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Celebrity Branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free Agent
In professional sports, a free agent is a player who is eligible to sign with other clubs or franchises; i.e., not under contract to any specific team. The term is also used in reference to a player who is under contract at present but who is allowed to solicit offers from other teams. In some circumstances, the free agent's options are limited by league rules. Types Terms Unrestricted free agent Unrestricted free agents are players without a team. They have either been released from their club, had the term of their contract expire without a renewal, or were not chosen in a league's draft of amateur players. These people, generally speaking, are free to entertain offers from all other teams in the player's most recent league and elsewhere and to decide with whom to sign a contract. Players who have been bought out of league standard contracts may have restrictions within that league, such as not being able to sign with the buy-out club for a period of time in the NHL, b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ariana Grande
Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received numerous accolades throughout her career, including two Grammy Awards, one Brit Award, one Bambi Award, two ''Billboard'' Music Awards, three American Music Awards, nine MTV Video Music Awards, and 30 Guinness World Records. Grande began her music career at age 15 in the 2008 Broadway musical '' 13''. She rose to fame for playing Cat Valentine in the Nickelodeon television series ''Victorious'' (2010–2013) and ''Sam & Cat'' (2013–2014). Grande signed with Republic Records in 2011 after label executives viewed YouTube videos of her covering songs. Her 1950s doo-wop-influenced pop and R&B debut album, '' Yours Truly'' (2013), topped the US ''Billboard'' 200, while its lead single, " The Way", reached the top ten of the US ''B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cristiano Ronaldo
Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional footballer who plays as a forward and captains the Portugal national team. He is currently a free agent. Widely regarded as one of the greatest players of all time, Ronaldo has won five Ballon d'Or awards and four European Golden Shoes, the most by a European player. He has won 34 trophies in his career, including seven league titles, five UEFA Champions Leagues, the UEFA European Championship and the UEFA Nations League. Ronaldo holds the records for most appearances (183), goals (140), and assists (42) in the Champions League, goals in the European Championship (14), international goals (118), and joint-most international appearances (196). He is one of the few players to have made over 1,100 professional career appearances, and has scored over 800 official senior career goals for club and country. He is the only player to score in five FIFA World Cup tournaments. Ron ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Selena Gomez
Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring as Alex Russo on the Disney Channel television series ''Wizards of Waverly Place'' (2007–2012). Alongside her television career, Gomez appeared in the films ''Another Cinderella Story'' (2008), '' Wizards of Waverly Place: The Movie'' (2009), ''Ramona and Beezus'' (2010), ''Monte Carlo'' (2011), ''Spring Breakers'' (2012), '' Neighbors 2: Sorority Rising'' (2016), and '' The Dead Don't Die'' (2019), and voiced Mavis in the ''Hotel Transylvania'' film franchise (2012–2022). Gomez executive produced the Netflix television series '' 13 Reasons Why'' (2017–2020) and ''Living Undocumented'' (2019) through her production company, July Moon Productions. Additionally, she executive produces and stars in the HBO Max cooking series ''Selena + ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A-list
An A-list actor is a major movie star, or one of the most bankable actors in a film industry. The A-list is part of a larger guide called ''The Hot List'', which ranks the bankability of 1,400 movie actors worldwide, and has become an industry-standard guide in Hollywood. American entertainment journalist James Ulmer, the guide's creator, has also developed a version including directors, the ''Hot List of Directors''. The Ulmer scale categorizes the lists into A+, A, B+, B, C, and D listings. Popular usage In popular usage outside the film industry, an A-list celebrity is any person with an admired or desirable social status. Even socialites with popular press coverage and elite associations have been termed as A-list celebrities. Similarly, less popular persons and current teen idols are referred to as B-list celebrities – and the ones with lesser fame as C-list ones. In the year 2000, ''Entertainment Weekly'' interpreted a C-list celebrity as "that guy (or sometimes tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Snapchat
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "my eyes only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future. Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It is known for representing a mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and 'Reblogging, retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile Frontend and backend, frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion Web search query, search queries per day. In 2013, it was one of the ten List of most popular websites, most-visited websites and has been de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of Janu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tiger Woods
Eldrick Tont "Tiger" Woods (born December 30, 1975) is an American professional golfer. He is tied for first in PGA Tour wins, ranks second in men's major championships, and holds numerous golf records. * * * Woods is widely regarded as one of the greatest golfers of all time and is one of the most famous athletes in modern history. He is an inductee of the World Golf Hall of Fame. Following an outstanding junior, college, and amateur golf career, Woods turned professional in 1996 at the age of 20. By the end of April 1997, he had won three PGA Tour events in addition to his first major, the 1997 Masters, which he won by 12 strokes in a record-breaking performance. He reached number one in the Official World Golf Ranking for the first time in June 1997, less than a year after turning pro. Throughout the first decade of the 21st century, Woods was the dominant force in golf. He was the top-ranked golfer in the world from August 1999 to September 2004 (264 consecutive we ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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