Great Lakes Crossing
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Great Lakes Crossing Outlets, formerly Great Lakes Crossing, is a
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
in
Auburn Hills, Michigan Auburn Hills is a city in Oakland County in the U.S. state of Michigan. The population was 21,412 at the 2010 census. Before incorporating as a city in 1983, the area was part of the now-defunct Pontiac Township. It is home to Oakland University ...
, a suburb of
Detroit, Michigan Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at ...
, United States. The site of the mall was originally to have been occupied by a different mall called Auburn Mills, which was never built due to financial issues of its intended developer, Western Development Corporation. Great Lakes Crossing was built on the site and opened in 1998. Constructed and owned by Taubman Centers, Great Lakes Crossing Outlets is the largest outlet mall in the state of Michigan. It features 185 stores, with
anchor store In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...
s including
Burlington Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name "Burlington" * Burlington, Prince Edward Island * Burlington Bay, no ...
, Bass Pro Shops, TJ Maxx, and Marshalls; other notable attractions include a 1,000-seat
food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. I ...
, a 25-screen AMC Star
movie theater A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
, Round1,
Legoland Discovery Center Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legol ...
, and
Sea Life Michigan Sea Life Michigan Aquarium is the state's largest aquarium with over 250 species and 2,000 creatures including sharks, rays, and green sea turtles. Exhibits include freshwater lakes, coral reef, shipwreck, an interactive touch pool and a 180 degre ...
.


History

In 1990, Western Development Corporation (later known as Mills Corporation) proposed to build a shopping mall called Auburn Mills just south of Interstate 75 between Baldwin and Joslyn roads in the city of
Auburn Hills, Michigan Auburn Hills is a city in Oakland County in the U.S. state of Michigan. The population was 21,412 at the 2010 census. Before incorporating as a city in 1983, the area was part of the now-defunct Pontiac Township. It is home to Oakland University ...
. Herbert Miller, the then-chairman and CEO of Western Development, announced in a July 1990 interview that the mall would have 230 inline stores, comprising both traditional mall tenants and outlet stores. It would also have nine
anchor store In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...
s including outlet locations of Sears and
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
; also included would be Phar-Mor, Bed Bath & Beyond, and Waccamaw Pottery, the latter two of which had no locations in Michigan at the time. Although the proposed Auburn Mills had received conditional approval from state environmental officials, the property was subjected to two lawsuits filed by the city of Lake Angelus, just across Baldwin Road from the proposed mall site, over traffic and environmental changes that the mall would cause.
Oakland County Oakland County is a County (United States), county in the U.S. state of Michigan. It is part of the Metro Detroit, metropolitan Detroit area, located northwest of the city. As of the 2020 United States Census, 2020 Census, its population was 1, ...
judge Edward Sosnick ruled in favor of the mall developers in August 1990 after determining that the mall would not have significant negative environmental impact. At this point, Western Development had announced that construction would begin within 30 days, with a projected cost of $200 million and projected completion date of late 1992. Western Development then delayed construction until early 1991 after failing to secure a loan toward construction costs. Further delaying construction of the mall was a threat of foreclosure from the Union Bank of Switzerland, a bank which loaned the money to acquire the land in 1989. Western Development first had to acquire a construction loan before it could begin paying off the mortgage but faced difficulty in doing so due to lenders restricting themselves in the wake of the savings and loan crisis. Western Development agreed to let Union Bank of Switzerland take ownership of the mall property in July 1991, effectively canceling any construction by Western Development. Despite this cancellation, Kmart built a prototype store across Joslyn Road in 1992.


Development of Great Lakes Crossing

Taubman Centers made announcements in June 1996 to buy the land from Union Bank and build an outlet mall on the site. Their plans called for a smaller footprint than the originally planned center, so as to lessen the impact on the environment around the property. Taubman Centers had owned the land in the 1980s when it was still zoned residential, but sold it to Western Development in 1989 after that company expressed interest in building a mall. Michael Crosson, a Detroit-based marketing analyst, considered the area to have the most potential for retail growth at the time. In response, Michigan Department of Transportation (MDOT) began expanding Interstate 75's interchange with Baldwin Road. As with Auburn Mills, Taubman's plans for the property called for a large number of anchor stores, along with a mix of outlet stores and traditional mall tenants. As proposed, the mall would have over 185 tenants situated along an oval-shaped mall corridor, with of gross leasable area. It would also be divided into nine different "districts", each with its own décor and tenant mix. Overall, the mall occupied of land, with the mall building itself spanning nearly from end to end. Taubman had undergone negotiations with a large number of retailers prior to seeking approval from the city of Auburn Hills, including various
big-box store A big-box store (also hyperstore, supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The t ...
as well as various department store chains which also operate outlet locations. Detroit-based retail analyst Fred Marx felt that the varied mix of stores would distinguish the mall from competitors such as Prime Outlets (now
Birch Run Premium Outlets Birch Run Premium Outlets is an outlet mall in Birch Run, Michigan. The largest outlet mall in the Midwestern United States, it opened in 1986. It is managed by Premium Outlets, a division of Simon Property Group. The Birch Run Premium Outlets are ...
) in Birch Run, which was then the state's largest outlet mall, without having a negative impact on that mall's business. By September 1997, the proposed mall had been named Great Lakes Crossing. Taubman had estimated building costs at over $100 million, and predicted that nearly 40 percent of sales would come from tourists. Tenants confirmed for the mall by May 1998 included
Star Theatres Star Theatres was an American movie theatre chain owned and operated by Loeks Star Partners. It was a partnership between Jim and Barrie Loeks and Columbia Pictures Entertainment, Inc., the company that owned Loews Theatres in the 1980s. The Loe ...
,
Rainforest Cafe Rainforest Cafe is a jungle-themed restaurant chain owned by Landry's, Inc., of Houston. It was founded by Steven Schussler. The first location opened in the Mall of America in Bloomington, Minnesota, on February 3, 1994. By 1997, the chain co ...
,
GameWorks GameWorks is a gaming-based entertainment center with a single location as of 2022, a chain of such businesses. It was owned by then-owner ExWorks Capital, each venue featured a wide array of video game arcades, in addition to full-service bars a ...
, Marshalls, TJ Maxx, Bed Bath & Beyond, Finish Line, FYE, and Burlington Coat Factory (now known as
Burlington Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name "Burlington" * Burlington, Prince Edward Island * Burlington Bay, no ...
), which would be relocating from an existing store in Bloomfield Hills. Several other confirmed tenants of the mall would also be operating their first Michigan locations at the mall, including
Oshman's Sporting Goods Oshman's Sporting Goods Inc. was a sporting goods retailer in the United States. Their headquarters were in East End, Houston, Texas.Bass Pro Shops, JCPenney Outlet, and Last Call, the outlet division of Neiman Marcus.
Steve & Barry's Steve & Barry's was an American retail clothing chain, featuring casual clothing, footwear and accessories. By mid-2008, the chain operated 276 stores in 39 states. The company was headquartered in Port Washington, New York. The company liquidate ...
was also selected as an anchor store; it would be not only their first location in a mall, but also their first in a "superstore" format which expanded their clothing line beyond collegiate apparel to men's and women's casual wear. In addition to these stores, the mall would include a 1,000-seat
food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. I ...
. Three outparcels of the mall would be occupied by
Chili's Chili's Grill & Bar is an American casual dining restaurant chain. The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International. History Chili's first location, a converted postal statio ...
,
On the Border Mexican Grill & Cantina On The Border Mexican Grill & Cantina is a chain of Tex-Mex food casual dining restaurants located in the United States and South Korea. The chain and brand name is owned by Argonne Capital Group. History The first On The Border location opene ...
, and a Borders bookstore.


Opening

Great Lakes Crossing opened on November 12, 1998. Taubman predicted that the mall would have over 17 million visitors within its first year, and that its location would be convenient for tourists traveling to northern Michigan. Many major tenants were still under development at the time of the mall's grand opening, including Bass Pro Shops, Oshman's, Star Theatres, Stir Crazy, and Wolfgang Puck Cafe. Developers noted that the presence of traditional mall stores would impact other malls located on the north side of
metro Detroit The Detroit metropolitan area, often referred to as Metro Detroit, is a major metropolitan area in the U.S. State of Michigan, consisting of the city of Detroit and its surrounding area. There are varied definitions of the area, including the ...
, such as
Oakland Mall Oakland Mall is an enclosed super-regional shopping mall located in the city of Troy, Michigan, a suburb of Detroit. It is located in the northwest corner of the intersection of 14 Mile and John R. roads, adjacent to Interstate 75 (Chrysler Freewa ...
and
Summit Place Mall Summit Place Mall, originally Pontiac Mall, was a shopping mall in Waterford Township, Michigan, United States. Opened in 1962 as the first enclosed mall in Michigan, it was built on a site. After expansions in 1987 and 1993, it comprised more tha ...
. They also noted that the mall included several amenities suitable for families and children, including child-accessible restrooms, a children's playplace in the food court, an indoor amusement park called Jeepers!, and The Children's Place. Opening ceremonies lasted for four days and included appearances by
Miss Michigan The Miss Michigan competition is the pageant that selects the representative for the state of Michigan in the Miss America pageant. Michigan has won the Miss America crown on five occasions. Melissa Beyrand of Milford was crowned Miss Michig ...
1998 Laura Welling; performances by the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
marching band, jugglers, comedians, and magicians; souvenirs for the first 10,000 shoppers; and a prize drawing whose grand prize was a power boat offered by Bass Pro Shops. A directory published in the ''
Detroit Free Press The ''Detroit Free Press'' is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the ''Sunday Free Press''. It is sometimes referred to as the Freep (reflected in the paper's web address, www.freep.com). It primari ...
'' just before the mall's opening indicated that a large number of stores had opened their first Michigan locations at Great Lakes Crossing, including
Charlotte Russe A charlotte is a type of bread pudding that can be served hot or cold. It is also referred to as an "icebox cake". Bread, sponge cake, crumbs or biscuits/cookies are used to line a mold, which is then filled with a fruit puree or custard. The b ...
,
Ann Taylor Loft Ann Inc. is an American group of specialty apparel retail chain stores for women. The company headquartered in New York City and currently operates as a subsidiary of Ascena Retail Group. The stores offer classic-styled suits, separates, dre ...
,
Bebe Stores Bebe Stores, Inc. (stylized in all lowercase) is a women's retail brand that was established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the "bebe" or "Bebe Spor ...
, The Icing,
Rack Room Shoes Rack Room Shoes is an American footwear retailer headquartered in Charlotte, North Carolina, which operates more than 500 stores in 36 states under the Rack Room Shoes and Off Broadway Shoe Warehouse brands. Both brands offer a variety of styles ...
, GameWorks, and restaurants
Ben & Jerry's Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream p ...
, Hot Dog on a Stick, Stir Crazy, Alcatraz Brewing Company, and a Dick Clark’s American bandstand grill. At opening, 91 percent of the mall's storefronts were leased, and over 54,000 shoppers attended on opening day. One year after the mall's opening, many individual retailers had expressed concerns that sales had dropped off, despite the mall's then-general manager noting that sales were up to expectations; specifically, mall sales were between $300 and $400 per square foot in the mall's first year of business, over the then-national average of $291. The
International Council of Shopping Centers The International Council of Shopping Centers, doing business as ICSC, is the global trade association of what it calls the "Marketplaces Industry" (i.e., shopping centers, shopping malls, and all other retail real estate). Founded in 1957, it fe ...
reported at the time that a decrease in traffic was not unusual for a mall in its first year of business, particularly due to factors such as unusually high expectations from retailers following a grand opening, and shopper unfamiliarity with the mall's mix of tenants. Taubman also noted that, other than a small number of temporary stores that were only open for the Christmas 1998 shopping season, the only stores to close within the first year were clothing store J. Riggings and shoe store The Wild Pair, both due to the bankruptcy of their parent company Edison Brothers Stores in 1999. In addition, the Wolfgang Puck Cafe was never opened due to financial difficulties, so Taubman Centers underwent negotiations to fill the space where it would have opened. Several other stores joined in 1999, including
Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
, White Barn Candle Company,
Limited Too Limited Too was a clothing and lifestyle retailer, and current brand, targeting the Tween (demographic), tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been own ...
,
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
, and
Zales Jewelers The Zale Corporation is an American jewelry retailer, incorporated in Delaware in 1993. The principal executive offices are located in Coppell, Texas. History The company began in 1924 in Wichita Falls, Texas, when the two Russian-Jewish imm ...
. Two other strip malls were built across Interstate 75: The Auburn Mile and Baldwin Commons, whose tenants featured such big-box stores as
Costco Costco Wholesale Corporation (doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores (warehouse club). As of 2022, Costco i ...
, Kohl's, Meijer, and
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
.


After opening

In 2000, a report filed by the Detroit Metro Convention & Visitors Bureau found that the mall was visited less by tourists than other attractions in metropolitan Detroit including Somerset Collection. A specialist hired by Taubman Centers to manage tourism marketing for the mall theorized that this deficiency was due to an overemphasis by mall marketers on tour bus travel, combined with the mall being new enough that out-of-state tourists may not have been aware of its existence yet. Despite this, the mall continued to have significant regional impact. By 2001, vacancy had begun to increase at Summit Place Mall in nearby Waterford Township by more than ten percent since Great Lakes Crossing's opening. JCPenney closed its outlet store at the mall in early 2002. A portion of their former location became a
Circuit City Circuit City is an American consumer electronics retail company, which was founded in 1949 by Samuel Wurtzel as the Wards Company, operated stores across the United States, and pioneered the electronics superstore format in the 1970s. After m ...
which opened in November 2003. Taubman Centers assumed total ownership of the mall in 2003 after buying out a fifteen percent minority stake held by
UBS UBS Group AG is a multinational Investment banking, investment bank and financial services company founded and based in Switzerland. Co-headquartered in the cities of Zürich and Basel, it maintains a presence in all major financial centres ...
Group AG, successor to Union Bank of Switzerland. Steve & Barry's relocated to near Summit Place Mall in 2007 and was replaced by an Urban Behavior. H&M opened a store at the mall in 2007, as part of an expansion into the state which began with a store at
Briarwood Mall Briarwood Mall is a shopping mall in Ann Arbor, Michigan, United States. The mall's three anchor stores are Macy's, JCPenney, and Von Maur. Surrounded by office and other development, the mall anchors the southern Ann Arbor commercial area arou ...
in
Ann Arbor Anne, alternatively spelled Ann, is a form of the Latin female given name Anna (name), Anna. This in turn is a representation of the Hebrew Hannah (given name), Hannah, which means 'favour' or 'grace'. Related names include Annie (given name), ...
earlier in the year. Taubman representatives noted the addition of this chain to both Great Lakes Crossing and other malls under its ownership represented a move toward targeting younger shopper demographics. In 2009, tenants that joined the mall included Michael Kors Outlet, Calvin Klein Outlet, Dakota Watch Company, and a
Bar Louie Bar Louie is an American bar and restaurant chain founded in 1990. Bar Louie serves food, beer, and cocktails, from locations predominantly located in urban and suburban markets. there are approximately 69 locations. Bar Louie is headquartered ...
which replaced the former Dick Clark's American Bandstand grill. This was followed in February 2010 by a Toby Keith's I Love This Bar & Grill, the sixth in a chain of bars founded by singer
Toby Keith Toby Keith Covel (born July 8, 1961), known professionally as Toby Keith, is an American country music singer, songwriter, actor, and record producer. He released his first four studio albums—1993's ''Toby Keith'', 1994's ''Boomtown'', 1996' ...
. GameWorks closed in March 2010 as part of a corporate restructuring.


2010s and 2020s

In August 2010 Forever 21 moved from its original smaller location to the former Steve and Barry’s/Urban Behavior location, FYE also was a part of the expansion of Forever 21 and eventually moved to a smaller store. Taubman Centers announced in late 2010 that the mall would be renamed Great Lakes Crossing Outlets, in order to reflect more clearly the presence of outlet stores in the tenant mix. This renaming coincided with several new tenants, including the first Michigan locations of Lord & Taylor Outlet, Hugo Boss Factory Store, and
Talbots The Talbots, Inc. (doing business as Talbots and stylized as TALBOTS) is an American specialty retailer and direct marketer of women's clothing, shoes and fashion accessories. As of 2018, the company operated 495 Talbots stores in the United S ...
Outlet. Other new stores at the time included outlet locations of Polo Ralph Lauren,
Wilsons Leather Wilsons Leather is a U.S. leather retailer, selling products such as leather jackets, belts, shoes, handbags, and gloves. At its peak in 2002, the Minneapolis-based retailer had 763 stores in 46 states and Canada. The company currently operates 1 ...
Outlet, and aerie. Art Van Furniture also opened a store at the mall on Black Friday 2010, replacing Circuit City which had gone out of business in 2009. The rebranding was accompanied by a grand reopening ceremony which included free gift cards and tote bags for customers, along with several performances by local musicians and a ribbon-cutting. The rebranding made Great Lakes Crossing the largest outlet mall in the state of Michigan, with over 185 stores. Borders, one of the mall's outparcels, went out of business in 2011; two years later, their location became the first Michigan location for 2nd and Charles, a second-hand bookstore owned by
Books-A-Million Books-A-Million, Inc., also known as BAM!, is a bookstore chain in the United States, operating 260 stores in 32 states. Stores range in size from 4,000 to 30,000 square feet and sell books, magazines, manga, collectibles, toys, technology, ...
. The mall underwent a large number of major store changes throughout the late 2010s and into 2020. In late 2014, Taubman announced that the former GameWorks location would be replaced by an aquarium called
Sea Life Michigan Sea Life Michigan Aquarium is the state's largest aquarium with over 250 species and 2,000 creatures including sharks, rays, and green sea turtles. Exhibits include freshwater lakes, coral reef, shipwreck, an interactive touch pool and a 180 degre ...
.
Legoland Discovery Center Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legol ...
opened at the mall in 2016, taking the place of Jeepers! Sports Authority, which had acquired the Oshman's chain in 2005, closed its store in August 2016 after filing for
chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...
. Taking its place was the first Michigan location of the Japanese entertainment franchise Round1. Neiman Marcus closed the last of its Last Call outlet stores, including the one at Auburn Hills, on January 15, 2018, due to bankruptcy protection as a result of the retail apocalypse. The store was replaced by a
Planet Fitness Planet Fitness (PFIP LLC) is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The company reports that it has 2,039 clubs, making it one of the largest fitness club franchises by number of members and loca ...
later in the year. Off 5th closed at the mall in December 2018, and in July 2019,
Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...
announced that it would relocate its Nordstrom Rack outlet store from Baldwin Commons into the former Off 5th location by early 2020. On March 5, 2020, Art Van announced that it would be closing all of its company-owned stores, including its Great Lakes Crossing Outlets location, as it filed for chapter 11 bankruptcy. In May 2020, furniture chain
Arhaus Arhaus is an American retail chain that designs and sells home furnishings online and through its retail stores and catalogs. The company is headquartered in Boston Heights, Ohio. History Arhaus was founded in 1986 by John Reed and his father, J ...
confirmed the opening of a clearance center in the space vacated by Lord & Taylor in 2019. As of 2020, the mall contains over 185 stores, and is described by Taubman Centers as "the top tourist shopping destination in Michigan", with over 30 percent of annual sales coming from out-of-state tourists. In 2022, Bed Bath and Beyond closed its Great Lakes Crossing location.


See also

*
Auburn Hills, Michigan Auburn Hills is a city in Oakland County in the U.S. state of Michigan. The population was 21,412 at the 2010 census. Before incorporating as a city in 1983, the area was part of the now-defunct Pontiac Township. It is home to Oakland University ...
*
Metro Detroit The Detroit metropolitan area, often referred to as Metro Detroit, is a major metropolitan area in the U.S. State of Michigan, consisting of the city of Detroit and its surrounding area. There are varied definitions of the area, including the ...
*
Tourism in metropolitan Detroit Tourism in metropolitan Detroit, Michigan is a significant factor for the region's culture and for its economy, comprising nine percent of the area's two million jobs. About 15.9 million people visit Metro Detroit annually, spending an estimated ...


References


External links


Great Lakes Crossing Outlets Official Site
{{coord, 42, 42, 9, N, 83, 17, 57, W, type:landmark, display=title Shopping malls established in 1998 Outlet malls in the United States Auburn Hills, Michigan Taubman Centers Shopping malls in Oakland County, Michigan 1998 establishments in Michigan