Dudley Noble, who started at the Rover Company in 1911 as a

motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...

tester and competition rider, became one of the British automobile industry's pioneering

publicist A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for a work such as a book, film, or album. Publicists are public relations specialists who ...

s. He arranged one of the first ever promotional films to be shot, in 1912, of the Rover motorcycle production and testing, ending with a sequence of him accidentally falling off his motorbike in the middle of Kenilworth ford! Many of his Rover publicity exercises, such as racing the Blue Train, passed into motoring legend. In January 1930, the

Rover Rover may refer to: People * Constance Rover (1910–2005), English historian * Jolanda de Rover (born 1963), Dutch swimmer * Rover Thomas (c. 1920–1998), Indigenous Australian artist Places * Rover, Arkansas, US * Rover, Missouri, US ...

name hit the world press when a Rover tried to take on ''

Le Train Bleu The ''Calais-Mediterranée Express'' was a French luxury night express train which operated from 1886 to 2003. It gained international fame as the preferred train of wealthy and famous passengers between Calais and the French Riviera during th ...

'' on its 750-mile run between Calais and

Cannes Cannes ( , , ; oc, Canas) is a city located on the French Riviera. It is a commune located in the Alpes-Maritimes department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions International Festival of Creativity. T ...

. The idea of racing the Blue Train was very popular with motor enthusiasts, and each new attempt was received with varying expectations of success. Many had already failed on this mammoth challenge. The act to promote the new Rover Light Six in a headline-grabbing campaign was the brainchild of former

tester and pioneer

Dudley Noble, in which a Light Six was to race the Blue Train across

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

from Calais to St Raphael on the Côte d'Azur. It was a moderately shameless stunt of him, being safe in the knowledge that the average speed of the famous express was no more than about 40 mph once all its stops and detours were taken into account. To beat the train, Noble had to drive more or less non-stop from Calais to the French Riviera. The Rover Light Six averaged 38 mph on its 750 miles journey to beat the train's expected time of just over 20 hours, which gave the Rover team a 20-minute lead over the train. It had been beaten for the first time and the Rover team became celebrities through the '' Daily Express''. In March 1930, Bentley Boy Woolf Barnato raised the stakes on

and its Rover Light Six having raced and beat ''

'' for the first time, to better that record with his 6½ Litre

Bentley Speed Six The Bentley 6½ Litre and the high-performance Bentley Speed Six were rolling chassis in production from 1926 to 1930. The Speed Six, introduced in 1928, would become the most successful racing Bentley. Two Bentley Speed Sixes became known as th ...

on a bet of 100 Pound Sterling. He drove against the train from

to Calais, then by ferry to Dover and finally

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, travelling on public highways, and won; the H. J. Mulliner-bodied formal saloon he drove during the race as well as a streamlined fastback "Sportsman Coupe" by Gurney Nutting he took delivery of on 21 May 1930 became known as the '' Blue Train Bentleys''; the latter is regularly mistaken for or erroneously referred to as being the car that raced the Blue Train, while in fact Barnato named it in memory of his race.

References

{{DEFAULTSORT:Noble, Dudley British public relations people Rover Company Year of birth missing Year of death missing