Florian Luger (born 22 May 1994) is an Austrian male fashion model.

Life and work

Luger was discovered in 2012 at the finals of the Elite Model Look Contest in Austria which he won. In January of the following year Luger was on the catwalk of

Milan Fashion Week Milan Fashion Week ( it, Settimana della moda) is a clothing trade show held semi-annually in Milan, Italy. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year. It ...

for

Emporio Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...

and in Spring he walked for

Bottega Veneta Bottega Veneta () is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry; and it licenses its name and branding to Coty, Inc. for fragrances. History Found ...

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...

, and

Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...

. He served as the opening face for Valentino menswear. He walked for

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

Dior Homme Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Men has been under the creative direction of Kim Jones since spring/summer 2019. It had been directed by Hedi Slimane since the fall/winter 2001-02 seaso ...

, and

Kris Van Assche Kris Van Assche (born 12 May 1976) is a Belgian fashion designer. He was the creative director of Berluti (2018-2021), a luxury leather brand owned by LVMH, and artistic director for Dior Homme from 2007 to 2018. Early life and education Van Assc ...

. He later also modeled for

Fendi Fendi () is an Italian high-end luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. ...

, the Spring/Summer 2014 campaign for

, and a campaign for

Tiberius Tiberius Julius Caesar Augustus (; 16 November 42 BC – 16 March AD 37) was the second Roman emperor. He reigned from AD 14 until 37, succeeding his stepfather, the first Roman emperor Augustus. Tiberius was born in Rome in 42 BC. His father ...

. When asked about the trends in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

that extremely slim male models were in demand, he replied tersely, "I would not go hungry for Paris."Interview
, Kurier.at; accessed 25 December 2015. He has also walked for

Moncler Moncler S.p.A. is an Italian luxury fashion house specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather ...

Gamme Bleu,

Salvatore Ferragamo Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. ...

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...

Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, and cosmetic ...

Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, ...

Jimmy Choo Datuk Jimmy Choo Back from ...

Topman Topman is a UK-based multinational men's fashion retail brand founded by Burton Group (later renamed Arcadia Group) in 1978. Along with its women's clothing counterpart Topshop and the rest of Arcadia Group, Topman went into administration i ...

, and other brands. Luger completed compulsory military service and his studies at university, graduating in 2013. He is represented by the agencies View Management, Elite Paris, Elite London, Elite Milan, Elite Copenhagen, DNA Models, Stella Models, and Modelwerk.

Awards

* 2012

Elite Model Look Elite Model Look (formerly known as Look of the Year from 1983 to 1995) is a yearly fashion modeling event held by Elite Model Management, an international model management group. It is used to discover and launch female fashion models in the int ...

, winner of Austria finale * 2014

Vienna Fashion Award The Vienna Awards for Fashion and Lifestyle are dedicated to special achievements in Austrian fashion and fashion design. The awards were initiated by Marjan Firouz in 2009. Each year the ceremony constitutes a prestigious event in the center of V ...

for best modelDC Event: Vienna Awards 2014
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References

External links

blogfittingroom.blogspot.co.at, November 2013.

Florian Luger's Instagram {{DEFAULTSORT:Luger, Florian 1994 births Living people Models from Vienna Place of birth missing (living people) Austrian male models