Flavour and Life (FAL) Food and Beverages is a multinational food and beverage company headquartered in Sydney, Australia, with interests in the manufacturing, producing, marketing, and

distribution Distribution may refer to: Mathematics *Distribution (mathematics), generalized functions used to formulate solutions of partial differential equations * Probability distribution, the probability of a particular value or value range of a vari ...

of health-based foods, beverages, cosmetics, and other products. It is best known for its Coco Joy line of coconut-based foods and beverages. Established in 2011, FAL has since established market presence in three continents and operational assets in Australia, Saudi Arabia, Malaysia, Vietnam, Brazil, China, India, and the United States.

History

Flavour and Life was established in 2011 and is a member of the FAL Group, an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe. Between 2011 and 2016, FAL has progressively expanded its manufacturing capabilities, with manufacturing units across Malaysia, Vietnam, Saudi Arabia, and India.

Operations

Flavour and Life is multinational with five operating companies and factories servicing over 15 countries. Sydney oversees operations in the Oceania region as well as operating as the global headquarters.
The Malaysian office oversees 10 countries in the

ASEAN ASEAN ( , ), officially the Association of Southeast Asian Nations, is a political and economic union of 10 member states in Southeast Asia, which promotes intergovernmental cooperation and facilitates economic, political, security, militar ...

region as well as Hong Kong, Taiwan, Japan, and South Korea.
The China, India, and the United States regional offices operate for their respective domestic markets, as the three largest populated countries in the world.

Products

Coco Joy

Flavour and Life is a maker of

low-calorie Calorie restriction (caloric restriction or energy restriction) is a dietary regimen that reduces intake of energy from caloric foods & beverages without incurring malnutrition. "Reduce" can be defined relative to the subject's previous intake be ...

, low-sugar and

fat-free Diet food (or dietetic food) refers to any food or beverage whose recipe is altered to reduce fat, carbohydrates, and/or sugar in order to make it part of a weight loss program or diet. Such foods are usually intended to assist in weight loss or ...

food and beverages products that include Coco Joy – its flagship brand utilizing

coconuts The coconut tree (''Cocos nucifera'') is a member of the palm tree family ( Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, the seed, or the ...

. The Coco Joy line of products feature

coconut water Coconut water (also coconut juice) is the clear liquid inside coconuts (fruits of the coconut palm). In early development, it serves as a suspension for the endosperm of the coconut during the nuclear phase of development. As growth continue ...

coconut milk Coconut milk is an opaque, milky-white liquid extracted from the grated pulp of mature coconuts. The opacity and rich taste of coconut milk are due to its high oil content, most of which is saturated fat. Coconut milk is a traditional food i ...

, oil,

chips ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. It follows the lives of two motorcycle officers of the California Highway Patrol (CHP). The serie ...

, flour,

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

and others in various flavours. Coco Joy is currently in a partnership with

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

Pixar Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californi ...

, and

Marvel Marvel may refer to: Business * Marvel Entertainment, an American entertainment company ** Marvel Comics, the primary imprint of Marvel Entertainment ** Marvel Universe, a fictional shared universe ** Marvel Music, an imprint of Marvel Comics ...

to feature their respective characters on an assortment of products targeted for kids. As of 2015 season, Coco Joy are official partners of

NRL The National Rugby League (NRL) is an Australasian rugby league club competition which contains clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory and New Zealand. The NRL formed in 1998 as a joint partnership ...

club

Manly Warringah Sea Eagles The Manly Warringah Sea Eagles are an Australian professional rugby league club based in Sydney's Northern Beaches. The team colours are maroon and white, while their namesake and logo is the sea eagle. They compete in Australia's premier rugb ...

Twenty20 Twenty20 (T20) is a shortened game format of cricket. At the professional level, it was introduced by the England and Wales Cricket Board (ECB) in 2003 for the inter-county competition. In a Twenty20 game, the two teams have a single innin ...

team Melbourne Renegades,

MLS Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...

club

New York City Football Club New York City Football Club is an American professional soccer club based in New York City that competes in Major League Soccer (MLS), the highest level of American soccer, as a member of the league's Eastern Conference. The club is co-owned b ...

, 2-time A-League finalists Melbourne City Football Club, and 2-time

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...

champions

Manchester City Football Club Manchester City Football Club are an English football club based in Manchester that competes in the Premier League, the top flight of English football. Founded in 1880 as St. Mark's (West Gorton), they became Ardwick Association Football ...

Cricket Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striki ...

legend

Sir Vivian Richards Sir Isaac Vivian Alexander Richards (born 7 March 1952) is an Antiguan retired cricketer who represented the West Indies cricket team between 1974 and 1991. Batting generally at number three in a dominant West Indies side, Richards is widely ...

and ASP world title contender

Sally Fitzgibbons Sally Jayne Fitzgibbons (born 19 December 1990) is an Australian professional surfer on the Association of Surfing Professionals World Tour (2009–2013). In June 2019, she was ranked No. 1 in the world for women's surfing after winning the R ...

are also signed as official brand ambassadors.

Juiced Up

Juiced Up is a health-based 100% juice product made with no added sugar, no added

artificial flavours A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gustat ...

, no

artificial colours Food coloring, or color additive, is any dye, pigment, or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food coloring is used in both commercial food p ...

, and available in

carbonated Carbonation is the chemical reaction of carbon dioxide to give carbonates, bicarbonates, and carbonic acid. In chemistry, the term is sometimes used in place of carboxylation, which refers to the formation of carboxylic acids. In inorganic ch ...

and non

forms.

FAL Performance

FAL Performance is a line of products inclined towards an "active lifestyle". The first two products released are Iso Boost, an isotonic beverage, and Hi-Pro Boost- a high

protein drink A protein supplement may be a dietary supplement or a bodybuilding supplement, and may take the form of a protein bar. Effects Muscle building as GURJAR In untrained individuals, changes in lean body mass and muscle strength during the initial ...

References

{{reflist Food and drink companies of Australia