The Ed Sullivan Theater (originally Hammerstein's Theatre; later the Manhattan Theatre, Billy Rose's Music Hall, CBS Radio Playhouse No. 3, and CBS Studio 50) is a
theater
Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The perfor ...
at 1697–1699
Broadway
Broadway may refer to:
Theatre
* Broadway Theatre (disambiguation)
* Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S.
** Broadway (Manhattan), the street
**Broadway Theatre (53rd Stree ...
, between
53rd and
54th Street
54th Street is a two-mile-long (3.2 km), one-way street traveling west to east across Midtown Manhattan.
Notable places, west to east
Twelfth Avenue
*The route begins at Twelfth Avenue (New York Route 9A). Opposite the intersection is the Ne ...
s, in the
Theater District of
Midtown Manhattan
Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildi ...
in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Built from 1926 to 1927 as a
Broadway theater
Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
, the Sullivan was developed by
Arthur Hammerstein
Arthur Hammerstein (December 21, 1872 – October 12, 1955) was an American songwriter, dramatist, playwright and theater manager.
Biography
Born and educated to a Jewish family in New York City, Hammerstein was the son of the theater impresari ...
in memory of his father,
Oscar Hammerstein I. The two-level theater was designed by
Herbert J. Krapp with over 1,500 seats, though the modern Ed Sullivan Theater seats many fewer people. The
neo-Gothic
Gothic Revival (also referred to as Victorian Gothic, neo-Gothic, or Gothick) is an architectural movement that began in the late 1740s in England. The movement gained momentum and expanded in the first half of the 19th century, as increasingly ...
interior is a
New York City landmark
The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and cu ...
, and the building is on the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic v ...
.
The Ed Sullivan Theater was built in conjunction with a 13-story Gothic-style office building facing Broadway. An entrance vestibule and two lobbies lead from the main entrance on Broadway to the auditorium on 53rd Street. The auditorium was purposely designed to resemble a cathedral, unlike other structures that were designed as Broadway theaters. It has a domed ceiling with ribs, as well as walls with
stained glass
Stained glass is coloured glass as a material or works created from it. Throughout its thousand-year history, the term has been applied almost exclusively to the windows of churches and other significant religious buildings. Although tradition ...
. Though the seating arrangement and stage have been heavily modified from their original design, many of the design elements in the lobbies and auditorium are intact.
Hammerstein operated the theater from 1927 to 1931, when he lost it to foreclosure. For the next five years, the theater was leased to multiple operators as both a theater and a music hall. The theater became a venue for
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
radio broadcasts in 1936, and it was converted to TV broadcasting in 1950. Under the Studio 50 name, the theater housed ''
The Ed Sullivan Show
''The Ed Sullivan Show'' is an American television program, television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York City, New York entertainment columnist Ed Sullivan. It was replaced in Septembe ...
'' from 1953 to 1971, as well as other shows such as ''
The Garry Moore Show
''The Garry Moore Show'' is the name for several separate American variety series on the CBS television network in the 1950s and 1960s. Hosted by experienced radio performer Garry Moore, the series helped launch the careers of many comedic talent ...
'' and ''
The Jackie Gleason Show
''The Jackie Gleason Show'' is the name of a series of American network television shows that starred Jackie Gleason, which ran from 1952 to 1970, in various forms.
''Cavalcade of Stars''
Gleason's first variety series, which aired on the DuMon ...
''. Studio 50 was renamed after
Ed Sullivan
Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American television personality, impresario, sports and entertainment reporter, and syndicated columnist for the ''New York Daily News'' and the Chicago Tribune New York ...
in 1967, and
Reeves Entertainment
Alan Landsburg Productions (ALP) was an independent television production company founded by Alan Landsburg in 1971. The company had produced '' In Search of...'' and ''That's Incredible!'', two early examples of reality television decades befor ...
used the Sullivan in the 1980s as a broadcast facility. The Sullivan has staged CBS's ''
The Late Show The Late Show may refer to:
Books
* ''The Late Show'' (book), a 2017 book by Michael Connelly
Film
* ''The Late Show'' (film), a 1977 film
* ''Late Show'', a 1999 German film by director Helmut Dietl
Music
* ''The Late Show'' (Eddie "Loc ...
'' franchise since 1993, first under
David Letterman
David Michael Letterman (born April 12, 1947) is an American television host, comedian, writer and producer. He hosted late night television talk shows for 33 years, beginning with the February 1, 1982 debut of ''Late Night with David Letterman' ...
, then under
Stephen Colbert
Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
since 2015.
Site
The Ed Sullivan Theater is at 1697
Broadway
Broadway may refer to:
Theatre
* Broadway Theatre (disambiguation)
* Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S.
** Broadway (Manhattan), the street
**Broadway Theatre (53rd Stree ...
, in the
Theater District of
Midtown Manhattan
Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildi ...
in New York City, on the west side of the street between
53rd and
54th Street
54th Street is a two-mile-long (3.2 km), one-way street traveling west to east across Midtown Manhattan.
Notable places, west to east
Twelfth Avenue
*The route begins at Twelfth Avenue (New York Route 9A). Opposite the intersection is the Ne ...
.
The theater building's site is approximately "L"-shaped
and covers .
The site has a
frontage
Frontage is the boundary between a plot of land or a building and the road onto which the plot or building fronts. Frontage may also refer to the full length of this boundary. This length is considered especially important for certain types of ...
of about on Broadway and on 53rd Street.
The theater building wraps around two commercial structures of five stories each, and the surrounding area typically contains hotels and commercial buildings.
Nearby locations include
Studio 54
Studio 54 is a Broadway theater and a former disco nightclub at 254 West 54th Street in the Midtown Manhattan neighborhood of New York City. Operated by the Roundabout Theatre Company, Studio 54 has 1,006 seats on two levels. The theater was ...
to the northwest, the
New York Jazz Museum and
1717 Broadway to the north,
810 Seventh Avenue
810 Seventh Avenue is a Class-A office skyscraper located a few blocks north of Times Square on Seventh Avenue between 52nd and 53rd streets within Midtown Manhattan in New York City, United States. It is owned by SL Green Realty Corp. after ...
to the southeast, the
Broadway Theatre
Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
to the south, and the
Roseland Ballroom
The Roseland Ballroom was a multipurpose hall, in a converted ice skating rink, with a colorful ballroom dancing pedigree, in New York City's theater district, on West 52nd Street in Manhattan.
The venue, according to its website, accommodated ...
and
August Wilson Theatre
The August Wilson Theatre (formerly the Guild Theatre, ANTA Theatre, and Virginia Theatre) is a Broadway theatre, Broadway theater at 245 West 52nd Street (Manhattan), 52nd Street in the Theater District, Manhattan, Theater District of Midtown ...
to the southwest.
Design
The Ed Sullivan Theater was designed by architect
Herbert J. Krapp and built by
Arthur Hammerstein
Arthur Hammerstein (December 21, 1872 – October 12, 1955) was an American songwriter, dramatist, playwright and theater manager.
Biography
Born and educated to a Jewish family in New York City, Hammerstein was the son of the theater impresari ...
between 1926 and 1927.
The theater building consists of two major portions: a 13-story office tower on the narrow Broadway frontage, as well as the auditorium at the rear on 53rd Street.
This layout was necessary because New York City building regulations of the 1920s prohibited developers from constructing offices above theaters.
Facade
The building has a
facade made of brown brick and
terracotta
Terracotta, terra cotta, or terra-cotta (; ; ), in its material sense as an earthenware substrate, is a clay-based ceramic glaze, unglazed or glazed ceramic where the pottery firing, fired body is porous.
In applied art, craft, construction, a ...
.
The Broadway
elevation
The elevation of a geographic location is its height above or below a fixed reference point, most commonly a reference geoid, a mathematical model of the Earth's sea level as an equipotential gravitational surface (see Geodetic datum § Vert ...
of the facade contains the theater entrance and offices, and it is largely designed with Gothic-style glazed terracotta trim. The ground story is elaborately decorated with glazed terracotta blocks.
The center of the ground story contains the theater entrance, which has four pairs of recessed bronze-and-glass doors. There is a modern marquee above the entrance,
which since 2015 has advertised ''
The Late Show with Stephen Colbert
''The Late Show with Stephen Colbert'' is an American late-night news and liberal political satire talk show hosted by Stephen Colbert, which premiered on September 8, 2015. Produced by Spartina Productions and CBS Studios, it is the second it ...
''.
To the south of the theater entrance is a pointed arch leading to the office lobby. To the north is a pointed arch and a storefront with twisted
colonette A colonnette is a small slender column, usually decorative, which supports a beam or lintel. Colonettes have also been used to refer to a feature of furnishings such as a dressing table and case clock, and even studied by archeologists in Roman ce ...
s.
, Angelo's Pizza occupied the storefront to the north.
The remainder of the Broadway elevation is relatively simple in design. On Broadway, the windows are divided by brick
piers Piers may refer to:
* Pier, a raised structure over a body of water
* Pier (architecture), an architectural support
* Piers (name), a given name and surname (including lists of people with the name)
* Piers baronets, two titles, in the baronetages ...
into seven
bays. There is Gothic ornamentation on the second through fifth floors and atop the facade.
The 53rd Street elevation is divided into three parts from east to west: the office section, the auditorium exit, and a seven-story auditorium facade. The office section to the east is six bays wide and 13 stories high, with the windows on each story being grouped in pairs. The ground story contains a storefront and an entrance to the Ed Sullivan Theater's office lobby, while the top stories contain Gothic ornament.
The auditorium exit at the center is three stories high and contains burned
stretchers
A stretcher, gurney, litter, or pram is an apparatus used for moving patients who require medical care. A basic type (cot or litter) must be carried by two or more people. A wheeled stretcher (known as a gurney, trolley, bed or cart) is often ...
between the red brick. The second story of this section has a fire escape and an arched window. The third story contains a brick pattern with pulled-out bricks, as well as vertical stretchers that are arranged to resemble piers.
The auditorium facade at the west is seven stories high, with six window openings on each story.
An
electrical substation
A substation is a part of an electrical generation, transmission, and distribution system. Substations transform voltage from high to low, or the reverse, or perform any of several other important functions. Between the generating station and ...
for the
New York City Subway
The New York City Subway is a rapid transit system owned by the government of New York City and leased to the New York City Transit Authority, an affiliate agency of the state-run Metropolitan Transportation Authority (MTA). Opened on October 2 ...
exists immediately west of the auditorium.
Interior
The Ed Sullivan Theater is housed in the western portion of the "L"-shaped site, along 53rd Street.
The
neo-Gothic
Gothic Revival (also referred to as Victorian Gothic, neo-Gothic, or Gothick) is an architectural movement that began in the late 1740s in England. The movement gained momentum and expanded in the first half of the 19th century, as increasingly ...
auditorium was purposely designed to resemble a cathedral, uniquely among structures that were designed as Broadway theaters.
The theater was equipped with ventilating and heating/cooling systems that were advanced designs for the 1920s.
In a report about the Ed Sullivan Theater, the
New York City Landmarks Preservation Commission
The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and cu ...
(LPC) could not identify a reason why the theater was designed in the neo-Gothic style as opposed to the more common
Adam
Adam; el, Ἀδάμ, Adám; la, Adam is the name given in Genesis 1-5 to the first human. Beyond its use as the name of the first man, ''adam'' is also used in the Bible as a pronoun, individually as "a human" and in a collective sense as " ...
or
neoclassical styles.
The office building lobby has terrazzo-and-marble floors; plaster wall panels with marble wainscoting; a bronze mailbox; a plaster vaulted ceiling. Four elevators lead from the office lobby to the upper floors, and a stair with a cast-iron balustrade also leads up from the office lobby.
The office stories were designed with high ceilings and column-free spaces.
Each story was originally arranged with a narrow elevator vestibule, which has been replaced on most floors. The office stories were otherwise decorated in a utilitarian fashion.
Arthur Hammerstein reportedly kept a bar room in his office. Among the tenants of the office stories are the
Mayor's Office of Film, Theatre & Broadcasting
The Mayor's Office of Film, Theatre & Broadcasting (MOFTB) is the oldest film commission in the United States.[New York City government
The government of New York City, headquartered at New York City Hall in Lower Manhattan, is organized under the New York City Charter and provides for a mayor-council system. The mayor is elected to a four-year term and is responsible for the ...](_blank)
agency on the sixth floor.
Entrance vestibule and lobbies
Generally, the vestibule and lobbies have marble floors, cast-stone wall panels, and cast-iron radiator
grilles.
The four double doors on Broadway lead west to a small theater vestibule,
which is irregular in shape.
The floor of the vestibule has marble panels in a rhombus pattern. The vestibule's walls contain
baseboards made of veined marble, above which are cast-stone wall panels that are designed to resemble
travertine
Travertine ( ) is a form of terrestrial limestone deposited around mineral springs, especially hot springs. It often has a fibrous or concentric appearance and exists in white, tan, cream-colored, and even rusty varieties. It is formed by a pro ...
.
[; ] The walls contain shallow archways. The north wall contains a cast-iron radiator grille in the Gothic style, which is divided by the arches.
The west wall has six bronze-and-glass doors leading to the outer lobby.
The vestibule contains a Gothic-style vaulted ceiling made of plaster.
Foliate
corbel
In architecture, a corbel is a structural piece of stone, wood or metal jutting from a wall to carry a superincumbent weight, a type of bracket. A corbel is a solid piece of material in the wall, whereas a console is a piece applied to the s ...
s support the ribs of the ceiling, while the center of the ceiling contains a flat rectangular panel.
The outer lobby is "L"-shaped and has Gothic design details.
As in the vestibule, the outer lobby's marble floor has a rhombus pattern, while the walls have marble baseboards and cast-stone panels.
[; ] The north and south walls are each divided into three bays, with pairs of piers projecting from either wall. The center bay of the south wall has a three-sided ticket booth, while the westernmost bay on the south wall leads into the inner lobby of the auditorium. The ticket booth projects outward and contains
cusped arch
A multifoil arch (or polyfoil arch), also known as a cusped arch, polylobed arch, or scalloped arch, is an arch characterized by multiple circular arcs or leaf shapes (called foils, lobes, or cusps) that are cut into its interior profile or intr ...
es with windows, surrounds with Gothic details, and
finial
A finial (from '' la, finis'', end) or hip-knob is an element marking the top or end of some object, often formed to be a decorative feature.
In architecture, it is a small decorative device, employed to emphasize the Apex (geometry), apex of a d ...
s.
The north wall has cast-iron radiator grilles as well. The west wall contains metal double doors with Gothic tracery, which lead to a service alley, while the east wall contains doors from the entrance vestibule.
The ceiling contains transverse ribs, which rise from columns along the north and south walls, dividing the ceiling into
coffer
A coffer (or coffering) in architecture is a series of sunken panels in the shape of a square, rectangle, or octagon in a ceiling, soffit or vault.
A series of these sunken panels was often used as decoration for a ceiling or a vault, also ...
s. Within each coffer, there are moldings with foliate decoration, as well as
rosette bosses.
The inner lobby is rectangular and arranged on a north-south axis,
approached via the outer lobby on the north.
The marble floor is made of a synthetic stone that is designed to resemble rock pavement.
The east and west walls are both divided into three bays by projecting shafts, composed of clusters of columns.
The center bay of the west wall is slightly recessed and leads to the orchestra level of the auditorium. On either side are staircases ascending to the balcony, with Gothic-style balustrades.
[; ] The east and south walls, as well as the undersides of the west wall's staircases, contain marble baseboards, wood wainscoting, and cast-stone wall panels.
The center bay of the east wall contains Gothic-style tracery that formerly flanked a statue of Arthur Hammerstein's father,
Oscar Hammerstein I.
The statue was designed by
Pompeo Coppini
Pompeo Luigi Coppini (19 May 1870 – 26 September 1957) was an Italian born sculptor who emigrated to the United States. Although his works can be found in Italy, Mexico and a number of U.S. states, the majority of his work can be found in ...
.
The inner lobby has transverse ribs that divide the ceiling into coffers, with foliate-molded ribs that converge at rosette bosses. The coves of the ceilings are decorated with
latticework
__NOTOC__
Latticework is an openwork framework consisting of a criss-crossed pattern of strips of building material, typically wood or metal. The design is created by crossing the strips to form a grid or weave.
Latticework may be functional &nda ...
panels.
Auditorium
The auditorium has an orchestra level, one balcony, and a
proscenium
A proscenium ( grc-gre, προσκήνιον, ) is the metaphorical vertical plane of space in a theatre, usually surrounded on the top and sides by a physical proscenium arch (whether or not truly "arched") and on the bottom by the stage floor ...
arch.
The auditorium's width is greater than its depth, and the space is designed with plaster decorations in high
relief
Relief is a sculptural method in which the sculpted pieces are bonded to a solid background of the same material. The term ''relief'' is from the Latin verb ''relevo'', to raise. To create a sculpture in relief is to give the impression that the ...
. Hammerstein's Theatre was originally designed with 1,265 seats.
, the Ed Sullivan Theater has 370 seats.
The Sullivan does not have
boxes.
The orchestra level was originally
raked, but this rake was leveled in subsequent renovations.
[; ] The auditorium has ten
stained glass
Stained glass is coloured glass as a material or works created from it. Throughout its thousand-year history, the term has been applied almost exclusively to the windows of churches and other significant religious buildings. Although tradition ...
windows in total, depicting scenes from the elder Hammerstein's opera productions.
The stained glass was removed during the run of ''
Late Show with David Letterman
The ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the The Late Show (franchise), ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by ...
'' (1993–2015),
but these were subsequently restored when ''The Late Show with Stephen Colbert'' took over.
The rear (west) end of the orchestra contains a promenade,
which has wooden wainscoting with heraldic shields, as well as cast-stone walls.
[; ] Clustered columns divide the promenade wall into three bays with Gothic arches. The rear of the orchestra also contains a Gothic-style rail. The side walls of the orchestra contain floating corbels just below the balcony, which divide each wall into four bays.
The underside of the balcony contains Gothic-style moldings,
including ribs with foliate decoration and ceiling panels that resemble webs. The balcony level is divided into front and rear sections by an aisle halfway across its depth, which contains Gothic railings. The walls are divided into bays by clustered columns, which are topped by
capitals with foliate decoration. The outermost bays have exits within pointed archways, while the center bays had stained glass windows inside pointed arches.
There are four-story-tall openings near the front of the orchestra, which resemble
apsidal
In architecture, an apse (plural apses; from Latin 'arch, vault' from Ancient Greek 'arch'; sometimes written apsis, plural apsides) is a semicircular recess covered with a hemispherical vault or semi-dome, also known as an ''exedra''. In ...
recesses
with stained glass windows in them.
Near the front of the orchestra, the walls curve inward toward an elliptical proscenium arch.
The archway is flanked by Gothic arches with tracery, as well as clustered columns. The capitals of the columns contain foliate decoration and serve as the
imposts of the arch. There is a decorated concave panel on the arch itself.
The stage is in front of the arch.
The original stage had hydraulic equipment that could lift sets from the basement.
The
orchestra pit
An orchestra pit is the area in a theater (usually located in a lowered area in front of the stage) in which musicians perform. Orchestral pits are utilized in forms of theatre that require music (such as opera and ballet) or in cases when incide ...
in front of the stage could seat 50 musicians and could descend into the basement;
the pit also had an
organ.
, the auditorium contains a stage that projects into the seating areas. Raised two steps above the stage,
left of center, is a desk area used by
Stephen Colbert
Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
, host of ''The Late Show with Stephen Colbert''.
Colbert's desk is made of reddish wood and is curved, with shelves to allow him to pull props from under the desk area, as well as a monitor in the desktop.
Colbert's set also contains balconies above the stage area.
Louis Cato and
the Late Show Band, the show's in-house band, have their own area on the stage next to Colbert.
The ceiling contains a dome with 30 ribs, which intersect above the center of the auditorium. Each rib contains molded foliate decorations as well as bosses. Midway up the ribs, there is a set of ten latticework grilles between the ribs. A lantern hangs from the center of the ceiling.
The five-story dome was covered by ceiling panels when Letterman hosted ''The Late Show'',
but they were uncovered in 2015 during Colbert's tenure.
Use as Broadway theater
Times Square became the epicenter for large-scale theater productions between 1900 and
the Great Depression
The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
. During the 1900s and 1910s, many theaters in Midtown Manhattan were developed by the
Shubert brothers
The Shubert family was responsible for the establishment of the Broadway district, in New York City, as the hub of the theater industry in the United States. They dominated the legitimate theater and vaudeville in the first half of the 20th cen ...
, one of the major theatrical syndicates of the time. The Ed Sullivan Theater in particular was developed by Arthur Hammerstein, son of
Oscar Hammerstein I, who went to form his own theatrical career in 1910. After Oscar died in 1919, Arthur started negotiating with
Lee Shubert
Lee Shubert (born Levi Schubart; March 25, 1871– December 25, 1953) was a Lithuanian-born American theatre owner/operator and producer and the eldest of seven siblings of the theatrical Shubert family.
Biography
Born to a Jewish family, the so ...
, one of the Shubert brothers, to develop a theater in Oscar's honor. Arthur proposed naming what is now the
Imperial Theatre
The Imperial Theatre is a Broadway theater at 249 West 45th Street (George Abbott Way) in the Theater District of Midtown Manhattan in New York City. Opened in 1923, the Imperial Theatre was designed by Herbert J. Krapp and was constructed fo ...
after his father. While Shubert rejected the proposal, the Imperial did host two Hammerstein works in its early years.
One of those, ''
Rose-Marie
''Rose-Marie'' is an operetta-style musical with music by Rudolf Friml and Herbert Stothart, and book and lyrics by Otto Harbach and Oscar Hammerstein II. The story is set in the Canadian Rocky Mountains and concerns Rose-Marie La Flemme, a Fren ...
'', grossed enough to fund a dedicated memorial theater for Oscar Hammerstein I,
which was to cost $3 million.
Development and early years
In 1926, Arthur Hammerstein paid $1.5 million for several land lots at 1697 Broadway and 213–223 West 53rd Street, near the northwest corner of these two streets.
That May, Hammerstein announced plans for a "Temple of Music" in memory of his father, to be designed by Herbert Krapp in the Gothic style.
In October 1926, ''Variety'' reported that Arthur planned to leave a
covenant
Covenant may refer to:
Religion
* Covenant (religion), a formal alliance or agreement made by God with a religious community or with humanity in general
** Covenant (biblical), in the Hebrew Bible
** Covenant in Mormonism, a sacred agreement b ...
in his
will
Will may refer to:
Common meanings
* Will and testament, instructions for the disposition of one's property after death
* Will (philosophy), or willpower
* Will (sociology)
* Will, volition (psychology)
* Will, a modal verb - see Shall and will
...
, prohibiting the theater from being renamed while it was standing. The following January, Hammerstein hired
Emmerich Kálmán
Emmerich Kálmán ( hu, Kálmán Imre; 24 October 1882 – 30 October 1953) was a Hungarian composer of operettas and a prominent figure in the development of Viennese operetta in the 20th century. Among his most popular works are '' Die Csár ...
to write the musical ''Golden Dawn'', to be played at the theater's opening, with soprano
Louise Hunter as a featured performer. The theater's name was shortened to "Hammerstein's Theatre" in March 1927 because the words "Temple of Music" could not fit on playbills.
Work officially began on March 21, 1927.
A
cornerstone
The cornerstone (or foundation stone or setting stone) is the first stone set in the construction of a masonry foundation. All other stones will be set in reference to this stone, thus determining the position of the entire structure.
Over time ...
-laying ceremony was held on September 30, where mayor
Jimmy Walker
James John Walker (June 19, 1881November 18, 1946), known colloquially as Beau James, was mayor of New York City from 1926 to 1932. A flamboyant politician, he was a liberal Democrat and part of the powerful Tammany Hall machine. He was forced t ...
made a speech praising the Hammersteins. The
Broadway Association donated a bronze tablet, and mementos of Oscar Hammerstein, including a silk top hat and a cigar, were placed into the cornerstone.
Hammerstein's Theatre was formally dedicated on November 30, 1927.
The first production at the theater was ''Golden Dawn'', which featured the American debut of
Cary Grant
Cary Grant (born Archibald Alec Leach; January 18, 1904November 29, 1986) was an English-American actor. He was known for his Mid-Atlantic accent, debonair demeanor, light-hearted approach to acting, and sense of comic timing. He was one o ...
(then known by his birth name, Archie Leach) as well as the first
topless
Toplessness refers to the state in which a woman's breasts, including her areolas and nipples, are exposed, especially in a public place or in a visual medium. The male equivalent is barechestedness, also commonly called shirtlessness.
Expose ...
woman in a stage production in the U.S.
The artist
Joseph Cummings Chase
Joseph Cummings Chase (May 5, 1878 – January 15, 1965) was an American artist who made portraits during World War I, World War II, and the Korean War. He also painted leading figures from non-military society. The National Portrait Gallery at t ...
designed 11 portraits of ''Golden Dawn'' cast members, which were hung in the lobby for the dedication.
The theater was lavishly decorated with materials such as Czechoslovakian rugs, gold-colored mosaics, and stained glass. ''
New York Daily News
The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ta ...
'' critic
Burns Mantle
Robert Burns Mantle (December 23, 1873February 9, 1948) was an American theater critic. He founded the ''Best Plays'' annual publication in 1920.Chansky, Dorothy (2011)"Burns Mantle and the American Theatregoing Public" in ''Theatre History Stu ...
likened Hammerstein's to "a vaulted temple in free Gothic",
while ''
New York Daily Mirror
The ''New York Daily Mirror'' was an American morning tabloid newspaper first published on June 24, 1924, in New York City by the William Randolph Hearst organization as a contrast to their mainstream broadsheets, the ''Evening Journal'' and ''N ...
'' critic Robert Coleman said the theater was "just such a playhouse as the father of American grand opera would have loved".
Less successful was ''Golden Dawn'', which ultimately lost money,
even though it ran 184 performances into May 1928.
After the end of ''Golden Dawn'' run, Arthur Hammerstein announced he would screen the Soviet film ''The Last of St. Petersburg'' at the theater, though approval of that film was delayed slightly by New York state censors. The next production to play at Hammerstein's was ''Good Boy'', which opened in September 1928
and ran 253 performances through April 1929.
Hammerstein's third production was
''Sweet Adeline'', which opened in September 1929,
weeks before the
Wall Street Crash of 1929
The Wall Street Crash of 1929, also known as the Great Crash, was a major American stock market crash that occurred in the autumn of 1929. It started in September and ended late in October, when share prices on the New York Stock Exchange colla ...
. Even so, ''Sweet Adeline'' managed 235 performances before it closed in March 1930.
By then, Arthur Hammerstein had lost his wealth during the financial crisis, and he hoped to recover some of his losses by staging a hit.
Another issue was the fact that the office wing was not profitable because an elevated railroad line ran nearby.
The remainder of 1930 brought two major
flops
In computing, floating point operations per second (FLOPS, flops or flop/s) is a measure of computer performance, useful in fields of scientific computations that require floating-point calculations. For such cases, it is a more accurate meas ...
:
[; ] ''Luana'', which closed after 16 performances in September and October, and ''Ballyhoo'', which ran 68 performances from December 1930 to February 1931.
Hammerstein's bankruptcy
In February 1931, the
Manufacturers Trust Company
Manufacturers Hanover Corporation was the bank holding company formed as parent of Manufacturers Hanover Trust Company, a large New York bank formed by a merger in 1961. After 1969, Manufacturers Hanover Trust became a subsidiary of Manufac ...
moved to foreclose on about $1.3 million in mortgage loans on the theater. The next month, Arthur Hammerstein filed for bankruptcy, saying that he had just $5.77 in his name, having lost $2 million in the preceding years;
Hammerstein had to give up the theater to satisfy the outstanding mortgage; he blamed his misfortune on ''Luana'' and ''Ballyhoo'', as well as the decline in musical comedy.
Hammerstein's bankruptcy filings described the theater and office building as the "milestone" in his bankruptcy, without which he would have still been fairly wealthy. Manufacturers Trust foreclosed on the property at an April 1931 auction, and the bank tried to sell the building unsuccessfully.
Ultimately,
Laurence Schwab
Laurence Schwab (1893 - May 29, 1951) was an American theater and film producer, writer, and director. He was born in Boston and attended Harvard University. His first success was as co-producer of ''The Gingham Girl (1922).
He co-authored and prod ...
and
Frank Mandel
Frank Mandel (1884 – April 20, 1958) was an American playwright and producer. He co-wrote several productions. Some of his works were adapted by others. Several of his collaborations were adapted into films. UCLA's libraries have a collection of ...
leased the theater for their musical shows that June,
and it was renamed the Manhattan Theatre at a ceremony in August 1931.
Mandel and Schwab removed some glass windows and Oscar Hammerstein's lobby statue and expanded the orchestra pit.
The first musical under the new management was ''Free For All'',
which opened in September 1931 and ran just 15 performances before closing.
A subsequent musical, ''East Wind'', opened in October 1931 and was little more successful, run 23 performances.
The Manhattan staged a third musical, ''Through the Years'', in January 1932; it lasted 20 performances.
Schwab and Mandel had terminated their two-year lease by April 1932,
ten months after signing the lease.
That month,
Earl Carroll
Earl Carroll (September 16, 1893 – June 17, 1948) was an American theatrical producer, director, writer, songwriter and composer.
Early life
Carroll was born in Pittsburgh, Pennsylvania in 1893. He lived as an infant in the Nunnery Hill ( Fine ...
's brother Norman S. Carroll leased the Manhattan Theatre for five years, intending to show revues there. Earl Carroll had hoped to stage a musical based on the
Austin Melford farce ''It's a Girl''. Six months later in October, Norman Carroll had relinquished his own lease on the Manhattan.
The theater was again dark for an extended period.
Harry Kline took over management in March 1933.
Music hall and attempted theatrical revival
In September 1933, the Stevenson Holding Company leased the Manhattan Theatre for five years from Manufacturers Trust. Stevenson planned to renovate the venue into the Manhattan Casino, a "restaurant and music hall" for 1,500 patrons. The improvements included removing the auditorium's seats and placing tables on the orchestra and balcony level.
The orchestra was flattened so movable tables and chairs could be installed.
Murals were installed to give the space an
old west
The American frontier, also known as the Old West or the Wild West, encompasses the geography, history, folklore, and culture associated with the forward wave of American expansion in mainland North America that began with European colonial ...
feeling, and the main floor was equipped with a
wishing well
A wishing well is a term from European folklore to describe water well, wells where it was thought that any spoken wish would be granted. The idea that a wish would be granted came from the notion that water housed deity, deities or had been ...
.
In addition, the space was outfitted with bars in the lobby and the basement lounge.
Known tentatively as the Manhattan Casino, the planned music hall was subsequently renamed Billy Rose's Music Hall
after
Billy Rose
Billy Rose (born William Samuel Rosenberg; September 6, 1899 – February 10, 1966) was an American impresario, theatrical showman and lyricist. For years both before and after World War II, Billy Rose was a major force in entertainment, with sh ...
signed a lease for the Manhattan Theatre in early 1934. Clark Robinson, who decorated both
Radio City Music Hall
Radio City Music Hall is an entertainment venue and Theater (structure), theater at 1260 Sixth Avenue (Manhattan), Avenue of the Americas, within Rockefeller Center, in the Midtown Manhattan neighborhood of New York City. Nicknamed "The Showplac ...
and Rose's
Casino de Paree, designed alterations for the interior, though he kept the overall decorative scheme intact.
Billy Rose's Music Hall opened on June 21, 1934.
It was one of three theaters near 54th Street that were converted to nightclubs in the mid-1930s.
The hall offered luncheons, dinners, and suppers with entertainment such as newsreels, comedies, a hundred singing waiters, and a hundred "American beauties" who doubled as hostesses. Authentic reenactments of
vaudeville
Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
were also presented. Initially, the music hall was successful, and Rose decided to travel to Europe for eight weeks to obtain acts for the hall's next season.
Within a month of the hall's opening, Rose was forced to fire many of the singing waiters and hostesses due to labor complaints. Mobsters became involved in the hall's operation during Rose's absence,
including
Lucky Luciano
Charles "Lucky" Luciano (, ; born Salvatore Lucania ; November 24, 1897 – January 26, 1962) was an Italian-born gangster who operated mainly in the United States. Luciano started his criminal career in the Five Points gang and was instrumenta ...
,
prompting an investigation that involved
J. Edgar Hoover
John Edgar Hoover (January 1, 1895 – May 2, 1972) was an American law enforcement administrator who served as the first Director of the Federal Bureau of Investigation (FBI). He was appointed director of the Bureau of Investigation ...
.
That September, the New York City government tried to force the music hall to apply for a theatre license because the venue showed short films, even though the hall was technically registered as a
cabaret
Cabaret is a form of theatrical entertainment featuring music, song, dance, recitation, or drama. The performance venue might be a pub, a casino, a hotel, a restaurant, or a nightclub with a stage for performances. The audience, often dining or d ...
. The same month, Rose withdrew from the hall because of disagreements over pay.
In November 1934, the venue was renamed the Manhattan Music Hall.
However, the venue struggled to succeed without Rose's leadership.
The Manhattan Music Hall was "temporarily" shuttered in January 1935, and the hall sought to reorganize shortly afterward. After another year of failures, the Manhattan Music Hall closed permanently in January 1936 and the Hammerstein's Theatre space was used by the
Works Progress Administration
The Works Progress Administration (WPA; renamed in 1939 as the Work Projects Administration) was an American New Deal agency that employed millions of jobseekers (mostly men who were not formally educated) to carry out public works projects, i ...
(WPA) under the auspices of the "Popular Price Theater".
The first WPA production to be staged at the Manhattan was ''American Holiday'', which opened on February 21, 1936, and ran for a month.
This was followed by ''
Murder in the Cathedral
''Murder in the Cathedral'' is a verse drama by T. S. Eliot, first performed in 1935, that portrays the assassination of Archbishop Thomas Becket in Canterbury Cathedral during the reign of Henry II in 1170. Eliot drew heavily on the writin ...
'' in March, ''Class of '29'' in May, and ''
Help Yourself
Help is a word meaning to give aid or signal distress.
Help may refer to:
Arts, entertainment, and media
Films
* ''Help'' (2010 film), a Bollywood horror film
* ''Help'' (2021 theatrical film), a British psychological thriller film
* '' ...
'' in July 1936. , no further theatrical productions have been staged at the theater after ''Help Yourself'' closed.
Use as playhouse
CBS playhouse
Radio Theater No. 3
The
Columbia Broadcasting System
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
(CBS) tested the Manhattan Theatre's acoustics in July 1936 to determine whether it was suitable as a broadcast playhouse. The next month, CBS acquired a lease on the theater,
relocating there from the
Little Theatre. Architect
William Lescaze
William Edmond Lescaze, FAIA (March 27, 1896 – February 9, 1969), was a Swiss-born American architect, city planner and industrial designer. He is ranked among the pioneers of modernism in American architecture.
Biography
William Lescaze w ...
renovated the interior, keeping nearly all of Krapp's design touches, but covering many walls with smooth white panels.
The magazine ''
Architectural Forum
''Architectural Forum'' was an American magazine that covered the homebuilding industry and architecture. Started in Boston, Massachusetts, in 1892 as ''The Brickbuilder'', it absorbed the magazine ''Architect's World'' in October 1938. Ownership ...
'' praised Lescaze's work.
CBS engineers also added
rock wool
Mineral wool is any fibrous material formed by spinning or drawing molten mineral or rock materials such as slag and ceramics.
Applications of mineral wool include thermal insulation (as both structural insulation and pipe insulation), filt ...
on the floors and walls to insulate the auditorium from passing elevated and subway trains, and they added telephone and public-announcement systems.
The new playhouse was tentatively known as the CBS Theatre on the Air.
The radio network began broadcasting from the Manhattan in September 1936,
moving in broadcast facilities it had leased in the
NBC Studios at
Rockefeller Center
Rockefeller Center is a large complex consisting of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco ...
.
The debut broadcast was the ''
Major Bowes Amateur Hour
The ''Major Bowes Amateur Hour'' was an American radio talent show broadcast in the 1930s and 1940s, created and hosted by Edward Bowes (1874–1946). Selected performers from the program participated in touring vaudeville performances, under ...
''.
In February 1937, the Manhattan Theatre became CBS Radio Theater No. 3 after the network acquired the
Golden Theatre
The John Golden Theatre, formerly the Theatre Masque and Masque Theater, is a Broadway theater at 252 West 45th Street (George Abbott Way) in the Theater District of Midtown Manhattan in New York City. Opened in 1927, the Golden Theatre was d ...
, which was labeled as theater number 1. The theater was subsequently known as the CBS Radio Playhouse.
A ''New York Times'' reporter wrote in 1943 that the onetime memorial to Oscar Hammerstein was now "another kind of shrine" on Saturday nights.
At the time, teenagers often congregated at the playhouse to hear
Frank Sinatra
Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
.
The comedy program ''
The Fred Allen Show
''The Fred Allen Show'' is a long-running American radio comedy program starring comedian Fred Allen and his wife Portland Hoffa. Over the course of the program's 17-year run, it was sponsored by Linit Bath Soaps, Hellmann's, Ipana, Sal Hepat ...
'' was also broadcast at CBS Radio Theater No. 3.
Manufacturers Trust sold the theater and offices in May 1944 to
Howard S. Cullman and the Cullman brothers, subject to a mortgage of $400,000.
CBS Radio Theater No. 3 continued to operate within the auditorium and some of the upper stories, and CBS's lease had two years remaining.
By December 1945, with CBS's lease about to expire, the network was negotiating to buy the
Alvin Theatre
The Neil Simon Theatre, originally the Alvin Theatre, is a Broadway theater at 250 West 52nd Street in the Theater District of Midtown Manhattan in New York City. Opened in 1927, the theater was designed by Herbert J. Krapp and was built for ...
. The Cullman brothers intended to return Hammerstein's to theatrical use the following year,
presenting musical comedies.
Theatre Incorporated expressed interest in operating Hammerstein's. Ultimately, in June 1946, Cullman and CBS formed an agreement in which CBS could use Hammerstein's for five more years, while Cullman would present productions at the Alvin instead.
CBS Studio 50
The onetime Hammerstein's Theatre was converted for television in 1949,
and it became CBS-TV Studio 50.
The modifications included the addition of camera runways.
Shielded television cameras had to be developed due to strong magnetic interference from equipment at a neighboring subway substation.
With the conversion of Studio 50 to television use, the auditorium ceiling was painted white. By January 1950, Studio 50 was being used exclusively for television broadcasts and AM-TV
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
s. The first TV show to be broadcast from Studio 50 was
Arthur Godfrey
Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. At the peak of his success, in the early-to-mid 1950s, Godf ...
's Monday prime-time show''
Arthur Godfrey's Talent Scouts
''Arthur Godfrey's Talent Scouts'' (also known as ''Talent Scouts'') was an American radio and television variety show which ran on CBS from 1946 until 1958. Sponsored by Lipton Tea, it starred Arthur Godfrey, who was also hosting ''Arthur Godf ...
'', which had simulcast on radio and TV since December 6, 1948.
The next production to air from Studio 50 was ''
The Jackie Gleason Show
''The Jackie Gleason Show'' is the name of a series of American network television shows that starred Jackie Gleason, which ran from 1952 to 1970, in various forms.
''Cavalcade of Stars''
Gleason's first variety series, which aired on the DuMon ...
'', which commenced in September 1952.
''Toast of the Town'' (later renamed ''
The Ed Sullivan Show
''The Ed Sullivan Show'' is an American television program, television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York City, New York entertainment columnist Ed Sullivan. It was replaced in Septembe ...
''), hosted by newspaper columnist and impresario
Ed Sullivan
Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American television personality, impresario, sports and entertainment reporter, and syndicated columnist for the ''New York Daily News'' and the Chicago Tribune New York ...
,
relocated to Studio 50 in January 1953 because its previous quarters at the
Maxine Elliott Theatre
Maxine Elliott's Theatre was originally a Broadway theatre at 109 West 39th Street in the Midtown Manhattan neighborhood of New York City. Built in 1908, it was designed by architect Benjamin Marshall of the Chicago-based firm Marshall and Fox, ...
were too small.
Cullman and CBS decided in 1951 to swap Studio 50 and the Alvin for another three years, allowing Studio 50 to be used for television. When the lease on Studio 50 came due in 1954, CBS extended its lease for another four years. The theater and building were sold in October 1955 to a client of Walter Scott & Co., and the
Bowery Savings Bank
The Bowery Savings Bank was a bank in New York City, chartered in May 1834. By 1980, it had over 35 branches in the New York metropolitan area. In 1992, it was sold to H. F. Ahmanson & Co. for $200 million.
The bank's first branch at 130 Bowe ...
placed a $600,000 loan on the property. In addition to CBS, the tenants at the time included
Fred Waring & the Pennsylvanians and the
American Guild of Variety Artists. During the 1950s, the theater also hosted shows such as ''
The Garry Moore Show
''The Garry Moore Show'' is the name for several separate American variety series on the CBS television network in the 1950s and 1960s. Hosted by experienced radio performer Garry Moore, the series helped launch the careers of many comedic talent ...
''
and ''
The Big Payoff
''The Big Payoff'' is a daytime and primetime game show that premiered on NBC in 1951, and ended its network run on CBS in 1959. It had a brief syndication revival in 1962. NBC used ''The Big Payoff'' to replace the 15-minute show ''Miss Susan'' st ...
''. Additionally, ''
The Stage Show'' with
Tommy
Tommy may refer to:
People
* Tommy (given name)
* Tommy Atkins, or just Tommy, a slang term for a common soldier in the British Army
Arts and entertainment Film and television
* ''Tommy'' (1931 film), a Soviet drama film
* ''Tommy'' (1975 fil ...
and
Jimmy Dorsey
James Francis Dorsey (February 29, 1904 – June 12, 1957) was an American jazz clarinetist, saxophonist, composer and big band leader. He recorded and composed the jazz and pop standards "I'm Glad There Is You (In This World of Ordinary People ...
featured the first national television appearances by rock music icon
Elvis Presley
Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...
.
By the early 1960s, Studio 50 and the neighboring Studio 52 were among CBS's busiest stages. Studio 50 was used not only for Sullivan's program but also for ''
The Merv Griffin Show
''The Merv Griffin Show'' is an American television talk show starring Merv Griffin. The series ran from October 1, 1962 to March 29, 1963 on NBC, May 10, 1965 to July 4, 1969 in first-run syndication, from August 18, 1969 to February 11, 1972 a ...
''
and several game shows.
''The Ed Sullivan Show'' hosted numerous events, including
The Beatles
The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
'
debut performance in the United States in 1964.
Studio 50 was converted to
color
Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associ ...
in 1965, and the first color episode of ''The Ed Sullivan Show'' debuted on October 31 of that year.
''
What's My Line?
''What's My Line?'' is a panel game show that originally ran in the United States on the CBS Television Network from 1950 to 1967, originally in black and white and later in color, with subsequent U.S. revivals. The game uses celebrity panelis ...
'', ''
To Tell the Truth'', and ''
Password
A password, sometimes called a passcode (for example in Apple devices), is secret data, typically a string of characters, usually used to confirm a user's identity. Traditionally, passwords were expected to be memorized, but the large number of ...
'' also moved to Studio 50 after CBS began broadcasting regularly in color.
For ''Ed Sullivan'' 20th anniversary in 1967, CBS announced plans to rename Studio 50 for Sullivan; the theater was officially renamed on December 10, 1967.
By the time ''Ed Sullivan'' was canceled in 1971, it was the longest-running television show ever.
''Line'' and ''Truth'' remained at the Ed Sullivan Theater until 1971, after ''Ed Sullivan'' cancellation, when they were relocated to save money. While the rental was to expire in 1976, CBS was paying $100,000 a year for the Sullivan, which no longer had a major tenant. Afterward, the Sullivan broadcast several game shows.
''
The $10,000 Pyramid
''Pyramid'' is the collective name of a series of American television game shows that has aired several versions domestically and internationally. The original series, ''The $10,000 Pyramid'', debuted on March 26, 1973, and spawned seven subsequ ...
'' premiered in 1973 and continued to broadcast there after moving to
ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
in 1974. Other short-lived game shows produced at the theater included ''
Musical Chairs
Musical chairs, also known as Trip to Jerusalem, is a game of elimination involving players, chairs, and music. It is a staple of many parties worldwide.
Gameplay
A set of chairs is arranged with one fewer chair than the number of players ...
'' with singer
Adam Wade (1975), some episodes of the NBC game show ''
Shoot for the Stars
''Shoot for the Stars'' is a game show created and produced by Bob Stewart, and aired on the NBC television network. The show aired from January 3 to September 30, 1977, and was produced in New York City. During most of its run, it videotaped at ...
'' with
Geoff Edwards
Geoffrey Bruce Owen Edwards (February 13, 1931 – March 5, 2014) was an American television actor, game show host, and radio personality. Starting in the early 2000s, he was also a writer and broadcaster on the subject of travel.
Background
P ...
(1977), and ''
Pass the Buck'' with
Bill Cullen
William Lawrence Francis Cullen (February 18, 1920 – July 7, 1990) was an American radio and television personality whose career spanned five decades. His biggest claim to fame was as a game show host; over the course of his career, he host ...
(1978).
In addition, ''
Saturday Night Live with Howard Cosell
''Saturday Night Live with Howard Cosell'' was an American television variety show that aired on ABC from September 20, 1975, to January 17, 1976, hosted by Howard Cosell and executive-produced by Roone Arledge. The series ran for 18 episodes ...
'' started broadcasting from the Sullivan in 1976. Overall, however, the Sullivan remained largely empty after the cancellation of ''The Ed Sullivan Show''.
Reeves Entertainment
By 1980, the Ed Sullivan Theater and its office wing were owned by
Bankers Life and Casualty
Bankers Life is the primary subsidiary of CNO Financial Group, Inc. (itself formerly Conseco, Inc until 2010). The company was established in 1879 in Chicago, Illinois. CNO is a Fortune 1000 company (rank of 548 in 2015) whose subsidiaries provide ...
. CBS's lease on the building was set to expire in December 1981, but the network did not seek to renew the lease.
The
Nederlander Organization
The Nederlander Organization, founded in 1912 by David T. Nederlander in Detroit, and currently based in New York City, is one of the largest operators of live theaters and music venues in the United States. Its first acquisition was a lease on ...
and
the Shubert Organization
The Shubert Organization is a theatrical producing organization and a major owner of theatres based in Manhattan, New York City. It was founded by the three Shubert brothers in the late 19th century. They steadily expanded, owning many theaters ...
both expressed interest in leasing the Ed Sullivan Theater and turning it back into a legitimate Broadway venue.
The Shuberts, which were federally prohibited from acquiring more theaters, even petitioned a federal court to lift the restriction, a sign of its interest in the Sullivan.
Furthermore, by late 1981, Bankers Life announced that it would also sell the Sullivan to avoid tax penalties, since Bankers Life had to divest many of its properties under law.
The Sullivan became
Teletape Studios Reeves Teletape Studios was a group of television studios located in Manhattan in New York City. Owned by Reeves Communications Corporation, it was formed in 1974 by the merger of Reeves Sound Services (a sound and video post-production company an ...
, a facility for
Reeves Entertainment
Alan Landsburg Productions (ALP) was an independent television production company founded by Alan Landsburg in 1971. The company had produced '' In Search of...'' and ''That's Incredible!'', two early examples of reality television decades befor ...
, in March 1982.
Reeves taped the plays
''The Country Girl'' and ''
Mornings at Seven
James Last (, ; born Hans Last; 17 April 1929 – 9 June 2015), also known as Hansi, was a German composer and big band leader of the James Last Orchestra. Initially a jazz bassist (Last won the award for "best bassist" in Germany in each of ...
'' there immediately after buying the theater.
The company remodeled the Sullivan with a larger stage measuring .
The dressing rooms were also refurbished and new lighting and soundproofing were installed.
Under Reeves's management, the Sullivan hosted the sitcom ''
Kate & Allie
''Kate & Allie'' is an American sitcom television series that aired on CBS from March 19, 1984 to May 22, 1989, starring Susan Saint James and Jane Curtin as two divorced women, both with children, who decide to live together in the same house. ...
'' from 1984 to 1989.
It also hosted tapings of some ''Merv Griffin Show'' episodes, ''
The Great Space Coaster
''The Great Space Coaster'' is a children's television show that was broadcast in first-run syndication from 1981 to 1986.
Production
The series was co-created by Kermit Love (original Muppet designer and builder for Jim Henson) and Jim Martin ...
'',
''
Doug Henning's World of Magic'',
the early
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
talk show ''
Livewire'',
and a pilot of ''
The Stiller and Meara Show ''The Stiller and Meara Show'' is a 1986 television sitcom pilot featuring the comedy duo Stiller and Meara (Jerry Stiller and Anne Meara) as the deputy mayor of New York (Stiller) and his wife, a TV commercial actress (Meara).
Cast
*Jerry Stille ...
''.
The
New York City Landmarks Preservation Commission
The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and cu ...
(LPC) had started considering protecting the Sullivan as an official city landmark in 1982, with discussions continuing over the next several years. The LPC designated the interior as a landmark in January 1988.
This was part of the LPC's wide-ranging effort to grant landmark status to Broadway theaters, which had commenced in 1987. The
New York City Board of Estimate
The New York City Board of Estimate was a governmental body in New York City responsible for numerous areas of municipal policy and decisions, including the city budget, land-use, contracts, franchises, and water rates. Under the amendments effec ...
ratified the designations in March 1988.
David Niles
David K. Niles (November 23, 1888 – September 28, 1952; Boston, Massachusetts) was an American political advisor who worked in the White House from 1942 to 1951 for the administrations of Franklin Roosevelt and Harry Truman. Niles was one ...
and his company 1125 Productions signed a lease in December 1989 for his
HDTV
High-definition television (HD or HDTV) describes a television system which provides a substantially higher image resolution than the previous generation of technologies. The term has been used since 1936; in more recent times, it refers to the g ...
studio and his new Broadway show ''
Dreamtime
The Dreaming, also referred to as Dreamtime, is a term devised by early anthropologists to refer to a religio-cultural worldview attributed to Australian Aboriginal mythology, Australian Aboriginal beliefs. It was originally used by Francis Ja ...
''. Niles recalled that the theater resembled a "bombed-out tenement".
The theater was renovated to accommodate HDTV broadcasts, the first of which took place in early 1991 with a taping of the
Seattle Opera
Seattle Opera is an opera company based in Seattle, Washington. It was founded in 1963 by Glynn Ross, who served as its first general director until 1983. The company's season runs from August through late May, comprising five or six operas of ...
. An
NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
special celebrating
Phil Donahue
Phillip John Donahue (born December 21, 1935) is an American media personality, writer, film producer and the creator and host of ''The Phil Donahue Show''. The television program, later known simply as ''Donahue'', was the first talk show forma ...
's 25 years on television was taped at the Sullivan in 1992, as well as an
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
"Up Close" interview with
Paul McCartney
Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...
of the Beatles. In addition,
NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...
used the theater for election-night coverage of the
1992 United States elections.
''Late Show'' use
''Late Show with David Letterman''
In January 1993, after
David Letterman
David Michael Letterman (born April 12, 1947) is an American television host, comedian, writer and producer. He hosted late night television talk shows for 33 years, beginning with the February 1, 1982 debut of ''Late Night with David Letterman' ...
switched to CBS from NBC, he considered taping his new ''
Late Show with David Letterman
The ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the The Late Show (franchise), ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by ...
'' in either Los Angeles or New York City.
CBS looked at 15 theaters in New York City before buying the Ed Sullivan Theater from Winthrop Financial Associates for $4.5 million in February. Niles's ''Dreamtime'' was given four weeks to vacate, but ''Dreamtime'' closed instead because of the high cost of relocating. The rapid sale earned its broker the Henry Hart Rice Achievement Award for the Most Ingenious Deal of the Year for 1993.
Polshek Partnership
Ennead Architects LLP (/ˈenēˌad/) is a New York City-based architectural firm. The firm was founded in 1963 by James Polshek, who left the firm in 2005 when it was known as Polshek Partnership. The firm's partners renamed their practice in mi ...
was hired to renovate the theater,
while HRH Construction managed the project.
In addition, Letterman's production company
Worldwide Pants
Worldwide Pants Inc. is an American television and film production company founded and owned by comedian and talk show host David Letterman.
The company was formerly headquartered at the Ed Sullivan Theater building in New York City, but has sinc ...
was to have its offices in the theater's office building.
Two hundred workers worked for twelve weeks to reconfigure the theater.
To speed up approvals for the renovation, Polshek agreed to design all the modifications so they could be reversed later. Five concave sound-insulation shells were hung from an elliptical ring below the dome,
concealing air-conditioning systems that kept the temperature at . Acoustic baffles were installed along the rear of the auditorium to give it an "intimate" feel,
and the number of seats was reduced from 1,265 to 400.
CBS removed the stained-glass windows and placed them in storage, covering the window openings with acoustic material.
Since the existing interior was decayed,
much of the existing plasterwork was restored or replaced.
Part of the balcony railing was replaced with fiberglass, and a control room from the ''Ed Sullivan'' era was also relocated.
The ''Late Show'' premiered at the Ed Sullivan Theater on August 30, 1993. The premiere of the ''Late Show'' led to a revitalization of the surrounding neighborhood,
but this led to businesses being relocated
or displaced due to high rents. For example, CBS evicted McGee's Pub from the Broadway storefront in 1994; the pub was replaced by a ''Late Show''-themed restaurant that closed two years after opening. The Ed Sullivan Theater was listed on the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic v ...
in 1997. CBS began moving HD production equipment into the Sullivan's control room in mid-2003, but a full HD upgrade was delayed due to the layout of the theater. Ultimately, the Sullivan was refitted with cabling and equipment to broadcast HDTV in mid-2005.
In the early 21st century, during the ''Late Show with David Letterman'' run, the top of the theater's marquee hosted concerts by several musicians, starting with the band
Bon Jovi
Bon Jovi is an American Rock music, rock band formed in 1983 in Sayreville, New Jersey. It consists of singer Jon Bon Jovi, keyboardist David Bryan, drummer Tico Torres, guitarist Phil X, and bassist Hugh McDonald (American musician), Hugh McD ...
on June 13, 2000. Subsequent appearances included
Dave Matthews Band
Dave Matthews Band (also known by the initials DMB) is an American rock band formed in Charlottesville, Virginia, in 1991. The band's founding members were singer-songwriter and guitarist Dave Matthews, bassist Stefan Lessard, drummer and bac ...
on July 15, 2002;
Audioslave
Audioslave was an American Rock music, rock supergroup (music), supergroup formed in Glendale, California, in 2001. The four-piece band consisted of Soundgarden's lead singer and rhythm guitarist Chris Cornell with Rage Against the Machine membe ...
on November 25, 2002;
Phish
Phish is an American rock band formed in Burlington, Vermont, in 1983. The band is known for musical improvisation, extended jams, blending of genres, and a dedicated fan base. The band consists of guitarist Trey Anastasio, bassist Mike Gordon ...
on June 21, 2004;
Paul McCartney
Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained worldwide fame with the Beatles, for whom he played bass guitar and shared primary songwriting and lead vocal duties with John Lennon. One ...
on July 15, 2009; and
Eminem
Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
and
Jay-Z
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
in June 2010.
''The Late Show with Stephen Colbert''
In 2014, Letterman announced that he would retire from the ''Late Show'' and that
Stephen Colbert
Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
would succeed him as the show's host. CBS secured tax breaks from the New York state government to keep the show at the Ed Sullivan Theater. CBS executive Richard Hart explained that Colbert was initially hesitant to use the theater, but Colbert called for a restoration of the theater after learning about the auditorium's dome.
The Letterman set was removed a week after his last show on May 20, 2015, and Worldwide Pants moved out.
Letterman's marquee was also removed and temporarily replaced by a banner promoting the neighboring Angelo's Pizza restaurant, featuring Colbert posing with a slice of pizza.
A new Colbert marquee was installed in August 2015.
The sign was designed to have a "glitzy" appearance appropriate for Broadway. CBS late-night executive
Vincent Favale joked that
30 Rockefeller Plaza
30 Rockefeller Plaza (officially the Comcast Building; formerly RCA Building and GE Building) is a skyscraper that forms the centerpiece of Rockefeller Center in the Midtown Manhattan neighborhood of New York City. Completed in 1933, the 66 ...
's rear marquee (for ''
The Tonight Show Starring Jimmy Fallon
''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It is the seventh incar ...
'') looked like a
mall kiosk
A retail kiosk (also referred to as a mall kiosk or retail merchandising unit, RMU) is a store operated out of a merchant-supplied kiosk of varying size and shapes, which is typically enclosed with the operator located in the center and customer ...
in comparison.
The auditorium was gutted during renovations.
The theater's dome, which had been covered up by air ducts and sound buffers, was uncovered. The original stained-glass windows, which had been removed and placed in storage during the Letterman era, were also restored, as well as a wooden chandelier with individual stained-glass chambers. Advances in technology allowed the introduction of less intrusive sound and video equipment. The new set was described as being "intimate", with a multi-tier design, many LED lighting and video projection backdrops, and a larger desk area two steps above the orchestra.
Exposed for the new show, the Sullivan's dome is lit with a
digital projection system, which displays images such as a kaleidoscopic pattern with images of Colbert's face and the CBS logo. New, larger audience seats were installed, reducing the overall capacity from 461 to 370.
E-J Electric also renovated the building's top four floors for Colbert's offices.
''The Late Show with Stephen Colbert'' held its first show at the Ed Sullivan Theater on September 8, 2015. ''The Late Show'' went in production hiatus in March 2020 due to the
COVID-19 pandemic in New York City
The first case of the COVID-19 pandemic in New York City was confirmed on March 1, 2020, though later research showed that the novel coronavirus had been circulating in New York City since January, with cases of community transmission confirme ...
, ultimately broadcasting remotely.
''The Late Show'' returned to in-studio production on August 10, 2020, but using a smaller, secondary set modeled after Colbert's personal office (with a window showing a view similar to the auditorium's main backdrop), and still having guests appear remotely. ''The Late Show'' returned to the auditorium with a studio audience on June 14, 2021.
Despite subsequent increases in COVID-19 cases, Colbert said in January 2022 that he would continue to broadcast from the Ed Sullivan Theater rather than from an upper-story office.
Other productions
Besides ''The Late Show'', the Ed Sullivan Theater has occasionally staged other productions since 1993. ''
The Rosie O'Donnell Show
''The Rosie O'Donnell Show'' is an American daytime variety television talk show created, hosted, and produced by actress and comedian Rosie O'Donnell. It premiered on June 10, 1996, and concluded after six seasons on May 22, 2002.
This talk sh ...
'' was broadcast from the theater for a week in October 1996 when several eighth-floor studios at NBC's
30 Rockefeller Center headquarters experienced complications from an electrical fire. An early incarnation of ''
CBS This Morning
''CBS This Morning'' (''CTM'') is an American morning television program that aired on CBS from November 30, 1987, to October 29, 1999, and again from January 9, 2012, to September 6, 2021. The program was aired from Monday through Saturday. ...
'' broadcast a week of shows from the theater in May 1995, while ''Late Show'' was taping in
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. The Sullivan also hosted finales for the reality game show ''
Survivor'', starting with ''
Survivor: The Amazon'' in 2003, after a live finale outdoors in
Central Park
Central Park is an urban park in New York City located between the Upper West Side, Upper West and Upper East Sides of Manhattan. It is the List of New York City parks, fifth-largest park in the city, covering . It is the most visited urban par ...
was canceled due to rain.
On February 9, 2014, the 50th anniversary of the Beatles' first ''Ed Sullivan'' performance,
CBS News
CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
hosted a roundtable discussion at the theater, moderated by
Anthony Mason. A replica of the marquee to the theater as it looked the night of the original performance also covered up the ''Late Show'' marquee over the weekend. ''CBS This Morning'' temporarily relocated to the Sullivan during March 2020 after its normal facilities at the
CBS Broadcast Center
The CBS Broadcast Center is a television and radio production facility located in New York City. It is CBS's main East Coast production hub, similar to CBS Studio Center in Los Angeles as the West Coast hub. The Broadcast Center is one of t ...
were shut down during the COVID-19 pandemic, placing a desk used from a recent CBS News presidential debate broadcast atop the ''Late Show'' stage.
See also
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List of Broadway theaters
There are 41 active Broadway theaters listed by The Broadway League in New York City, as well as eight existing structures that previously hosted Broadway theatre. Beginning with the first large long-term theater in the city, the Park Theatre ...
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References
Citations
Sources
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External links
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Ed Sullivan Theaterat edsullivan.com
Ed Sullivan Theaterat nyc.com
Ed Sullivan Theaterat newyorkcitytheatre.com
{{Authority control
1927 establishments in New York City
Broadway (Manhattan)
Former Broadway theatres
CBS television studios
The Late Show (franchise)
Midtown Manhattan
New York City Designated Landmarks in Manhattan
New York City interior landmarks
Theatres in Manhattan
Theatres on the National Register of Historic Places in Manhattan
Theatres completed in 1927