GIIAS

The Gaikindo Indonesia International Auto Show (GIIAS) is an annual auto show held at the Indonesia Convention Exhibition (ICE) in Tangerang Regency, Banten, Indonesia. Organized by Seven Events, and hosted by the Association of Indonesian Automotive Industries (GAIKINDO) hence its name, the show was spun off from the Indonesia International Motor Show (IIMS) since 2015. The show also spawned two spin-offs; a series of roadshow events in major Indonesian capital cities since its establishment, later known as GIIAS The Series since 2019, including Bandung, Makassar, Medan, Semarang and Surabaya, as well formerly Samarinda; and a smaller-scale event since 2022, known as the Gaikindo Jakarta Auto Week (GJAW).

As of the 2024 event, the Gaikindo Indonesia International Auto Show is claimed as the second largest auto show in the world, only behind automotive shows in China, such as the Beijing Motor Show.

History

Prior to its establishment, the Association of Indonesian Automotive Industries (GAIKINDO) formerly established and hosted the Indonesia International Motor Show (IIMS) between 1986 and 2014, which since 2000, it was organized by Dyandra Promosindo, a subsidiary of Kompas Gramedia. The 1986 event, originally known as the Gaikindo Car Exhibition, was first held at the Jakarta Convention Center (JCC) with 13 exhibitors participated the event. The show was renamed to the Jakarta Auto Expo in 1989, then later the Gaikindo Auto Expo in 2000, before adopting to its current name, Indonesia International Motor Show in 2006 after it was recognized as an international-scale exhibition by the Organisation Internationale des Constructeurs d'Automobiles (OICA). Since 2009, IIMS relocated to its current venue, Jakarta International Expo (JIExpo), located at Kemayoran in Pademangan, North Jakarta.

Gaikindo first announced the Gaikindo Indonesia International Auto Show (GIIAS) in February 2015 after ending their partnership with Dyandra. According to Gaikindo's second co-chairman, Johnny Darmawan, the association realized the name "Indonesia International Motor Show" was already patterned and wholly owned by Dyandra, resulting the association have completely lost the rights to use the former name. After splitting off, Gaikindo trademarked the name "Gaikindo Indonesia International Auto Show" and appoints Seven Events as their new event organizer, while Dyandra retained their commitment to organize the Indonesia International Motor Show as its own event without Gaikindo's authorization, starting from 2015 onwards.

Differentiating from IIMS, GIIAS is held at a different venue, Indonesia Convention Exhibition (ICE), located at BSD City in Pagedangan, Tangerang Regency, Banten, with a total space of . On 3 March 2015, GIIAS received a full support and was sanctioned by the OICA, joining its membership.

In late July 2015, Gaikindo announced the show would also include a spin-off roadshow series held in major Indonesian cities, with South Sulawesi's Makassar and East Java's Surabaya being the first cities to held these events. The Makassar event would be held in November at the Celebes Convention Center (CCC), located at Tanjung Bunga in the Tamalate district, while the Surabaya event would be held in December at the Grand City Convention & Exhibition, located at Ketabang in the Genteng district.

The Gaikindo Indonesia International Auto Show (GIIAS) was officially established with the public opening of the 23rd edition in 20 August 2015, featuring a total gross area of , and a participation of 40 different brands (22 passenger car brands, 10 commercial vehicle brands, 6 motorcycle brands and 2 parallel importers). Then-12th Vice President of Indonesia, Jusuf Kalla visited the event and inaugurated its opening ceremony, appreciating its addition will help further accelerate the Indonesian automotive industry during his ceremony speech. Then-Governor of Banten, Rano Karno, who also attended the show's opening ceremony at that time, appreciated Gaikindo for running the exhibition in Banten, although also criticizing them on initially referring South Tangerang as the exhibition's location, instead of referring the entire Tangerang regency. The 23rd GIIAS was a success for Gaikindo, with the exhibition was visited by 451,654 visitors, beating the association's initial projected target of 380,000 visitors. However, the 2015 show was unable to recover the domestic vehicle sales in the country after it was held entirely at the time, which Gaikindo concede.

Between 2016 and 2017, the venue for the Makassar event was briefly moved to the Four Points by Sheraton Makassar hotel, located at Pa'baeng-Baeng, also in the Tamalate district. The event was returned back to its initial Celebes Convention Center (CCC) venue in 2018.

In 2017, following the success of the Makassar and Surabaya roadshow events in the previous two renditions, Gaikindo expanded its roadshow series to two more capital cities; Medan, North Sumatra, and Samarinda, East Kalimantan. The Medan event took place at the Santika Premiere Dyandra Hotel & Convention, located at Central Petisah in the Medan Petisah district, while the Samarinda event took place at the Samarinda Convention Hall, located at South Sempaja in the northern part of the city.

In 2022, the roadshow series was expanded to Semarang, Central Java, which initially took place at the Marina Convention Center, located at Tawangsari in the western part of the city. From 2024 onward, the Semarang event was moved to a newer venue, Muladi Dome-Diponegoro University Convention Center in the Tembalang district.

In 2023, Gaikindo expanded its roadshow series again to include Bandung, West Java, which took place at the Sudirman Grand Ballroom, located at Dungus Cariang in the Andir district.

Since its initial establishment in 2015, the number of area space and participants for the main event in Tangerang were later grew through the following years, with the 2024 show broke a record of over of space, and a participation of 55 different brands.

GIIAS through the years

2010s

2015

The first edition of the exhibition, the 23rd Gaikindo Indonesia International Auto Show was held from 20 to 30 August 2015, marking its split-off from the Indonesia International Motor Show (IIMS). Notably, its run was held alongside the 23rd IIMS at the same time. It was followed by its first two roadshow events; Makassar from 25 to 29 November, and later Surabaya from 9 to 13 December.

Audi, BMW, Chevrolet, Daihatsu, Datsun, Ford, Honda, Hyundai, Jaguar, Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Renault, Smart, Suzuki, Toyota and Volkswagen, whose all previously exhibited in previous years' IIMS, were among the first passenger vehicle brands to join the newly formed exhibition. The show also saw Indonesian automotive show debuts to Lexus and Porsche. Despite mentioned, Aston Martin and McLaren were represented by exhibits organized by parallel importers, instead of branded exhibits hosted by their companies themselves. Proton and Subaru were originally planned to participate the show, but were quietly pulled out shortly thereafter.

Commercial vehicle brands include recurring IIMS participants from FAW Jiefang, Hino, Isuzu, Mitsubishi Fuso, Tata Motors and UD Trucks. Toyota also exhibiting at this section with the Dyna, Hiace and Hilux, representing their commercial vehicle presence again from previous years' IIMS. Iveco held its Indonesian automotive show debut at this event. Maxus, under the partnership with Malaysian distributor The Weststar Group as Weststar Maxus, also joined the exhibition to mark their entry to the Indonesian commercial vehicle market.

Motorcycles were also included in GIIAS, which were initially never included in previous years' IIMS until starting from the 22nd IIMS in 2014 with Ducati and Triumph. While Triumph joined and exhibited in GIIAS, Ducati remains absent from the event for unknown reason, despite being initially confirmed by Seven Events in March. Alongside Triumph, Japanese brands such as Honda, Kawasaki and Yamaha, as well Germany's BMW Motorrad, also joined the event. Royal Enfield

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