Gerald K. Geerlings
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Gerald Kenneth Geerlings (April 18, 1897 – January 25, 1998) was an American artist, printmaker, architect, and author. Geerlings is known for his early-20th century architectural
etching Etching is traditionally the process of using strong acid or mordant to cut into the unprotected parts of a metal surface to create a design in intaglio (incised) in the metal. In modern manufacturing, other chemicals may be used on other types ...
s,
aquatint Aquatint is an intaglio (printmaking), intaglio printmaking technique, a variant of etching that produces areas of tone rather than lines. For this reason it has mostly been used in conjunction with etching, to give both lines and shaded tone. ...
s, and intaglio prints depicting the rise of American
metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural center for a country or region, and an important hub for regional or international connections, commerce, and communications. A big ci ...
es and urbanization during the interwar period. His prints showcase the
Gilded Age In United States history, the Gilded Age was an era extending roughly from 1877 to 1900, which was sandwiched between the Reconstruction era and the Progressive Era. It was a time of rapid economic growth, especially in the Northern and Wes ...
and
Art Deco architecture Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the United ...
of American cities, often depicting the
skyline A skyline is the outline or shape viewed near the horizon. It can be created by a city’s overall structure, or by human intervention in a rural setting, or in nature that is formed where the sky meets buildings or the land. City skyline ...
s and early skyscrapers of New York City and Chicago.


Biography

Geerlings was born in
Milwaukee, Wisconsin Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
on April 18, 1897. He lived most of his life in
New Canaan, Connecticut New Canaan () is a town in Fairfield County, Connecticut, United States. The population was 20,622 according to the 2020 census. About an hour from Manhattan by train, the town is considered part of Connecticut's Gold Coast. The town is bound ...
, where he died on January 25, 1998, at the age of 100.


Early life

As a young man, Geerlings worked as an architectural
draftsman A drafter (also draughtsman / draughtswoman in British and Commonwealth English, draftsman / draftswoman or drafting technician in American and Canadian English) is an engineering technician who makes detailed technical drawings or plans for ...
and newspaper reporter. He then enrolled in art school. However, with the start of
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
, he was forced to interrupt his education and career ambitions to enlist in the
U.S. Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cl ...
.


Military career


World War I

In 1917, Geerlings began his military service with the
1st Battalion, 120th Field Artillery Regiment The 1st Battalion, 120th Field Artillery Regiment, also known as the "Red Fox" Battalion came into being on 22 September 1917 at Camp MacArthur, Waco, Texas, as part of the 57th Field Artillery Brigade, better known as the Iron Brigade. The 120th ...
(also known as the "Red Fox Battalion") in
Wisconsin Rapids Wisconsin Rapids is a city in and the county seat of Wood County, Wisconsin. The population was 18,877 at the 2020 census. The city also forms one of the core areas of the United States Census Bureau's Marshfield-Wisconsin Rapids Micropolit ...
. While with the Red Fox Battalion, Geerlings joined the 32nd Infantry Brigade Combat Team. By 1918, Geerlings had been promoted to second lieutenant. His entire division was soon ordered to Europe. The 120th Field Artillery Landed at
Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a populat ...
, England and then traveled by rail to South Hampton and across the
English Channel The English Channel, "The Sleeve"; nrf, la Maunche, "The Sleeve" (Cotentinais) or ( Jèrriais), (Guernésiais), "The Channel"; br, Mor Breizh, "Sea of Brittany"; cy, Môr Udd, "Lord's Sea"; kw, Mor Bretannek, "British Sea"; nl, Het Kana ...
to
Le Havre Le Havre (, ; nrf, Lé Hâvre ) is a port city in the Seine-Maritime department in the Normandy region of northern France. It is situated on the right bank of the estuary of the river Seine on the Channel southwest of the Pays de Caux, very ...
, France. The 120th Field Artillery went into action in the
Château-Thierry Château-Thierry () is a French commune situated in the department of the Aisne, in the administrative region of Hauts-de-France, and in the historic Province of Champagne. The origin of the name of the town is unknown. The local tradition at ...
sector on August 1, 1918, in support of the 32nd Divisional Artillery. After the 32nd Divisional Artillery had taken Juivgay, it was relieved by the 2nd Moroccan Division, which included the famous
French Foreign Legion The French Foreign Legion (french: Légion étrangère) is a corps of the French Army which comprises several specialties: infantry, Armoured Cavalry Arm, cavalry, Military engineering, engineers, Airborne forces, airborne troops. It was created ...
. The 120th Field Artillery remained in the line of support to the Foreign Legion, assisting in blasting a path for the final charge of the Foreign Legion.


World War II

Gerald Geerlings returned to the military to fight in
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
, this time joining the U.S. Army Air Forces. In 1942, while serving as Captain in the Command Office of the
8th Special Operations Squadron The 8th Special Operations Squadron is a squadron of the United States Air Force. It is assigned to the 1st Special Operations Wing, Air Force Special Operations Command, stationed at Hurlburt Field, Florida. The squadron is equipped with the Be ...
and
8th Air Force The Eighth Air Force (Air Forces Strategic) is a numbered air force (NAF) of the United States Air Force's Air Force Global Strike Command (AFGSC). It is headquartered at Barksdale Air Force Base, Louisiana. The command serves as Air Forces ...
in England, Geerlings spearheaded critical
cartographic Cartography (; from grc, χάρτης , "papyrus, sheet of paper, map"; and , "write") is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an im ...
innovations for the newly-formed
U.S. Air Force The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Sign ...
and Allied forces. Adept at aerial perspective drawings, Geerlings devised target maps to aid Allied
bombers A bomber is a military combat aircraft designed to attack ground and naval targets by dropping air-to-ground weaponry (such as bombs), launching torpedoes, or deploying air-launched cruise missiles. The first use of bombs dropped from an aircra ...
in key aerial military campaigns through a key innovation in aerial combat. Faced with the absence of adequate British and Allied force map coverage of
Axis An axis (plural ''axes'') is an imaginary line around which an object rotates or is symmetrical. Axis may also refer to: Mathematics * Axis of rotation: see rotation around a fixed axis * Axis (mathematics), a designator for a Cartesian-coordinat ...
targets and areas of control (due to the fact that aerial missions of the time predominantly occurred at night, where detailed maps were not required and accuracy was seen as impossible), Geerlings devised a novel way to map strategic targets in order to fundamentally improve bombing accuracy and situational awareness for military aerial campaigns, allowing military air power and bombers to take an unprecedented front-seat in the execution of strategic military campaigns. In a critical cartographic innovation of
WWII World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, Gerald Geerlings developed the "perspective target map", also known as the "Geerlings map". These aerial target maps with unprecedented oblique views of approaches from the viewpoint of bombers in combat finally allowed Allied forces to perform strategic daytime aerial bombing strikes and aerial bombing campaigns for the first time in military history. These "Geerlings maps" were able to convert strategic topographical features and military targets visible to the eye at research centers to illustrations and maps depicting what navigators and bombardiers saw in real-time combat, providing pilots and bomber crews multiple views and approaches of targets instead of typical straight-down map views. Measuring 32 inches by 32 inches in size, Geerlings maps provided views of 6 different aerial approaches for any enemy target, depicted from a height of 26,000 feet as would be experienced by air force members in-flight. Utilizing techniques of "heightened abstraction", Geerlings created groundbreaking maps for World War II bombing campaigns—each approach provided 6 visualizations of strategic enemy targets, combining target views from 15 miles out (for use by navigators) with analogous views of from a distance of 7 miles out (for use by bombardiers). In a departure from the era's use of maps in combat, Geerlings' perspective target maps provided unprecedented depictions of critical topographic features that were often obscured (or not captured) in traditional photo-reconnaissance materials and flat-view maps. Geerlings maps included important landmarks and enemy positions for effective bomber targeting, such as artillery positions, search lights, smokescreens, decoys, radars, and coastline views (including views of changing sea levels at different times of day). Previously, the absence of these features in military maps added significant challenges to nascent attempts at leveraging air combat for military campaigns. During early WWII aerial missions, Allied bombers and air force navigators were often confused by discrepancies between intelligence photos and maps of strategic targets that were provided for air strikes, and the actual appearance of targets and land features seen to the naked eye in combat (e.g. buildings, forests, bridges, or railways that were meant to be used as target guides were found to be destroyed, obscured by smoke, or missing entirely). These unfortunate inaccuracies contributed to the failure of many early air combat missions and the general opinion among military commanders that strategic aerial combat was both "ineffective" and "unnecessary." Geerlings' innovations in
cartography Cartography (; from grc, χάρτης , "papyrus, sheet of paper, map"; and , "write") is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an i ...
bolstered the subsequent emergence and establishment of
strategic bombing Strategic bombing is a military strategy used in total war with the goal of defeating the enemy by destroying its morale, its economic ability to produce and transport materiel to the theatres of military operations, or both. It is a systematica ...
as a critical tool in military combat. Up to this point, military air power in
WWI World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
and
WWII World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
had been limited to providing ground troop support and performing daytime reconnaissance missions via slow, low-flying planes (often shot down from the ground by enemy artillery

Before the use of perspective target maps, aerial bombing campaigns largely relied on often-flawed
photo-reconnaissance Aerial reconnaissance is reconnaissance for a military or strategic purpose that is conducted using reconnaissance aircraft. The role of reconnaissance can fulfil a variety of requirements including artillery spotting, the collection of imagery ...
materials to visually identify key targets and were limited to night-time "
area bombardment In military aviation, area bombardment (or area bombing) is a type of aerial bombardment in which bombs are dropped over the general area of a target. The term "area bombing" came into prominence during World War II. Area bombing is a form of st ...
" missions, which had no particular targets and hinged on the general destruction of broad swaths of urban centers and areas of dense civilian populations with the goal of "demoralizing" the enemy into submission. The use of this strategy is exemplified by early WWII bombing campaigns, such as the bombing of
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
by German air forces during
the Blitz The Blitz was a German bombing campaign against the United Kingdom in 1940 and 1941, during the Second World War. The term was first used by the British press and originated from the term , the German word meaning 'lightning war'. The Germa ...
. Leveraging his development of innovative approaches to the identification and precision targeting of enemy targets, Geerlings originated and developed the "Target Identification Unit", ultimately becoming an Air Force
intelligence officer An intelligence officer is a person employed by an organization to collect, compile or analyze information (known as intelligence) which is of use to that organization. The word of ''officer'' is a working title, not a rank, used in the same way ...
and serving both the
Royal Air Force The Royal Air Force (RAF) is the United Kingdom's air and space force. It was formed towards the end of the First World War on 1 April 1918, becoming the first independent air force in the world, by regrouping the Royal Flying Corps (RFC) an ...
and
U.S. Air Force The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Sign ...
for the duration of World War II. In 1941, Geerlings was an important figure in the planning and execution of
Operation Tidal Wave Operation Tidal Wave was an air attack by bombers of the United States Army Air Forces (USAAF) based in Libya on nine oil refineries around Ploiești, Romania on 1 August 1943, during World War II. It was a strategic bombing mission and part of ...
by Allied Forces. Armed with innovative bomber scopes (improving ground visibility) and Geerlings maps, Allied bombers were finally able to target and destroy strategic Axis oil fields and refineries located in Ploesti, Romania using precision bombing. During
Operation Tidal Wave Operation Tidal Wave was an air attack by bombers of the United States Army Air Forces (USAAF) based in Libya on nine oil refineries around Ploiești, Romania on 1 August 1943, during World War II. It was a strategic bombing mission and part of ...
, all Allied bombers carrying Geerlings maps were also loaded with incendiary bombs, ensuring that any bombers downed or seized by enemy forces would self-destruct and preventing Geerlings maps from finding their way into enemy hands. In 1943, Geerlings was awarded the Legion of Merit medal with an
oak leaf cluster An oak leaf cluster is a ribbon device to denote preceding decorations and awards consisting of a miniature bronze or silver twig of four oak leaves with three acorns on the stem. It is authorized by the United States Armed Forces for a speci ...
for his navigational and bombing innovations, which were used in the Battle of
Ploiești Ploiești ( , , ), formerly spelled Ploești, is a city and county seat in Prahova County, Romania. Part of the historical region of Muntenia, it is located north of Bucharest. The area of Ploiești is around , and it borders the Blejoi commune ...
. Gerald Geerlings served in both the
European European, or Europeans, or Europeneans, may refer to: In general * ''European'', an adjective referring to something of, from, or related to Europe ** Ethnic groups in Europe ** Demographics of Europe ** European cuisine, the cuisines of Europe ...
and the Pacific theaters of World War II. By 1944, Gerald Geerlings applied the lessons in innovating target maps to creating the first maps for another novel, emerging military technology—the use of radar for aerial military campaigns. He retired from active service in 1945 holding the rank of
colonel Colonel (abbreviated as Col., Col or COL) is a senior military officer rank used in many countries. It is also used in some police forces and paramilitary organizations. In the 17th, 18th and 19th centuries, a colonel was typically in charge o ...
. Between 1948 and 1952, Geerlings served as a part-time civilian consultant to the Strategic Air Command Headquarters in
Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...
. In 1953, Gerald Geerlings finally ended his long chapter as an active member of the armed forces.


Education


Undergraduate and graduate work

During
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
, Geerlings spent a number of years abroad. He was stationed in both England and France. Though his plans to complete his schooling had been by global conflict, after spending 18 months as a commissioned officer in France, he was invited to study at St John's College, Cambridge in England. After World War I, Geerlings resumed his academic pursuits in the United States. In 1919, he enrolled in the
University of Pennsylvania School of Design The University of Pennsylvania Stuart Weitzman School of Design is the design school of the University of Pennsylvania, in Philadelphia. It offers degrees in architecture, landscape architecture, city and regional planning, historic preservation ...
in
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
, Pennsylvania. There, he earned both his undergraduate and graduate degrees. He completed his
Bachelor of Architecture The Bachelor of Architecture (B.Arch.) is a bachelor's degree designed to satisfy the academic requirement of practising architecture around the world. Australia Architectural education in Australia varies depending on the university offering th ...
degree with '' summa cum laude'' honors in 1921, and received his
Master of Architecture The “Master of Architecture”(M.Arch or MArch) or a “Bachelor of Architecture” is a professional degree in architecture, qualifying the graduate to move through the various stages of professional accreditation (internship, exams) that res ...
degree in 1922. During his last year and a half at the University of Pennsylvania, Geerlings held an assistantship in architectural design under notable French-born Philadelphia architect and industrial designer,
Paul Philippe Cret Paul Philippe Cret (October 23, 1876 – September 8, 1945) was a French-born Philadelphia architect and industrial designer. For more than thirty years, he taught at a design studio in the Department of Architecture at the University of Pennsylv ...
. For the 1921-1922 academic year, Gerald Geerlings was awarded the "Prix d'Emulation of the Société des Architects Diplomés par le Gouvernement Français". Geerlings was also awarded the Arthur Spayd Brooke Memorial Prize in his senior (and graduate) years of study (receiving a silver medal and gold medal for his achievements, respectively). That same year, Geerlings won second place in the national
Rome Prize The Rome Prize is awarded by the American Academy in Rome, in Rome, Italy. Approximately thirty scholars and artists are selected each year to receive a study fellowship at the academy. Prizes have been awarded annually since 1921, with a hiatus ...
competition, hosted by the
American Academy in Rome The American Academy in Rome is a research and arts institution located on the Gianicolo (Janiculum Hill) in Rome. The academy is a member of the Council of American Overseas Research Centers. History In 1893, a group of American architects, ...
.


Post-graduate work

Upon returning to
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
, Geerlings continued his study of architecture under the guidance of the professors of the
Chicago Art Institute The Art Institute of Chicago in Chicago's Grant Park, founded in 1879, is one of the oldest and largest art museums in the world. Recognized for its curatorial efforts and popularity among visitors, the museum hosts approximately 1.5 mill ...
. In 1923, Geerlings was awarded the Henry Gillette Woodman Prize, and in the fall of 1924, Geerlings received a Woodman Traveling Fellowship from the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
, allowing him one year's travel abroad. With this, Geerlings embarked on a chapter of international travels and academic research. For the next eight years, Geerlings traveled between New York City and London in six-month intervals. While abroad, Gerald sketched constantly and honed his knowledge of European architecture,
metalworking Metalworking is the process of shaping and reshaping metals to create useful objects, parts, assemblies, and large scale structures. As a term it covers a wide and diverse range of processes, skills, and tools for producing objects on every scal ...
, and printmaking. In 1928, Geerlings enrolled in an
etching Etching is traditionally the process of using strong acid or mordant to cut into the unprotected parts of a metal surface to create a design in intaglio (incised) in the metal. In modern manufacturing, other chemicals may be used on other types ...
course at London's
Royal College of Art The Royal College of Art (RCA) is a public research university in London, United Kingdom, with campuses in South Kensington, Battersea and White City. It is the only entirely postgraduate art and design university in the United Kingdom. It o ...
, which he completed in 1932. Inspired by London's
neoclassical architecture Neoclassical architecture is an architectural style produced by the Neoclassical movement that began in the mid-18th century in Italy and France. It became one of the most prominent architectural styles in the Western world. The prevailing style ...
and his growing interest in
lithography Lithography () is a planographic method of printing originally based on the immiscibility of oil and water. The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by the German a ...
, Geerlings published his first academic project in 1928 with the help of his wife, Betty Filby Geerlings. Published by
Charles Scribner's Sons Charles Scribner's Sons, or simply Scribner's or Scribner, is an American publisher based in New York City, known for publishing American authors including Henry James, Ernest Hemingway, F. Scott Fitzgerald, Kurt Vonnegut, Marjorie Kinnan R ...
in New York, ''Color Schemes of Adam Ceilings'' compiled a limited collection of colorful lithographs, made from watercolor sketches that Betty and Gerald created together. These prints carefully reproduced original architectural studies of
Robert Adam Robert Adam (3 July 17283 March 1792) was a British neoclassical architect, interior designer and furniture designer. He was the son of William Adam (1689–1748), Scotland's foremost architect of the time, and trained under him. With his ...
, whose renowned ornate designs graced many interiors of great English homes and estates. Following the success of his
folio The term "folio" (), has three interconnected but distinct meanings in the world of books and printing: first, it is a term for a common method of arranging sheets of paper into book form, folding the sheet only once, and a term for a book ma ...
of
lithographs Lithography () is a planographic method of printing originally based on the immiscibility of oil and water. The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by the German a ...
, Geerlings used his European research work to publish two books in 1929. His first book explored
metalworking Metalworking is the process of shaping and reshaping metals to create useful objects, parts, assemblies, and large scale structures. As a term it covers a wide and diverse range of processes, skills, and tools for producing objects on every scal ...
and its applications in architecture (''Metal Crafts in Architecture: Bronze, Brass, Cast Iron, Copper, Lead, Lighting Fixtures, Tin, Specifications)''. In his second book published that year, Geerlings detailed the varieties of
wrought iron Wrought iron is an iron alloy with a very low carbon content (less than 0.08%) in contrast to that of cast iron (2.1% to 4%). It is a semi-fused mass of iron with fibrous slag inclusions (up to 2% by weight), which give it a wood-like "grain" ...
decor Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...
found in classic
European architecture The history of architecture traces the changes in architecture through various traditions, regions, overarching stylistic trends, and dates. The beginnings of all these traditions is thought to be humans satisfying the very basic need of shelt ...
(''Wrought Iron in Architecture: Wrought Iron Craftsmanship; Historical Notes and Illustrations of Wrought Iron in Italy, Spain, France, Holland; Fixtures and Knockers; Specifications)''. These books remain leading reference works on the subjects of
metalworking Metalworking is the process of shaping and reshaping metals to create useful objects, parts, assemblies, and large scale structures. As a term it covers a wide and diverse range of processes, skills, and tools for producing objects on every scal ...
and
wrought iron Wrought iron is an iron alloy with a very low carbon content (less than 0.08%) in contrast to that of cast iron (2.1% to 4%). It is a semi-fused mass of iron with fibrous slag inclusions (up to 2% by weight), which give it a wood-like "grain" ...
.


Architecture and graphic design

With his studies completed and his early academic works published, Gerald Geerlings returned to the U.S. to pursue his career in architecture. Geerlings joined the New York architectural firm of
York & Sawyer York and Sawyer was an American architectural firm active between 1898 and 1949. The firms' work is exemplary of Beaux-Arts architecture as it was practiced in the United States. The partners Edward York (July 23, 1863– December 30, 1928) and ...
alongside etcher and architect Louis C. Rosenberg. He then went on to work at Starrett & Van Vleck, but ultimately decided to open his own
architectural practice In the United States, an architectural firm or architecture firm is a business that employs one or more licensed architects and practices the profession of architecture; while in South Africa, the United Kingdom, Ireland, Denmark and other countri ...
. During the 44 years of his architectural practice, Geerlings became an accomplished
draftsman A drafter (also draughtsman / draughtswoman in British and Commonwealth English, draftsman / draftswoman or drafting technician in American and Canadian English) is an engineering technician who makes detailed technical drawings or plans for ...
, designing many personal residences, and assisting with land planning. Through the 1950s and 1960s, Geerlings worked as a graphic designer, illustrator, and a color consultant. Geerlings created graphic designs for advertisements and popular magazines of the time, such as ''
Woman's Home Companion ''Woman's Home Companion'' was an American monthly magazine, published from 1873 to 1957. It was highly successful, climbing to a circulation peak of more than four million during the 1930s and 1940s. The magazine, headquartered in Springfield, O ...
'', ''Better Homes & Gardens'', '' House & Home'', '' House & Garden'', and ''
House Beautiful ''House Beautiful'' is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing it in 1934. It is the oldest still-publi ...
''. As a regular contributor, Geerlings authored articles and columns on the topic of domestic architecture. As a product consultant for companies such as
Kohler Company Kohler Co., founded in 1873 by John Michael Kohler, is an American manufacturing company based in Kohler, Wisconsin. Kohler is best known for its plumbing products, but the company also manufactures furniture, cabinetry, tile, engines, and ...
, Remington-Rand, and Spalding, Geerlings assisted with product designs and their patents.


Art


Historical context

The turn of the 20th century ushered in a period of increased wealth and urbanization in the United States. The
interwar years In the history of the 20th century, the interwar period lasted from 11 November 1918 to 1 September 1939 (20 years, 9 months, 21 days), the end of the First World War to the beginning of the Second World War. The interwar period was relative ...
and the economic boom of 1920's led to a frenzy of real estate speculation and commercial development. Technological innovations such as tube-frame structures,
elevator An elevator or lift is a cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure. They a ...
s,
fireproofing Fireproofing is rendering something (structures, materials, etc.) resistant to fire, or incombustible; or material for use in making anything fire-proof. It is a passive fire protection measure. "Fireproof" or "fireproofing" can be used as a ...
, and structural steel led to the nation's first skyscraper projects, most notably in America's new financial centers, New York City and Chicago. Buildings now reached previously unseen heights. As described by historian Merrill Schleier, the 1920s set off a period of "skyscraper mania." These architectural constructions became showcases of the period's popular aesthetic styles. Their designs were infused with elements of the
Art-Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the United ...
movement, the
Beaux-Arts architecture Beaux-Arts architecture ( , ) was the academic architectural style taught at the École des Beaux-Arts in Paris, particularly from the 1830s to the end of the 19th century. It drew upon the principles of French neoclassicism, but also incorp ...
movement, the Chicago School of architecture, and
neoclassical architecture Neoclassical architecture is an architectural style produced by the Neoclassical movement that began in the mid-18th century in Italy and France. It became one of the most prominent architectural styles in the Western world. The prevailing style ...
.


Early work

Geerlings made his first print in 1926. During his early printmaking career (1926–1932), Geerlings created fewer than sixty prints. In short time, Geerlings became well known for his meticulously detailed and "architecturally precise" intaglio prints,
aquatint Aquatint is an intaglio (printmaking), intaglio printmaking technique, a variant of etching that produces areas of tone rather than lines. For this reason it has mostly been used in conjunction with etching, to give both lines and shaded tone. ...
s, and
etching Etching is traditionally the process of using strong acid or mordant to cut into the unprotected parts of a metal surface to create a design in intaglio (incised) in the metal. In modern manufacturing, other chemicals may be used on other types ...
s featuring early-20th century urban
American architecture The architecture of the United States demonstrates a broad variety of architectural styles and built forms over the country's history of over two centuries of independence and former Spanish and British rule. Architecture in the United States ...
. His preferred subjects were the famed skylines of New York City and Chicago. These breakthrough
cityscape In the visual arts, a cityscape (urban landscape) is an artistic representation, such as a painting, drawing, Publishing, print or photograph, of the physical aspects of a city or urban area. It is the urban equivalent of a landscape. ''Town ...
s would become his most recognizable and iconic works. In these early works, Geerlings captured the nation's booming urban metropolises and their architectural transformation. With names like ''Colossus'', ''The Vertical Mile,'' and ''Olympus'', Gerald's etchings captured the
zeitgeist In 18th- and 19th-century German philosophy, a ''Zeitgeist'' () ("spirit of the age") is an invisible agent, force or Daemon dominating the characteristics of a given epoch in world history. Now, the term is usually associated with Georg W. ...
of urban pre-war America. Gerald's depictions of urban constructions were a testament to this period's collective optimism, society's belief in human progress, and the nation's confidence in boundless growth and opportunities. Geerlings' works were well received by critics and peers, resulting in numerous awards and exhibitions. In 1931, Geerlings won his first award for a print from the
Pennsylvania Academy of the Fine Arts The Pennsylvania Academy of the Fine Arts (PAFA) is a museum and private art school in Philadelphia, Pennsylvania.
for his print ''Jeweled City''. In 1933, Geerlings was awarded the First Prize for "Best Etching" for his work ''Grand Canal, America'' at the
Century of Progress A Century of Progress International Exposition, also known as the Chicago World's Fair, was a world's fair held in the city of Chicago, Illinois, United States, from 1933 to 1934. The fair, registered under the Bureau International des Expositi ...
Chicago World's Fair exhibition. Geerlings's prints were also prominently exhibited at the 1939 New York World's Fair.


Later work

Despite the critical acclaim received for his early prints, the economic conditions of the Great Depression forced Geerlings to temporarily abandon printmaking. He spent the next four decades exploring commercial opportunities through his
architectural practice In the United States, an architectural firm or architecture firm is a business that employs one or more licensed architects and practices the profession of architecture; while in South Africa, the United Kingdom, Ireland, Denmark and other countri ...
and authoring additional books on
metalworking Metalworking is the process of shaping and reshaping metals to create useful objects, parts, assemblies, and large scale structures. As a term it covers a wide and diverse range of processes, skills, and tools for producing objects on every scal ...
and
wrought iron Wrought iron is an iron alloy with a very low carbon content (less than 0.08%) in contrast to that of cast iron (2.1% to 4%). It is a semi-fused mass of iron with fibrous slag inclusions (up to 2% by weight), which give it a wood-like "grain" ...
. In the 1970s, Geerlings resumed printmaking. In these later years of his career, Geerlings experimented with a variety of mediums in his artworks, including
colored pencil A colored pencil (American English), coloured pencil (Commonwealth English), pencil crayon, or coloured/colouring lead (Canadian English, Newfoundland English) is an art medium constructed of a narrow, pigmented core encased in a wooden cylindri ...
s, pastels,
watercolor Watercolor (American English) or watercolour (British English; see spelling differences), also ''aquarelle'' (; from Italian diminutive of Latin ''aqua'' "water"), is a painting method”Watercolor may be as old as art itself, going back to ...
s, and "new type of lithographic pencil and aluminum plate, that produce the effect of a soft-ground etching." This was a departure from his early signature monochromatic
aquatint Aquatint is an intaglio (printmaking), intaglio printmaking technique, a variant of etching that produces areas of tone rather than lines. For this reason it has mostly been used in conjunction with etching, to give both lines and shaded tone. ...
,
ink Ink is a gel, sol, or solution that contains at least one colorant, such as a dye or pigment, and is used to color a surface to produce an image, text, or design. Ink is used for drawing or writing with a pen, brush, reed pen, or quill. Thicker ...
, and
graphite Graphite () is a crystalline form of the element carbon. It consists of stacked layers of graphene. Graphite occurs naturally and is the most stable form of carbon under standard conditions. Synthetic and natural graphite are consumed on lar ...
works. He produced a "highly praised" collection of drawings and lithographs of Paris, which were published in the volume, ''Paris Along the Seine''. Geerlings also created a collection of architectural drawings as a homage to New York's Bicentennial celebrations. In 1980, Geerlings donated much of his work to the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
Architectural Archives. After a printmaking career spanning decades, many of his works entered the permanent collections of museums around the world. The
catalogue raisonné A ''catalogue raisonné'' (or critical catalogue) is a comprehensive, annotated listing of all the known artworks by an artist either in a particular medium or all media. The works are described in such a way that they may be reliably identified ...
of his prints, ''Gerald K. Geerlings'', was published in 1984 by Joseph S. Czestochowski of the Cedar Rapids Art Association.


Published books

* ''Color Schemes of Adam Ceilings'' (1928) * ''Wrought Iron in Architecture: Wrought iron craftsmanship; historical notes and illustrations of wrought iron in Italy, Spain, France, Holland, fixtures and knockers; Specifications (1st Edition)'' (1929) * ''Metal Crafts in Architecture: Bronze, Brass, Cast Iron, Copper, Lead, Lighting Fixtures, Tin, Specifications (1st Edition)'' (1929) * ''Wrought Iron in Architecture: Wrought iron craftsmanship; historical notes and illustrations of wrought iron in Italy, Spain, France, Holland, fixtures and knockers; Specifications (Reprint)'' (1957) * ''Metal Crafts in Architecture; Bronze, Brass, Cast Iron, Copper, Lead, Lighting Fixtures, Tin, Specifications (2nd Edition)'' (1957) * ''Wrought Iron in Architecture'' (1972) * ''Wrought Iron in Architecture: An Illustrated Survey'' (1984) * ''Gerald K. Geerlings'' (1984) * ''Paris Along the Seine'' (1987)


Museum collections

Today, Geerlings' works can be found in the permanent collections of many museums, including: *
The Whitney Museum of American Art The Whitney Museum of American Art, known informally as "The Whitney", is an art museum in the Meatpacking District and West Village neighborhoods of Manhattan in New York City. It was founded in 1930 by Gertrude Vanderbilt Whitney (1875–1942), ...
* The
British Museum The British Museum is a public museum dedicated to human history, art and culture located in the Bloomsbury area of London. Its permanent collection of eight million works is among the largest and most comprehensive in existence. It docum ...
* Smithsonian American Art Museum *
The Metropolitan Museum of Art The Metropolitan Museum of Art of New York City, colloquially "the Met", is the largest art museum in the Americas. Its permanent collection contains over two million works, divided among 17 curatorial departments. The main building at 1000 ...
* The National Gallery of Art
The New York Historical Society Museum & Library
*
The Art Institute of Chicago The Art Institute of Chicago in Chicago's Grant Park (Chicago), Grant Park, founded in 1879, is one of the oldest and list of largest art museums, largest art museums in the world. Recognized for its curatorial efforts and popularity among visit ...
*
The Victoria and Albert Museum The Victoria and Albert Museum (often abbreviated as the V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and nam ...
* The Philadelphia Museum of Art *The Delaware Museum of Art *
The Brooklyn Museum The Brooklyn Museum is an art museum located in the New York City borough of Brooklyn. At , the museum is New York City's second largest and contains an art collection with around 1.5 million objects. Located near the Prospect Heights, Crown H ...
*The Carter Museum of American Art *The Gibbes Museum *The Mattatuck Museum * The Princeton University Art Museum * The Davis Museum at Wellesley College * Grinnell College Museum of Art *
Crystal Bridges Museum of American Art Crystal Bridges Museum of American Art is a museum of American art in Bentonville, Arkansas. The museum, founded by Alice Walton and designed by Moshe Safdie, officially opened on 11 November 2011. It offers free public admission. Overview ...
*
Indianapolis Museum of Art The Indianapolis Museum of Art (IMA) is an encyclopedic art museum located at Newfields, a campus that also houses Lilly House, The Virginia B. Fairbanks Art & Nature Park: 100 Acres, the Gardens at Newfields, the Beer Garden, and more. It ...
*
Mildred Lane Kemper Art Museum The Mildred Lane Kemper Art Museum is an art museum located on the campus of Washington University in St. Louis, within the university's Sam Fox School of Design & Visual Arts. Founded in 1881 as the St. Louis School and Museum of Fine Arts, it ...


References


External links


Geerlings' website
{{DEFAULTSORT:Geerlings, Gerald Kenneth 20th-century American painters 20th-century American printmakers 20th-century American architects American centenarians 20th-century American male artists 1897 births 1998 deaths People from Milwaukee American printmakers 20th-century American artists Architectural historians Men centenarians United States Army personnel of World War I United States Army officers United States Army Air Forces personnel of World War II United States Army Air Forces colonels United States Air Force reservists United States Air Force colonels