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Gimmick
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. In Video game, video games, the term is also sometimes used to describe unusual features or playstyles, especially if they are unnecessary or obnoxious. Etymology The origin of the term "gimmick" is uncertain. Etymology, Etymologists suggest that the term emerged in the United States in the early 20th century. The ''Oxford Dictionary'' suggests that it may have originally been a slang term for something that a Confidence trick, con artist or Magic (illusion), magician manipul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gimmicks
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. In video games, the term is also sometimes used to describe unusual features or playstyles, especially if they are unnecessary or obnoxious. Etymology The origin of the term "gimmick" is uncertain. Etymologists suggest that the term emerged in the United States in the early 20th century. The ''Oxford Dictionary'' suggests that it may have originally been a slang term for something that a con artist or magician manipulated to make appearances different from reality, and whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Novelty Song
A novelty song is a type of song built upon some form of novel concept, such as a gimmick, a piece of humor, or a sample of popular culture. Novelty songs partially overlap with comedy songs, which are more explicitly based on humor, and with musical parody, especially when the novel gimmick is another popular song. Novelty songs achieved great popularity during the 1920s and 1930s. They had a resurgence of interest in the 1950s and 1960s. The term arose in Tin Pan Alley to describe one of the major divisions of popular music; the other two divisions were ballads and dance music. Humorous songs, or those containing humorous elements, are not necessarily novelty songs. Novelty songs are often a parody or humor song, and may apply to a current event such as a holiday or a fad such as a dance or TV program. Many use unusual lyrics, subjects, sounds, or instrumentation, and may not even be musical. For example, the 1966 novelty song " They're Coming to Take Me Away, Ha-Haaa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail Marketing
Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A number of scholars have argued for an expanded marketing, mix with the inclusion of two new Ps, namely, ''Personnel'' and ''Presentation'' since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Yet other scholars argue that the ''Retail Format'' (i.e. retail formula) should be included. The modified retail marketing mix that is most commonly cited in textbooks is often called the ''6 Ps of retai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KISS (band)
Kiss (commonly styled as KISS) was an American rock music, rock band formed in New York City in 1973 by Paul Stanley (vocals, rhythm guitar), Gene Simmons (vocals, bass guitar), Ace Frehley (lead guitar, vocals) and Peter Criss (drums, vocals). Known for their face paint and stage outfits, the group rose to prominence in the mid-1970s with shock rock–style live performances which featured fire-breathing, blood-spitting, smoking guitars, shooting rockets, levitating drum kits and pyrotechnics. The band went through several lineup changes, with Stanley and Simmons remaining the only consistent members. The final lineup consisted of them, Tommy Thayer (lead guitar, vocals) and Eric Singer (drums, vocals). With their makeup and costumes, the band members took on the personas of comic book-style characters: the Starchild (Stanley), the Demon (Simmons), the Spaceman or Space Ace (Frehley), and the Catman (Criss). During the second half of the 1970s, Kiss became one of America's mos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hoover Free Flights Promotion
The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms. Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner (or other product) included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Hoover Company
The Hoover Company is a home appliance company founded in Ohio, United States, in 1908. It also established a major base in the United Kingdom, where it dominated the electric vacuum cleaner industry during most of the 20th century, to the point where the Hoover Genericized trademark, brand name became synonymous with vacuum cleaners and vacuuming in the United Kingdom and Republic of Ireland, Ireland. Hoover North America was once part of Maytag, but was sold by Maytag's new owners Whirlpool Corporation in 2007 to Hong Kong multinational manufacturing company Techtronic Industries for $107 million. Hoover International had already split from Hoover North America in 1993, and was acquired by Candy (company), Candy in 1995, which was acquired by Haier in 2019. In addition to producing floorcare products, Hoover was also an iconic domestic appliance brand in Europe, particularly well known for its washing machines and tumble dryers in the UK and Ireland, and also had significant s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1984 Summer Olympics Boycott
The boycott of the 1984 Summer Olympics in Los Angeles followed four years after the American-led boycott of the 1980 Summer Olympics in Moscow. The boycott involved nineteen countries: fifteen from the Eastern Bloc led by the Soviet Union, which initiated the boycott on May 8, 1984, and four other countries which boycotted on their own initiatives. The boycotting countries organized another major event, called the Friendship Games, in July and August 1984. Although the boycott affected Olympic events that were normally dominated by the absent countries, 140 nations still took part in the Games, which was a record at the time. Since the announcement by U.S. President Carter of the boycott of the Olympic Games in Moscow in 1980, there was fear from United States officials that a reciprocal boycott could occur during the 1984 Games, scheduled for Los Angeles. The Soviets for their part gave sparsely few indications that this would happen, and indeed, from formalized talks whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1984 Summer Olympics
The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and commonly known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the second time that Los Angeles had hosted the Games, the first being in 1932 Summer Olympics, 1932. This was the first of two consecutive Olympic Games to be held in North America, with Calgary, Alberta, Canada, hosting the 1988 Winter Olympics. California was the home state of the incumbent President of the United States, U.S. president Ronald Reagan, who officially opened the Games. These were the first Summer Olympic Games under the President of the International Olympic Committee, IOC presidency of Juan Antonio Samaranch. The 1984 Summer Olympics boycott, 1984 Games were boycotted by fourteen Eastern Bloc countries, including the Soviet Union and East Germany, in response to the 1980 Summer Olympics boycott, American-led boycott of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese chain Mixue Ice Cream & Tea. Brothers Richard and Maurice McDonald founded McDonald's in San Bernardino, California, in 1940 as a hamburger stand, and soon Franchising, franchised the company. The logo, the Golden Arches, was introduced in 1953. In 1955, the businessman Ray Kroc joined McDonald's as a franchise agent and bought the company in 1961. In the years since, it has expanded internationally. Today, McDonald's has over 50,000 restaurant locations worldwide, with around a quarter in the US. Other than food sales, McDonald's generates income through its ownership of 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). In 2018, McDonald's was the world's second-largest private employer with 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's 1984 Olympics Promotion
The McDonald's 1984 Olympics promotion was a food giveaway blunder that ended up costing the fast-food restaurant chain much more than expected, when the Soviet Union and their Eastern Bloc countries boycotted the 1984 Summer Olympics in Los Angeles, California, United States. History With a history of using athletic prowess to sell fast food products, American restaurant chain McDonald's purchased major sponsor status for the 1984 Los Angeles Olympics, in addition to sponsoring several American teams competing at the event. McDonald's also invested in a major advertising campaign around the event. In addition to the sponsorships and advertising, McDonald's prepared to repeat a successful giveaway promotion they deployed during the 1976 Summer Olympics in Montréal, Quebec, Canada, where customers were offered a chance to win products when the American team won a medal. In preparation for the promotion, McDonald's had scratch-off cards printed with different Olympic events. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational custom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
