamed ''Keurig Dr Pepper'', and traded publicly again on the New York Stock Exchange under the ticker "KDP" until 2020 when it switched to
Nasdaq The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
while retaining the same ticker. Shareholders of Dr Pepper Snapple Group own 13% of the combined company, with Keurig shareholder Mondelez International owning 13% to 14% of that fraction. JAB Holdings owns the remaining 73-74%. On February 21, 2019, the company announced that they are building a second headquarters in Frisco, Texas.


History


Beginnings

Green Mountain Coffee Roasters (GMCR) began when entrepreneur Bob Stiller was near a Vermont ski resort, where he discovered a cup of coffee which he enjoyed so much that he sought after its source. In 1981, he and a partner bought a two-thirds stake in the small specialty coffee roasting company in Waitsfield, Vermont, that produced the roasted beans.Kroll, Luisa
"Entrepreneur Of The Year: Java Man"
'' Forbes''. October 29, 2001.
The store and café sold beans, grounds, and coffee to the public and a few restaurants.Ingram, Frederick C
"Green Mountain Coffee, Inc."
In: Grant, Tina (ed). ''International Directory of Company Histories'', Vol. 31. St. James Press, 2000. pp. 227–230.
Stiller dedicated himself to
coffee-roasting Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to change in taste. ...
, using exclusively arabica coffee beans."Chapter 4: Building a Better Cup of Coffee"
In: Carpenter, Murray. ''Caffeinated: How Our Daily Habit Helps, Hurts, and Hooks Us''. Penguin, 2014. pp. 47–56.
By 1982, the company had around 30 employees, and moved its production facilities to Waterbury, Vermont.Green Mountain Coffee – History
. ''BrewaBetterDay.com''. Retrieved March 16, 2015.
Stiller bought out his two partners for $100,000 and became sole proprietor of the company within two years of his original purchase, but it took four years to turn a profit. To grow the business, Stiller sold the coffee to high-end restaurants and gas stations alike, and gave out free samples as he could not afford advertising. In 1986, he launched a mail-order business which he advertised in gourmet magazines, and acquired his first supermarket-chain customer,
Kings Kings or King's may refer to: *Monarchs: The sovereign heads of states and/or nations, with the male being kings *One of several works known as the "Book of Kings": **The Books of Kings part of the Bible, divided into two parts **The ''Shahnameh'' ...
. Stiller adopted technology to track customers' orders; to regulate roasting-heat levels appropriate to each bag; and to track distribution, manufacturing, sales, and personnel (adopting PeopleSoft in 1997). By 1983, employees composted used coffee grounds at its retail stores, and by 1986, Green Mountain introduced its first organic coffee in a retail market test. The company became one of the largest suppliers of double-certified
fair-trade Fair trade is an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and enviro ...
and organic coffee in the world. As American tastes in coffee changed, sales of Green Mountain roasted coffee beans grew. In 1991, GMCR had seven retail outlets, 1,000 wholesale clients, $11 million in sales, and $200,000 in profits. By 1993, the company had 2,400 wholesale accounts and sales of about $10 million, and Green Mountain Coffee Roasters, Inc. started trading publicly, under the ticker "GMCR". The company expanded its retail locations, food-service distribution, mail-order business, and wholesale business. In 1994, Green Mountain began exporting to Canada and Taiwan. In the late 1990s, it broadened its national supermarket chain distribution, gas-station and convenience-store distribution throughout the northeast, and it sold its product in airlines and Amtrak, specialty coffee stores, and venues such as
LL Bean L.L.Bean is an American privately-held retail company that was founded in 1912 by Leon Leonwood Bean. The company, headquartered in the place in which it was founded, in Freeport, Maine, specializes in clothing and outdoor recreation equipment. ...
,
Weight Watchers International WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S. that offers weight loss and maintenance, fitness, and mindset services such as the Weight Watchers comprehensive diet program.
, and Staples.


Keurig and launch of K-Cups

In 1993, three engineering entrepreneurs from a Massachusetts start-up called Keurig approached GMCR about developing a single-cup coffee brewing system, marking GMCR's first investment in Keurig.Luna, Taryn
"Green Mountain booming with Coca-Cola partnership for new cold drink system"
'' Boston Globe''. February 7, 2014.
In 1996, GMCR invested further in Keurig, buying a 35% interest in the company. The following year, GMCR became the first roaster to offer coffee in a K-Cup pod for the Keurig Single-Cup Brewing System; in 1998 Keurig delivered its first brewing system, designed for office use.Keurig Canada – Our History
. ''Corp.Keurig.ca''. Retrieved March 16, 2015.
The launch of the first K-Cups with Green Mountain Coffee helped GMCR begin to further compete with the ubiquitous presence of
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
, by allowing people to brew their own single servings of premium coffee. Also in 1997, a deal with
Poland Spring Poland Spring is a brand of bottled water, produced in Poland, Maine. It is named after the original natural spring in the town of Poland, Maine it was drawn from. Today it is a subsidiary of BlueTriton Brands, formerly Nestlé Waters North Ameri ...
opened the office-worker market by distributing Green Mountain Coffee to thousands of offices in the
Northeast The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each se ...
. In 1998, GMCR closed its 12 retail shops in favor of the burgeoning direct-mail and online market, its growing distributions to business offices and other national venues, and its wholesale market. That year, the company signed an exclusive deal with
American Skiing Company American Skiing Company was one of the largest operators of alpine ski, snowboard and golf resorts in the United States. Its resorts included Sunday River and Sugarloaf, in Maine, The Canyons in Utah, Killington, Mount Snow, Haystack, Heavenl ...
, offered its first corporate gifts catalogue, sold its certified organic coffee in
ExxonMobil ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30, ...
's national and international
On the Run On the Run may refer to: * "On the run", a phrase often used to describe a fugitive, a person fleeing custody Literature * ''On the Run'' (novel), by Nina Bawden * On the Run (novel series), by Gordon Korman * ''On the Run'', a novel in the S ...
convenience stores, and expanded its supermarket distribution to 500 stores. In 1999, it expanded its export market, including to Great Britain. In 2000, Green Mountain reached an agreement to promote and sell
fair trade coffee Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greate ...
, committing to making at least 3% of its sales
fair trade Fair trade is an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and enviro ...
—certified by
TransFair USA Fair Trade USA, formerly "TransFair USA", is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment. About Founded in 1 ...
. In 2001, the company acquired Frontier Organic Coffee, and in 2002, it signed an agreement to sell fair trade coffee under the
Newman's Own Organics Newman's Own is an American food company headquartered in Connecticut. Founded in 1982 by actor Paul Newman and author A. E. Hotchner, the company donates all of its after-tax Profit (accounting), profits to charity through the Newman's Own Found ...
label. In late 2005, GMCR reached a deal to sell its Newman's Own Organics Blend coffee in more than 600 McDonald's restaurants in New England and Upstate New York.


Acquisition of Keurig, Inc.

In 2006, Green Mountain—which had successively invested in and acquired increasing percentage ownership of Keurig, Inc. in 1993, 1996, and 2003, by which time it had a 43% ownership—completed its full acquisition of the single-cup brewing systems manufacturer. The successive acquisition allowed Green Mountain to adopt a multi-brand portfolio, and multichannel distribution of brands in a variety of settings. It also fueled enormous revenue growth, and allowed GMCR to transition fully from deriving 95% of its revenue from its low-margin wholesale coffee business in the late 1990s (approximately $65 million), to deriving 95% of its revenue from high-margin sales of K-Cups as of 2014 (more than $4.3 billion). Green Mountain also acquired the four additional Keurig licensees in 2009 and 2010: # In March 2009, it purchased Seattle-based Tully's Coffee brand and its wholesale coffee business for $40.3 million."Premier Employers of Food Processing: Green Mountain Coffee Roasters"
.
The Hitachi Foundation () is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...
, and Northwest Food Processors Education & Research Institute. Retrieved March 16, 2015.
# In November 2009, it acquired the wholesale division of Canadian coffee provider Timothy's World Coffee for $157 million. # In December 2009, it purchased the California-based Diedrich Coffee for $290 million. # In 2010, Green Mountain Coffee bought the Canadian distributor, Quebec-based coffee services company Van Houtte, for $915 million. In 2010, GMCR Canada was founded, and officially became the ''Canadian Business Unit of Green Mountain Coffee Roasters, Inc.'' the following year. (It has been known as ''Keurig Canada Inc.'' since March 2014, and now ''Keurig Dr Pepper Canada''.) On September 28, 2010, GMCR's stock rose to what was then an all-time high; however, the company disclosed after the markets closed that the
Securities and Exchange Commission The U.S. Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against market ...
(SEC) had requested documents and data related to an inquiry into how it accounted for revenue. Associated Press
"SEC probes Green Mountain's revenue accounting"
'' The Seattle Times''. September 28, 2010.
The company announced that U.S. regulators had inquired into some of Green Mountain's accounting practices, including revenue recognition, and the large inventory with a single vendor, M. Block and Sons, Inc. Most analysts felt that the company practices were sound. The SEC ended the probe in October 2014, and brought no enforcement action against Green Mountain or its employees. In February 2011, Green Mountain announced an agreement with
Dunkin' Donuts Dunkin' Donuts LLC, also known as Dunkin' and by the initials DD, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg (1916–2002) in Quincy, Massachusetts, in 195 ...
to make Dunkin’ Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers. In addition, participating Dunkin’ Donuts restaurants on occasion offer Keurig Single-Cup Brewers for sale. In March 2011, Green Mountain Coffee and
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
announced a similar deal whereby the latter would sell its coffee and tea in Keurig single-serve pods, and would in return sell Keurig machines in their stores as part of the deal.


New brewers, and company name change

Green Mountain Coffee Roasters introduced the Keurig Vue brewer, paired with new Vue packs, in February 2012,"Green Mountain Coffee Roasters Unveils New Keurig Brewing Platform"
''Investor.KeurigGreenMountain.com'' (press release). February 15, 2012.
seven months before patents on the K-Cup expired in September 2012. The Vue system was announced as having customizable features so consumers had control over the strength, size, and temperature of their beverages, and the Vue pack is made of recyclable #5 plastic. In November 2012, GMCR released its espresso, cappuccino, and
latte Caffè latte (), often shortened to just latte () in English, is a coffee beverage of Italian origin made with espresso and steamed milk. Variants include the chocolate-flavored mocha or replacing the coffee with another beverage base such as ma ...
brewer, the Rivo, co-developed with the Italian coffee company
Lavazza Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...
. In the fall of 2013, the company released a full-pot brewer, the Keurig Bolt, for use mainly in offices. In February 2014, The Coca-Cola Company purchased a 10% stake in the company, valued at $1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014. The partnership was part of Coca-Cola's support of a cold beverage system to be developed by Keurig that allows customers to make Coca-Cola and other brand soft drinks at home. In January 2015, the company made a similar deal with Dr Pepper Snapple Group, but without a stockholder stake. In early March 2014, Green Mountain Coffee Roasters shareholders voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers. Its stock-market symbol remained "GMCR". In the fall of 2014, Keurig Green Mountain introduced the Keurig 2.0 brewer, with technology to prevent old or unlicensed pods being used in the brewer. The digital lock-out sparked hacking attempts and antitrust lawsuits. The 2.0 brewer also has the capacity to brew full carafes in addition to single servings, via the use of the new K-Carafe portion pack. In March 2015, it launched the K-Mug pod, a recyclable pod which brews large travel mug–sized portions. In mid 2015 Keurig debuted the K200, a smaller Keurig 2.0 model that can brew single cups or four-cup carafes and comes in a variety of colors. General Electric announced that its new Café French Door refrigerator, due out in late 2015, would have a Keurig coffee machine built into the door. In September 2015, Keurig launched a line of Campbell's Soup available in K-Cups.Bowerman, Mary
"Keurig unveils Campbell's Soup K-Cups"
'' USA Today''. September 10, 2015.
"Campbell's Fresh-Brewed Soup, The First-Ever Hot Soup Made Exclusively for the Keurig Hot Brewing System, Now Available on Keurig.com"
(press release). ''Investor.KeurigGreenMountain.com''. September 9, 2015.
The kits come with a packet of noodles and a K-Cup pod of soup, and the varieties include Chicken Noodle and Southwest Style Chicken Noodle. Also in September 2015, Keurig launched Keurig Kold, a brewer which created a variety of cold beverages including soft drinks, functional beverages, and sparkling waters. The machine brewed beverages from The Coca-Cola Company and the Dr Pepper Snapple Group, in addition to Keurig's own line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks."Keurig Green Mountain Announces the Launch of Keurig KOLD"
(press release). ''Investor.KeurigGreenMountain.com''. September 29, 2015.
The company's primary competitor in this market area was SodaStream. In June 2016 Keurig announced it was discontinuing the machine and offered refunds to purchasers.


Acquisition by JAB and other investors

On December 7, 2015, an investor group led by
private-equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a typ ...
firm JAB Holding Company—an investment firm dealing in high-end consumer goods, whose holdings include
Peet's Coffee & Tea Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted ...
—announced its intent to acquire Keurig Green Mountain for $13.9 billion. The minority investors in the KGM purchase included shareholders in the global coffee and tea company Jacobs Douwe Egberts, which owns Tassimo.Masunaga, Samantha
"Owner of Peet's to buy coffee pod pioneer Keurig for almost $14 billion"
'' Los Angeles Times''. December 7, 2015.
The agreement was unanimously approved by Keurig Green Mountain's board of directors.Udland, Myles
"Keurig is getting bought for $92 a share, stock jumps 75%"
'' Business Insider''. December 7, 2015.
The selling price, at $92 per share, represented a 77.9% premium over the closing price of Keurig Green Mountain (stock ticker "GMCR") on December 5, 2015. The Coca-Cola Company, Keurig Green Mountain's largest shareholder at 17.4%, announced its support for the JAB takeover since the sale of its stock holding would provide Coca-Cola with a substantial financial benefit.Kaplan, Jennifer
Keurig to Go Private in $13.9 Billion Buyout Led by JAB"
''
Bloomberg Business ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
''. December 7, 2015.
The acquisition closed in March 2016. Keurig Green Mountain became a privately held company, and remained an independent entity run by its existing management team, retaining its head office in Waterbury, Vermont. In a statement, JAB's chairman
Bart Becht Lambertus Johannes Hermanus "Bart" Becht (born 29 July 1956) is a Dutch businessman. An executive with more than 35 years of business experience working with consumer brands, Becht is the former Chief Executive Officer of Reckitt, which he led from ...
said that "Keurig Green Mountain will operate as an independent entity.... The company’s management team...will continue to run Keurig."


Acquisition of Dr Pepper Snapple Group

In July 2018, Keurig Green Mountain acquired Dr Pepper Snapple Group in a deal worth $18.7 billion. Legally, Dr Pepper Snapple Group was the surviving company; it remained publicly traded and changed its name to Keurig Dr Pepper. This created the third largest beverage company in North America. On July 10, shares in Keurig Dr Pepper (KDP) began trading on the New York Stock Exchange. Its stock switched to
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
in 2020. Dr Pepper Snapple Group continues to operate as a business unit under the Keurig Dr Pepper parent company.


Corporate affairs


Sustainability

GMCR began to embrace an environmental ethos within two years of its founding, and environmentalism and sustainability were overarching policies for which Green Mountain became well known. Among other initiatives within Green Mountain's first decade, in 1983 employees began composting used coffee grounds at its retail stores; in 1986 the company introduced its first organic coffee in a retail market test; in 1989 it formed an Employee Environmental Committee, and began a recycling program; and in 1990 it introduced Rain Forest Nut coffee to sponsor rainforest preservation, donating 10% of the product's profits to
Conservation International Conservation International (CI) is an American nonprofit environmental organization headquartered in Crystal City, Arlington, Virginia. CI's work focuses on science, policy and partnership with businesses, governments and communities. The organ ...
and the
Rainforest Alliance The Rainforest Alliance is an international non-governmental organization (NGO) with staff in more than 20 countries and operations in more than 70 countries. It was founded in 1987 by Daniel Katz, an American environmental activist, who serves ...
, and it introduced the first earth-friendly, oxygen-whitened, dioxin-free coffee filters. In 1992 it formed a Stewardship Program to promote sustainability and sound environmental practices; in 1997 it pioneered the first biodegradable bag for bulk coffee purchases; and in 2006 it introduced the ecotainer, a
to-go A take-out or takeout (U.S., Canada, and the Philippines); carry-out or to-go (Scotland and some dialects in the U.S. and Canada); takeaway (England, Wales, Australia, Lebanon, South Africa, Northern Ireland, Ireland, and occasionally in Nort ...
cup for hot beverages made entirely out of renewable materials.Mintzer, Rich
''Start Your Own Green Business''
Entrepreneur Press ''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquartere ...
, 2009. p. 28.
In 2005, Green Mountain was the first coffee company to support the United Nations' Global Reporting Initiative mission to develop globally accepted sustainability reporting guidelines."Sustainability and Corporate Social Responsibility at Green Mountain Coffee Roasters, Inc."
In
''Sustainable Business Cases''
2012.
In 2008 GMCR's board of directors added a social and environmental responsibility committee. During that time period GMCR also established a vice president for environmental affairs reporting directly to the CEO. As of 2015, Keurig Green Mountain has a Chief Sustainability Officer. The company offsets 100% of its direct greenhouse gases, and prioritizes waste reduction and responsible energy use, and sustainability over the life-cycle of its products.Addressing Our Environmental Impact – Keurig® Brewing Systems
''KeurigGreenMountain.com''. Retrieved March 20, 2015.
Sustainability – Creating Sustainable Products
''KeurigGreenMountain.com''. Retrieved March 20, 2015.
In addition to other awards and recognition for sustainable practices,Keurig Green Mountain: Awards & Recognition 2013–2015
''KeurigGreenMountain.com''. Retrieved March 19, 2015.
GMCR was on ''Sustainable Business''s "World's Top 20 Sustainable Business Stocks" annually from 2002 to 2007, and as of 2015 it is on the
EPA The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it be ...
's National Top 100 of
green power Green Power is a non-governmental organisation in Hong Kong founded in 1988, concerned with the city's environmental issues. Activities and works Environmental education Green Power established the first Green Schools Network in Hong Kong ...
users in the U.S. In 2014, Keurig Green Mountain announced a multi-faceted effort to address the long-term challenges of the global water crisis, and instituted an initial commitment of $11 million to support nonprofits working to promote water security. Environmental advocates and journalists have criticized the company for the billions of non-recyclable and non-biodegradable K-Cups consumers purchase and dispose of every year, and for the dichotomy between the company's historic environmentally conscious image and the impact of K-Cups on the environment.Gunther, Mark
"Trouble brewing: has success spoiled Green Mountain?"
'' The Guardian''. May 28, 2014.
GMCR's vice president of sustainability stated in 2013 that "The system has a lot of pretty demanding technical requirements in terms of being able to withstand certain amount of temperature and to have a certain kind of rigidity, and provide the right kinds of moisture barriers and oxygen barriers and the like. So it isn't the simplest challenge." In 2015, the company's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, and K-Carafe cups – is recyclable if disassembled into paper, plastic, and metal components. In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020.


Corporate social responsibility

From its inception, and in tandem with its environmentally conscious outlook, Green Mountain has had a culture grounded in social responsibility, community mindedness, philanthropy, and respect for employees.Conroy, Michael E
''Branded!: How the 'Certification Revolution' is Transforming Global Corporations''
New Society Publishers, 2007. pp. 104–105.
Among other recognition and awards for its corporate social responsibility (CSR), GMCR was in the top ten of the "100 Best Corporate Citizens" each year from 2003 to 2007, and was ranked #1 in 2006 and 2007. GMCR was not under consideration for the ranking in 2008, because the focus switched to exclusively large-cap companies. It re-entered the "100 Best Corporate Citizens" list in 2010 and 2013. In 2005, Green Mountain released its first Corporate Social Responsibility Report.Corporate Social Responsibility Report, Fiscal Year 2007
Green Mountain Coffee Roasters, Inc. ''KeurigGreenMountain.com''. Retrieved March 23, 2015.
In 2008 GMCR's board of directors added a social and environmental responsibility committee overseeing the company's social responsibilities. It also established a vice president for corporate social responsibility who reports directly to the CEO. In addition to its environmental oversight, the company's Sustainability Committee focuses on areas including the financial and environmental viability, health, and resiliency of its coffee-growing and manufacturing supply chains; community outreach; and corporate and employee social responsibility and awareness. GMCR was a pioneer in the Fair Trade movement in 2000, guaranteeing farmers a steady minimum price far above market value."Green Mountain Coffee Roasters: Top Corporate Citizen"
In: ''Congressional Record, V. 152, Pt. 6, May 8, 2006 to May 17, 2006''. United States Congress, Government Printing Office, 2006. pp. 7610–7611.
Linton, April
''Fair Trade from the Ground up: New Markets for Social Justice''
University of Washington Press, 2012. p. 80.
Since 2010 Green Mountain has been the largest purchaser of Fair Trade coffee in the world. In addition, the company was from its beginnings known for its long-term relationships and fair dealings with coffee-growing suppliers, and for its large percentage of farmer-direct coffee purchases. Since the early 1990s, the company has annually sent groups of employees on trips to coffee farms in Latin America, to gain first-hand experience in the lives of coffee growers. GMCR has prioritized initiatives to alleviate poverty and hunger in coffee-growing communities. These include Coffee Kids, an international non-profit which improves the lives of children and families in remote coffee-growing villages;Dlabay, Les; Burrow, James; Kleindl, Brad
''Principles of Business''
Cengage Learning, 2011. p. 193.
and the FomCafe cooperative's quality-control training program, which helps farmers earn higher profits for coffee. In 2002 GMCR was the first corporate investor of the non-profit micro-loan organization Root Capital, and through it Green Mountain has provided millions of dollars in loans to cash-strapped coffee farmers. In 2002 Green Mountain also formed a joint alliance with the U.S. Agency for International Development, to improve the livelihoods of those in impoverished coffee-growing regions. Internally, GMCR has cultivated and maintained a flat corporate culture, where employee buy-in, enthusiasm and vision, collaboration, and input is important. The company offers employees continuous training and development opportunities; tuition for outside education; profit-sharing; financial education; and continuous career-advancement support. Employees are paid for up to 52 hours of volunteer work in their community per year.Woodward, Michael
''The You Plan''
Keynote Publishing, 2010. p. 90.
GMCR has been on '' Forbes'' list of Best Small Companies five times, and has been recognized as a "Best Place to Work" in ''
HR Magazine The Society for Human Resource Management (SHRM) is a professional human resources membership association headquartered in Alexandria, Virginia. SHRM promotes the role of HR as a profession and provides education, certification, and networking to ...
''.


Business segments and brands

Keurig Green Mountain operates in two business segments: domestic and Canada.Keurig Green Mountain Inc (GMCR.O)
– Profile at '' Reuters''.
The domestic segment produces and sells coffee, hot cocoa, teas and other beverages, to be prepared hot or cold, in Keurig pods; it also sells coffee in traditional packaging, including whole beans and ground coffee in bags, and ground coffee in fractional packs. It also sells patented Keurig single-cup brewing systems for use both at home and away from home. The Canadian business unit – Keurig Canada Inc. – sells Keurig brewers, and produces and sells coffees, teas, and other beverages in a variety of packaging formats, including Keurig pods, as well as coffee in traditional packaging such as bags, cans, and fractional packs. It sells under a variety of brands, including Van Houtte, Brulerie St. Denis, Brulerie Mont-Royal, and Orient Express, and its licensed Bigelow and Wolfgang Puck brands. Through its owned brands and through its partnerships and licensing, Keurig Green Mountain's K-Cup pods offer more than 400 varieties of coffee, tea, and other beverages from 60 brands, including the top ten best-selling coffee brands in the U.S.


Corporate governance

Founder Bob Stiller was president and CEO of the company from its inception in 1981 until 2007, when he stepped down but remained chairman until May 2012."Green Mountain Coffee Roasters Announces Appointment of Lawrence J. Blanford as President and CEO"
'' Business Wire''. May 3, 2007.
Lawrence J. Blanford became Green Mountain's president and CEO in 2007. Brian Kelley, previously chief product supply officer of Coca-Cola Refreshments, became the company's president and CEO in December 2012. In March 2016, JAB Holding Company and other investors acquired Keurig Green Mountain. Robert Gamgort, previously CEO of
Pinnacle Foods Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018. History The company was foun ...
, took over as KGM's new CEO in May 2016.Beilfuss, Lisa
"Keurig Green Mountain Snags Pinnacle Food’s CEO"
'' Wall Street Journal''. March 23, 2016.
The pre-existing management team, with Gamgort as its new CEO, continued to run Keurig Green Mountain as an independent entity, following its acquisition by JAB Holding Company. Following the 2018 merger with Dr Pepper Snapple, Gamgort became CEO of Keurig Dr Pepper, and Larry Young, who had been president and CEO of Dr Pepper Snapple, retired from those positions and joined the new company's board of directors.


Brands

* 50/50 * 7 Up (U.S. only) * A&W Root Beer (worldwide except Canada) ** A&W Cream Soda * Bai Brands *
Cactus Cooler Cactus Cooler is an orange–pineapple flavored soft drink sold primarily in Southern California and the surrounding Southwestern United States. Distinguished by its orange, yellow, and green label with saguaro cacti, the soda is part of Keurig Dr ...
* Canada Dry ** Sussex Golden * Core Brands (Water/Fitness Nutrition) * Crush *
Dejà Blue Deja Blue is an American brand of bottled water distributed by Keurig Dr Pepper in clear blue bottles. It was first available in Oklahoma Oklahoma (; Choctaw language, Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a U.S. state, ...
* Diedrich Coffee * Dr Pepper (U.S. only) * Gloria Jean's Coffees * Green Mountain Coffee * Hawaiian Punch (U.S. only) *
Hires Root Beer Hires Root Beer is a root beer marketed by Keurig Dr Pepper. Introduced in 1876, it is one of the longest continuously made soft drinks in the United States. History Hires Root Beer was created by Philadelphia, Pennsylvania pharmacist Charle ...
*
IBC Root Beer IBC Root Beer is an American brand of root beer now owned by Keurig Dr Pepper. It was originally owned by IBC until it went out of business. Independent Breweries Company The Independent Breweries Company is a defunct syndicate founded in St. ...
* Keurig ** K-Cups * Mott's ** Clamato ** Mr & Mrs T * Peet's Coffee * Peñafiel * ReaLemon and ReaLime * RC Cola (U.S. only) ** Diet Rite ** Nehi * Rose's * Schweppes (North America) *
Snapple Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper and based in Plano, Texas, United States. The company (and brand), which was originally known as Unadulterated Food Products, was founded in 1972. The brand achieved som ...
*
Squirt Squirt or squirting can refer to the following: Animals * Sea squirt, a marine animal Arts and entertainment * ''Squirt'', a comic strip in the ''Funday Times'' * "Squirt" (Fluke song), a song by Fluke * ''Squirt'' (TV series), a New Zealand ...
*
Stewart's Fountain Classics Stewart's Fountain Classics is an American brand of premium soft drinks. Stewart's are nostalgic "old fashioned" fountain sodas, having originated at the Stewart's Restaurants, a chain of root beer stands started in 1924 by Frank Stewart in Ma ...
* Straight Up Tea *
Sun Drop Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice is an ingredient in the drink, and remaining pulp matter from the orange ...
* Sunkist * Timothy's World Coffee * Tully's Coffee * Van Houtte * Venom Energy * Vernors * Yoo-hoo


References


External links

* {{authority control Coffee brands Companies based in Burlington, Massachusetts Food and drink companies based in Massachusetts Food and drink companies established in 1981 1981 establishments in Vermont Drink companies of the United States 2016 mergers and acquisitions 2018 mergers and acquisitions Soft drinks manufacturers Multinational food companies