FloSports is an

over-the-top An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...

subscription sports broadcaster and streaming service. The company is based in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

, United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world.

History

Launch

FloSports was founded in 2006 by Martin Floreani, Mark Floreani (collegiate athletes) and Madhu Venkatesan based in

. Martin designed the website’s prototype with the aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA. The brothers raised U.S. $10,000 in seed money from friends and family and started covering wrestling and track events. Co-founder Mark captured the service’s first original broadcast, Ryan Hall’s U.S half-marathon record, from the back of a pickup truck using a handheld camera. Lo-fi footage, engine noise digital interference and fog impacted the quality of the broadcast. However, having the only footage of Hall’s record-breaking run caused a surge in the website’s popularity. By 2017 the company had 256 employees and 25 Web video channels. They changed their business model to a subscription-based service in 2012 and doubled their revenue over the following two years.

Fundraising

The company raised $8 million in Series A and a further $21 million in

Series B A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

financing in 2016 led by DCM Ventures and Bertlesmann Digital Media Investments. By 2019, the company had grown to 250 employees and raised a further $47 million in series C.

Acquisitions

The company acquired DirtonDirt.com, a grassroots racing streaming and content platform, in September 2019. In June 2020, FloSports purchased Speed Shift TV and acquired 400 races, with a focus on grassroots racing. FloSports acquired TrackWrestling in early 2021, a deal that increased the number of wrestling events that will be streamed on its FloWrestling service and brought wrestling analytics to the platform. In October 2021, it was announced that FloSports had acquired HockeyTech, an ice hockey streaming platform and sports data provider.

Streaming partnerships

FloSports announced a partnership with

WWNLive The World Wrestling Network is an American professional wrestling organization known for and branded after its video streaming service, WWNLive. WWNLive hosts content both from WWN's "brands", including Full Impact Pro (FIP) and Shine Wrestling ...

in 2016 to run a streaming service dedicated to wrestling. In December 2018, FloRacing signed a broadcast agreement with the

United States Auto Club The United States Auto Club (USAC) is one of the sanctioning bodies of auto racing in the United States. From 1956 to 1979, USAC sanctioned the List of USAC Championship Car seasons, United States National Championship, and from 1956 to 1997 the ...

for its midget and sprint car series. In May 2019, the

Colonial Athletic Association The Colonial Athletic Association (CAA) is a collegiate athletic conference affiliated with the NCAA's Division I whose full members are located in East Coast states from Massachusetts to South Carolina. Most of its members are public universi ...

selected FloSports as its lead media partner becoming the first college conference to pick a streaming OTT, direct-to-consumer company as their primary distribution platform. FloSports became the local broadcaster for two

Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...

teams for the 2019 season:

D.C. United D.C. United is a professional soccer club based in Washington, D.C. that competes in the Eastern Conference of Major League Soccer, the top tier of American soccer. Domestically, the club has won four MLS Cups (league championships), four Supp ...

and

FC Cincinnati Football Club Cincinnati, commonly known as FC Cincinnati, is an American professional association football, soccer club based in Cincinnati. The club plays in the Eastern Conference (MLS), Eastern Conference of Major League Soccer (MLS). The ...

, an

expansion team An expansion team is a new team in a sports league, usually from a city that has not hosted a team in that league before, formed with the intention of satisfying the demand for a local team from a population in a new area. Sporting leagues also ...

. The company faced technical issues during early broadcasts due to inaccurate geofencing restrictions. The organization pledged a full refund, and offered the club's season ticket holders a discount on its annual subscription fees. FloSports promised additional soccer broadcasts and shoulder programming to justify its subscription fee that largely never materialized. D.C. United and Flosports ended their four-year contract prematurely in October 2019. D.C. United opted to stream its final regular season match on its website for free. FC Cincinnati announced its matches would no longer be available through FloSports in June 2020. In January 2020, NASCAR Hall of Fame inductee and motorsports legend,

Tony Stewart Anthony Wayne Stewart (born May 20, 1971), nicknamed Smoke, is an American semi-retired professional stock car racing driver, current NASCAR team co-owner of Stewart-Haas Racing, and current co-owner of the Superstar Racing Experience. He is a ...

, awarded streaming rights to the

Eldora Speedway Eldora Speedway (nicknamed "The Big E", "Auto Racing's Showcase Since 1954," and "The World's Greatest Dirt Track") is a high-banked clay dirt oval. Located north of Rossburg, Ohio in the village of New Weston, Ohio, it features permanent and ...

and

All Star Circuit of Champions The All Star Circuit of Champions (abbreviated ASCoC), officially known as the Tezos All Star Circuit of Champions presented by Mobil 1 for naming rights reasons, is an American motorsports sanctioning body of winged sprint car racing founded in ...

to FloSports. In the Spring 2020, FloSports launched FloBaseball. Later in 2020, the company signed a multi-year partnership with ECHL to broadcast professional hockey starting with the 2021 season. FloSports expanded its wrestling offering through a partnership with United World Wrestling, the global governing body for the sport, in late 2020. In 2021, USA Cycling signed a 3 year broadcast partnership with FloSports. FloSports will also be the NGB's (national governing body's) official sponsor. The Unbound Gravel race, a cycling race covering various distances, has never been broadcast before due to remote locations and rough terrain. FloSports became the first to broadcast the race in June 2021 and will stream the race again in 2022. FloSports signed a multi-year streaming deal with USA Gymnastics, the national governing body for gymnastics, in 2021. In late 2021,

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

announced a partnership to stream its grassroots racing series on FloRacing starting in 2022. Series that will be broadcast on FloRacing includes the

ARCA Menards Series The ARCA Menards Series is an American stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into the three national ...

ARCA Menards Series West The ARCA Menards Series West, formerly the NASCAR K&N Pro Series West, NASCAR AutoZone West Series, NASCAR Winston West Series and NASCAR Camping World West Series, is a regional stock car racing series owned and operated by the Automobile Raci ...

, ARCA Menards Series East,

NASCAR Whelen Modified Tour The NASCAR Whelen Modified Tour (NWMT) (previously the NASCAR Winston Modified Tour and NASCAR Featherlite Modified Series from 1985 until 2005) is a modified stock car racing series owned and operated by NASCAR in the Modified Division. The Mod ...

, and

NASCAR Pinty's Series The NASCAR Pinty's Series (french: Série NASCAR Pinty's), commonly abbreviated as NPS, is a national NASCAR racing series in Canada, and is a continuation of the old CASCAR Super Series which was founded in 1981. History In September 2006 NASCA ...

and NASCAR Weekly Series. Several tracks on the Modified and Weekly Series had been broadcasting on the service prior to the announcement (Eldora, Oswego, Stafford). Over 280 NASCAR grassroots events were anticipated to be broadcast in 2022 (out of a total of approximately 2000 total events broadcast on the service).

Technology

In 2019, the company introduced apps for Android and

smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techno ...

apps. In October 2019, FloSports rebranded, and expanded its distribution with the release of an Android app. In 2020, FloSports began working on a Watch Party feature for their apps that would allow fans to watch events together, virtually.

Programming

FloSports streams live and on-demand events for over 25 different sports categories.

Sports

Baseball

Big Ten The Big Ten Conference (stylized B1G, formerly the Western Conference and the Big Nine Conference) is the oldest Division I collegiate athletic conference in the United States. Founded as the Intercollegiate Conference of Faculty Representati ...

* Future Star Series Nationals 17s * Future Star Series Nationals 16s * Future Star Series Nationals 15s * NB Future Stars Series * College Baseball Classic

Basketball

Basketball Bundesliga The Basketball Bundesliga (BBL) (English language: ''Federal Basketball League''), for sponsorship reasons named easyCredit BBL, is the highest level league of professional club basketball in Germany. The league comprises 18 teams. A BBL season ...

* EuroLeague * EuroCup *

FIBA 3x3 World Tour The FIBA 3x3 World Tour is an international tour of men's 3x3 basketball teams representing cities. The tournament is organized by FIBA. The FIBA 3x3 Pro Series and FIBA 3x3 Women Series were launched in 2019. Qualification The FIBA 3x3 Men's Pro ...

Bowling

* PBA * PBA50 * PBA Senior * USBC *

World Bowling Tour The World Bowling Tour, a major professional tour, unites bowlers from selected major professional and amateur organizations through a series of events organized by World Bowling. The World Bowling Tour's marquee event, the WTBA World Championshi ...

Combat

Competitive Fitness

Cycling

Cycling Canada The Canadian Cycling Association (CCA), branded as Cycling Canada (CC) ( French: ''Cyclisme Canada'' (''CC'')) is the national governing body of cycle racing in Canada. Role Cycling Canada is a National Sport Organization whose main reason for be ...

* Giro d'Italia *

Tour de France The Tour de France () is an annual men's multiple-stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists ...

(Canada Only) * Union Europeenne De Cyclisme * Union Cyclste Internationale

Football

* FCS Bowl *

National Bowl The National Bowl (originally the Milton Keynes Bowl) is an entertainment venue located in Milton Keynes, Buckinghamshire, England. The site was a former clay pit (for brick-making), filled in and raised to form an amphitheatre using sub-soil ex ...

* All American Classic * Dream Bowl * Tropical Bowl * HBCU Spirit of America Bowl *

Mid-Eastern Athletic Conference The Mid-Eastern Athletic Conference (MEAC) is a collegiate athletic conference whose full members are historically black colleges and universities (HBCUs) in the Southeastern and the Mid-Atlantic United States. It participates in the National C ...

Southern Intercollegiate Athletic Conference The Southern Intercollegiate Athletic Conference (SIAC) is a college athletic conference affiliated with the National Collegiate Athletic Association (NCAA) at the Division II level. Formed in 1913, it consists mostly of historically black co ...

South Atlantic Conference The South Atlantic Conference (SAC) is a college athletic conference affiliated with the National Collegiate Athletic Association (NCAA) at the Division II level, which operates in the southeastern United States. The SAC was founded in 1975 as a ...

Rodeo

Canadian Finals Rodeo The Canadian Finals Rodeo (CFR) is the national championship professional rodeo in Canada, held in Red Deer, Alberta, and previously in Edmonton. The CFR takes place in early November and is the final event of the Canadian Professional Rodeo Assoc ...

PBR PBR may refer to: Science and technology * Passive bistatic radar * Partition boot record * Pebble bed reactor, a type of nuclear reactor * Peripheral benzodiazepine receptor, another name for translocator protein * Phosphorus bromide * Photobio ...

* RidePass

Rugby

Pro14 The United Rugby Championship (URC) is an annual rugby union competition involving professional teams from Ireland, Italy, Scotland, South Africa, and Wales. The current name was adopted in 2021 when the league expanded to include four South Afr ...

Top14 The Top 14 () is a professional rugby union club competition that is played in France. Created in 1892, the Top 14 is at the top of the national league system operated by the French National Rugby League, also known by its French initialism o ...

* Rugby Sevens *

Premiership Rugby Premiership Rugby, officially known as Gallagher Premiership Rugby, or the Gallagher Premiership for sponsorship reasons, is an English professional rugby union competition. The Premiership has consisted of thirteen clubs since 2021, and is the ...

* Trans Tasman Rugby NZ AU *

USA Rugby USA Rugby (officially the United States of America Rugby Football Union, Ltd.) is the national governing body for the sport of rugby union in the United States. Its role is to achieve and maintain “high levels of quality in all aspects of rugb ...

England Rugby The England national rugby union team represents England in men's international rugby union. They compete in the annual Six Nations Championship with France, Ireland, Italy, Scotland and Wales. England have won the championship on 29 occasions ...

Grappling

ADCC Submission Wrestling World Championship The ADCC Submission Fighting World Championship, is an international submission wrestling, submission grappling competition, organised by the Abu Dhabi Combat Club (ADCC). The inaugural tournament was held in Abu Dhabi, UAE in 1998. It has been ...

* Fight To Win *

IBJJF The International Brazilian Jiu-Jitsu Federation (IBJJF) is a for-profit company that hosts several of the biggest Brazilian jiu-jitsu (BJJ) tournaments in the world, including the World Jiu-Jitsu Championship, World No-Gi Championship, Pan Ji ...

* Who’s Number One

Gymnastics

Hockey

WCHA The Western Collegiate Hockey Association (WCHA) is a college athletic conference which operates in the Midwestern United States. It participates in the NCAA's Division I as a women's ice hockey-only conference. From 1951 to 1999, it operated a ...

Atlantic Hockey The Atlantic Hockey Association (AHA) is an NCAA Men's Division I Ice Hockey conference which operates primarily in the northeastern United States. It participates in the NCAA's Division I as an ice hockey-only conference. Unlike several other ...

ECHL The ECHL (formerly the East Coast Hockey League) is a mid-level professional ice hockey league based in Shrewsbury, New Jersey, with teams scattered across the United States and Canada. It is a tier below the American Hockey League (AHL). The E ...

Lacrosse

* Snowbird Baseball * Frisco Classic * Future Star Series

Marching

Drum Corps International Drum Corps International (DCI) is a governing body for junior drum and bugle corps responsible for developing and enforcing rules of competition, and for providing standardized adjudication at sanctioned drum and bugle corps competitions througho ...

Bands of America Bands of America (BOA) is a music education advocacy organization and promoter of high school marching band competitions in the United States, such as the annual Grand National Championships. Established in 1975 as Marching Bands of America (MBA), ...

Winter Guard International Winter Guard International (WGI) is an American performing arts association, governing body, and the producer of regional championship events for three activities: color guard (known as winter guard), percussion ensembles, and small marching ban ...

Motorsports

(Select Events with MAVTV) * ARCA Menards Series

East East or Orient is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sun rises on the Earth. Etymology As in other languages, the word is formed from the fa ...

and

West West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sunset, Sun sets on the Earth. Etymology The word "west" is a Germanic languages, German ...

Chili Bowl Nationals The Chili Bowl Midget Nationals is an indoor midget car race that takes place in January on a 1/4 mile dirt oval track at the Tulsa Expo Center in Tulsa, Oklahoma, United States. NASCAR calls it the "biggest Midget race of the year". It is nic ...

(Outside of

World of Outlaws The World of Outlaws (often abbreviated WoO) is an American motorsports sanctioning body. The body sanctions two major national touring series. It is best known for sanctioning the World of Outlaws Sprint Car Series and the World of Outlaws Late ...

Events) *

FIA World Rallycross Championship The FIA World Rallycross Championship (official abbreviation is World RX) is a rallycross series organised by the FIA in conjunction with series promoter Rallycross Promoter GmbH (founded by Red Bull and KW25). From the inaugural season in 2014 ...

Lucas Oil Lucas Oil Products, Inc. is an American manufacturer and distributor of motor oil, automotive oil, Oil additive, additives, and Lubricant#Application by fluid types, lubricants. It was founded by trucker Forrest Lucas and his wife Charlotte in ...

ASCS National Tour * IRA Outlaw Sprints * NARC King of the West 410 Sprints *

NASCAR Advance Auto Parts Weekly Series The NASCAR Advance Auto Parts Weekly Series (formerly the Whelen All-American Series, Winston Racing Series and the Dodge Weekly Series) is a points championship for NASCAR sanctioned local short track motor racing around the United States and Ca ...

(Events held mostly at

Bowman Gray Stadium Bowman Gray Stadium is a NASCAR sanctioned asphalt flat oval short track and longstanding football stadium located in Winston-Salem, North Carolina. It is one of stock car racing's most legendary venues, and is referred to as "NASCAR's longes ...

New Smyrna Speedway New Smyrna Speedway is a 1/2-mile asphalt oval racetrack located near New Smyrna Beach, Florida, that races the NASCAR Advance Auto Parts Weekly Series every Saturday night. It also has a smaller track, known as "Little New Smyrna Speedway" in ...

, and Berlin Raceway) *

* Pennsylvania Speed Week *

Super DIRTcar Series The Super DIRTcar Series Big Block Modifieds is a North American big block modified touring series currently promoted by World Racing Group. The series primarily races on dirt ovals in the Northeastern United States and Canada along with select d ...

* USAC including Sprint, Silver Crown, and Midget events such as Indiana Midget Week, Indiana Sprint Week, Pennsylvania Midget Week, Oval Nationals, and

Turkey Night Grand Prix The Automotive Racing Products Turkey Night Grand Prix is an annual race of midget cars. It is the third oldest race in the United States behind the Indianapolis 500 and the Pikes Peak International Hill Climb. It has been held on Thanksgiving nig ...

Softball

* PGF * Judi Carman Classic

Soccer

CONCACAF The Confederation of North, Central America and Caribbean Association Football,, ; french: Confédération de football d'Amérique du Nord, d'Amérique centrale et des Caraïbes, . Dutch uses the English name. abbreviated as CONCACAF ( ; typese ...

(select matches) * Supercoppa Italiana and

Coppa Italia The ("Italy Cup") is an annual knockout cup competition in Italian football organized by the FIGC until the 2009–10 season and the Lega Serie A ever since. History The beginning of the tournament was turbulent, due to the complexity of ...

(Canada only) *

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...

* CNL League A * CNL League B * CNL League C

Swimming

Big 12 The Big 12 Conference is a college athletic conference headquartered in Irving, Texas, USA. It consists of ten full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its f ...

* ISCA * LEN European Aquatics *

USA Water Polo USA Water Polo is the governing body of the sport of water polo in the United States and is a member of the United States Aquatic Sports. USA Water Polo is responsible for fielding national teams and hosts 20 annual tournaments. The Organization h ...

Track

* AAU * MileSplit * Under Armour Sunset Tour *

Amsterdam Marathon The Amsterdam Marathon (branded TCS Amsterdam Marathon for sponsorship reasons) is an annual marathon (42.195 km) in Amsterdam in the Netherlands since 1975. The road race has a Platinum Label from World Athletics. During the event, there a ...

London Marathon The London Marathon is an annual marathon held in London, United Kingdom, and is the 2nd largest annual road race in the UK, after the Great North Run in Newcastle. Founded by athletes Chris Brasher and John Disley in 1981, it is typically held ...

* Marathon De Paris * Stumptown Twilight * Great Manchester Run *

Great North Run The Great North Run (branded the Simplyhealth Great North Run for sponsorship purposes) is the largest half marathon in the world, taking place annually in North East England each September. Participants run between Newcastle upon Tyne and South ...

Volleyball

* FIV3 * Panamerican Cup * Nike Tournament of Championship *

Wrestling

* Fight To Win * Actec Warrior Championship

References

External links

* {{VOD services Internet television channels Sports television in the United States Sports television networks in the United States Subscription video streaming services Internet properties established in 2006 Internet technology companies of the United States