Gerald Lawrence Barney (born ) is a British designer, best known for his 1965

British Rail Double Arrow The British Rail Double Arrow is a logo that was created for British Rail (BR), the then state-owned operator of Britain's railway network, in 1965. It has remained in use as part of the National Rail brand used for Britain's passenger rail ser ...

, which is still in use in the UK. In 1960, aged 21, Barney started his career at the

Design Research Unit The Design Research Unit (DRU) was one of the first generation of British design consultancies combining expertise in architecture, graphics and industrial design. It was founded by the managing director of Stuart Advertising Agency, Marcus Brum ...

(DRU) as a lettering artist, and soon became close to the studio’s co-founder,

Milner Gray Milner Gray may refer to: *Milner Gray (politician) Milner Gray (11 May 1871 – 10 April 1943) was a British Liberal politician. Family life and business Gray was born in Luton, Bedfordshire, the son of a Baptist Minister,''Who was Who'', OUP ...

. At the DRU, Barney designed logos including the

. He later worked for

Wolff Olins Wolff Olins is a British advertising agency and corporate identity consultancy. It was started in 1965 and has offices in London, New York City and San Francisco. It now employs some 150 designers, strategists, technologists, programme managers ...

, and in 1978, together with his colleagues David Bristow, Kit Cooper and Terence Griffin, set up British design agency Sedley Place. In 2021, the

Rail Delivery Group The Rail Delivery Group (RDG), previously the Association of Train Operating Companies, is the British rail industry membership body that brings together passenger and freight rail companies, Network Rail and High Speed 2. History From 24 Oc ...

(RDG) hoped that Barney would endorse a new version of the logo in different shades of green, to highlight the environmental benefits of train travel. However, he said: "I could understand it if they had just swapped red for green. But why on earth have they got that many colours? It's a load of old bollocks. It's just a mess."

References

{{DEFAULTSORT:Barney, Gerald Living people British designers British graphic designers 1939 births British company founders