Frank Cannella (born October 15, 1957) is a businessman and

philanthropist Philanthropy is a form of altruism that consists of "private initiatives, for the Public good (economics), public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private goo ...

, known for his work in the

infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...

industry. In 1999 ''

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'' labeled him as a pioneer in the infomercial industry and in April 2013 Cannella was inducted into the ''Direct Response Television Hall of Fame''. Cannella formed ''Cannella Response Television'', which handled the 1990s

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exercise video infomercials advertising campaign.

Career

In the 1980s Cannella worked with a Chicago advertising agency and focused his career predominantly on infomercials after completing a 1982 infomercial through the Chicago agency. He relocated to

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and in 1984, formed ''Cannella Response Television''. The company is headquartered in

. Cannella is an active philanthropist and public servant, working on projects such as providing Christmas gifts for challenged children. In 2006 Cannella won a ''Bravo! Entrepreneur Award'' for his work with ''Cannella Response Television''.

References

External links

Cannella Response Television

Cannella Media
{{DEFAULTSORT:Cannella, Frank American advertising executives 1957 births Living people