corporation
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...
involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in
Lima
Lima ( ; ), originally founded as Ciudad de Los Reyes (City of The Kings) is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín Rivers, in the desert zone of the central coastal part of ...
,
Peru
, image_flag = Flag of Peru.svg
, image_coat = Escudo nacional del Perú.svg
, other_symbol = Great Seal of the State
, other_symbol_type = National seal
, national_motto = "Firm and Happy f ...
. Its headquarters are located in the
San Miguel District, Lima
San Miguel is one of the 43 districts that are part of the Lima province and is part of the urban area of Lima, Peru. It is bordered by the districts of Bellavista and downtown Lima on the north; Pueblo Libre, Magdalena del Mar and downtown Lima ...
.
History
In 1947 José Panizo Vargas, a successful entrepreneur in Ica Peru, gained a franchise to bottle Coca-Cola for the Department of Ica. For 26 years, under the management of his son Jorge Panizo Mariategui, Coca-Cola was the market leader in the area.Don Jorge S.A.C. History /ref>
In 1973 the military government threatened to ban the Coca-Cola brand from the Peruvian market. Under these circumstances Jorge Panizo Mariategui negotiated with Don Isaac Lindley, at the request of the latter, the franchise of Inca Kola in the Department of Ica. For 27 years the company bottled and distributed Inca Kola in the area, once again managing to obtain market leadership.
In 2000 Inca Kola was absorbed by The Coca-Cola Company. Coca-Cola negotiated for several months with its bottlers, and Embotelladora Don Jorge decided the conditions that Coca-Cola sought to impose on bottlers to continue with the franchise were unacceptable. With 53 years experience in the sector, Jorge Panizo Mariategui decided that the company would launch its own brands from its plant in Ica to supply the large domestic market.
In 2002 Embotelladora Don Jorge S.A.C. operations began in Lima with a large investment in locale, machinery and infrastructure. The company produces Peru Cola and Isaac Kola among other brands. In 2003, Embotelladora Don Jorge S.A.C. decided to take the lead in creating more nutritional and functional products through the addition of soluble fiber in its soft drinks.
Products
Carbonated Beverages
*
Isaac Kola
Isaac Kola is a Peruvian soft drink. It is a very popular brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products.
History
Isaac Kola was introduced in Peru in 2002 as a rival product to ...
: a soft drink (created to compete with
Inca Kola
Inca Kola (also known as "the Golden Kola" in international advertising) is a soft drink that was created in Peru in 1935 by British immigrant Joseph Robinson Lindley. The soda has a sweet, fruity flavor that somewhat resembles its main ingredien ...
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles available in 500 ml, 1.500 litres, 2.200 litres and 3.300 litres and is marketed alongside sister brand Perú Cola as a fifth flavor.
* Perú Cola: a soft drink in four flavors, original cola (created to compete with
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
and
Kola Real
Kola Real ("Royal Cola" or "Real Cola") is one of the most popular brands of Ajegroup,ml glass bottles (cola, strawberry and lemon-lime) and
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles available in 500 ml, 1.500 litres, 2.200 litres and 3.300 litres.
Non-Carbonated Beverages
* Chicha Morada: a soft drink in the flavor of chicha morada, a popular South American drink made from purple corn, sold in 500 ml
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles.
* Click: a citrus fruit punch sold in 500 ml and 2 litre
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles.
Bottled Water
*
Agua Vida
Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.
History
In 1947 ...
Con Gas: a carbonated mineral water sold in
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles available in 300 ml, 625 ml, 2.5 litres and 5 litres.
*
Agua Vida
Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.
History
In 1947 ...
Sin Gas: a non-carbonated mineral water sold in
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles available in 300 ml, 625 ml, 2.5 litres, 5 litres and 22 litre cartons.
* Agua Metro: mineral water (available carbonated and non-carbonated) produced for the Metro supermarket chain sold in
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles available in 625 ml, 2.5 litres, and 20 litre cartons.
* Agua Wong: mineral water (available carbonated and non-carbonated) produced for the Wong supermarket chain sold in
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles available in 625 ml, 2.5 litres, and 20 litre cartons.
Alcoholic Beverages
* Climax: a carbonated ready-to-drink alcoholic beverage marketed like a soft drink in three flavors, Durazno (peach), Lima-Limón (lemon-lime) and Maracuyá (passion fruit), in 2 litre
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles.
See also
* Perú Cola - a product of Embotelladora Don Jorge S.A.C.
*
Isaac Kola
Isaac Kola is a Peruvian soft drink. It is a very popular brand of the Embotelladora Don Jorge S.A.C. company, a former bottler of Coca-Cola and later Inca Kola products.
History
Isaac Kola was introduced in Peru in 2002 as a rival product to ...
- a product of Embotelladora Don Jorge S.A.C.
*
Ajegroup
Ajegroup, commonly known as AJE, is a Peruvian multinational company dedicated to the manufacture, distribution and sale of alcoholic and non-alcoholic beverages. The company was founded by the Añaños-Jerí Family in 1988 in Ayacucho, Peru. ...