Forest River Inc. is an American manufacturer of
recreational vehicle
A recreational vehicle, often abbreviated as RV, is a motor vehicle or trailer that includes living quarters designed for accommodation. Types of RVs include motorhomes, campervans, coaches, caravans (also known as travel trailers and camper ...
s, cargo trailers, utility trailers, pontoon boats, and buses.
History
Forest River, Inc., (Forest River) was founded in 1996 by Peter Liegl and the company just recently celebrated its 20th anniversary.
After Purchasing Certain assets of
Cobra Industries in January 1996 where
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
Peter Liegl served from 1985 to 1993.
The company started by manufacturing tentcampers,
travel trailers
A caravan, travel trailer, camper, tourer or camper trailer is a trailer towed behind a road vehicle to provide a place to sleep which is more comfortable and protected than a tent (although there are fold-down trailer tents). It provides the ...
, fifth wheels, and park models under the following model lines: Salem, Sierra, Sandpiper, Wildwood, Rockwood, Flagstaff, Summit, and Quailridge. Later that same year, they began producing cargo utility trailers as Cargo Mate.
Forest River has grown through growth and acquisitions.
In 1997, Forest River established a second cargo trailer line in 1997 called Continental Cargo.
In 1998, Forest River Launched Forest River Marine and began producing pontoon boats. That same year the company purchased certain assets of Firan Motorhomes to begin manufacturing Class A Motorhomes.
In 2000, Forest River acquired US Cargo, another manufacturer of utility trailers.
In 2001, Forest River entered the bus business through the acquisitions of
Starcraft Bus and
Glaval Bus
Glaval Bus, a manufacturer of buses, is a division of Forest River. The company is based in Elkhart, Indiana in the United States. Some bus models are also made by Overland Custom Coach in London, Ontario, Canada.
Clients
*City of Santa Clari ...
.
In 2002, Rockport Commercial Vehicles, a brand of commercial vehicles and cargo trucks, was launched. That same year, the company acquired Vanguard Industries and the assets of Palomino.
With its rapidly expanding business, Forest River moved its corporate office out of the original building in Goshen, Indiana, to its current location in Elkhart, Indiana. Each new acquisition and launch led to expansions in manufacturing and production facilities in order to meet the demand for the products and strategically grow the company.
In 2005, Forest River, Inc., was acquired by
Warren Buffett
Warren Edward Buffett ( ; born August 30, 1930) is an American business magnate, investor, and philanthropist. He is currently the chairman and CEO of Berkshire Hathaway. He is one of the most successful investors in the world and has a net w ...
and
Berkshire Hathaway
Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...
, Inc. In the same year, a new luxury coach brand, Elkhart Coach was launched.
Forest River continued to expand with the acquisition of Rance Aluminum Fabrication and Priority One Financial Services in 2007.
The following year, the company acquired assets of Coachmen RV, a subsidiary of
Coachmen Industries. Coachmen provides a broad breadth of product makes, ranging from rear diesel motorhomes, gas class A motorhomes, class C motorhomes, travel trailers, fifth wheels, tent campers and sport utility trailers and have been on North American roads dating back to 1964.
Prime Time Manufacturing, which builds towable recreational vehicles, was established in 2009 followed by the revival of the
Shasta product line in 2010,
one of the intellectual properties of the Coachmen asset acquisition.
In 2011, Forest River acquired Dynamax Corporation, which builds Luxury motorhomes (Super Class C and Class C).
In 2014, the company expanded further with the addition of production facilities in
Silverton, Oregon
Silverton is a city in Marion County, Oregon, United States. The city is situated along the 45th parallel about northeast of Salem, in the eastern margins of the broad alluvial plain of the Willamette Valley. The city is named after Silver Cre ...
,
Hemet, California
Hemet is a city in the San Jacinto Valley in Riverside County, California. It covers a total area of , about half of the valley, which it shares with the neighboring city of San Jacinto. The population was 89,833 at the 2020 census.
The foundin ...
, and
White Pigeon, Michigan
White Pigeon is a village in St. Joseph County, Michigan, St. Joseph County in the U.S. state of Michigan. The population was 1,522 at the 2010 United States Census, 2010 census. The village is located within White Pigeon Township, Michigan, White ...
. That same year, the company acquired StarTrans Bus.
In 2016, Forest River Marine added the Trifecta Pontoon line.
In January 2017, Forest River launched its new line of luxury buses, Berkshire Coach. In June of the same year, Battisti Customs was acquired.
In May 2020, Forest River acquired the following
REV Group
REV Group (formerly Allied Specialty Vehicles) is an American manufacturer of ambulances, buses, firefighting vehicles, recreational vehicles and other specialty vehicles. The company has yearly revenue of over $1 billion.
History
Allied Specia ...
shuttle bus brands:
Champion
A champion (from the late Latin ''campio'') is the victor in a challenge, contest or competition. There can be a territorial pyramid of championships, e.g. local, regional / provincial, state, national, continental and world championships, an ...
, Federal Coach, World Trans, Krystal Coach,
ElDorado
El Dorado (, ; Spanish for "the golden"), originally ''El Hombre Dorado'' ("The Golden Man") or ''El Rey Dorado'' ("The Golden King"), was the term used by the Spanish in the 16th century to describe a mythical tribal chief (''zipa'') or king o ...
, and
Goshen Coach
Goshen Coach was an American cutaway bus builder located in Salina, Kansas.
The company was founded in 1985 and was owned by Thor Industries from 2005 until August 2013, when Thor sold the company to Allied Specialty Vehicles (later renamed REV ...
.
Purchase by Berkshire Hathaway
On June 21, 2005,
Warren Buffett
Warren Edward Buffett ( ; born August 30, 1930) is an American business magnate, investor, and philanthropist. He is currently the chairman and CEO of Berkshire Hathaway. He is one of the most successful investors in the world and has a net w ...
received a two-page fax telling him why Forest River met the
Berkshire Hathaway
Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...
’s acquisition criteria. Buffett immediately asked for more figures, and that afternoon he made Pete Liegl an offer. On June 28, 2005, they agreed on a deal. The transaction closed on August 31, 2005.
Forest River Owners’ Group
Formed in 2011, the Forest River Owners’ Group (FROG), is a community of recreational vehicle owners from all over the US and Canada. Free to owners of Forest River and affiliated brands’ products, it organizes group trips and rallies. These vary in size from small local gatherings to the annual FROG International Rally in
Goshen, Indiana
Goshen ( ) is a city in and the county seat of Elkhart County, Indiana, United States. It is the smaller of the two principal cities of the Elkhart-Goshen Metropolitan Statistical Area, which in turn is part of the South Bend-Elkhart-Mishawaka ...
. In 2015, the FROG International Rally had approximately 700 RVs and 1400 members.
Subsidiaries
Forest River, Inc., though known best for its recreational vehicles, sells a wide variety of products including cargo trailers, buses, and pontoon boats. Below are the subsidiary brands of Forest River, Inc.:
Bus
A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...
es
*Berkshire Coach
*
Glaval Bus
Glaval Bus, a manufacturer of buses, is a division of Forest River. The company is based in Elkhart, Indiana in the United States. Some bus models are also made by Overland Custom Coach in London, Ontario, Canada.
Clients
*City of Santa Clari ...
*Elkhart Coach
*Starcraft Bus
*StarTrans Bus
*Battisti Customs
*
ElDorado Motor Corp.
*
Champion Bus
Cargo Trailers
*Force Trailers
*Restroom Trailers
*AmeraLite
*Cargo Mate
*Continental Cargo
*Haulin Trailers
*Lightning Trailers
*Rance Aluminum Trailers
*US Cargo
Commercial Trucks
*Rockport Commercial Vehicles
Park Models
*Cabins and Suites
*Summit
*Quailridge
Pontoon Boats
*Berkshire Pontoons
*South Bay Pontoons
*Trifecta Pontoons
Recreational Vehicle
A recreational vehicle, often abbreviated as RV, is a motor vehicle or trailer that includes living quarters designed for accommodation. Types of RVs include motorhomes, campervans, coaches, caravans (also known as travel trailers and camper ...
s (RVs) Range Brands (listed alphabetically)
Coachmen RV
The first Coachmen RV products were manufactured in 1964 in a 5,000 square foot plant in downtown
Middlebury, Indiana
Middlebury is a town in Middlebury Township, Elkhart County, Indiana, United States. It is located approximately 35 miles east of South Bend, 130 miles east of Chicago, Illinois and 165 miles north of Indianapolis. Middlebury is nestled in Northe ...
. Coachmen’s first year of production totaled 12 travel trailers, a single truck camper and 80 truck caps. Since then, over three quarters of a million Coachmen recreational vehicles have been produced and sold. In December 2008, Coachmen RV became a brand of Forest River, Inc. Today Coachmen RV is still headquartered in Middlebury, Indiana. Its primary manufacturing facilities occupy over 220 acres, serving as dedicated manufacturing facilities for Coachmen branded Class A Motorhomes, Class C Motorhomes, Class B Motorhomes, Fifth Wheels and Travel Trailers. Coachmen and Viking branded Travel Trailers and Camping Trailers are manufactured in its Centerville, Michigan, manufacturing facilities occupying 90 acres and in their recently built
White Pigeon, Michigan
White Pigeon is a village in St. Joseph County, Michigan, St. Joseph County in the U.S. state of Michigan. The population was 1,522 at the 2010 United States Census, 2010 census. The village is located within White Pigeon Township, Michigan, White ...
, manufacturing facility.
Dynamax Corporation
Dynamax Corporation was founded in 1997 with a fresh perspective in RV design – to create an automotive style motorhome. Over the years, Dynamax has developed a recreational vehicle product lineup and a series of custom Specialty Vehicles and RVs. Forest River, Inc., acquired the Dynamax brand in 2011.
Dynamax builds luxury Class C and Super C Motorhomes.
East to West
East to West was acquired by Forest River, Inc. in 2018. The division debuted its flagship Della Terra conventional travel trailer at the 11th Annual Forest River Product Expo on Sept. 24, 2018, and later introduced the Alta laminated travel trailer. According to the company, East to West operates on five guiding principles which promote environmental sustainability, corporate/social responsibility, teamwork, quality construction and customer satisfaction.
Forest River RV
Forest River RV is a division of Forest River, Inc., and initially manufactured pop-up tent campers, travel trailers, fifth wheels and destination trailers. One of the largest RV manufacturers in North America, today Forest River RV has expanded into producing Class A and C motorhomes, travel trailers, fifth wheels, toy haulers, camping trailers and destination trailers. Motorized Model lines sold under the Forest River range brand include: Berkshire RDs, Charleston RDs, Legacy RDs, Georgetown Class As, FR3 Class As, Forester Class Cs and Sunseeker Class Cs. Travel Trailer and Fifth Wheel Model lines sold under the Forest River range brand include: Blue Ridge Fifth Wheels (FWs), Cardinal FWs, Cedar Creek FW & Travel Trailers (TTs), Cherokee FW & TTs, Evo TTs, Flagstaff FW & TTs, Salem FW & TTs, Wildwood FW & TTs, Riverstone FWs, Rockwood FW & TTs, R-Pod TTs, Sabre FWs, Sandpiper FW & TTs, Sierra FW & TTs, Surveyor FW & TTs, Vibe TTs and Wildcat FW & TTs. Sport Utility Trailers sold under the Forest River range brand include: All American Sport, XLR, Work and Play, Cherokee, Sandstorm, Shockwave, Stealth and Vengeance. Camping Trailers sold under the Forest River range brand include: Flagstaff and Rockwood. Park Models sold under the Forest River range brand include Summit, Quailridge and Cabins & Suites.
Palomino
The Palomino brand was founded in 1968 by Vanguard Industries in
Savage, Minnesota
Savage is a suburban city south-southwest of downtown Minneapolis in Scott County in the U.S. state of Minnesota. The city is on the south bank of the Minnesota River in a region commonly called ''South of the River,'' comprising the southern ...
. In 1972, they moved their manufacturing facility to
Colon, Michigan
Colon is a village in St. Joseph County in the U.S. state of Michigan. The population was 1,173 at the 2010 census. The village is located within Colon Township.
History
Colon was platted in 1844. It was incorporated as a village in 1904.
Ge ...
, where it remains to this day. Palomino was purchased by Forest River, Inc., in 2002. This allowed for rapid growth and the introduction of two new towable lines of travel trailers and fifth wheels, Puma, Sabre, and Columbus. Palomino has grown to one of the top 5 RV manufacturers in North America. Palomino RV produces truck campers, travel trailers, fifth wheels and toy haulers.
Prime Time Manufacturing
Prime Time Manufacturing was founded in 2009 by an executive management team with over 100 years of experience. Prime Time Manufacturing has been North America’s fastest growing RV Company and is currently a Top 10 manufacturer of both travel trailers and fifth wheels in the United States and Canada. Headquartered in
Wakarusa, Indiana
Wakarusa is a town in Harrison and Olive townships in Elkhart County, Indiana, United States. The population was 1,758 at the 2010 census.
Wakarusa is a small farming and manufacturing community located on Indiana 19 just north of Indiana 119. ...
, the company produces fifth wheels and travel trailers.
Shasta
Shasta RV was founded in 1941 with the first “house trailer” built to be used as mobile military housing. In the 1950s and 60s,
Shasta’s iconic travel trailers were a recognizable shape on the road. As the industry’s longest producer of recreational vehicles, Shasta has manufactured hundreds of thousands of RVs. Building on this history in the recreational vehicle industry, today Shasta manufactures travel trailers and fifth wheels.
References
{{DEFAULTSORT:Forest River (Company)
Berkshire Hathaway
Recreational vehicle manufacturers
Vehicle manufacturing companies established in 1996
Manufacturing companies based in Indiana
1996 establishments in Indiana
Companies based in Elkhart County, Indiana
2005 mergers and acquisitions