English Biscuit Manufacturers, previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in

Karachi Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former cap ...

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

. According to Nielsen survey, EBM enjoys a 45% market share. They are the makers of

Peek Freans Peek Freans is the name of a former biscuit making company based in Bermondsey, London, which is now a global brand of biscuits and related confectionery owned by various food businesses. Owned but not marketed in the UK, Europe and USA by De Be ...

biscuits and are owner of Pied Piper trademark. Sooper, a brand of EBM accounts for almost half of the company revenues.

History

It was founded in 1966 as Peek Freans Pakistan Limited. In 2013, Sooper crossed the Rs 10 billion mark. In November 2021, Sooper Soft Bakes, a totally different

brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...

of Sooper biscuits is launched.

Brands

*Marie (1971) *Butter Puff (1974) *Peanut Pik (1984) *Zeera (1984) *Gluco (1987) *Rio (1996) Chocolate, Strawberry & Cotton Candy *Chocolate Sandwich(1996) *Lemon Sandwich(1996) *Party(1996) *Sooper (1996) *Farm House Cookies (2011) *Jam Delight *Click *Nan Khatai (2015) *Chocolicious (2015) *Cake Up (2018) *Choco Bites (2019) *Cake-UP Triple Chocolate (2019) *Cake-UP Sandwich (2020)

References

Manufacturing companies based in Karachi Food and drink companies based in Karachi Food and drink companies established in 1966 Pakistani brands Food manufacturers of Pakistan Privately held companies of Pakistan Pakistani companies established in 1966 {{Pakistan-company-stub