Florian Seidl (born March 2, 1979, in Salzburg) is a vehicle and product designer from Austria. He studied Industrial Design at the

University of Arts and Industrial Design Linz The University of Art and Design Linz (common short form University of Arts Linz) is one of four universities in Linz, Upper Austria Upper Austria (german: Oberösterreich ; bar, Obaöstareich) is one of the nine states or of Austria. Its ca ...

, the

Hong Kong Polytechnic University The Hong Kong Polytechnic University (PolyU) is a public research university located in Hung Hom, Hong Kong near Hung Hom station. The University is one of the eight government-funded degree-granting tertiary institutions in Hong Kong. Founded ...

and got his master's degree from the Royal College of Art in London. Since 2008 he has been living and working in Turin, Italy. At Centro Stile

Fiat Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary ...

he was a senior member of the design team that developed the Fiat 500 successfully into a range of different models and other projects that can now be seen on the road. In 2015 he joined

Lavazza Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...

to set up a compact in-house design team from scratch. In that function, he is responsible for the corporate design of Lavazza. Numerous products designed for the Italian group have won important design awards and during the last few years he helped to position Lavazza firmly on the map of modern Italian design. He was named on Perspective's 40 under 40 list for Product Design in 2019 and his work was exhibited on several occasions. Amongst others at the RCA's Great Exhibition, the Global Cities exhibition at the Tate Modern and the

London Transport Museum The London Transport Museum (often abbreviated as the LTM) is a transport museum based in Covent Garden, London. The museum predominantly hosts exhibits relating to the heritage of London's transport, as well as conserving and explaining the h ...

Awards

* iF Design Awards * Red Dot Design Awards * German Design Awards * A' Design Awards
BigSEE Product Design Award, winner, 2019
* Perspective 40 under 40, Product Design, 2019 *

Worshipful Company of Carmen The Worshipful Company of Carmen is one of the Livery Companies of the City of London, whose origins date back to 1517. Carmen, or drivers of carts, caused upset in 1481.

Transportation Design Award, first prize, 2007 * Worshipful Company of Coachmakers and Coach Harness Makers Award, shortlisted, 2007 * Geoff Lawson Jaguar Scholarship, shortlisted, 2007 * Interior Motives Awards, finalist, 2006 * Emanuel und Sophie Fohn Stipendium, scholarship, 2006 * Hong Kong Austrian Educational Foundation, scholarship, 2003

Jury Membership

* A'Design Award * European Good Design Awards * Azerbaijan Design Award

References

Monocle (UK), September 2007, No 06, p. 138

Awards

Jury Membership

References

External links