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The golliwog, also spelled golliwogg or shortened to golly, is a doll-like character – created by cartoonist and author
Florence Kate Upton
Florence Kate Upton (22 February 1873 – 16 October 1922) was an American-born English cartoonist and author most famous for creating the Golliwog
The golliwog, also spelled golliwogg or shortened to golly, is a doll-like character – ...
– that appeared in children's books in the late 19th century, usually depicted as a type of
rag doll. It was reproduced, both by commercial and hobby toy-makers, as a children's toy called the "golliwog", a
portmanteau
A portmanteau word, or portmanteau (, ) is a blend of words[polliwog
A tadpole is the larval stage in the biological life cycle of an amphibian. Most tadpoles are fully aquatic, though some species of amphibians have tadpoles that are terrestrial. Tadpoles have some fish-like features that may not be found i ...](_blank)
'', and had great popularity in the UK and
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
into the 1970s. The doll is characterised by jet black skin, eyes rimmed in white, exaggerated red lips and frizzy hair, a
blackface
Blackface is a form of theatrical makeup used predominantly by non-Black people to portray a caricature of a Black person.
In the United States, the practice became common during the 19th century and contributed to the spread of racial stereo ...
minstrel
A minstrel was an entertainer, initially in medieval Europe. It originally described any type of entertainer such as a musician, juggler, acrobat, singer or fool; later, from the sixteenth century, it came to mean a specialist entertainer who ...
tradition. Today the word is regarded as a racial slur towards black people.
Though home-made golliwogs were sometimes female, the golliwog was generally male. For this reason, in the period following
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, the golliwog was seen as a suitable soft toy for a young boy, akin to a
teddy bear
A teddy bear is a stuffed toy in the form of a bear. Developed apparently simultaneously by toymakers Morris Michtom in the U.S. and Richard Steiff under his aunt Margarete Steiff's company in Germany in the early 20th century, the teddy bear, ...
or a
sock monkey
A sock monkey is a stuffed toy made from socks fashioned in the likeness of a monkey. These stuffed animals are a mixture of folk art and kitsch in the cultures of the United States and Canada. The typical sock monkey is brown and white with ex ...
. Golliwogs were collected throughout the Caribbean Islands.
While some people see the doll as an innocuous toy associated with childhood, it is considered by others as a
racist
Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
caricature
of black Africans alongside
pickaninnies
Pickaninny (also picaninny, piccaninny or pickinninie) is a pidgin word for a small child, possibly derived from the Portuguese ('boy, child, very small, tiny').
In North America, ''pickaninny'' is a racial slur for African American childr ...
,
minstrels
A minstrel was an entertainer, initially in Middle Ages, medieval Europe. It originally described any type of entertainer such as a musician, juggler, acrobatics, acrobat, singer or jester, fool; later, from the sixteenth century, it came to ...
, and
mammy figures. The
Jim Crow Museum of Racist Memorabilia
The Jim Crow Museum of Racist Memorabilia at Ferris State University, Big Rapids, Michigan, displays a wide variety of everyday artifacts depicting the history of racist portrayals of African Americans in American popular culture. The mission o ...
described the golliwog as "the least known of the major
anti-black caricatures in the United States".
Changing political attitudes with regard to race have reduced the popularity and sales of golliwogs as toys. Manufacturers who have used golliwogs as a motif (e.g.
Robertson's
Robertson's is a British brand of marmalades and fruit preserves that was founded by James Robertson in 1864. The firm was run as a partnership until 1903, when it was incorporated as a limited company - James Robertson & Sons, Preserve Manufactu ...
marmalade in the UK) have either withdrawn them as an icon or changed the name. In particular, the use of alternative names such as "golly" and "golly doll" has risen due to association with the pejorative term "
wog
''Wog'' is a racial slur in Australian English and British English applied to people from the Mediterranean region such as Southern Europeans and North Africans. In British English, it more typically refers to people from the Indian subcontinen ...
", which many dictionaries say probably derived from the golliwog.
In fiction
Florence Kate Upton
Florence Kate Upton (22 February 1873 – 16 October 1922) was an American-born English cartoonist and author most famous for creating the Golliwog
The golliwog, also spelled golliwogg or shortened to golly, is a doll-like character – ...
was born in 1873 in
Flushing
Flushing may refer to:
Places
* Flushing, Cornwall, a village in the United Kingdom
* Flushing, Queens, New York City
** Flushing Bay, a bay off the north shore of Queens
** Flushing Chinatown (法拉盛華埠), a community in Queens
** Flushing ...
, New York, United States, the daughter of English parents who had emigrated to the United States three years previously. Following the death of her father, she moved back to England with her mother and sisters when she was fourteen. There she spent several years drawing and developing her artistic skills. To afford tuition to art school, she illustrated a children's book entitled ''The Adventures of Two
Dutch Dolls and a Golliwogg.'' The 1895 book included a character named the Golliwogg, who was first described as "a horrid sight, the blackest
gnome
A gnome is a mythological creature and diminutive spirit in Renaissance magic and alchemy, first introduced by Paracelsus in the 16th century and later adopted by more recent authors including those of modern fantasy literature. Its characte ...
", but who quickly turned out to be a friendly character, and is later attributed with a "kind face." A product of the
blackface
Blackface is a form of theatrical makeup used predominantly by non-Black people to portray a caricature of a Black person.
In the United States, the practice became common during the 19th century and contributed to the spread of racial stereo ...
minstrel
A minstrel was an entertainer, initially in medieval Europe. It originally described any type of entertainer such as a musician, juggler, acrobat, singer or fool; later, from the sixteenth century, it came to mean a specialist entertainer who ...
tradition, the Golliwogg had jet black skin; bright red lips; and wild woolly hair. He wore red trousers, a shirt with a stiff collar, red bow-tie, and a blue jacket with tails – all traditional minstrel attire.
Upton's book and its many sequels were extremely successful in England, largely because of the popularity of the Golliwogg. Upton did not trademark her character, and its name, spelt "golliwog", became the generic name for dolls and images of a similar type. Upton's Golliwogg was jovial, friendly and gallant, but some later golliwogs were sinister or menacing characters.
[ For instance, a number of ]Enid Blyton
Enid Mary Blyton (11 August 1897 – 28 November 1968) was an English children's writer, whose books have been worldwide bestsellers since the 1930s, selling more than 600 million copies. Her books are still enormously popular and have be ...
's Noddy and Big Ears books feature Golliwog, sometimes as heroes but often as a villain or as naughty individuals. Other authors took a similar tack. The name "golliwog" came to be used as a degrading term for anyone who was not white-skinned, and new origins were suggested for the word. Florence Upton despaired, 'I am frightened when I read the fearsome etymology some deep, dark minds can see in his name.'
The golliwog doll became a popular children's toy throughout most of the 20th century, and was incorporated into many aspects of British commerce and culture.
In culture
In the USA it became popular in the form of children's literature, dolls, children's china and other toys, ladies' perfume, and jewellery.
''Golliwogg's Cakewalk
The cakewalk was a dance developed from the "prize walks" (dance contests with a cake awarded as the prize) held in the mid-19th century, generally at get-togethers on Black Slavery in the United States, slave plantations before and after End ...
'' is the sixth and final piece in the ''Children's Corner
''Children's Corner'', L. 113, is a six-movement suite for solo piano by Claude Debussy. It was published by Durand in 1908, and was first performed by Harold Bauer in Paris on 18 December that year. In 1911, an orchestration by André Caple ...
'', a suite for piano published by French composer Claude Debussy
(Achille) Claude Debussy (; 22 August 1862 – 25 March 1918) was a French composer. He is sometimes seen as the first Impressionist composer, although he vigorously rejected the term. He was among the most influential composers of the ...
in 1908.
British jam manufacturer James Robertson & Sons used a golliwog called Golly as its mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
from 1910, after John Robertson apparently saw children playing with golliwog dolls in the United States. Robertson's started producing promotional Golly badges in the 1920s, which could be obtained in exchange for tokens gained from their products. By the 1950s the firm had incorporated the figure into the advertising campaign for its jams with the slogan "Golly! They're Good." In 1983, the company's products were boycott
A boycott is an act of nonviolent, voluntary abstention from a product, person, organization, or country as an expression of protest. It is usually for moral, social, political, or environmental reasons. The purpose of a boycott is to inflict som ...
ed by Ken Livingstone
Kenneth Robert Livingstone (born 17 June 1945) is an English politician who served as the Leader of the Greater London Council (GLC) from 1981 until the council was abolished in 1986, and as Mayor of London from the creation of the office i ...
's Greater London Council
The Greater London Council (GLC) was the top-tier local government administrative body for Greater London from 1965 to 1986. It replaced the earlier London County Council (LCC) which had covered a much smaller area. The GLC was dissolved in 198 ...
as offensive, and in 1988 the character ceased to be used in television advertising. The company used to give away golliwog badges and small plaster figures playing musical instruments (jazz musicians) or sports and other such themes. The Gollywog badge collection scheme was withdrawn in 2001.
Virginia (Ginny) C. Knox, previously brand director for Robertson's and later Chief Operating Officer of the Culinary Brands Division of RHM, told '' The Herald'' newspaper in Scotland in 2001 that the decision to remove the Golly symbol from Robertson's jam and marmalade jars was taken after research found that children were not familiar with the character, although it still appealed to the older generations. "We sell 45 million jars of jam and marmalade each year and they have pretty much all got Golly on them," said Ms Knox. "We also sell 250,000 Golly badges to collectors and only get 10 letters a year from people who don't like the Golliwog image." Today, Robertson's Golly badges remain highly collectible, with the very rarest sometimes selling for more than £1,000.
According to an editorial in ''The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...
'' newspaper, golliwogs were banned by the Nazis in 1934 on the grounds they were inappropriate toys for young German children, "for of all non-Aryans none is more completely non-Aryan than he olliwog.. Some say he is so attractive an advertisement for a black face that his presence makes it harder to teach the young to wash."
An aniseed
Anise (; '), also called aniseed or rarely anix is a flowering plant in the family Apiaceae native to Eurasia.
The flavor and aroma of its seeds have similarities with some other spices and herbs, such as star anise, fennel, licorice, and tar ...
-flavoured chewy confection
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
called a Blackjack
Blackjack (formerly Black Jack and Vingt-Un) is a casino banking game. The most widely played casino banking game in the world, it uses decks of 52 cards and descends from a global family of casino banking games known as Twenty-One. This fami ...
was marketed in the United Kingdom from the 1920s with a golliwog's face on the wrapper. In the late 1980s, Trebor, the manufacturer, replaced the image with the face of a black-bearded pirate.
A classic contortionist
Contortion (sometimes contortionism) is a performance art in which performers called contortionists showcase their skills of extreme physical flexibility. Contortion acts often accompany acrobatics, circus acts, street performers and other liv ...
act is the rag doll act often performed in a golliwog costume, therefore also called the golliwogg act.
In '' The League of Extraordinary Gentlemen: Black Dossier'' and '' Volume III: Century'', Alan Moore
Alan Moore (born 18 November 1953) is an English author known primarily for his work in comic books including ''Watchmen'', ''V for Vendetta'', ''The Ballad of Halo Jones'', ''Swamp Thing'', ''Batman:'' ''The Killing Joke'', and ''From Hell' ...
and Kevin O'Neill included Upton's original Golliwog with a slightly reimagined, alien past. When this was attacked as a racist character, Moore responded that the Upton's original Golliwog "was a dignified and respectable figure. His courage and strength of character were ably demonstrated in his picaresque adventures, as was his intellectual acumen."
Association with racism
United Kingdom
In March 2007, Greater Manchester Police
Greater Manchester Police (GMP) is the territorial police force responsible for law enforcement within the metropolitan county of Greater Manchester in North West England.
, Greater Manchester Police employed 6,866 police officers, 3,524 memb ...
seized two golliwogs from a shop after a complaint that the dolls were offensive. In September 2008, a woman from Stockport
Stockport is a town and borough in Greater Manchester, England, south-east of Manchester, south-west of Ashton-under-Lyne and north of Macclesfield. The River Goyt and Tame merge to create the River Mersey here.
Most of the town is within ...
claimed she was arrested for keeping a "golly doll" in her window. Greater Manchester Police denied this and said she was arrested after a series of complaints of alleged racially aggravated behaviour were made against her.
In February 2009, in an off-air conversation at the BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
,
Carol Thatcher
Carol Jane Thatcher (born 15 August 1953) is an English journalist, author and media personality. She is the daughter of Margaret Thatcher, the British prime minister from 1979 to 1990, and Denis Thatcher.
She has written biographies of both he ...
, the daughter of former British Prime Minister
Margaret Thatcher
Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013) was Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party (UK), Leader of the Conservative Party from 1975 to 1990. S ...
, referred to the black French tennis player
Jo-Wilfried Tsonga
Jo-Wilfried Tsonga (; born 17 April 1985) is a French former professional tennis player. He was ranked as high as world No. 5 by the Association of Tennis Professionals (ATP), which he achieved in February 2012. Tsonga won 18 singles titles on th ...
, who was competing in the
Australian Open
The Australian Open is a tennis tournament held annually at Melbourne Park in Melbourne, Australia. The tournament is the first of the four Grand Slam tennis events held each year, preceding the French Open, Wimbledon, and the US Open. Th ...
, as looking like a golliwog. The comment was considered by the BBC as "wholly unacceptable" and Thatcher was informed that unless she apologised she would no longer be a reporter on BBC's ''
The One Show
''The One Show'' is a British television magazine and chat show programme. Broadcast live on BBC One weeknights at 7:00 pm, it features topical stories and studio guests. It is currently co-hosted by Alex Jones, Jermaine Jenas, and Ronan K ...
''. Thatcher stated that it was a silly joke and declined to make an "unconditional apology". Thatcher said that her comment was a reference to the golliwog motifs that she saw in her childhood on jars of jam (made by Robertson's). In April 2009 she appeared on the BBC in an interview on ''
The Andrew Marr Show
''The Andrew Marr Show'' is a Sunday morning talk show presented by Andrew Marr. It was broadcast on BBC One from 2005 to 2021.
The programme replaced the long-running '' Breakfast with Frost'' as the network's flagship Sunday talk show when D ...
'', defending her use of the word. The French publication ''Sportsweek'' claimed that Thatcher, in talking about a previous competition, referred to another player as "the one who was defeated by the ''golliwog'' in the previous tour." The French publication, which showed a picture of Tsonga above a picture of a toy golliwog, claimed that Thatcher was "mortified" and that her comment was about the similarity of Tsonga's appearance to the doll that she had as a child.
In March 2011,
Conservative
Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...
English politician
Bill Etheridge
William Milroy Etheridge (born 18 March 1970) is an English politician who was previously a Member of the European Parliament (MEP) for the West Midlands region. He was elected in 2014 as a UK Independence Party (UKIP) candidate, but left the pa ...
and his wife, Star, resigned from the Conservatives after their membership was suspended following complaints from party members that they were photographed posing with knitted golliwogs on their
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
profile pages as part of a protest against
political correctness
''Political correctness'' (adjectivally: ''politically correct''; commonly abbreviated ''PC'') is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in socie ...
.
In December 2013, a councillor in
Brighton
Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London.
Archaeological evidence of settlement in the area dates back to the Bronze A ...
was forced to apologise for stating to a newspaper reporter that golliwogs were not racist. Councillor Dawn Barnett was defending a local shop which was selling golliwog drinks mats. She stated, "I said I can see no harm in them. They are nostalgic, I'm 72 years old. My generation grew up with them." Bert Williams, speaking on behalf of Brighton and Hove Black History Group, said the word "golliwog" was historically used to tease black people, of which he had personal experience.
In April 2018, a man was fined £250 plus £85 costs for displaying a golliwog in a window opposite two Indian restaurants. He pleaded guilty to a racially aggravated public order offence."
In July 2018, a
YouGov
YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and sinc ...
poll asked 1,660 Britons whether it was "racist to sell or display a golliwog doll", to which a 63% responded "No", 20% "Yes", and 17% "I'm Not Sure".
Australia
On 1 December 2016,
Australian Aboriginal
Aboriginal Australians are the various Indigenous peoples of the Australian mainland and many of its islands, such as Tasmania, Fraser Island, Hinchinbrook Island, the Tiwi Islands, and Groote Eylandt, but excluding the Torres Strait Islands ...
activist, author and filmmaker
Stephen Hagan caused a national controversy when he labelled
Toowoomba
Toowoomba ( , nicknamed 'The Garden City' and 'T-Bar') is a city in the Toowoomba Region of the Darling Downs, Queensland, Australia. It is west of Queensland's capital city Brisbane by road. The urban population of Toowoomba as of the 2021 C ...
the "most racist city in Australia" after a display of nine golliwog dolls were placed by
Terry White Chemists
TerryWhite Chemmart is an Australian pharmacy retailer owned by the Terry White Group. It is considered to be the largest pharmacy chain in Australia.
History
Terry and Rhonda White opened their first pharmacy in Woody Point, Queensland, in ...
underneath a sign inviting shoppers to "Experience a White Christmas". The controversy began when Toowoomba man
George Helon
George Helon (born 1965), also known under the pen names George Wieslaw Helon and Jerzy Wieslaw Helon, is an Australian author, businessman, and historian of Polish descent. Helon is on the board of directors of the Polish Nobility Associatio ...
spotted the dolls placed beneath the sign and circulated a picture of it on Facebook and Twitter. The display was only in one store, as a franchisee can "stock and sell products at their discretion", however Terry White Chemists banned the sale of the doll in any franchise afterwards.
New Zealand
On 22 March 2021, the Gollyville quilt of a Whakatāne artist Barbara Key was removed from the Art House's Carving Symposium and Art Exhibition due to a visitor finding the quilt to be offensive.
See also
* ''
The Black and White Minstrel Show
''The Black and White Minstrel Show'' was a British light entertainment show that ran for twenty years on BBC prime-time television. Running from 1958 to 1978, it was a weekly variety show that presented traditional American minstrel and countr ...
''
*
Black dolls
*
Darlie
Darlie (originally known as Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets. The company is headquartered in Hong Kong with manufacturing facilities in Zhongsh ...
*
Hajji Firuz
Hāji Firuz ('' fa, حاجی فیروز'') or Khwāje Piruz ('' fa, خواجه پیروز'') is a fictional character in Iranian folklore who appears in the streets by the beginning of Nowruz. His face is covered in soot, and he is clad in brigh ...
*
Golliwogg's Cakewalk
''Children's Corner'', List of compositions by Claude Debussy by Lesure number, L. 113, is a six-movement Suite (music), suite for solo piano by Claude Debussy. It was published by Durand in 1908, and was first performed by Harold Bauer in Paris ...
*
The Golliwogs
Creedence Clearwater Revival, also referred to as Creedence and CCR, was an American rock band formed in El Cerrito, California. The band initially consisted of lead vocalist, lead guitarist, and primary songwriter John Fogerty; his brother, r ...
, an American rock band that later became
Creedence Clearwater Revival
Creedence Clearwater Revival, also referred to as Creedence and CCR, was an American rock band formed in El Cerrito, California. The band initially consisted of lead vocalist, lead guitarist, and primary songwriter John Fogerty; his brother, ...
*
Golly Bar Originally launched in 1957 by HB Ice Cream (HB), the Golly Bar is an ice cream formerly sold exclusively in the Republic of Ireland. It was a single rectangular block of vanilla ice cream on a wooden stick. The packaging of Golly Bars depicted an i ...
*
Inki
Inki is the lead character in an animated cartoon series of Warner Bros. ''Looney Tunes'' and ''Merrie Melodies'' short films by animator Chuck Jones. Five Inki cartoons were made between 1939 and 1950.
History and description
Inki, created for ...
*
Little Black Sambo
''The Story of Little Black Sambo'' is a children's book written and illustrated by Scottish author Helen Bannerman and published by Grant Richards in October 1899. As one in a series of small-format books called The Dumpy Books for Children, ...
*
Papa Lazarou
*
Pickaninny
Pickaninny (also picaninny, piccaninny or pickinninie) is a pidgin word for a small child, possibly derived from the Portuguese ('boy, child, very small, tiny').
In North America, ''pickaninny'' is a racial slur for African American children ...
*
Raggedy Ann
Raggedy Ann is a character created by American writer Johnny Gruelle (1880–1938) that appeared in a series of books he wrote and illustrated for young children. Raggedy Ann is a rag doll with red yarn for hair and a triangle nose. Gruelle re ...
*
Sambo's Restaurant Chain
*
Zwarte Piet
Zwarte Piet (; lb, Schwaarze Péiter, fy, Swarte Pyt), also known in English by the translated name Black Pete, is the companion of Saint Nicholas ( nl, Sinterklaas, fy, Sinteklaas, lb, Kleeschen) in the folklore of the Low Countries. The ...
References
External links
"The Adventures of Two Dutch Dolls and a Golliwogg"by Bertha Upton 1895 at Project Gutenberg
"Golliwogg.co.uk"An independent guide to golliwogs
"The Golliwog Caricature," Jim Crow Museum of Racist MemorabiliaArticle by David Pilgrim, Ferris State University, Michigan
A brief history of golliwogs
GOLIWOG license plate
BBC News – Row erupts over golly exhibition13 January 2007
*
The Daily Mirror – Carol Thatcher's (Golliwog) slurs on (tennis player) Jo-Wilfried Tsonga2009-07-02
* Contortionists performing Golliwogg acts
L.I.M.E Trio, 1937The Florida Trio, 1950The Morlidor Trio, 1966
{{Ethnic slurs
Stuffed toys
Traditional dolls
Anti-African and anti-black slurs
Characters in children's literature
Male characters in literature
Black people in European folklore
Black people in literature
Stereotypes of African Americans
Toy controversies
Rag dolls