Eulalio Ferrer Rodríguez (26 February 1921, Santander – 25 March 2009, Mexico City) was a Spanish-Mexican entrepreneur, involved in communications and advertising. In 1960, he and some associates created a company called "Anuncios Modernos" (Modern Advertising). Later, he created his own company, now known as "", or "Grupo Ferrer". He was a member of the

Academia Mexicana de la Lengua The Academia Mexicana de la Lengua (variously translated as the Mexican Academy of Language, the Mexican Academy of the Language, the Mexican Academy of Letters, or glossed as the Mexican Academy of the Spanish Language; acronym AML) is the corr ...

.Members of the Academia Mexicana de la Lengua

Biography

At the age of 16, he became the local secretary of the Socialist Youth of Spain in Santander. Three years later, he was the youngest Captain in the Spanish Civil War. When the war turned in favor of the Nationalists, he fled to France and, after spending some time at the refugee camp in Argelès-sur-Mer, he emigrated to Mexico. In 1987, the Menéndez Pelayo International Prize was established with the help of a generous grant from Ferrer. Four years later, he was elected to fill Seat XXII at the Mexican Academy of Language. His first speech was on the subject of the use of language in advertising. In 2000, he became the group's Treasurer. Among his notable lectures were "The Grammar of Color" and "Remembering

Jules Verne Jules Gabriel Verne (;''Longman Pronunciation Dictionary''. ; 8 February 1828 – 24 March 1905) was a French novelist, poet, and playwright. His collaboration with the publisher Pierre-Jules Hetzel led to the creation of the ''Voyages extraor ...

". He was also a regular contributor to the "Lengua Viva" section in the newspaper, ''

Reforma REFORMA: The National Association to Promote Library & Information Services to Latinos and the Spanish Speaking, more commonly known as REFORMA, is an affiliate of the American Library Association formed in 1971 to promote library services to Lati ...

'' Following his initiative, in 1992 the Real Academia Española recognized the verb "

cantinflear Mario Fortino Alfonso Moreno Reyes (12 August 1911 – 20 April 1993), known by the stage name Cantinflas (), was a Mexican comedian, actor, and filmmaker. He is considered to have been the most widely-accomplished Mexican comedian and is cele ...

", meaning "to speak in an absurd and incongruous way, while saying nothing" or "to act in the same manner". In addition to his membership at Mexican Academy of Language, he was a corresponding member of the

Real Academia Española The Royal Spanish Academy ( es, Real Academia Española, generally abbreviated as RAE) is Spain's official royal institution with a mission to ensure the stability of the Spanish language. It is based in Madrid, Spain, and is affiliated with ...

and the North American Academy of the Spanish Language as well as a full member of the Sociedad Mexicana de Geografía y Estadística. In 2012, the Fundación Cervantina de México established the "Premio Internacional Eulalio Ferrer" to "distinguish outstanding personalities who have excelled by their contributions to know, understand and enhance those aspects that define what it means to be human".

References

Writings

* ''Publicidad y Comunicación'', Editorial Oceano, 2002

External links

Premio Internacional Eulalio Ferrer

Interview with Ferrer by Juan G. Bedoya
@ ''

El País ''El País'' (; ) is a Spanish-language daily newspaper in Spain. ''El País'' is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second most circulated daily newspaper in Spain . ''El Pa ...

''
Obituary
@ '' El Universal''
"Eulalio Ferrer y la Comunicología"
by Jesús Galindo Caceres @ Razón y Palabra
Grupo Ferrer
website {{DEFAULTSORT:Ferrer, Eulalio 1921 births 2009 deaths 20th-century Mexican businesspeople Members of the Mexican Academy of Language Spanish emigrants to Mexico People from Santander, Spain