Environics Research is a fully Canadian-owned company that has been providing

consulting A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization. Consulting servic ...

and

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...

services for businesses, governments and not-for-profit organizations for more than 50 years. Environics is a full-service research firm and offers a broad array of research, consulting and communications services. Environics mission is to unlock human insights to help organizations make better decisions, empowering them to act with creativity and confidence. The company was founded in 1970; its founding president was Michael Adams and its CEO is Barry Watson. The company's opinion polls are often cited in Canadian news media.

Environics Group

In addition to Environics Research Group, the Environics group of companies includes Environics Communications, a public affairs and integrated marketing communications consultancy, Nexalogy Environics, a leading-edge social media analysis company, Free For All Marketing, a leading experiential and event marketing firm, and Environics Lipkin, a global research and motivation company.

Environics Communications (currently Proof)

Environics Communications is a Canadian integrated

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

communications Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...

firm A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared go ...

, established in 1994, by founder and current CEO Bruce MacLellan. The company's services include public relations, brand strategy and planning, creative & video, government relations,

influencer marketing Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social i ...

, and paid media, among others. In March 2017, the company released the second annual CanTrust Index, which measured Canadians' trust across a wide range of topics, industries, and sectors. In March 2018, Environics Communications rebranded a
Proof Inc.
Proof released the third annual CanTrust Index, continuing the trend of measuring Canadian's trust across topics, industries, and sectors.

References

Sources

Marijuana industry faces challenge in gaining Canadians’ trust, survey findsCommunicating business decisions is key to building trust

External links

Company website
*https://www.getproof.com *https://www.proofexperiences.com/ {{DEFAULTSORT:Environics Public opinion research companies Market research companies of Canada Companies based in Toronto Companies acquired by Bell Canada Enterprises