"Electric Shock" is a song from South Korean girl group f(x). It was the lead single of their second extended play, '' Electric Shock'', and was released in conjunction with the EP on June 10, 2012, for digital download and streaming via

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

. The accompanying music video was posted to SM's YouTube channel soon after the song's release. Commercially, "Electric Shock" reached the top three on the Gaon Digital Chart,

K-pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...

, and US

World Digital Songs The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific so ...

charts, the first time the group did so on the latter two charts. By the end of 2012, it garnered over 2,150,000 paid downloads in South Korea.

Composition

"Electric Shock" is an artpop and dance-pop song, employing elements of

electro house Electro house is a genre of electronic dance music characterized by heavy bass and a tempo around 130 beats per minute. The term has been used to describe the music of many ''DJ Mag'' Top 100 DJs, including Benny Benassi, Skrillex, Steve Aok ...

. Lyrically, it is about expressing the feeling of love as an electric shock making the entire set about falling for another person and making a bond.

Reception

Commercially, "Electric Shock" peaked at number one on the Gaon Digital Chart and the component digital download chart, selling 630,510 paid downloads in its first week. It then fell to number three and received 285,501 downloads the following week. After three weeks on the chart, "Electric Shock" garnered a total of 1,121,472 downloads. It was ranked the 35th best-selling song of 2012 in the country, with a cumulative total of 2,150,840 downloads.

Music video

An official 26-second teaser was released June 8, 2012. Another minute and a half extended teaser was aired on

KBS World KBS World is the Korean Broadcasting System's international broadcasting service. It consists of KBS World Radio, KBS World television channel and KBS Korea. History The foreign-language radio broadcast from KBS (before its restructure into a ...

.The music video was officially released on June 12, 2012. The music video garnered more than one million views in less than a day and over 10 million views in less than a week. On October 16, 2016, the video surpassed 100 million views, making f(x) the 6th K-pop group and 3rd K-pop girl group to join the exclusive "100 million club." The music video shows f(x) dancing to choreography by Jillian Meyers, who had previously worked with f(x) on their hit single, "

Pinocchio (Danger) "Pinocchio (Danger)" (피노키오; Pinokio) is a song and lead single by South Korean girl group f(x) from their first studio album ''Pinocchio''. The song was released digitally on April 17, 2011 through various music portal websites by the dis ...

", and would soon work again with " Rum Pum Pum Pum". It features three sets, one pink set with running neon lights similar to a computer chip, one long white room with large white lights and reflective surfaces, and another white room with floor-to-ceiling windows. A total of 4 different sets of outfits can be seen on all five members. Throughout the video, the camera focuses back and forth between the dance number and close ups of each f(x) girl. In certain shots, each girl can be seen holding a specific

electroshock weapon An electroshock weapon is a less-lethal weapon that utilizes an electric shock to incapacitate a target by either temporarily disrupting voluntary muscle control and/or through pain compliance. There are several different types of electroshock w ...

and directing it towards the camera: Krystal and Amber use

tasers A taser is an electroshock weapon used to incapacitate people, allowing them to be approached and handled in an unresisting and thus safe manner. It is sold by Axon, formerly TASER International. It fires two small barbed darts intended to ...

; Victoria and Luna use a stun baton; and Sulli uses a

defibrillator Defibrillation is a treatment for life-threatening cardiac arrhythmias, specifically ventricular fibrillation (V-Fib) and non-perfusing ventricular tachycardia (V-Tach). A defibrillator delivers a dose of electric current (often called a ''coun ...

Accolades

Charts

Weekly charts

Year-end charts

Credits and personnel

Credits adapted from

Melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a " pepo". Th ...

. * f(x)vocals, background vocals *

Seo Ji-eum Seo Ji-eum (; born December 15, 1986), is a South Korean lyricist and singer. She started getting recognition after writing the lyrics for Girls' Generation-TTS's "Twinkle" and f(x)'s "Electric Shock". She won the Lyricist of the Year Award at ...

lyricist * Future Presidents ** Willem Laseromscomposer, arranger ** Maarten Ten Hovecomposer, arranger ** Joachim Vermeulen Windsantcomposer, arranger

References

External links

Electric Shock MV
on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

Highlight medley
on YouTube {{authority control F(x) (group) songs 2012 singles Electropop songs Dance-pop songs Korean-language songs SM Entertainment singles 2012 songs