Eastpoint Mall () is a shopping mall located in

Simei Simei is a subzone located in the eastern part of Singapore, situated within the town of Tampines. The name ''Simei'' is pinyin for "Four Beauties" in Chinese. Formerly known as Tampines South, it was officially renamed to Simei in 1985. Histor ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

beside

Simei MRT station Simei MRT station is an above-ground Mass Rapid Transit (MRT) station on the East West line in Tampines planning area, Singapore, at the centre of Simei housing estate flanked by Simei Street 1 and Simei Street 3 next to Eastpoint Mall. This s ...

. It was formerly known for its wide selection of educational and enrichment centres and its pet shop (The Pet Safari), which was once the largest in Asia. The mall is owned by

NTUC Income } Income Insurance Limited, commonly known as Income, is one of the leading composite insurers in Singapore, offering life, health and general insurance. Established in Singapore in 1970 to plug a social need for insurance, Income continues to se ...

, and is managed by Frasers Property.

History

Eastpoint Mall was developed by Far East Organisation and was completed in November 1996, followed by an official opening in January 1997 by then Minister for National Development Mr

Lim Hng Kiang Lim Hng Kiang ( zh, s=林勋强, p=Lín Xūnqiáng; born 9 April 1954) is a Singaporean former politician who served as Minister for Trade and Industry between 2004 and 2018, Minister in the Prime Minister's Office between 2003 and 2004, Minist ...

. Like other suburban malls at that time, it had a Studio City cinema, an NTUC Fairprice supermarket, an Oriental Emporium department store, food court, a Funpolis arcade and Popular book store as anchors. It also had an array of speciality shops and restaurants. The mall pioneered several firsts, such as a rooftop children's pool and a wet market (The Pasar by FairPrice) on the ground level of the mall. In 1998, the property was sold to NTUC Income Insurance Co-operative Pte Ltd. In 1999, Studio City Cinemas went bust due to low patronage and was replaced by

Golden Village Golden Village is a cinema operator based in Singapore, fully owned by Orange Sky Golden Harvest of Hong Kong. It was initially set up as a 50:50 joint venture between Golden Harvest (predecessor of Orange Sky Golden Harvest) and Village Ro ...

. The wet market was replaced by local pet retailer The Pet Safari. Oriental Emporium moved out after filing for bankruptcy, and its space was taken up by

Best Denki is a Japanese electronics retailer with outlets across Japan, Singapore, Indonesia and Malaysia. It operated in Hong Kong and Taiwan from the late 1980s until 2011 and 2017 respectively. Best Denki headquarters is located in Fukuoka. Previously ...

. The mall's popularity begin to decline in the early 2000s despite a minor facelift, as patronage dwindled due to competition from the larger malls at

Tampines Tampines () is the regional centre of the East Region of Singapore. With a population of 265,340 living across its five subzones, it is the second-most populous planning area in Singapore, according to the DOS Population Trends 2022. It is h ...

and the city. As a result, Golden Village closed in early 2002 and was replaced by a bunch of tuition and enrichment centres. The rooftop children's pool was also closed at the same time as well. In 2007, several anchor tenants, including The Pet Safari and Best Denki, withdrew or moved into smaller premises. Minor renovation works were also carried out as well. The mall did not undergo any major refurbishments until March 2013, when it was revamped with a new exterior facade, a change in interior layout and an increase in retail space with a refreshed tenant mix. Several anchor tenants returned and were relocated to different levels, such as

NTUC FairPrice NTUC FairPrice is the largest supermarket chain in Singapore. The company is a co-operative of the National Trades Union Congress (NTUC). The group has 100 supermarkets across the island, with over 160 outlets of Cheers convenience stores isl ...

taking up the entirety of Level 5, and Challenger and

Daiso is a large franchise of 100-yen shops founded in Japan. The headquarters are in Higashihiroshima, Hiroshima Prefecture. Daiso has a range of over 100,000 products, of which over 40 percent are imported goods, many of them from China, South Kor ...

reallocated to Basement 1. The food court was reallocated to Level 4, operated by Food Junction. Level 6 remains allocated to tuition and enrichment centres, a child care centre and a nautical themed playground.

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

, for the first time in the area, was added and positioned in the outer area of the mall, with two levels of patron seating. The mall reopened in December 2014. In 2019, Food Junction moved out, and its space was taken up by

Courts A court is any person or institution, often as a government institution, with the authority to adjudicate legal disputes between parties and carry out the administration of justice in civil, criminal, and administrative matters in accordance ...

and Malaysia Chiak.

External links

Official website

References

{{Singapore malls Shopping malls in Singapore Simei