Edida Nageswara Rao (24 April 1934 – 4 October 2015) was an Indian film producer in

Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Telugu cinema is based in Film Nagar, Hy ...

. He owned the film production house

Poornodaya Movie Creations Edida Nageswara Rao (24 April 1934 – 4 October 2015) was an Indian film producer in Telugu cinema. He owned the film production house Poornodaya Movie Creations in Tollywood. He produced '' Sankarabharanam'', ''Swayam Krushi'', ''Siri Si ...

in Tollywood. He produced ''

Sankarabharanam Sankarabharanam may refer to: * ''Sankarabharanam'' (1980 film), an Indian Telugu-language musical drama film * ''Sankarabharanam'' (2015 film), an Indian Telugu-language crime comedy film * Sankarabharanam (raga) Dhīraśankarābharaṇaṃ, c ...

'', '' Swayam Krushi'', '' Siri Siri Muvva'' and ''

Swati Mutyam ''Swathi Muthyam'' () is a 1986 Indian Telugu-language drama film written and directed by K. Viswanath and produced by Edida Nageswara Rao. The film stars Kamal Haasan and Raadhika, while Gollapudi Maruti Rao, J. V. Somayajulu, Nirmalamma, Sa ...

'', which were showcased at the

Moscow Film Festival The Moscow International Film Festival (russian: Моско́вский междунаро́дный кинофестива́ль, translit. ''Moskóvskiy myezhdunaródniy kinofyestivál''; abbreviated as MIFF) is the film festival first h ...

. He won five

Nandi Awards The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...

Career

Rao produced films with a classical and realistic touch, in the 1970s and 1980s. Almost all of the films he produced went on to win

National Film Awards The National Film Awards is the most prominent film award ceremony in India. Established in 1954, it has been administered, along with the International Film Festival of India and the Indian Panorama, by the Indian government's Directorat ...

. He was born to Sattiraju Naidu, in a

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...

Naidu family. Some of his most memorable films, in

, are his collaborations with

K. Viswanath Kasinadhuni Viswanath (born 19 February 1930) is an Indian film director, screenwriter and actor, known for his works primarily in Telugu cinema. He is recipient of five National Film Awards, seven state Nandi Awards, ten Filmfare Awards South ...

, Bharathiraja, and

Vamsy Vamsy is an Indian film director, screenwriter and music director known for his works in Telugu cinema. In 1985, he received the National Film Award for Best Feature Film in Telugu, National Film Award for ''Sitaara''. Vamsy has his own styl ...

. These were films that showed the artistic values of Telugu cinema, such as, ''

'' (1980), ''

Seethakoka Chilaka ''Seethakoka Chilaka'' () is a 1981 Indian Telugu-language romance film directed by Bharathiraja. The film was produced by Edida Nageswara Raa on Poornodaya Movie Creations banner and was simultaneously shot alongside its Tamil version titled '' ...

'' (1981), '' Sagara Sangamam'' (1983), ''

Sitaara ''Sitaara'' () is a 1984 Indian Telugu-language drama film written and directed by Vamsy. The film marked the debut of Bhanupriya in Telugu film industry. The film was adapted from Vamsy's own novel ''Mahal lo Kokila'' (). The film deals with the ...

'' (1984), and ''

Swathi Muthyam ''Swathi Muthyam'' () is a 1986 Indian Telugu-language drama film written and directed by K. Viswanath and produced by Edida Nageswara Rao. The film stars Kamal Haasan and Raadhika, while Gollapudi Maruti Rao, J. V. Somayajulu, Nirmalamma, Sarat ...

'' (1986). Most of the films he produced won big at the

Filmfare Awards South Filmfare Awards South is the South Indian segment of the annual Filmfare Awards, presented by the Filmfare magazine of The Times Group to honour both artistic and technical excellence of professionals in the Indian film industry encompassing ...

, and

. They were also screened at several International Film Festivals. These were also dubbed and released in the

Russian language Russian (russian: русский язык, russkij jazyk, link=no, ) is an East Slavic languages, East Slavic language mainly spoken in Russia. It is the First language, native language of the Russians, and belongs to the Indo-European langua ...

. He started his career as a theatre actor, film actor, and dubbing artist and then ventured into film producing. After getting retired from the film production, he also worked as Telugu Film producer's Council Secretary,

Committee Chairman and

National Film Award The National Film Awards is the most prominent film award ceremony in India. Established in 1954, it has been administered, along with the International Film Festival of India and the Indian Panorama, by the Indian government's Directorate ...

Committee member. Edida Nageswara Rao died on 4 October 2015, at the age of 81, at a private hospital, while undergoing treatment for old-age related ailments.

Filmography

;Actor *

Bantrotu Bharya ''Bantrothu Bharya'' (translation:Wife of Peon) is a 1974 Telugu drama film directed by Dasari Narayana Rao and produced by Allu Aravind and Dasari Narayana Murthy under Geetha Arts. The film stars Chalam, Krishnam Raju, Srividya and Vijaya ...

(1974) ;Producer

Awards

* Life Time Achievement Award - Sangam Academy ;

(in

) * Best Feature Film - Gold -

(1980) * Best Feature Film - Gold - Seethakoka Chiluka (1981) * Third Best Feature Film - Bronze -

Saagara Sangamam ''Sagara Sangamam'' () is a 1983 Indian Telugu-language dance film written and directed by K. Viswanath and produced by Edida Nageswara Rao. The film stars Kamal Haasan, Jaya Prada, Sarath Babu, S. P. Sailaja and Chakri Toleti. Upon release, t ...

(1983) * Best Feature Film - Gold -

(1986) * Third Best Feature Film - Bronze -

Aapadbandhavudu ''Aapadbandhavudu'' () is a 1992 Indian Telugu-language drama film written and directed by K. Viswanath. Produced by Edida Nageswara Rao's Poornodaya Movie Creations, the film stars Chiranjeevi and Meenakshi Seshadri while Jandhyala, Sarath Babu ...

(1992)

References

{{DEFAULTSORT:Rao, Edida Nageswara Telugu film producers 2015 deaths 1934 births People from East Godavari district Male actors in Telugu cinema Indian male film actors Followers of Meher Baba Film producers from Andhra Pradesh 20th-century Indian male actors Male actors from Andhra Pradesh Producers who won the Best Popular Film Providing Wholesome Entertainment National Film Award