Carlos Eduardo dos Santos Galvão Bueno, known as Galvão Bueno (Portuguese pronunciation: �awˈvɐ̃w̃ buˈenu, is a Brazilian personality and commentator, where he hosted

Brazil national football team The Brazil national football team ( pt, Seleção Brasileira de Futebol), nicknamed ''Seleção Canarinho'' (‘Canary Squad’, after their bright yellow jersey), represents Brazil in men's international football and is administered by the B ...

matches, key Brazilian football championship matches, top sporting events and

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

races.

Personal life

Born on July 21, 1950, in the city of

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

to the actress Mildred dos Santos and journalist Aldo Viana Galvão Bueno, Galvão moved to

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

with his family when he was six years old. There, as a teenager, he began practicing

equestrianism Equestrianism (from Latin , , , 'horseman', 'horse'), commonly known as horse riding (Commonwealth English) or horseback riding (American English), includes the disciplines of riding, Driving (horse), driving, and Equestrian vaulting, vaulting ...

volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

handball Handball (also known as team handball, European handball or Olympic handball) is a team sport in which two teams of seven players each (six outcourt players and a goalkeeper) pass a ball using their hands with the aim of throwing it into the g ...

swimming Swimming is the self-propulsion of a person through water, or other liquid, usually for recreation, sport, exercise, or survival. Locomotion is achieved through coordinated movement of the limbs and the body to achieve hydrodynamic thrust that r ...

and

karting Kart racing or karting is a road racing variant of motorsport with open-wheel, four-wheeled vehicles known as go-karts or shifter karts. They are usually raced on scaled-down circuits, although some professional kart races are also held on f ...

. At age 15, he moved to

Brasília Brasília (; ) is the federal capital of Brazil and seat of government of the Federal District. The city is located at the top of the Brazilian highlands in the country's Central-West region. It was founded by President Juscelino Kubitsche ...

where he met Lúcia, who would become his first wife. He studied

business administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

and

economy An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with the ...

but dropped out to start

physical education Physical education, often abbreviated to Phys Ed. or P.E., is a subject taught in schools around the world. It is usually taught during primary and secondary education, and encourages psychomotor learning by using a play and movement explorati ...

. In 1974, he was working in the plastic industry, but maintained his passion for sports. In 2000, he married Desirée Soares with whom he lives in

Londrina Londrina (, literally "Little London") is a city located in the north of the state of Paraná, South Region, Brazil, and is away from the state capital, Curitiba. It is the second largest city in the state and fourth largest in the southern regi ...

, Paraná. He is the father of racing driver Carlos ''Cacá'' Bueno.

Career

Bueno won a contest to become a radio sports commentator and began his career in 1974 commentating football matches and Formula 1 racing for Radio Gazeta. After three years, he moved to work on TV for Rede Record. Soon after, he moved to work for TV Bandeirantes and TV Guanabara hosting the nationwide Formula 1 racing coverage in Brazil. In 1983, he also started announcing football matches for TV Bandeirantes and his remarkable style was quickly praised by Brazilians. In the same year, he covered for ''

Globo Esporte TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station ...

'' the death of former Brazilian player Mané Garrincha at the

Maracanã Stadium Maracanã Stadium ( pt, Estádio do Maracanã, standard Brazilian Portuguese: , local pronunciation: ), officially named Estádio Jornalista Mário Filho (), is an association football stadium in Rio de Janeiro, Brazil. The stadium is part o ...

. Galvão moved to Rede Globo where he continued hosting Formula 1 and football, but in 1992 he left to become the head of the sports department at OM (now CNT). One year later, he moved back to Globo, where he heads the sports department and hosts Formula One races, Brazil national football team matches, key Brazilian football championship matches and top sporting events. Because of his long and successful career, Brazilians associate him with the many major sporting events he hosted while being the on-air announcer on TV, such as his friend

Ayrton Senna Ayrton Senna da Silva (; 21 March 1960 – 1 May 1994) was a Brazilian racing driver who won the Formula One List of Formula One World Drivers' Champions, World Drivers' Championship in , , and . Senna is one of three Formula One drivers fro ...

's three world championships, his fatal crash during the

1994 San Marino Grand Prix The 1994 San Marino Grand Prix (formally the 14º Gran Premio di San Marino) was a Formula One motor race held on 1 May 1994 at the Autodromo Enzo e Dino Ferrari, located in Imola, Italy. It was the third race of the 1994 Formula One World Ch ...

and the

1994 File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which Sinking of the MS Estonia, sank in ...

and

2002 FIFA World Cup The 2002 FIFA World Cup, also branded as Korea Japan 2002, was the 17th FIFA World Cup, the quadrennial Association football, football world championship for List of men's national association football teams, men's national teams organized by ...

wins by Brazil. He has hosted the last five

FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...

s for Rede Globo.

Style

Bueno's style is flashy, pointed with superlative adjectives, and a passionate approach. His ardent and unilateral approach when hosting international events with the presence of a Brazilian team or Brazilian athletes has generated both sympathy and controversy. Critics highlight the large number of on-air mistakes committed by the host, added to a high degree of rudeness while off-camera. Some of his bloopers both on and off-camera have become internet phenomena in websites such as YouTube. In football events, he used to be usually supported by the former referees

José Roberto Wright José Roberto Ramiz Wright, also known as José Roberto Wright or José Ramiz Wright (born September 7, 1944 in Rio de Janeiro), is a former Brazilian football referee. He supervised four matches during the 1990 FIFA World Cup in Italy. He is ...

and

Arnaldo Cézar Coelho Arnaldo David Cézar Coelho (born 15 January 1943) is a former football referee. He was the first Brazilian, indeed the first non-European, to take charge of the FIFA World Cup final when he officiated in the 1982 final between Italy and West Ge ...

, who retired from television, and is now usually supported by former footballers

Walter Casagrande Wálter Casagrande Júnior (born 15 April 1963), sometimes known as just Casagrande, is a Brazilian football pundit and retired footballer, who played as a forward. Club career During his career, which spanned from 1980 to 1996, Casagrande pl ...

and

Caio Ribeiro Caio Ribeiro Decoussau (born 16 August 1975) is a Brazilian football pundit and retired footballer who played as a forward. Club career Born in São Paulo, Caio Ribeiro played for São Paulo, Inter Milan, Napoli, Santos, Flamengo, Fluminense, ...

Cala a boca Galvão (Internet meme)

Cala a boca Galvão ("Shut up Galvão", in Portuguese) was an Internet meme spread by Brazilians via Twitter on 11 June 2010 called by

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

"one of history's most successful cyberpranks." The phenomenon started during the opening ceremony of the

2010 FIFA World Cup , image = 2010 FIFA World Cup.svg , size = 200px , caption = ''Ke Nako. (Tswana and Sotho for "It's time") Celebrate Africa's Humanity'It's time. Celebrate Africa's Humanity'' (English)''Dis tyd. Vier Afrika se mensd ...

. Bueno, the host and commentator for Rede Globo's national broadcast of the World Cup, was met with criticism from Brazilian viewers and "Cala a boca Galvão" started to spread on Brazilian Twitter pages. After the expression became the most popular Twitter topic in Brazil, Brazilians increased the number of posts containing those words both as a joke and a protest against Bueno. International reaction from non-Brazilians was generally confusing, with first hoaxes claiming it was a movement to save a Brazilian bird mostly because of the similarity between the words Galvão and "Gavião", Portuguese for

hawk Hawks are bird of prey, birds of prey of the family Accipitridae. They are widely distributed and are found on all continents except Antarctica. * The subfamily Accipitrinae includes goshawks, sparrowhawks, sharp-shinned hawks and others. Th ...

. A fake Twitter account named galvaoinstitute was set up as a joke for non-Portuguese speakers to repeat the sentence "CALA BOCA GALVÃO", claiming US$0.10 would be donated to save the bird each time those words were replied. Later, a

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

video was uploaded in order to support the hoax. A second wave of jokes started when Brazilian users claimed "Cala Boca Galvão" was a new single by

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

aimed at saving those birds. Some Brazilian websites added lyrics of the fake song, which repeats "Cala a boca Galvão" in a way similar to the chorus of Gaga's song "

Alejandro Alejandro is the Spanish form of the name Alexander. Alejandro has multiple variations in different languages, including Aleksander (Czech, Polish), Alexandre ( French), Alexandros (Greek), Alsander (Irish), Alessandro (Italian), Aleksandr (Rus ...

" mixed with lines about saving birds. Brazilian writer

Paulo Coelho Paulo Coelho de Souza (, ; born 24 August 1947) is a Brazilian lyricist and novelist and a member of the Brazilian Academy of Letters since 2002. His novel ''The Alchemist'' became an international best-seller and he has published 28 more books ...

played another joke by claiming that "CALA BOCA GALVÃO" was a homeopathic medicine also known as "SILENTIUM GALVANUS", making a reference for the commentator to stay quiet. On 13 June 2010, the hoax gained magnificent proportions when Brazilian Twitter users started tweeting messages containing the expression "CALA BOCA GALVÃO" along with the name of several Brazilian personalities such as

Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned th ...

Diogo Nogueira Diogo Nogueira (born Rio de Janeiro, 1981) is a singer and songwriter from Brazil. He is the son of composer João Nogueira and Ângela Maria Nogueira. He was a samba musician throughout childhood and adolescence, but became a football player. A ...

, Ana Maria Braga and Fernanda Souza. The expression "Pobres Australianos" ("Poor Australians" in Portuguese, as a reference to the 4-0 defeat to Germany in the World Cup) was also added to the hoax when Brazilians claimed it was another single by Lady Gaga aimed at saving the fictional Galvão bird. At 01:20 UTC on 14 June 2010, the top 7 Global

Trending topics Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, an ...

on Twitter referred to the Cala a boca Galvão meme, topping expressions related to the World Cup and

NBA Finals The NBA Finals is the annual championship series of the National Basketball Association (NBA). The Eastern and Western Conference champions play a best-of-seven game series to determine the league champion. The team that wins the series is awa ...

which were happening at that time. Brazilian Twitter users soon began spreading another tweet which reads "CALA BOCA GALVÃO is the biggest inside joke in history. A whole country razilis laughing and the rest of the world doesn't understand anything." This last tweet, re-tweeted by Brazilians, helped to keep the meme active and on the top of the Trending Topics. The global proportion of this hoax resulted in articles written all over the world, in several different languages, explaining the joke played by Brazilians from blogs to

El País ''El País'' (; ) is a Spanish-language daily newspaper in Spain. ''El País'' is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second most circulated daily newspaper in Spain . ''El Pa ...

and

. Wikipedia itself was also included in the hoax when pages Galvao bird and Cala-boca-galvao were created to support the fictional bird Galvão. The two articles were promptly deleted. The increased number of Internet users interested in the expression also resulted in an increased popularity of Flash-based minigames aimed at "shutting up" the character representing Galvão Bueno. Even

Jimmy Wales Jimmy Donal Wales (born August 7, 1966), also known on Wikipedia by the pseudonym Jimbo, is an American-British Internet entrepreneur, webmaster, and former financial trader. He is a co-founder of the online non-profit encyclopedia Wikipedi ...

, co-founder and promoter of Wikipedia, quoted the internet meme during his summit at ''info@trends'', in

. During

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

's first match in the World Cup, against

North Korea North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korea, Korean Peninsula and shares borders with China and Russia to the north, at the Yalu River, Y ...

, a banner displaying "CALA BOCA GALVÃO!" could be seen in the first minutes of the game, and was caught by the official broadcasting before quickly being removed from view.

References

External links

*
Campaign
{{DEFAULTSORT:Bueno, Galvao 1950 births Association football commentators Football people in Brazil Formula One journalists and reporters Living people Motorsport announcers Brazilian motorsport people Mass media people from Rio de Janeiro (city) Brazilian people of Spanish descent Brazilian television presenters Brazilian sports broadcasters Brazilian sports journalists