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Figaro Coffee Systems Inc. (Figaro Coffee) is a
Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
coffee company and
coffeehouse chain This list of notable coffeehouse chains catalogues the spread and Market share, markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and departme ...
that works on the franchise model. , it had 63 outlets in
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
,
Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...
,
Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
and
Papua New Guinea Papua New Guinea (abbreviated PNG; , ; tpi, Papua Niugini; ho, Papua Niu Gini), officially the Independent State of Papua New Guinea ( tpi, Independen Stet bilong Papua Niugini; ho, Independen Stet bilong Papua Niu Gini), is a country i ...
. As of 2020, Figaro Coffee had a total of 90 outlets worldwide.


History

Figaro Coffee was established in November 1993 by seven college friends, including Pacita "Chit" Juan and Reena Francisco, as a small kiosk in
Glorietta Glorietta is a shopping mall complex in the Ayala Center, Makati, Metro Manila, Philippines. The mall is owned by Ayala Land and operated through its subsidiary, the Ayala Malls. The mall is divided into five sections (named Glorietta 1–5) and ...
mall in
Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...
selling fresh ground coffee and tea paraphernalia. Juan and Francisco were classmates at the
University of the Philippines The University of the Philippines (UP; fil, Pamantasan ng Pilipinas Unibersidad ng Pilipinas) is a state university system in the Philippines. It is the country's national university, as mandated by Republic Act No. 9500 (UP Charter of 200 ...
, where Juan had studied Hotel and Restaurant Administration. Juan, then involved in her family business, decided to start a coffee shop, something that she had earlier set out with while still in college. The first outlet was called "the F store" and employed one managing partner and two employees. The shop had coffee and tea paraphernalia including fresh ground coffee beans. After a few trying initial months, the owners decided to give the coffee shop a name. In April 1994, the founders chose the name "Figaro", inspired by the opera ''
Barber of Seville ''The Barber of Seville, or The Useless Precaution'' ( it, Il barbiere di Siviglia, ossia L'inutile precauzione ) is an ''opera buffa'' in two acts composed by Gioachino Rossini with an Italian libretto by Cesare Sterbini. The libretto was base ...
''. Juan and her friends wanted to set up a place where "Filipinos can get the perfect coffee and all the necessary accoutrements for coffee making”. Juan subsequently became the CEO of Figaro Coffee, a position she retained until 2008. Jose Fernando Alcantara became CEO in 2008, followed by CrisMel Verano in 2009. Francisco was the COO until 2008. In 1998, Juan met Father Roger Bagao, a coffee farmer and priest from
Tagaytay Tagaytay, officially the City of Tagaytay ( fil, Lungsod ng Tagaytay), is a 2nd class component city in the province of Cavite, Philippines. According to the 2020 census, it has a population of 85,330 people. It is one of the country's most pop ...
City who headed a farmers' coffee cooperative. In 1999, Figaro Coffee introduced Cafe
Barako ''Kapeng barako'' ( es, café varraco or café verraco), also known as Barako coffee or Batangas coffee, is a coffee varietal grown in the Philippines, particularly in the provinces of Batangas and Cavite. It belongs to the species ''Coffea li ...
, as part of the "Save the Barako" campaign. Around the same time, the Figaro Foundation was set up, to help coffee farmers grow coffee profitably. In 2002, while at Figaro Coffee, Juan became the President of the National Coffee Development Board (now Philippine Coffee Board Inc). After Figaro Coffee, she went on to set up ECHOstore. In 2005, Figaro Coffee opened its first overseas outlet in Shanghai. By mid-2006, Figaro had grown to 53 outlets, most of which were in
Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
, with two in
Baguio Baguio ( , ), officially the City of Baguio ( ilo, Siudad ti Baguio; fil, Lungsod ng Baguio), is a 1st class highly urbanized city in the Cordillera Administrative Region, Philippines. It is known as the "Summer Capital of the Philippines", ...
and one in Davao. In 2006 (and again in 2009), Figaro Coffee voiced plans on an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
in
Makati Stock Exchange Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...
; however, those did not materialize. In December 2006, Figaro Coffee opened its first branch in Cebu city, and opened another 12 stores in 2007. The year 2008 marked a turning point for Figaro Coffee as Juan and Francisco sold their shares in F Coffee Holdings Corporation (then-parent company of Figaro Coffee) to the Tanseco family. Juan and Francisco also relinquished management control of the Figaro Coffee. It is also reported that businessman Jerry Liu bought into Figaro Coffee in the same year. In 2009, the company underwent financial restructuring and closed some of its overseas branches. At this time, some trademarks of Figaro Coffee continued to be owned by Juan and were contested in court. In the same year, Figaro Coffee began to experiment in retailing and exporting organic coffee. As of February 28, 2012, the trademark dispute has been settled between the parties in favor of Figaro Coffee. In April 2013, the franchisee manager of Figaro Coffee, Mike Barret, announced their intent to open outlets in
Fiji Fiji ( , ,; fj, Viti, ; Fiji Hindi: फ़िजी, ''Fijī''), officially the Republic of Fiji, is an island country in Melanesia, part of Oceania in the South Pacific Ocean. It lies about north-northeast of New Zealand. Fiji consists ...
and
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
. On June 21, 2021, ownership of Figaro Coffee Systems, Inc. was transferred from F Coffee Holdings Corporation to The Figaro Coffee Group Inc. (). FGC also owns and operates other concepts such as Angel's Pizza and Tien Ma's, a Taiwanese cuisine restaurant.


See also

*
List of coffeehouse chains This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and department stores, or ...


References


External links

* {{portalbar, Coffee, Companies, Philippines Restaurants established in 1993 Coffee brands Coffeehouses and cafés Restaurant chains in the Philippines Companies based in Mandaluyong 1993 establishments in the Philippines Philippine brands Restaurant franchises Drink companies of the Philippines Companies listed on the Philippine Stock Exchange