"Give the People What They Want" is a 1975 song written by Kenny Gamble & Leon Huff and performed R&B vocal group

The O'Jays The O'Jays are an American R&B group from Canton, Ohio, formed in 1958 and originally consisting of Eddie Levert, Walter Lee Williams, William Powell, Bobby Massey, and Bill Isles. The O'Jays made their first chart appearance with the minor ...

. Gamble & Huff also produced the track and was a release from the O"Jays album ''

Survival Survival, or the act of surviving, is the propensity of something to continue existing, particularly when this is done despite conditions that might kill or destroy it. The concept can be applied to humans and other living things (or, hypotheti ...

''.

Chart History

"Give the People What They Want" spent one week at number one on the R&B singles chart in the summer of 1975. It peaked at number 45 on the ''Billboard'' Hot 100.

Charts

Use in media

*The song is currently being used by

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

's WCAU-TV-10 to promote the station's news and other programming. The chorus plays with no other voice-over, along with clips of action in the streets, and station on-air staff with slogans promoting programming. The campaign debuted on 12 February 2010, including a clip of Jay Leno at 11:35, after ''

The Tonight Show with Conan O'Brien ''The Tonight Show with Conan O'Brien'' is an American late-night talk show that featured Conan O'Brien as host from June 1, 2009, to January 22, 2010, as part of NBC's ''Tonight Show'' franchise. O'Brien had previously hosted NBC's ''Late N ...

'' was off the air. *The song is used as the intro

theme music Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at so ...

for former NBA player

Jalen Rose Jalen Anthony Rose (born January 30, 1973) is an American sports analyst and former professional basketball player. In college, he was a member of the University of Michigan Wolverines' " Fab Five" (along with Chris Webber, Juwan Howard, Jimmy K ...

's, and ESPN Employee David Jacoby podcast '' Jalen & Jacoby'', for

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...

. The phrase has become Rose's unofficial catchphrase. *The song was also used in a

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

smartphone TV commercial in February 2017, and then an American Express commercial the following year. *The song appears in the video game ''

Grand Theft Auto IV ''Grand Theft Auto IV'' is a 2008 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the sixth main entry in the ''Grand Theft Auto'' series, following 2004's '' Grand Theft Auto: San Andreas'', and the e ...

'' in the fictional radio station

International Funk 99 International is an adjective (also used as a noun) meaning "between nations". International may also refer to: Music Albums * ''International'' (Kevin Michael album), 2011 * ''International'' (New Order album), 2002 * ''International'' (The T ...

. *In 2022,

Liam Gallagher William John Paul Gallagher (born 21 September 1972) is an English singer and songwriter. He achieved fame as the lead vocalist of the rock band Oasis from 1991 to 2009, and later fronted the rock band Beady Eye from 2009 to 2014, before starti ...

finished his stadium concerts by playing the song over the PA speakers as he left the stage.

Sampling

*This song is heavily sampled in

EPMD EPMD is an American hip hop duo from Brentwood, New York. The duo's name is a concatenation of the members' names "E" and "PMD" or an acronym for "Erick and Parrish Making Dollars", referring to its members: emcees Erick Sermon ("E" a.k.a. ...

's song " Give the People" from their 1990 album '' Business as Usual''.

Use in Political Campaigns

It was used as part of the regular playlist at campaign events for

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...

2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...

presidential candidacy.

References

External links

* Song reviewon

AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...

1975 singles The O'Jays songs Soul songs Songs written by Leon Huff Songs written by Kenny Gamble 1975 songs Philadelphia International Records singles {{1970s-single-stub