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Nielsen Corporation
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago. As of May 2010, it is part of Nielsen Holdings. This company was founded in 1923 in Chicago by Arthur C. Nielsen Sr. in order to give marketers reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, and now operates in more than 100 countries. Activities One of Nielsen's best known creations is the Nielsen ratings, an audience measurement system that measures television, radio and newspaper audiences in their respective media markets. In 1950, they acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States. These devices use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arthur Nielsen
Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company. Background Arthur Charles Nielsen was born in Chicago, Illinois. Nielsen was educated at the University of Wisconsin–Madison, where he received a B.S., summa cum laude in electrical engineering in 1918. He was a member of Tau Beta Pi (engineering honor society), the Sigma Phi Society and a captain of the varsity tennis team from 1916 to 1918. He subsequently served in the U.S. Naval Reserve. Career Nielsen worked as an electrical engineer for the Isko Company from 1919 to 1920 and for the H. P. Gould Company, both in Chicago, from 1920 to 1923. He founded the ACNielsen company in 1923, and in doing so advanced the new field of market research. This involved: (1.) test marketing new products to determine their viability prior to costly mass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago
(''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name = United States , subdivision_type1 = State , subdivision_type2 = Counties , subdivision_name1 = Illinois , subdivision_name2 = Cook and DuPage , established_title = Settled , established_date = , established_title2 = Incorporated (city) , established_date2 = , founder = Jean Baptiste Point du Sable , government_type = Mayor–council , governing_body = Chicago City Council , leader_title = Mayor , leader_name = Lori Lightfoot ( D) , leader_title1 = City Clerk , leader_name1 = Anna Valencia ( D) , unit_pref = Imperial , area_footnotes = , area_tot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CipherLab
CipherLab is a company that designs, manufactures and markets automatic identification and data capture (AIDC) products and systems. The company's mobile computers and barcode scanners are integrated into the networks of government and logistics installations worldwide, as well as grocery, manufacturing, retail, distribution, agricultural and healthcare companies. Headquartered in Taipei, Taiwan with North American headquarters in Plano, Texas, and operations in Europe, the Middle East and Africa (EMEA), the Americas, Asia-Pacific and China, CipherLab is publicly traded on the Taiwan Stock Exchange (Taiwan OTC:6160). History CipherLab was founded in 1988 when it built the first real-time feedback system for the Taiwan Stock Exchange. Products and services The company offers a broad range of mobile computers, scanners, fixed terminals and software for all facets of AIDC. CipherLab products incorporate Wi-Fi, RFID, GSM/GPRS, EDGE, and linear imaging or laser scanning. CipherLab's p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 1923
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion And Marketing Communications
Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue ** Advertising campaign, a promotional campaign ** Film promotion ** Promotional recording ** Radio promotion Status or progress * Promotion (chess), when a pawn reaches the eighth rank * Promotion (Germany), the German term for the doctoral degree * Promotion (rank), the advancement of an employee's rank or position in an organizational hierarchy system * Promotion and relegation, in sports leagues, is a process where some teams are transferred between multiple divisions based on their performance for the completed season Arts, entertainment, and media * Promotion (film), ''Promotion'' (film), a 2013 Bengali film directed by Snehasish Chakraborty * The Promotion (The Office), "The Promotion" (''The Office'' episode) * ''The Promoti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Schaumburg, Illinois
Schaumburg ( ) is a village mostly in Cook County and partly in DuPage County in northeastern Illinois, United States. Per the 2020 Census, the population was 78,723. Schaumburg is around northwest of the Chicago Loop and northwest of O'Hare International Airport. It is part of the Golden Corridor. In 2018 ''Money'' magazine ranked the Village of Schaumburg the Best Place to Live in Illinois. In 2017, ''Money'' ranked Schaumburg the 9th-best place to live in the United States. Along with Bolingbrook, Schaumburg has one of Illinois's two IKEA stores. It contains the Woodfield Mall, the 10th largest mall in the United States, which at most times has over 300 stores. Schaumburg's transition from a rural community to a suburban city began with Alfred Campanelli's first large-scale suburban-style development in 1959 and Woodfield Mall's opening on September 9, 1971. Schaumburg is bordered by Hoffman Estates and Palatine to the north, Inverness in northwest, Rolling Meadows to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Cook County, Illinois
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In New York City
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arthur C
Arthur is a common male given name of Brythonic origin. Its popularity derives from it being the name of the legendary hero King Arthur. The etymology is disputed. It may derive from the Celtic ''Artos'' meaning “Bear”. Another theory, more widely believed, is that the name is derived from the Roman clan '' Artorius'' who lived in Roman Britain for centuries. A common spelling variant used in many Slavic, Romance, and Germanic languages is Artur. In Spanish and Italian it is Arturo. Etymology The earliest datable attestation of the name Arthur is in the early 9th century Welsh-Latin text ''Historia Brittonum'', where it refers to a circa 5th to 6th-century Briton general who fought against the invading Saxons, and who later gave rise to the famous King Arthur of medieval legend and literature. A possible earlier mention of the same man is to be found in the epic Welsh poem ''Y Gododdin'' by Aneirin, which some scholars assign to the late 6th century, though this is still a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Company
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange (NYSE) and used to be a component of the S&P 500. History Formation Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of " market share" a practical management tool. The company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms. Merger and listing In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol “NLSN”. On August 31, 2015, Nielsen N.V., a Dutch public company listed on the New York Stock Exchange, merged with Nielsen Holdings plc, by way of a cross-border merger under t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Home Network
A home network or home area network (HAN) is a type of computer network that facilitates communication among devices within the close vicinity of a home. Devices capable of participating in this network, for example, smart devices such as network printers and handheld mobile computers, often gain enhanced emergent capabilities through their ability to interact. These additional capabilities can be used to increase the quality of life inside the home in a variety of ways, such as automation of repetitive tasks, increased personal productivity, enhanced home security, and easier access to entertainment. Origins Establishing this kind of network is often necessary for sharing residential Internet access to all networked devices. Based on techniques to mitigate IPv4 address exhaustion, most Internet service providers provide only a single wide area network-facing IP address for each residential customer. Therefore, such networks require network address translation in the network r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen BuzzMetrics
Nielsen may refer to: Business * Nielsen Gallery, an American commercial art gallery * Nielsen Holdings, global information, data, and measurement company ** Nielsen Corporation, a marketing research firm ** Nielsen Audio, formerly Arbitron, which measures radio listenership ** Nielsen Broadcast Data Systems, a service also known as BDS that tracks monitored radio, television, and internet airplay of songs ** Nielsen Media Research, the company that creates the Nielsen ratings *** Nielsen ratings, a rating system used to gauge audience measurement of television programming habits in the United States * Nielsen Norman Group, a computer user interface and user experience consulting firm Other uses * Nielsen (surname), including a list of people * Nielsen (crater), a lunar impact crater on the Oceanus Procellarum * Nielsen–Olesen vortex, a point-like object localized in two spatial dimensions or a classical solution of field theory with the same property * Nielsen fixed-point theo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
