Earl Greenburg (January 6, 1947 – February 1, 2008) was an American TV producer and former head of NBC Daytime.

Early life and career

Born in

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

, he moved to

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

in 1977, where he was working as VP of the compliance and practices department at NBC when Brandon Tartikoff picked him as VP for daytime programming in 1981. He then worked as an independent TV producer for programs including '' The Regis Philbin Show'', ''

World's Wildest Police Videos ''World's Wildest Police Videos'' (shortened to ''Police Videos'' in Season 4) is an American reality TV series that ran on Fox from 1998 to 2001. In 2012, Spike announced that it had commissioned 13 new episodes with the revival of the origina ...

'' and '' World's Scariest Police Chases''. After he left, he served as president of

Home Shopping Network HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Flor ...

(HSN) in

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

and later founded Transactional Marketing Partners (TMP). For his work with HSN, he became known as "The Prince of Infomercials".

Death

On February 1, 2008, he died from

melanoma Melanoma, also redundantly known as malignant melanoma, is a type of skin cancer that develops from the pigment-producing cells known as melanocytes. Melanomas typically occur in the skin, but may rarely occur in the mouth, intestines, or eye ( ...

.Daytime guru Earl Greenburg dies
''Variety'' He was survived by his life partner David Peet, his son Ari, daughters Meredith and Kathryn, four grandchildren and two brothers. In 2001, a Golden Palm Star on the

Palm Springs, California Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land a ...

, Walk of Stars was dedicated to Greenburg and in 2007, an additional star, was dedicated to Greenburg and his life partner, David Peet.Palm Springs Walk of Stars by date dedicated
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References

{{DEFAULTSORT:Greenburg, Earl 1947 births 2008 deaths Businesspeople from Philadelphia Businesspeople from Palm Springs, California NBC Daytime executives Deaths from cancer in California Deaths from melanoma 20th-century American businesspeople