Purshottam Narayan Gadgil Jewellers is an Indian

jewellery Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a wester ...

company. Established in 1832 by Ganesh Gadgil, the company operated in two branches, with P. N. Gadgil & Sons in

Sangli Sangli () is a city and the district headquarters of Sangli District in the state of Maharashtra, in western India. It is known as the Turmeric City of Maharashtra due to its production and trade of the spice. Sangli is situated on the banks o ...

, and P. N. Gadgil & Company in

Pune Pune (; ; also known as Poona, (List of renamed Indian cities and states#Maharashtra, the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million ...

, until the branches' legal separation in 2012. One of the oldest jewellery companies in India, the company is known for producing jewellery distinct to

Maharashtra Maharashtra (; , abbr. MH or Maha) is a states and union territories of India, state in the western India, western peninsular region of India occupying a substantial portion of the Deccan Plateau. Maharashtra is the List of states and union te ...

History

The company was established as Gadgil Jewellers ( mr, गाडगीळ सराफ) in

on 29 November 1832, by Ganesh Gadgil. Lacking a store, the business was initially run on the pavement of a busy thoroughfare in the city. After the birth of Gadgil's sons, he renamed the company Gadgil Jewellers & Sons. Gadgil moved the business to a wada he purchased in Sangli in 1860. Under Gadgil's father, the family had previously served as '' savakars'' to the Kolhatkar and Modak families of the Princely state of Sangli, and were thus accorded the office of royal jeweller to the

Patwardhan Patwardhan may refer to the surname most commonly used by members of Indian Chitpavan Brahmin families belonging to the Kaundinya gotra. The Karhade Patwardhans belong to the Kashyapa and Naidhruva Gotra and their history in the Rajapur region o ...

kings of the State after the establishment of their jewellery business. Gadgil initially intended all three of his sons to succeed him in the business, but after his eldest son Ramchandra became a moneylender and

dairy A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on ...

proprietor, and his youngest son Gopal became a lawyer and went on to set up a

clothing store A clothes shop or clothes store is any shop which sells items of ready-made clothing. A small shop which sells expensive or designer clothing may be called a boutique. A shop that sells clothes for a narrowlyrestricted market such as school un ...

, the business was continued by his middle son Narayan and his descendants. After the birth of his eldest grandson Purshottam in 1874, Gadgil changed the name of the company to P. N. Gadgil Jewellers & Sons, believing that his grandson's name (Purshottam) would bring the business good luck. After Gadgil's death in 1890, the company was managed by his son Narayan Gadgil and Narayan's three sons. After Narayan Gadgil's death in 1920, the company was managed by Purshottam and his younger brothers Ganesh Gadgil II and Vasudev Gadgil. After Purshottam's death in 1954, the company's management was inherited by his younger brothers and their sons. In 1958, Anant "Dajikaka" Gadgil, a younger son of Ganesh Gadgil II, and Vishwanath Gadgil ( son of Vasudeo Gadgil) set up a branch of the company in

under the name P. N. Gadgil Jewellers & Company. After 1958, the two branches of the company continued to function under the same brand. Dajikaka Gadgil, Vishwanath Gadgil and Laxman Gadgil managed the business in Pune, where as Vasudev's his son Hari and Shankar (Dajikaka's elder brother) managed the company in Sangli. After Vasudev Gadgil's death in 1965, the Sangli branch of the company was inherited by his son Hari and Ganesh's son Shankar, son of Ganesh and their sons Yashawant, until their own deaths in 2005 and 1980, respectively. Now Sangli branch is managed by Hari's sons Dhananjay and Ganesh and his grandson Siddharth along with Shakar's sons Prakash and grandsons Milind, Raju and Sameer. The two branches were formally separated in 2012, with the Pune branch operating as P. N. Gadgil & Company and the Sangli branch continuing to operate as P. N. Gadgil & Sons. Dajikaka Gadgil died in 2014, and few stores of Pune branch of the company was inherited by his son and grandson.

Operations

Since 2015, the Pune branch of the company has expanded operations using a

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

model across various cities in

, and in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, and the

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

, In 2012, PNG Sons established itself with two showrooms located at Chinchwad and Nashik, and by 2020 had expanded to over 29 showrooms. As of 2022, the One of the Pune branch (25 stores)is managed by Ajit Gadgil under name PNG and sons. Sangli branch has 10 stores in Maharashtra,

Kokan Kokang ( my, ကိုးကန့်; ) is a region in Myanmar (Burma). It is located in the northern part of Shan State, with the Salween River to its west, and sharing a border with China's Yunnan Province to the east. Its total land area i ...

and Karnatak are managed under name M/S Purushottam Narayan Gadgil. In November 2017, PNG Sons became a public limited company with four independent directors on its eight-members board of directors. In 2021, the company was added to the Fortune India 500 list. In January 2021, the firm was duped by potential franchise partners for 1.6 crore.

Promotions

The Pune branch has also become associated with several

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

celebrities, being endorsed by

Salman Khan Abdul Rashid Salim Salman Khan (; 27 December 1965) is an Indian actor, film producer, and television personality who works in Hindi films. In a film career spanning over thirty years, Khan has received numerous awards, including two Nation ...

and Madhuri Dixit. They have also provided jewellery to several Bollywood productions, most notably '' Bajrangi Bhaijan'' and ''

Bajirao Mastani ''Bajirao Mastani'' is a 2015 Indian Hindi-language epic historical romance film directed by Sanjay Leela Bhansali, who co-produced it with Eros International and composed its soundtrack. The film stars Ranveer Singh, Deepika Padukone and Priy ...

''. The company has provided jewelry to Marathi movies like Balgandharva and Katyar Kaljat Ghusali, among others.

References

External links

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Interview with President Ajit Gadgil and CEO Amit Modak in 2022 (in Marathi)
{{DEFAULTSORT:P. N. Gadgil Jewellers Indian brands Companies established in 1832 Companies based in Pune Companies based in Maharashtra Retail companies established in 1832 Jewellery retailers of India