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Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of
Baconzitos is the brand name of a Brazilian bacon-flavored wheat snack introduced in 1974 by Elma Chips. It is known for being the first brand of the company, that before its merger was best known for the
Stiksy's Website
{{PepsiCo Brand name snack foods Frito-Lay brands PepsiCo subsidiaries Food and drink companies of Brazil Snack food manufacturers of Brazil Food and drink companies established in 1974 Brazilian companies established in 1974 Brand name potato chips and crisps
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
.
History
Elma Chips was founded in 1974 when PepsiCo acquired and merged the companies ''American Potato Chips'' (located in São Paulo) and ''Elma Produtos Alimentícios''. Elma was founded in 1958 by the sisters ‘’’El’’’friede Wagner and ‘’’Ma’’’ria Unger, and produced by hand crunchy sticks covered with coarse salt (industrialized and long version of a saltedpretzel
A pretzel (), from German pronunciation, standard german: Breze(l) ( and French / Alsatian: ''Bretzel'') is a type of baked bread made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical ...
), called ''Stiksy'' and sold in green packaging. The union of the two companies was successful and the brand became known with its slogan: "It is impossible to eat just one".
The brand's first original product was ''Baconzitos'', a bacon-flavored wheat snack which started to be sold in the company's debut year. In 1976 the company started to manufacture '' Cheetos'' in Brazil, followed by Funyuns (sold as ''Cebolitos'' to match Baconzitos) in 1978, ''Zambinos'' (a pizza-flavored corn snack) in 1982, '' Fandangos'' in 1983, and '' Ruffles'', '' Doritos'', ''Pingo d'Ouro'' and ''Ovinhos'' in 1986.
From 1997 the company became popular with promotions of tazos and cards as gifts in the products, based on popular franchises like Looney Tunes
''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
, Animaniacs, Pokémon
(an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise.
In terms of ...
, Naruto, and also originals like Dracomania and Mythomania.
In 2004 there was the debut of ''Sensações'' (lit.: ''Sensations''), a brand of smooth potato chips targeted to a more mature audience, with more exquisite flavors. In 2006 the Lay's Stax brand started to be manufactured by Elma Chips under the name ''Elma Chips Stax'' (since Lay's was not sold in Brazil at the time). In 2007, the company acquired Lucky, known for the ''Fofura'' and ''Torcida'' snacks, thus adding more options to their portfolio. In 2013 '' Lay's'' started to be manufactured by the company. In 2021, the Sensações brand was renamed as ''Lay's Sensações''.
Products
Baconzitos
Baconzitos is the brand name of a Brazilian bacon-flavored wheat snack introduced in 1974 by Elma Chips. It is known for being the first brand of the company, that before its merger was best known for the Stiksy
Stiksy is a wheat snack brand made by Elma Chips, Brazilian representative of Frito-Lay and a subsidiary of PepsiCo.
The snack consists of crunchy sticks made of wheat and covered with salt. It was originally created in 1959 independently by the ...
snacks. Baconzitos is one of the main brands of Elma Chips, including being one of the longest on the market, currently being labeled as one of the top classic Elma Chips snacks, usually being known for being paired with the brand ''Cebolitos'' ( Funyuns).
See also
* List of brand name snack foods * SabritasReferences
External links
* (in Portuguese)Stiksy's Website
{{PepsiCo Brand name snack foods Frito-Lay brands PepsiCo subsidiaries Food and drink companies of Brazil Snack food manufacturers of Brazil Food and drink companies established in 1974 Brazilian companies established in 1974 Brand name potato chips and crisps