George Yip YIP, Prof. George Stephen ''Who's Who 2014'', A & C Black, 2014; online edn, Oxford University Press, 2014 is Emeritus Professor of Marketing and Strategy at Imperial College Business School, London. Former professor and co-director of the Centre on China Innovation at China Europe International Business School (CEIBS). Other academic positions at Harvard, Georgetown, UCLA, Cambridge, London Business School. Now living in Boston and Maine, USA, and London. Former Dean of
Rotterdam School of Management, Erasmus University
Rotterdam School of Management, Erasmus University (or RSM) is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, ...
. His book, ''Total Global Strategy: Managing for Worldwide Competitive Advantage'' (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. Also, author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China's Innovators (2019), China's Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 10,000 citations on Google Scholar. He serves on the editorial advisory boards of California Management Review, LRP and MIT Sloan Management Review. Boards of Hewnoaks Artist Colony (Maine) and MassOpera and Board of Advisors of Boston Lyric Opera. Chair of Research Advisory Committee,
SKEMA
SKEMA Business School (School of Knowledge Economy and Management) is a French business school, devoted to higher education and research. It has the legal status of a non-profit association under the French "1901 law". It was founded in 2009 as a ...
Business School, France. Former board member of IDM, Glunz AG, Arlington Capital Management and Data Instruments, Inc., former advisory board member of Sonae SGPS and American University of Cairo Business School
He grew up in
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
,
Burma
Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John Wells explai ...
, and
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
and was educated at
Dover College
, motto_translation = I cannot refuse the task
, established =
, closed =
, type = Public SchoolIndependent day and boarding
, religion = Church of England
, headmaster = Simon Fisher
, r_head_label =
, r_head ...
, and
Magdalene College
Magdalene College ( ) is a constituent college of the University of Cambridge. The college was founded in 1428 as a Benedictine hostel, in time coming to be known as Buckingham College, before being refounded in 1542 as the College of St Mary ...
,
Cambridge University
, mottoeng = Literal: From here, light and sacred draughts.
Non literal: From this place, we gain enlightenment and precious knowledge.
, established =
, other_name = The Chancellor, Masters and Schola ...
MBA
A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...
from
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
, Yip also holds a ‘
Doctor of Business Administration
The Doctor of Business Administration (DBA) is either a professional doctorate or a research doctorate, depending on the granting university, awarded on the basis of advanced study, examinations, project work, and research in business administrati ...
in Business Policy degree from
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
where he was supervised by
Michael E. Porter
Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School, and he was one of ...
.
He has won two “best teaching” awards at
UCLA
The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...
and “best research” awards from ''Business Horizons'' (2000) and ''Journal of International Marketing'' (2000). ''The Times Higher Education Supplement'' ranked him among the 12 most successful academic consultants in the UK in any discipline (2006).
George Yip's business experience spans from
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and
product management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ...
to
consulting
A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization.
Consulting servic ...
and
innovation
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...
. He began his business career working in
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and
product management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ...
with Unilever. He also worked in account management for Lintas. He was the Senior Manager of Price Waterhouse's
strategic management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of Resource management, resour ...
consulting services in the Eastern
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, and also a Senior Associate with The MAC Group in Cambridge,
Massachusetts
Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
. He was Director of Research & Innovation at
Capgemini
Capgemini SE is a multinational information technology (IT) services and consulting company, headquartered in Paris, France.
History
Capgemini was founded by Serge Kampf in 1967 as an enterprise management and data processing company. The compa ...
Consulting.
His current research interests are in China
innovation
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...
, strategic transformation, and global customers.
Personal life
Yip is married to
Moira Yip
Moira Yip (b. 1949) is a British-American linguist. She earned her PhD in Linguistics in 1980 at MIT as a student of Morris Halle. She retired from her position as Professor of Linguistics at University College London (UCL) in 2009. While at UCL s ...
, Emerita Professor of Linguistics at UCL, with whom he has two grown children and two grandchildren.
Career
*Professor of Marketing and Strategy and Associate Dean for EMBA,
Imperial College Business School
Imperial College Business School is the graduate business school of Imperial College London in the UK. In 2004, the business school was opened by Queen Elizabeth II.
History
In 1851, the Great Exhibition was the first World's Fair, organized by ...
(2015 - 2019)
*Professor of Management and Co- Director, Centre on China Innovation,
China Europe International Business School
China Europe International Business School (CEIBS; ) is a business school located in Shanghai, China.
Established under an agreement between the Chinese government and the European Commission in Shanghai in November 1994, CEIBS was the first bus ...
(2011 - 2016)
*Dean,
Rotterdam School of Management, Erasmus University
Rotterdam School of Management, Erasmus University (or RSM) is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, ...
(2008–2011)
*Director of Research & Innovation, Capgemini Consulting (2006–2008)
* Professor
London Business School
London Business School (LBS) is a business school and a constituent college of the federal University of London. LBS was founded in 1964 and awards post-graduate degrees (Master's degrees in management and finance, MBA and PhD). Its motto is " ...
, (2001–2006), Associate Dean (2001–2003)
* Beckwith Professor and Chair of Marketing and Strategy,
Cambridge University
, mottoeng = Literal: From here, light and sacred draughts.
Non literal: From this place, we gain enlightenment and precious knowledge.
, established =
, other_name = The Chancellor, Masters and Schola ...
(1998–2000)
*Senior Manager, Strategic
Management Consulting
Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultant ...
, Price Waterhouse, Boston, United States (1986–1987)
*Senior Associate, The MAC Group, Cambridge, Massachusetts (1983–1986)
*Assistant Professor,
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
, (1980–1983)
*Business Manager, Data Resources Inc (1976–1978)
*Account Supervisor and Product Manager, Unilever – Lintas and Birds Eye Foods (1970–1974)
Books and articles
* Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China's Innovators, 2019
* China's Next Strategic Advantage: From Imitation to Innovation, 2016
* Strategic Transformation: Changing While Winning, 2013.
*''Total Global Strategy: Managing for Worldwide Competitive Advantage'' 1992; 1995 -
*''Managing Global Customers'', E2007
*''Total Global Strategy II'', 2003
*''Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region'', 2000 -
*''Strategies for Central and Eastern Europe'', 2000
*''Barriers to Entry: A Corporate Strategy Perspective'', 1983
*Articles in several leading publications including ''
California Management Review
''California Management Review'' is a quarterly peer-reviewed academic journal on management that is affiliated with the Walter A. Haas School of Business at the University of California, Berkeley. It was established in 1958 and covers the field o ...
'', ''
Harvard Business Review
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Massach ...
'', ''
Sloan Management Review
The ''MIT Sloan Management Review'' is a research-based magazine and digital platform for business executives published at the Massachusetts Institute of Technology. The print edition is published quarterly; the digital edition is updated daily.
...
''
See also
*
Strategy
Strategy (from Greek στρατηγία ''stratēgia'', "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art ...