"Enchule" (Puerto Rican slang for "a romantic obsession") is a song recorded by Puerto Rican singer

Rauw Alejandro Raúl Alejandro Ocasio Ruiz (born January 10, 1993), known professionally as Rauw Alejandro, is a Puerto Rican singer and songwriter. Referred to as the " King of Modern Reggaeton", he belongs to "the new generation" of Puerto Rican urban musi ...

for his debut studio album, ''

Afrodisíaco ''Afrodisíaco'' () is the debut studio album by Puerto Rican singer Rauw Alejandro. It was released on November 13, 2020, by Sony Music Latin and Duars Entertainment. After releasing several projects including a mixtape, an extended play, and m ...

'' (2020). It was written by Alejandro, while the production was handled by Mr. Naisgai and Eydren con el Ritmo. The song was released for digital download and

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

Sony Music Latin Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is a record label owned by Sony Music. The label focuses on artists of Latin music. History In 1979, CBS Records (now Columbia Records) ended its partnership with C ...

and Duars Entertainment on September 17, 2020, as the third

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from the album. A Spanish language pop song, it was noted by the media for being different with Alejandro's usual

reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...

aesthetic, and is a love song, in which he expresses the feelings of the person on the stage where he know he has fallen in love. "Enchule" received positive reviews from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...

, who complimented the singer's vocals. The track was nominated for La Coreo Más Hot at the 2021 Premios Juventud. It was commercially successful in Spain, reaching the top 10 in the country and being certified platinum. An accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

, released simultaneously with the song, was directed by Gustavo "Gus" Camacho. It depicts Alejandro traveling to different parts of the world in the search of love. He is shown dancing in Tokyo streets, in front of the

Eiffel Tower The Eiffel Tower ( ; french: links=yes, tour Eiffel ) is a wrought-iron lattice tower on the Champ de Mars in Paris, France. It is named after the engineer Gustave Eiffel, whose company designed and built the tower. Locally nicknamed "'' ...

, near the

Egyptian pyramids The Egyptian pyramids are ancient masonry structures located in Egypt. Sources cite at least 118 identified "Egyptian" pyramids. Approximately 80 pyramids were built within the Kingdom of Kush, now located in the modern country of Sudan. Of ...

, and up in the clouds. His choreography was praised by the critics and the video was nominated for Best Latin Video Choreography at the 2020 Latin Music Official Italian Awards.

Background and release

In January 2020,

revealed the titles of four of his upcoming songs, including "Enchule". He explained that the song's title refers to "when you like something or someone to levels that only you think about it". In February 2020, he announced that he was working on his debut studio album ''

''. "Enchule" was released for digital download and

and Duars Entertainment as the third

from ''Afrodisíaco'' on September 17, 2020. It was included as the fifth track on the album, released November 13, 2020. During an interview with

Remezcla Remezcla is an American media company focusing on the Latin American cultural sphere. It serves the millennial market. History The brand was founded by Claire Frisbie, Andrew Herrera and Nuria Net in 2006, had no outside funding; it first recei ...

, he described the track as his "favorite song", stating that he "enjoyed this one so much".

Music and lyrics

Musically, "Enchule", which was noted by the media for being different with Alejandro's usual

aesthetic, is a Spanish language pop song, with elements of R&B and

trap A trap is a mechanical device used to capture or restrain an animal for purposes such as hunting, pest control, or ecological research. Trap or TRAP may also refer to: Art and entertainment Films and television * ''Trap'' (2015 film), Fil ...

. It was written by Alejandro and produced by Mr. Naisgai and Eydren con el Ritmo. The track runs for a total of three minutes and five seconds. Lyrically, "Enchule" is a love song, in which Alejandro expresses the feelings of the person on the stage where he know he has fallen in love. The word "Enchule" is a Puerto Rican slang for a romantic obsession.

Reception

Critical

Upon release, "Enchule" was met with positive reviews from

. Remezcla's Lucas Villa called Alejandro's voice "hypnotic" and described the song as "alluring". In 2022, Ernesto Lechner from ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

'' ranked the track as Alejandro's 12th-best song. The track was nominated for La Coreo Más Hot at the 2021 Premios Juventud.

Commercial

In Spain, "Enchule" debuted at number 43 on September 27, 2020. It subsequently peaked at number 10 on the chart issue dated November 1, 2020, becoming Alejandro's fifth top 10 hit in the country. The track was later certified platinum by the

Productores de Música de España Productores de Música de España (English: Spanish Music Producers, shortened as Promusicae) is the national organisation responsible for the music charts of Spain. It is a trade association that represents more than 90% of the Spanish recorded m ...

(PROMUSICAE), for track-equivalent sales of over 40,000 units in the country. In Latin America, the song experienced moderate chart success. It peaked at number 4 in Dominican Republic, number 21 in Paraguay, number 47 in Peru, and number 66 in Argentina. The song was also certified double platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 120,000 units in Mexico.

Promotion

Music video

An accompanying

was released simultaneously with the song. The visual was directed by Venezuelan director Gustavo "Gus" Camacho, who had also directed the videos for Alejandro's previous singles "

Fantasías "Fantasías" () is a song recorded by Puerto Rican singers Rauw Alejandro and Farruko. It was written by Alejandro, Farruko, Eric Duars, Franklin J. Martinez, Ricardo Lloyd Johnson, and Windel Edwards, while the production was handled by Urbani M ...

", " Fantasías (Remix)", "

Elegí "Elegí" () is a song recorded by Puerto Rican singer Rauw Alejandro, American singer Dalex and Puerto Rican singer Lenny Tavárez, featuring Panamanian producer Dímelo Flow. It was written by Dalex, Isac Ortiz, Alejandro, Borris, Tavárez, Slow ...

", " Tattoo (Remix)", and " Elegí (Remix)". It depicts Alejandro traveling to different parts of the world in the search of love. He is shown dancing in Tokyo streets, in front of the

, near the

, and up in the clouds. Remezcla's Lucas Villa gave the "dance-heavy" video a positive review, calling it "cute", while labeling Alejandro "a straight choreo killer". Happy FM staff described the video as "incredible", while

MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...

staff called it "magical". The visual was nominated for Best Latin Video Choreography at the 2020 Latin Music Official Italian Awards.

Live performances

"Enchule" was included on the

set list A set list, or setlist, is typically a handwritten or printed document created as an ordered list of songs, jokes, stories and other elements an artist intends to present during a specific performance. A setlist can be made of nearly any materi ...

s for Alejandro's the

Rauw Alejandro World Tour The Rauw Alejandro World Tour was the second concert tour by Puerto Rican singer Rauw Alejandro, in support of his first two studio albums, ''Afrodisíaco'' (2020) and ''Vice Versa (Rauw Alejandro album), Vice Versa'' (2021). It began on July 15 ...

and the Vice Versa Tour.

Track listing

Credits and personnel

Credits adapted from

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. *

associated performer, composer, lyricist * Mr. Naisgai producer * Eydren con el Ritmo producer

Charts

Weekly charts

Monthly charts

Certifications

Release history

References

{{authority control 2020 songs 2020 singles Rauw Alejandro songs Songs written by Rauw Alejandro Sony Music Latin singles Songs in Spanish