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Epyx, Inc. was a video game developer and publisher active in the late 1970s and 1980s. The company was founded as Automated Simulations by Jim Connelley and Jon Freeman, originally using Epyx as a brand name for action-oriented games before renaming the company to match in 1983. Epyx published a long series of games through the 1980s. The company is currently owned by Bridgestone Multimedia Group Global.


History


Formation

In 1977, Susan Lee-Merrow invited Jon Freeman to join a Dungeons & Dragons game hosted by Jim Connelley and Jeff Johnson. Connelley later purchased a Commodore PET computer to help with the bookkeeping involved in being a dungeon master, and came up with the idea of writing a computer game for the machine before the end of the year so he could write it off on his taxes. Freeman had written on gaming for several publications, and joined Connelley in the design of a new space-themed wargame. Starting work around August 1978, Freeman wrote the basic rules, mission sets, background stories and the manual, while Connelley coded up the system in PET BASIC.Rusel DeMaria and Johnny Wilson
"High Score! The Illustrated History of Video Games"
McGraw-Hill, 2003, pg. 54-55


The BASIC era

The two formed Automated Simulations around Thanksgiving 1978 to market the game, and released it in December as ''
Starfleet Orion ''Starfleet Orion'' is a 1978 science fiction strategy game written and published by Epyx, Automated Simulations (who would become Epyx in 1983). It appears to be the first space-themed strategy game sold for microcomputer systems. The game was or ...
''. Examining contemporary magazines (''Byte'' and ''Creative Computing'') suggests this is the first commercial space-themed wargame for a personal computer. As the game was written in BASIC, it was easy to port to other home computers of the era, starting with the TRS-80 and then the
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
, the latter featuring rudimentary graphics. They followed this game with 1979's '' Invasion Orion'', which included a computer opponent so as not to require two human players. The company's next release, '' Temple of Apshai'', was very successful, selling over 20,000 copies. As the game was not a "simulation" of anything, the company introduced the Epyx brand name for these more action-oriented titles. Rated as the best computer game by practically every magazine of the era, ''Apshai'' was soon ported from the TRS-80 to additional systems, such as the Atari 400/800 and the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in the Guinness ...
. ''Apshai'' spawned a number of similar adventure games based on the same game engine, including two direct sequels, branded under the ''Dunjonquest'' label. The games were so successful that they were later re-released in 1985 as the ''Temple of Apshai Trilogy''. Using the same BASIC
game engine A game engine is a software framework primarily designed for the development of video games and generally includes relevant libraries and support programs. The "engine" terminology is similar to the term "software engine" used in the software i ...
, a series of "semi-action" games followed under the Epyx brand, including '' Crush, Crumble and Chomp!'', ''
Rescue at Rigel ''Rescue at Rigel'' is a 1980 science fiction role-playing video game written and published by Automated Simulations (later known as Epyx). It is based on a modified version of their ''Temple of Apshai'' game engine, which was used for most of th ...
'', and ''
Star Warrior ''Star Warrior'' is a 1980 science fiction role-playing video game written and published by Automated Simulations (later renamed to Epyx) for the Apple II, TRS-80, and Atari 8-bit family. The game is branded as part of the ''Starquest'' series ...
'', each of which added twists to the ''Apshai'' engine.


Growth and action focus

Freeman became increasingly frustrated by Connelley's refusal to update the game engine. He left the company to start
Free Fall Associates Free Fall Associates was a video game developer of the 1980s and early 1990s founded in 1981 by game designer Jon Freeman, game programmer Anne Westfall, and game designer Paul Reiche III. Westfall and Freeman are married. To start the new compan ...
in 1981, leaving Connelley to lead what was now a large company. A year later, Epyx was starting to have financial difficulties. Jim Connelley wanted and received money through venture capital, and the venture capitalists installed Michael Katz to manage the company. Connelley clashed with new management, left Epyx, and formed his own development team, The Connelley Group with all of the programmers going with him, but continued to work under the Epyx umbrella. With no programmers to develop any games in-house, Michael Katz needed to hire programmers to ensure a steady supply of games. Several venture capital owners involved in Epyx also had ownership of a company called
Starpath Starpath was a U.S. company known for creating the Starpath Supercharger in August 1982. The company was founded under the name Arcadia Corporation in 1981 by Alan Bayley, Robert Brown, and Craig Nelson. It changed its name to Starpath shortly a ...
. While Starpath had several young programmers and hardware engineers, they were facing financial difficulties as well. Around this time, an independent submission to publish a game called '' Jumpman'' came through and was a big hit for Epyx. The success of Jumpman made Epyx a lot of money, so Michael Katz had the capital to create a merger between Epyx and Starpath, bringing Starpath's programmers and hardware engineers under the same company. Michael Katz left Epyx in 1984 after being hired away by Atari Corporation as their President of Entertainment Electronics Division (and later, became the President of
Sega of America is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
), and was replaced by Gilbert Freeman (no relation to Jon Freeman). By 1983 Epyx discontinued its older games because, Jerry Pournelle reported, "its managers tell me that arcade games so outsell strategic games that it just isn't cost-effective to put programmer time on strategy". By early 1984, ''InfoWorld'' estimated that Epyx was the world's 16th-largest microcomputer-software company, with $10 million in 1983 sales. Many successful action games followed, including the hits '' Impossible Mission'' and '' Summer Games''. The latter created a long run of successful sequels, including ''
Summer Games II ''Summer Games II'' is an Olympic sports video game developed and published by Epyx in North America, and published by U.S. Gold in Europe, based on sports featured in the Summer Olympic Games. It is a sequel to '' Summer Games'' released by Epyx ...
'', '' Winter Games'', '' California Games'', and '' World Games''. The company produced games based on licenses of ''
Hot Wheels Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox. Many automobile manufacturers have ...
'', ''
G.I. Joe ''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier ( U.S. Army), Ac ...
'', and '' Barbie''. In Europe, U.S. Gold published Epyx games for the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in the Guinness ...
, and also ported many of the games to other major European platforms such as the ZX Spectrum and Amstrad CPC. For the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in the Guinness ...
, Epyx made the Fast Load cartridge which enables a fivefold speedup of floppy disk drive accesses through Commodore's very slow serial interface. Another hardware product was the Epyx 500XJ Joystick, which uses high-quality
microswitch A miniature snap-action switch, also trademarked and frequently known as a micro switch, is an electric switch that is actuated by very little physical force, through the use of a tipping-point mechanism, sometimes called an "over-center" mechan ...
es and a more ergonomic form factor than the standard Atari CX40 joystick while remaining compatible. Starting in 1986, Epyx realized that the Commodore 64 was starting to show its age, and needed to think about the future of the company. They hired
David Shannon Morse David Shannon Morse (April 15, 1943 – November 2, 2007) was the cofounder of Amiga. In 1982, he left Tonka Toys (where he was Vice-President of Marketing) and became the Chief Executive Officer at Hi Toro, Inc., which he co-founded and which l ...
to explore the next generation of consoles and computers and to learn about their strengths. David's son wanted his father to come up with a portable game system, so he had a meeting with former colleagues at
Amiga Corporation Amiga Corporation was a United States computer company formed in the early 1980s as Hi-Toro. It is most famous for having developed the Amiga computer, code named Lorraine. History In the early 1980s Jay Miner, along with other Atari staffers, ...
,
R. J. Mical Robert J. "RJ" Mical (born 26 January 1956) is an American computer programmer and hardware designer who has primarily worked in video games. He is best known for creating the user interface, Intuition, for Commodore's Amiga personal computer ...
and
Dave Needle David Lewis Needle (December 17, 1947 – February 20, 2016) was an American computer engineer. He was a key engineer and co-chief architect in the creation of the Amiga 1000 computer with Jay Miner, Dave Morse, and R. J. Mical. He was one of ...
, to see if there was a way to design a portable gaming system. Internally, the handheld gaming system they were working on was called the Handy. Unable to continue due to high costs, it was sold to Atari Corporation which brought it to market in 1989 as the Atari Lynx.


Litigation

In 1987, Epyx faced an important copyright infringement lawsuit from Data East USA regarding Epyx's Commodore 64 video game '' World Karate Championship''. Data East thought the whole game, and particularly the depiction of the referee, looked too much like its 1984
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade v ...
'' Karate Champ''. Data East won at the US District Court level and Judge William Ingram ordered Epyx to recall all copies of ''World Karate Championship''. Epyx appealed the case to the United States Court of Appeals for the Ninth Circuit, who reversed the judgment and ruled in favor of Epyx, stating that copyright protection did not extend to the idea of a tournament karate game, but specific artistic choices not dictated by that idea. The Court noted that a "17.5 year-old boy" could see clear differences between the elements of each game actually subject to copyright.
Data East USA, Inc. v. Epyx, Inc.
'', 862 F. 2d 204, 9 U.S.P.Q.2d (BNA) 1322 (9th Cir. 1988).


Bankruptcy and asset sales

Epyx had become heavily dependent on the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in the Guinness ...
market, which accounted for the bulk of its revenues most years, but by 1988 the C64 was an aging machine now in its sixth year and the focus of computer gaming was shifting to PC compatibles and 16-bit machines. Although the console market, dominated by the NES, was highly lucrative, Epyx objected to
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
's strict rules and licensing policies and instead initiated a failed attempt to develop their own game console. Epyx were unable to fulfill its contract with Atari to finish developing Lynx hardware and software, and the latter withheld payments that the former needed. By the end of 1989, Epyx discontinued developing computer games, began making only console games, and filed for Chapter 11 bankruptcy protection. According to
Stephen Landrum Stephen or Steven is a common English first name. It is particularly significant to Christians, as it belonged to Saint Stephen ( grc-gre, Στέφανος ), an early disciple and deacon who, according to the Book of Acts, was stoned to death; h ...
, a long-time game programmer at Epyx, the company went bankrupt "because it never really understood why it had been successful in the past, and then decided to branch out in a lot of directions, all of which turned out to be failures." Epyx had shrunk from 145 employees in 1988 to fewer than 20 by the end of 1989. After emerging from bankruptcy the company resumed game development but only for the Lynx, with Atari acting as publisher. In 1993, with eight employees left, they decided just to sell off the rest of the company.
Bridgestone Media Group is a Japanese multinational tire manufacturer founded in 1931 by Shojiro Ishibashi (1889–1976) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of , meaning 'stone bridge' in Japan ...
eventually acquired the rights the rest of Epyx's assets. Job offers were extended to the eight remaining employees, but only
Peter Engelbrite Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a su ...
accepted. In 2006, British publisher
System 3 System 3, System/3 or System III could refer to: Computing and electronics *Acorn System 3, a home computer produced by Acorn Computers from 1980 * Cromemco System Three, a home computer produced by Cromemco from 1978 *IBM System/3, a low-end busin ...
announced it had licensed certain Epyx's assets on a time limited basis to release games such as '' California Games'' and '' Impossible Mission'' for
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...
,
PlayStation Portable The PlayStation Portable (PSP) is a handheld game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on December 12, 2004, in North America on March 24, 2005, and in PAL regions on September 1, 2005, ...
, and
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
in 2007.Brendan Sinclair
"Epyx returns on Wii, PSP, DS"
''gamespot'', 17 August 2006


Products


Games


Other software


Hardware


Notes


References


External links


Epyx profile
on
MobyGames MobyGames is a commercial website that catalogs information on video games and the people and companies behind them via crowdsourcing. This includes nearly 300,000 games for hundreds of platforms. The site is supported by banner ads and a small ...

"Epyx Journey"
nbsp;– An in-depth history of Epyx

nbsp;– GOTCHA on GameSpy.
Epyx Consumer Software Catalog Winter 1984Epyx 500XJ Joystick BrochureEpyx 500XJ Joystick Commercial (1986)
{{Authority control 1993 disestablishments in California Defunct computer hardware companies Companies that filed for Chapter 11 bankruptcy in 1989 Video game companies established in 1978 Video game companies disestablished in 1993 Defunct video game companies of the United States