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Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chiara Ferragni - Giorgio Armani Show - Milan Fashion Week - 23 Sept
Chiara is a word and place name of Italian origin, meaning "bright" or "clear", and may refer to: People * Chiara (name) * Chiara da Montefalco, (1268–1308), an Augustinian nun and abbess * Chiara (Italian singer) or Chiara Galiazzo (born 1986) * Chiara or Chiara Iezzi (born 1973), Italian actress, singer, and musician known as Chiara. Also part of the duo Paola & Chiara * Chiara (Maltese singer) or Chiara Siracusa (born 1976) Places * Chiara District, Andahuaylas, Peru * Chiara District, Huamanga, Peru Other uses * 4398 Chiara, a minor planet * Chiara River, a tributary of the Dârjov in Romania * ''Chiara'' (film), 2022 film * A song by Andrea Bocelli from the 2001 album '' Cieli di Toscana'' * A song by the jazz group Trio 3 from the 2014 album ''Wiring'' See also * ''Chiara e Serafina'', an opera semiseria by Gaetano Donizetti * Chiaramonte * Ciara (other) * Keira (other) * Paola e Chiara, an Italian pop music duo * Saint Clare (other) * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Most-followed Instagram Accounts
This article is a list of the top 50 accounts with most followers on the photo and video-sharing social platform Instagram. the most-followed person is Portuguese footballer Cristiano Ronaldo with over 520 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 375 million followers. Instagram's own brand account on the platform is the most-followed account overall, with over 580 million followers. Nike is the second most-followed brand account, with over 257 million followers. A total of 35 accounts have exceeded 100 million followers on the platform, with 19 of those having exceeded 200 million followers, 8 of those having exceeded 300 million, 3 exceeding 400 million and 2 exceeding 500 million. Most-followed accounts File:Cristiano Ronaldo Portugal.jpg, alt=Cristiano Ronaldo is the most-followed European and a footballer on Instagram, with over 504 million followers., Cris ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Ss
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation). *Issuing secular and non-secular degrees: grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication Today
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing meaning among entities or groups through the use of sufficiently mutually understood signs, symbols, and semiotic conventions. An important distinction is between verbal communication, which happens through the use of a language, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taylor & Francis
Taylor & Francis Group is an international company originating in England that publishes books and academic journals. Its parts include Taylor & Francis, Routledge, F1000 (publisher), F1000 Research or Dovepress. It is a division of Informa, Informa plc, a United Kingdom–based publisher and conference company. Overview The company was founded in 1852 when William Francis (chemist), William Francis joined Richard Taylor (editor), Richard Taylor in his publishing business. Taylor had founded his company in 1798. Their subjects covered agriculture, chemistry, education, engineering, geography, law, mathematics, medicine, and social sciences. Francis's son, Richard Taunton Francis (1883–1930), was sole partner in the firm from 1917 to 1930. In 1965, Taylor & Francis launched Wykeham Publications and began book publishing. T&F acquired Hemisphere Publishing in 1988, and the company was renamed Taylor & Francis Group to reflect the growing number of Imprint (trade name), imp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Studies
''Celebrity Studies'' is a quarterly peer-reviewed academic journal published by Routledge which focuses on the "critical exploration of celebrity, stardom and fame". Founded in 2010 by media studies academics Sean Redmond (University of Victoria) and Su Holmes (University of East Anglia), ''Celebrity Studies'' is the first scholarly journal dedicated to the study of celebrity. The debut of the journal reflects a growing scholarly interest in the field following the proliferation of research on celebrity since the 2000s. Upon its announcement, the journal was met with negative media and academic reception. The journal has since helped legitimize the study of celebrity and is regarded as the preeminent journal in its field. The Association of Learned and Professional Society Publishers (ALPSP) shortlisted ''Celebrity Studies'' for the Best New Journal award in 2011. Notable studies published in the journal include analyses on Pippa Middleton's buttocks, the history and influen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Word-of-mouth Communication
Word of mouth, or ''viva voce'', is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. Storytelling Storytelling often involves improvisation or embellishment. Stories or narratives have been ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Malcolm Gladwell
Malcolm Timothy Gladwell (born 3 September 1963) is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for ''The New Yorker'' since 1996. He has published seven books: '' The Tipping Point: How Little Things Can Make a Big Difference'' (2000); '' Blink: The Power of Thinking Without Thinking'' (2005); '' Outliers: The Story of Success'' (2008); '' What the Dog Saw: And Other Adventures'' (2009), a collection of his journalism; '' David and Goliath: Underdogs, Misfits, and the Art of Battling Giants'' (2013); '' Talking To Strangers: What We Should Know about the People We Don't Know'' (2019) and '' The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War'' (2021). His first five books were on ''The New York Times'' Best Seller list. He is also the host of the podcast '' Revisionist History'' and co-founder of the podcast company Pushkin Industries. Gladwell's writings often deal with the unexpected implic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Early Adopter
An early adopter or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' ''Diffusion of Innovations'' (1962). History Typically, early adopters are customers who, in addition to using the vendor's product or technology, also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support. Early adoption could also be referred to as a form of testing in the early stages of a project. The relationship is synergistic. The customer receives early (and sometimes unique, or at least uniquely early) access to an advantageous new product or technology. In return, the customer may also serve as a kind of guinea pig. In exchange for being an early adopter, and thus being exposed to the problems, risks, and annoyances common to early-stage product testing and deployment, the "lighthouse customer" is sometimes give ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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