''Flip That'' (sometimes stylized as ''FL!P that'') is the fifth extended play by South Korean girl group
Loona
Loona (commonly stylized in all caps or as LOOΠΔ; ; ja, 今月の少女, Kongetsu no Shōjo, Girl of the Month) is a South Korean girl group formed by Blockberry Creative. The group was introduced to the public through a pre-debut project t ...
. It was released on June 20, 2022, through
Blockberry Creative and
Warner Music Korea
Warner Music Group's labels include the following.
Flagship labels
*Atlantic Records
*Elektra Records
*Parlophone Records
*Warner Records
Atlantic Records Group
* 1st & 15th Entertainment
* All Money In
* Artist Partners Group
* Asylum Rec ...
. The EP features a total of six songs and is Loona's first project since ''
">' to not feature a full English song. This was the final release to feature former member
Chuu before her departure from the group on November 25, 2022.
Background
Loona released their fourth extended play, ''
">', in June 2021. The genre diverse project received generally positive reviews from music critics and became the group's best selling album. In September of the same year, Loona released their debut double A-side Japanese single, "
Hula Hoop
A hula hoop is a toy hoop that is twirled around the waist, limbs or neck. It can also be wheeled along the ground like a wheel, with careful execution. They have been used by children and adults since at least 500 BC. The modern hula hoop ...
" / "
Star Seed" that became a top ten hit in the country. On February 21, 2022, Mnet announced that Loona would participate in ''
Queendom 2''. On June 2, Loona finished as runner-up in the live finale of the show despite not performing in the first round due to some members testing positive for
COVID-19
Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickly ...
.
Promotion
On June 3, 2022, Loona released a cryptic trailer titled "The Journey", which features lush flowers and grass growing on an empty, pastel-colored train carriage and a garden with a mysterious door. The clip ends with a mysterious release date of June 20. The next day Loona announced the release of their fifth extended play ''Flip That''. The group shared the news alongside a teaser image that features the group members holding hands while standing by a tree with purple flowers. The EP was released before the start of the group's first-ever world tour that is set to begin on August 1 in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
.
Promotional pictures for the EP featuring the group members were released starting from June 5–15. The track listing was released on June 8 and featured two already performed songs by the group. Loona performed the song "Pose" on the last round of ''
Queendom 2'' and during their concert
Loonaverse: From they performed the track "Playback", which is the first song written by the members to appear on an album. Alongside the tracklist the first teaser for the music video "Flip That" was released. The EP's highlight melody was released on June 16 featuring snippets of all the songs featured on the project. On June 18, 2022, the second teaser for the music video for "Flip That" was released.
Live performances
Prior to the release of the EP, the group held a live showcase on the same date to introduce the extended play and communicate with their fans, where they performed the title track along with "Pale Blue Dot".
Critical reception
Rhian Daly from ''
NME
''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'' gave the extended play four out of five stars, calling the project "an understated but subtly addictive return". He called the EP "a much-needed gift from the group, but it's not one that does much to turn up the volume" but instead "ditches the girl crush sound of recent
ingles
Ingles Markets, Inc. (stylized as ingles) is an American supermarket chain based in Black Mountain, North Carolina. As of September 2021, the company operates 198 supermarkets in the Southeastern United States. The company is listed on the ...
and returns to Loona's dreamier, more ethereal side". He called it a "refreshing move, albeit one that means some of the songs present on the project need a little more attention before they get under your skin".
Track listing
Charts
Weekly charts
Monthly charts
Year-end charts
Release history
Notes
References
{{DEFAULTSORT:Flip That
2022 EPs
Loona (group) EPs
Warner Music Group EPs