Frame (stylized as FRAME) is an American fashion-retail company that designs and sells high-end clothing for

men A man is an adult male human. Prior to adulthood, a male human is referred to as a boy (a male child or adolescent). Like most other male mammals, a man's genome usually inherits an X chromosome from the mother and a Y chrom ...

and

women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or Adolescence, adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female hum ...

. The company is known for its denim jeans and hand bags sold at retail outlets in the United States that were first popular with models

Karlie Kloss Karlie Elizabeth Kloss (born August 3, 1992) is an American fashion model. ''Vogue Paris'' declared her one of the "top 30 models of the 2000s" when she was 17. Kloss was a Victoria's Secret Angel from 2013 until 2015; she resigned to study at ...

Miranda Kerr Miranda May Kerr (; born 20 April 1983) is an Australian model and businesswoman. Kerr rose to prominence in 2007, as one of the Victoria's Secret Angels. Kerr was the first Australian Victoria's Secret model and also represented the Australia ...

, and

Emily Ratajkowski Emily O'Hara Ratajkowski (, ; born June 7, 1991) is an American model and actress. Born in London to American parents and raised in Encinitas, California, Ratajkowski began acting as a child before she gained a recurring role on the Nickelodeon ...

History

Frame was founded in 2012 by

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

entrepreneurs Erik Torstensson and Jens Grede following careers at

creative agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

, The Saturday Group, in which the founders sold a majority stake to

Omnicom Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...

in 2015. Frame's first product, the "Le Skinny de Jeanne", was first worn by actors and supermodels including Miranda Kerr,

Poppy Delevingne Poppy Angela Delevingne (born 3 May 1986)Burke's Peerage, Baronetage and Knightage, 107th edition, vol. 2, ed. Charles Mosley, Burke's Peerage Ltd, 2003, p. 3028 is an English model, socialite and blogger. Family and personal life Delevingne wa ...

Lily Aldridge Lily Maud Aldridge (born November 15, 1985) is an American model best known for being a Victoria's Secret Angel from 2010 until 2018. She also appeared in the ''Sports Illustrated Swimsuit Issue'', alongside Chrissy Teigen and Nina Agdal, for th ...

Kate Bosworth Catherine Anne Bosworth (born January 2, 1983) is an American actress. Following minor roles in the films '' The Horse Whisperer'' (1998) and ''Remember the Titans'' (2000), she rose to prominence with her role as a young surfer in the box-offi ...

, and Karlie Kloss. The company's first bag, a leather tote called “Les Second,” was modeled by

Sienna Miller Sienna Rosie Diana Miller (born December 28, 1981) is an American-British actress. Born in New York City and raised in London, she began her career as a photography model, appearing in the pages of Italian ''Vogue'' and for the 2003 Pirelli cal ...

Katie Holmes Kate Noelle Holmes (born December 18, 1978) is an American actress. She first achieved fame as Joey Potter on the television series ''Dawson's Creek'' (1998–2003). Holmes made her feature film debut in 1997 with a supporting role in Ang Lee ...

Alessandra Ambrosio Alessandra Corine Ambrósio (; born 11 April 1981) is a Brazilian-American model. She is known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's PINK line. Ambrosio was a Victoria's Secret Angel from 20 ...

, and

Doutzen Kroes Doutzen Kroes (, ; born 23 January 1985) is a Dutch fashion model. She began her modelling career in 2003, in the Netherlands and was quickly sent by her agency to New York where she was cast by lingerie brand Victoria’s Secret. She was a Vict ...

. In 2014 and 2018, Frame founders Erik Torstensson and Jens Grede were named to Business of Fashion's BoF 500 list of people shaping the global

fashion industry Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

. According to The Sourcing Journal, Frame earned over $130 million in revenue in 2018. As of 2021 the company owns and operates sixteen stores in Austin, Aspen,

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

Greenwich Greenwich ( , ,) is a town in south-east London, England, within the ceremonial county of Greater London. It is situated east-southeast of Charing Cross. Greenwich is notable for its maritime history and for giving its name to the Greenwich ...

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, New York, and

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

. Its brand collaborations include

Imaan Hammam Imaan Hammam (Arabic: إيمان همام) (born 5 October 1996) is a Dutch model of Moroccan and Egyptian descent. As of 2020, she has appeared on the cover of Vogue 18 times, four times on the American edition of ''Vogue''. She currently ranks ...

, Mejuri, the

Carlyle Hotel The Carlyle Hotel, known formally as The Carlyle, A Rosewood Hotel, is a combination luxury apartment hotel located at 35 East 76th Street on the northeast corner of Madison Avenue and East 76th Street, on the Upper East Side of New York City. O ...

, and

Jordan Barrett Jordan Kale Barrett (born 2 December 1996) is an Australian fashion model. In December 2016, Models.com selected him as the "Model of the Year." Vogue has called Barrett the "Model It Boy of the new Era." Barrett also received the "Man Of Styl ...

References

External links

* {{Portal bar, Companies Retail companies of the United States Clothing brands of the United States American companies established in 2012