Fiatallis
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Fiatallis (1983 to early 2000s, Fiat-Allis 1974 to 1982), was a
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
of
heavy equipment Heavy equipment or heavy machinery refers to heavy-duty vehicles specially designed to execute construction tasks, most frequently involving earthwork operations or other large construction tasks. ''Heavy equipment'' usually comprises five e ...
(also called construction equipment, earthmoving equipment, or engineering vehicles), such as loaders,
bulldozer A bulldozer or dozer (also called a crawler) is a large, motorized machine equipped with a metal blade to the front for pushing material: soil, sand, snow, rubble, or rock during construction work. It travels most commonly on continuous track ...
s,
backhoe A backhoe—also called rear actor or back actor—is a type of excavating equipment, or digger, consisting of a digging bucket on the end of a two-part articulated arm. It is typically mounted on the back of a tractor or front loader, the latt ...
s, scrapers, and
grader A grader, also commonly referred to as a road grader, motor grader, or simply a blade, is a form of heavy equipment with a long blade used to create a flat surface during grading. Although the earliest models were towed behind horses, and lat ...
s. It began in January 1974, when
Allis-Chalmers Allis-Chalmers was a U.S. manufacturer of machinery for various industries. Its business lines included agricultural equipment, construction equipment, power generation and power transmission equipment, and machinery for use in industrial setti ...
's construction equipment business was reorganized into a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
with
Fiat SpA Fiat S.p.A., or ''Fabbrica Italiana Automobili Torino'' (Italian Automobile Factory of Turin), was an Italian holding company whose original and core activities were in the automotive industry, and that was succeeded by Fiat Chrysler Automobi ...
,.. which bought a 65% majority stake at the outset. Allis-Chalmers's construction equipment business was often unprofitable during the 1950s and 1960s. It faced stiff competition from companies such as
Caterpillar Caterpillars ( ) are the larval stage of members of the order Lepidoptera (the insect order comprising butterflies and moths). As with most common names, the application of the word is arbitrary, since the larvae of sawflies (suborder Sym ...
,
Case Case or CASE may refer to: Containers * Case (goods), a package of related merchandise * Cartridge case or casing, a firearm cartridge component * Bookcase, a piece of furniture used to store books * Briefcase or attaché case, a narrow box to c ...
, International Harvester,
Euclid Euclid (; grc-gre, Wikt:Εὐκλείδης, Εὐκλείδης; BC) was an ancient Greek mathematician active as a geometer and logician. Considered the "father of geometry", he is chiefly known for the ''Euclid's Elements, Elements'' trea ...
,
John Deere Deere & Company, doing business as John Deere (), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, ...
, Fiat MMT, and several others. The 1974 formation of a new company, Fiat-Allis Construction Machinery Inc., was essentially a
divestment In finance and economics, divestment or divestiture is the reduction of some kind of asset for financial, ethical, or political objectives or sale of an existing business by a firm. A divestment is the opposite of an investment. Divestiture is a ...
for Allis-Chalmers so that capital could be redirected to their other more profitable divisions. In December 1980, Fiat-Allis Construction Machinery Inc. announced they would be closing the former Tractomotive wheel loader factory in Deerfield, Illinois and transferring all wheel loader and grader production to their Springfield, Illinois factory. In 1983, the company was renamed Fiatallis. with a new corporate logo, and about a year later the North American headquarters was relocated from Deerfield, Illinois to their parts depot in Carol Stream, Illinois. As the joint venture progressed, Fiat continued to invest in Fiat-Allis and Fiatallis much more than their partner Allis-Chalmers and eventually increased their ownership stake to 85% in the early 1980's. The two parent firms disagreed on decisions made about Fiatallis and Allis-Chalmers was struggling financially, so the joint venture was ended in November 1985 when Fiat bought out Allis-Chalmers's remaining minority stake. In October 1985, Fiatallis closed their remaining North American factory in Springfield, Illinois and transferred all remaining production to their Italian and Brazilian factories. In 1986, Fiatallis and Hitachi formed a joint venture called Fiat-Hitachi Excavators S.p.A. to manufacture excavators in Italy. In January 1988, Fiat combined their Fiatallis construction equipment subsidiary and their Fiatagri S.p.A. agricultural equipment subsidiary into the new Fiat Geotech S.p.A. holding company. In July 1992, Fiat announced another joint venture between their Fiat Geotech subsidiary, and Hitachi Construction Machinery Company Limited that was called Fiat-Hitachi Construction Equipment S.p.A. The joint venture with
Hitachi () is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...
yielded Fiat-Hitachi and Fiatallis construction machinery branding for different markets until 2002 when Hitachi terminated the agreement. After Fiat S.p.A. purchased Case Corporation in 1999 and formed CNH, they eventually retired the Fiatallis brand within a few years in their remaining markets and merged the company's assets with others from
Case Case or CASE may refer to: Containers * Case (goods), a package of related merchandise * Cartridge case or casing, a firearm cartridge component * Bookcase, a piece of furniture used to store books * Briefcase or attaché case, a narrow box to c ...
and New Holland. CNH's construction equipment lines are called
New Holland Construction New Holland Construction is an American manufacturer of construction machinery. Along with New Holland Agriculture, New Holland Construction is a brand of CNH. New Holland Construction produces construction equipment including backhoes, excava ...
and
Case Construction Equipment Case Construction Equipment (stylized as CASE Construction Equipment, commonly referred to as simply Case) is an American manufacturer of construction machinery. Along with CASE IH, Case Construction Equipment is a brand of CNH. Case produces con ...
. In Argentina, Fiat-Allis was produced by Crybsa. This product under license 605-B excavator, C-130 and crawler tractor 7D. The longtime site of wheel loader production in
Deerfield, Illinois Deerfield is a north shore suburb of Chicago in Lake County, Illinois, United States, with a small portion extending into Cook County, Illinois. The population was 19,196 at the 2020 census. Deerfield is home to the headquarters of Walgreens Boo ...
at 500 Lake Cook Road is now the corporate location for
Caterpillar, Inc. Caterpillar Inc. (stock symbol CAT) is an American ''Fortune'' 500 corporation and the world's largest construction-equipment manufacturer. In 2018, Caterpillar was ranked number 65 on the ''Fortune'' 500 list and number 238 on the Global ''Fo ...


References


Cited sources

* * * {{Allis-Chalmers Construction equipment manufacturers of the United States Fiat Allis-Chalmers Manufacturing Company