Geprek Bensu is an Indonesia-based fast food restaurant chain primarily serving

ayam geprek Ayam geprek ( jv, ꦥꦶꦠꦶꦏ꧀ꦒꦼꦥꦿꦺꦏ꧀, Pitik geprèk) is an Indonesian crispy battered fried chicken crushed and mixed with hot and spicy ''sambal''. Currently ''ayam geprek'' is commonly found in Indonesia and neighbouring ...

. As of December 2018, the chain had 110 franchises in Indonesia, employing an estimated 3,500 people. The chain also operates in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

and

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

, and plans to expand to

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

and

the Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

. The chain is owned by Indonesian actor Ruben Onsu, in his capacity as chief executive officer of PT Onsu Pangan Perkasa (OPP) founded on 17 April 2017.

Branding disputes

The chain has been involved in trademark disputes against eateries with the same name. Onsu filed lawsuits against the following people, but in each case his claim was dismissed by the court due to ''

mala fide Bad faith (Latin: ''mala fides'') is a sustained form of deception which consists of entertaining or pretending to entertain one set of feelings while acting as if influenced by another."of two hearts ... a sustained form of deception which ...

'' intent. * Jessy Handalim, owner of ''Bensu'' (short for ''Bengkel Susu''; the Milk Workshop in English). * Benny Sujono, owner of ''I Am Geprek Bensu'' (a portmanteau of his own name). It has been alleged that Onsu planted a subordinate in an ''I Am Geprek Bensu'' location to obtain their chain's recipe.

Detik.com Detikcom (stylized as detikcom) is an Indonesian digital media company owned by CT Corp subsidiary Trans Media. Detikcom is an online news portal and publishes breaking news. The portal is consistently ranked among Indonesia's 10 most-visited w ...

reported in June 2020 that the chain's logo is based on a free vector image.

References

External links

* {{Chicken chains Fast-food chains of Indonesia Fast-food poultry restaurants Restaurants established in 2017 2017 establishments in Indonesia Indonesian brands