Gary Schwartz is a technology entrepreneur and investor in the United States and is the author of "The

Impulse economy ''The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy'' is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schu ...

: Understanding Mobile Shoppers and What Makes Them Buy" an
FAST SHOPPER. SLOW STORE
published by

Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...

. Schwartz is the recipient of the

Japan Foundation The was established in 1972 by an Act of the National Diet as a special legal entity to undertake international dissemination of Japanese culture, and became an Independent Administrative Institution under the jurisdiction of the Ministry o ...

Fellowship in 1988,

The Asia Foundation The Asia Foundation is a nonprofit international development organization committed to "improving lives across a dynamic and developing Asia". The Asia Foundation (TAF) was established in 1954 to undertake cultural and educational activities on be ...

Fellowship 1989,

Macromedia Macromedia, Inc., was an American graphics, multimedia, and web development software company (1992–2005) headquartered in San Francisco, California, that made products such as Flash and Dreamweaver. It was purchased by its rival Adobe Systems ...

People Choice Award and the

Geraldine R. Dodge Foundation The Geraldine R. Dodge Foundation is an American philanthropic organization based in Morristown, New Jersey which nurtures leaders, ideas, and institutions that transcend self-interest while promoting a sustainable future. The foundation believe ...

award for innovation 1996, IAB award for industry excellence in 2009, the MEF award for industry excellence in 2010., in 2013 was recognized as the "Mobile Commerce Evangelist of the Year." and in 2014 was selected as the "Retail Innovator of the Year." Schwartz worked as a journalist and editor in Japan from 1988 through 1992 for U.S. News & World Report as well as

's Op-Ed Division. He was producer and anchor for

TV Asahi JOEX-DTV (channel 5), branded as (also known as EX and and stylized as TV asahi), is a television station that is owned and operated by the subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Compan ...

and Japan's startup music channel "SpaceShower". Subsequently, Schwartz worked with

CTB/McGraw-Hill DRC/CTB (CTB) was a publisher of educational assessment for the early learner, K–12, and adult basic education markets. DRC/CTB was a division of Data Recognition Corporation (DRC) until being fully merged into DRC's Educational Services divisi ...

Scholastic Corporation Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and on ...

UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Devel ...

and the

World Bank Group The World Bank Group (WBG) is a family of five international organizations that make leveraged loans to developing countries. It is the largest and best-known development bank in the world and an observer at the United Nations Development Grou ...

developing new media guidelines and programming. In 1996, Schwartz published My City with

and

and continued to develop the Street Business Toolkit with Street Kids International working with street children and street organizations in Nicaragua, Ecuador, Tanzania, Kenya, Thailand and Nepal. In 2002, as CEO of Impact Mobile, Schwartz developed best practices and standards for the first cross-carrier

mobile marketing Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile app ...

short code codes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. I ...

campaign in North America. In 2006, he founded the mobile committee for the

Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of th ...

(IAB) in New York City. In 2007, Schwartz established a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards. In 2012, Schwartz was re-elected for his third term as the Chair of the Mobile Entertainment Forum North America and served as a member of the Mobile Entertainment Forum Global Board out of London, United Kingdom. Schwartz worked with Mobile Entertainment Forum to established a partnership between the Accredited Standards Committee

ASC X9 __FORCETOC__ The Accredited Standards Committee X9 (ASC X9, Inc.) is an ANSI (American National Standards Institute) accredited standards developing organization, responsible for developing voluntary open consensus standards for the financial ...

to develop m-commerce security standards in the United States. Schwartz worked with the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

and

Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...

to launch the first North American implementation of

Next Generation 9-1-1 Next Generation 9-1-1 (abbreviated NG9-1-1) refers to an initiative aimed at updating the 9-1-1 service infrastructure in the United States and Canada to improve public emergency communications services in a growing wireless mobile society. In addi ...

emergency services. The

mobile messaging service launched in early 2014. These essential services included non-emergency mobile messaging services at a municipal level. In 2017, Impact Mobile was acquired by

Cisco Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, ...

. Schwartz is presently founder and President of the Canadian Lenders Association and global director of the Location Based Marketing Association promoting standards across mobile devices. Schwartz is an alumnus of

Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...

and

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

Center in Japan.

References

External links

IAB interview on mobile advertising standards
{{DEFAULTSORT:Schwartz, Gary Living people Columbia University alumni Stanford University alumni American male writers American technology chief executives American technology company founders American technology writers American venture capitalists 20th-century American businesspeople 20th-century American engineers 21st-century American businesspeople 21st-century American engineers Year of birth missing (living people)