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''Elmer'' is a Filipino comic book created, written, and illustrated by Gerry Alanguilan. It was originally
self-published Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using POD (pri ...
as a four-issue
miniseries A miniseries or mini-series is a television series that tells a story in a predetermined, limited number of episodes. "Limited series" is another more recent US term which is sometimes used interchangeably. , the popularity of miniseries format h ...
under a Komikero Publishing imprint between 2006 and 2008 before being collected in a
trade paperback Trade paperback may refer to: * Trade paperback, a higher-quality softcover version of a book * Trade paperback (comics) In comics in the United States, a trade paperback (shortened: TPB or trade) is a collection of stories originally published ...
in 2009. In 2010, it was published in France by Editions Ca Et La and North America by
Slave Labor Graphics Slave Labor Graphics (SLG) is an independent American comic book publisher, well known for publishing darkly humorous, offbeat comics. Creators associated with SLG over the years include Evan Dorkin, Roman Dirge, Sarah Dyer, Woodrow Phoenix, Jhon ...
. ''Elmer'' is set in a world where chickens suddenly gain human-level intelligence and the ability to speak. It focuses on one particular chicken, Jake Gallo, who is part of the second generation of intelligent chickens. When his father dies, Jake inherits a diary chronicling a struggle for equal rights that spans twenty years. It was favorably compared to
George Orwell Eric Arthur Blair (25 June 1903 – 21 January 1950), better known by his pen name George Orwell, was an English novelist, essayist, journalist, and critic. His work is characterised by lucid prose, social criticism, opposition to totalitar ...
's ''
Animal Farm ''Animal Farm'' is a beast fable, in the form of satirical allegorical novella, by George Orwell, first published in England on 17 August 1945. It tells the story of a group of farm animals who rebel against their human farmer, hoping to crea ...
'' and received critical acclaim for its art and seriousness. It won two awards in France and was nominated for one in North America.


Publication history


Production

Alanguilan grew up in
San Pablo, Laguna San Pablo, officially the City of San Pablo ( fil, Lungsod ng San Pablo), is a 1st class component city A city ( fil, lungsod/siyudad) is one of the units of local government in the Philippines. All Philippine cities are chartered cities ( ...
, a city in a fairly rural area of the Philippines where chickens roam freely through the streets. By the mid 1990s, he was established in the American comic industry as an
inker The inker (sometimes credited as the finisher or embellisher) is one of the two line artists in traditional comic book production. The penciller creates a drawing, the inker outlines, interprets, finalizes, retraces this drawing by using a pencil ...
for popular artists such as
Whilce Portacio William "Whilce" Portacio (; born July 8, 1963) is a Filipino American comic book writer and artist noted for his work on such titles as ''The Punisher'', ''X-Factor'', ''Uncanny X-Men'', '' Iron Man'', ''Wetworks'' and ''Spawn''. Portacio was als ...
and
Leinil Yu Leinil Francis Yu (born 1977) is a Filipino comic book artist, who began working for the American market through Wildstorm Productions. Career Leinil Francis Yu was first recognized after winning the '' Wizard''s Drawing Board Contest, his first ...
and his work had been published by
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
,
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
, and
Image Comics Image Comics is an American comic book publisher and is the third largest comic book and graphic novel publisher in the industry in both unit and market share. It was founded in 1992 by several high-profile illustrators as a venue for creator-ow ...
.Allen, Christopher (2011),
Christopher Allen Reviews Elmer
" Trouble With Comics. Retrieved January 13, 2017
He had been fascinated by chickens his whole life and had been making comic strips about them since 1997. He distributed these strips as photocopied minicomics under the title ''Crest Hut Butt Shop''. One of the features was "Stupid Chicken Stories". In 2005, he set out to do a sequel, ''Ultimate Chicken Story'', which he intended to be "the most hysterically ridiculous story about chickens ever written." He spent more than a year researching chickens before he began writing, and the idea became more serious as he explored it, developing into "an opportunity to tell a story that isn't really about chickens, but of humanity in general, and how we treat each other." The first draft was very different from what was eventually published because he removed parts he felt were too sensational or dramatized. In the first draft, the story was told entirely from the point of view of Elmer, an intelligent chicken who is also an actor. Influenced by David Beauchard’s '' Epileptic'' and David Mazzucchelli’s '' City of Glass'', Alanguilan altered the story's structure to focus on Elmer's son, Jake. Alanguilan also drew on an event from his teenage years, when he found his father's diary and read about the death of Gerry's uncle Dennis. The new format turned the story into one about Alanguilan, his parents, and his "fears of losing them as they get older." The original opening scene was a human attacking a chicken before being revealed as a film production. Alanguilan believed the scene was too much of a
gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand ou ...
and moved it to the middle of the book. Although a comic book about sentient chickens could have been fantasy or science fiction, he decided to make it an outright drama. The storyline eventually became too serious for a title as silly as ''Ultimate Chicken Story'', so he changed it to ''Elmer''. The story was fully planned when he began work on the first issue, and he wrote it in English because he wanted an international audience. He began drawing the comic book in early 2005 with traditional art tools such as Mongol pencils and brushes. He took great care while illustrating ''Elmer'' because he felt his earlier work, ''Wasted'', was poorly drawn.Spurgeon, Tom (October 14, 2006),
A Short Interview With Gerry Alanguilan
" Comics Reporter. Retrieved January 13, 2017
To devote time to completing the comic book, he had to quit his job working for US comic companies. As a result, the period between 2006 and 2008 was one of the most financially difficult times of his life.


Publication

Alanguilan did not expect ''Elmer'' to be as successful as it later became, but he knew it was good enough to pay for professional printing. He
self-published Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using POD (pri ...
it in the Philippines between 2006 and 2008 as a four-issue
miniseries A miniseries or mini-series is a television series that tells a story in a predetermined, limited number of episodes. "Limited series" is another more recent US term which is sometimes used interchangeably. , the popularity of miniseries format h ...
under the name "Komikero Publishing." The second and third issues had twice as many pages as a standard comic book. In 2006, he sent copies of the first issue to online columnists, reviewers, retailers, and industry insiders to let people know it existed. This self-promotion led the book to get good reviews from well-known writers like
Steven Grant Steven Grant (born October 22, 1953) is an American comic book writer best known for his 1985–1986 Marvel Comics mini-series ''The Punisher'' with artist Mike Zeck and for his creator-owned character Whisper. Biography Comic books Grant has ...
and
Neil Gaiman Neil Richard MacKinnon GaimanBorn as Neil Richard Gaiman, with "MacKinnon" added on the occasion of his marriage to Amanda Palmer. ; ( Neil Richard Gaiman; born 10 November 1960) is an English author of short fiction, novels, comic books, gr ...
and a widely read interview with
Tom Spurgeon Thomas Martin Spurgeon (December 16, 1968 – November 13, 2019) was an American writer, historian, critic, and editor in the field of comics, notable for his five-year run as editor of ''The Comics Journal'' and his blog ''The Comics Reporter''. ...
on "The Comics Reporter." The Spurgeon interview led the entertainment megastore
Forbidden Planet ''Forbidden Planet'' is a 1956 American science fiction film from Metro-Goldwyn-Mayer, produced by Nicholas Nayfack, and directed by Fred M. Wilcox (director), Fred M. Wilcox from a script by Cyril Hume that was based on an original film story ...
to order copies directly from Alanguilan and promote it with special offers. After the series was complete, Alanguilan offered all four issues in a special box set release, followed by a Filipino edition trade paperback in 2009. When the
first edition The bibliographical definition of an edition includes all copies of a book printed from substantially the same setting of type, including all minor typographical variants. First edition According to the definition of ''edition'' above, a b ...
of the Filipino collection was about to sell out in 2011,
National Book Store National Book Store, Inc. (also spelled National Bookstore and abbreviated as NBS) is a retail company based in Mandaluyong, Metro Manila, Philippines. It operates a bookstore and office-supplies store chain of the same name. It is the largest bo ...
offered to finance and print a second edition for Alanguilan. He was allowed to keep ownership of the material and the book included the "Komikero Publishing" label. The second edition had a different cover, additional material, and was only available in the Philippines.Ela, Norby (October 12, 2011),
Cluckin' Elmer Interview With Gerry Alanguilan
" Flip Geeks. Retrieved January 13, 2017
International publishers expressed some interest in carrying ''Elmer'', but none of them would commit to it. To generate more interest among readers, Alanguilan released the sold-out first issue for free
online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or ...
. This led publisher Editions Ca Et La to purchase the French rights in 2010.Elmer
(French), Ca Et La. Retrieved January 26, 2017
English translation
/ref> After Alanguilan exchanged emails with publisher
Dan Vado Dan Vado (born September 9, 1959) Miller, John Jackson"Comics Industry Birthdays" , ''Comics Buyer's Guide'', June 10, 2005. Accessed February 1, 2011. is an American comic book publisher and writer, and a fixture of the independent comics communit ...
,
Slave Labor Graphics Slave Labor Graphics (SLG) is an independent American comic book publisher, well known for publishing darkly humorous, offbeat comics. Creators associated with SLG over the years include Evan Dorkin, Roman Dirge, Sarah Dyer, Woodrow Phoenix, Jhon ...
released ''Elmer'' as a 144-page trade paperback in North America.Vandermeer, Jeff (February 1, 2011),
Gerry Alanguilan’s Elmer
" The Southern Reach. Retrieved January 13, 2017.
Elmer: A Comic Book
" ''Publishers Weekly''. Retrieved January 13, 2017
Slave Labor Graphics also distributes the comic digitally.


Plot

In 1979, an unexplained phenomenon causes the sky to flash white. Afterward, every chicken around the world develops instantaneous intelligence on par with humans. They are also able to speak clearly. In 2003, second-generation intelligent chicken Jake Gallo is struggling to fit into a society he does not believe respects him. When his father, Elmer, falls ill, Jake returns to his childhood home in the remote countryside (hinted though never explicitly stated to be in Alanguilan's native Philippines). He reunites with his mother Helen, his brother Frankie, his sister May, and his parents’ human neighbor and friend, Ben. Elmer, who is in a coma, does not wake up and Jake does not get to say goodbye. Per Elmer's request, Helen gives his diary to Jake. Jake glances through it and realizes it is a record of events after chickens gained human intelligence, beginning with Elmer's memories of the first day. He reads a random section in which Elmer and his brother Joseph were attacked by Ben. Jake confronts Ben and accuses him of only pretending to be his parents’ friend. Ben becomes angry and tells Jake that it was a different time, and that he would not understand. Ben reveals that there were a few chickens who became intelligent prior to 1979, and that he met one at the poultry where he worked. Ben recognized that the chicken was aware, but he beat it to death with a brick out of fear. This filled him with guilt, so when all chickens gained awareness he protected the three he could – Elmer, Helen, and Joseph. Ben suggests Jake read the whole diary from beginning and offers to add context if he can. Elmer recounts the initial violent backlash by humanity and how Ben hid the three of them from groups out to kill chickens. This is followed by retaliation against humans by chickens, chicken-rights groups, and eventually recognition of chickens as humans by the United Nations. During this time, Elmer becomes a syndicated columnist in a newspaper and writes about chicken-related topics, both light-hearted and serious. The peace between humans and chickens is disrupted in the late 1980s by an outbreak of
bird flu "Bird Flu" is an urumee melam-dance song by recording artist M.I.A. on her second studio album '' Kala'' (2007). It was released as a digital download in 2006 through XL Recordings under exclusive license to Interscope Records in the US. Cr ...
. Millions of healthy chickens are killed by humans to prevent the spread of the disease, and Ben hides Elmer and Helen again. When others come for them, Ben intervenes and is accidentally shot protecting Elmer. Once the flu is contained, humanity expresses regret for its rash actions and Elmer writes a scathing editorial about the panic. His journal entries become less frequent after he and Helen have children. While he reads the diary over the course of several months, Jake is confronted by his siblings about his own view of humans. He spends time with his sister's human fiancée and visits the set of a film in which his brother stars. Jake is introduced to a human actress whom he finds attractive. As he reaches the end of his father's diary, there is an entry detailing a time Jake was attacked by some human boys as a child. Jake, who had repressed the memory, discusses it with his mother. He learns the attack was stopped by members of ‘’Gallus Rex’’, an anti-human chicken group. Their actions colored Jake’s perception, and Elmer recorded his concerns about their effect on Jake in his diary. Jake turns his father’s diary into a successful book and begins dating the actress he met on the movie set.


Critical reception

''Elmer'' received mostly positive reviews from critics, winning the French ACBD Prix Asie (Asia Prize for Criticism) Award and the Prix Quai des Bulles Award in 2011 and being nominated for the 2011 Best New Graphic Album
Eisner Award The Will Eisner Comic Industry Awards, commonly shortened to the Eisner Awards, are prizes given for creative achievement in American comic books, sometimes referred to as the comics industry's equivalent of the Academy Awards. They are named in ...
.Rumpus, Ron (July 18, 2011),
RonReads Interview: Gerry Alanguilan
" Ron Reads. Retrieved January 13, 2017
The major United Kingdom retailer Forbidden Planet offered the book at a discount because they felt it was something that should be read, promoting it to customers by comparing it to
George Orwell Eric Arthur Blair (25 June 1903 – 21 January 1950), better known by his pen name George Orwell, was an English novelist, essayist, journalist, and critic. His work is characterised by lucid prose, social criticism, opposition to totalitar ...
's ''
Animal Farm ''Animal Farm'' is a beast fable, in the form of satirical allegorical novella, by George Orwell, first published in England on 17 August 1945. It tells the story of a group of farm animals who rebel against their human farmer, hoping to crea ...
'' and saying Alanguilan uses "the child fable-like idea ... to comment on morality, family and prejudice."Gordon, Joe (September 6, 2010),
I Feel Like Chicken Tonight - Gerry Alanguilan Talks Elmer
," Forbidden Planet. Retrieved January 13, 2017
Gordon, Joe (July 25, 2006),
Did You Miss Me? Gerry Alanguilan's Elmer
," Forbidden Planet. Retrieved January 13, 2017
The comparison to ''Animal Farm'' was reiterated by SLG Publisher Dan Vado and critic Carl Doherty.Doherty, Carl (January 2, 2011),
Elmer Graphic Novel Review
" Shelf Abuse. Retrieved January 13, 2017
Arrant, Chris (January 3, 2011),

"
Newsarama Newsarama is an American website that publishes news, interviews, and essays about the American comic book industry. It is owned by Future US. In June 2020, Newsarama was merged with the website GamesRadar+, also owned by FutureUS. History N ...
. Retrieved January 13, 2017
In an interview with PhilStar Global, famed writer Neil Gaiman described the work as "heartbreaking and funny", adding that it is "beautifully drawn." Veteran comic writer
Steven Grant Steven Grant (born October 22, 1953) is an American comic book writer best known for his 1985–1986 Marvel Comics mini-series ''The Punisher'' with artist Mike Zeck and for his creator-owned character Whisper. Biography Comic books Grant has ...
called it "work of a mature talent".Grant, Steven (June 13, 2006),
Issue #248
"
Comic Book Resources ''Comic Book Resources'', also known by the initialism CBR, is a website dedicated to the coverage of comic book–related news and discussion. History Comic Book Resources was founded by Jonah Weiland in 1995 as a development of the Kingdom Co ...
. Retrieved April 19, 2017
The art was praised by critics for supporting the seriousness of the text. ''
Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of B ...
'' said the art "takes what should be a self-evidently ludicrous proposition and somehow imbues it with plausibility".
Jeff VanderMeer Jeff VanderMeer (born July 7, 1968) is an American author, editor, and literary critic. Initially associated with the New Weird literary genre, VanderMeer crossed over into mainstream success with his bestselling Southern Reach Trilogy. The tr ...
agreed, describing the art as detailed but never cluttered, adding realism to the plot. Reviewer Christopher Allen said Alanguilan's "inking gifts reon display with lots of rural texture." Greg McElhatton said ''Elmer'' "takes its subject quite seriously, avoiding chicken puns, jokes, and other sorts of trickery," but expressed disappointment that Jake was not as compelling of a character as Elmer.McElhatton, Greg (December 13, 2017),
Elmer
" Read About Comics. Retrieved January 13, 2017


References


External links

* {{official website, http://alanguilan.com/sanpablo/elmer 2006 comics debuts 2010 comics debuts Philippine comics titles Slave Labor Graphics titles Chickens in popular culture