''Der Bazar'' was a fashion magazine which was published in Berlin, Germany, in the period 1854–1933. Its subtitle was first . Then it was changed to (''Illustrated Women's Magazine'') from 1 January 1857. It is one of the earliest examples of a multilingual magazine.

History and profile

''Der Bazar'' was launched on 10 December 1854 as a biweekly magazine and was based in Berlin. Its publisher was owned by Louis Schäfer. However, it was Antonie von Cosmar who suggested to establish ''Der Bazar''. She was a

playwright A playwright or dramatist is a person who writes plays. Etymology The word "play" is from Middle English pleye, from Old English plæġ, pleġa, plæġa ("play, exercise; sport, game; drama, applause"). The word "wright" is an archaic English ...

and novelist. From 1857 the magazine was redesigned and its subtitle was modified, and the frequency was switched to weekly. ''Der Bazar'' folded in 1933.

Content

The magazine covered fashion-related news and illustrations as well as suggestions to retailers on methods of selling clothes to women. ''Der Bazar'' featured illustrations of ballroom outfits as clothing advice to its readers in its first January issue every year. The magazine also published articles on cosmopolitan lifestyles, home life and aesthetics.

Editions and circulation

''Der Bazar'' enjoyed international readership and had editions in other languages. By 1863, in addition to 105,000 copies in German annually, it sold 50,000 copies in English, 32,000 in French and 15,000 in Spanish. The magazine also published editions in Dutch, Russian, Italian, Hungarian and Czech, and claimed to be the most widespread journal in the world with a circulation of over half a million. By 1891 it was the best-selling women’s fashion and home magazine in Germany targeting primarily middle to upper class women. ''Der Bazar'' had many spin-offs and inspired many women's magazines. A notable example was the American fashion magazine ''

Harper's Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...

'', which employed some of the content of ''Der Bazar'' following its foundation in 1867. Another magazine inspired from ''Der Bazar'' which republished its fashion content was '' Magyar Bazár'', a Hungarian fashion magazine based in

Budapest Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...

. The Dutch edition of ''Der Bazar'' was which was published in

Leiden Leiden (; in English and archaic Dutch also Leyden) is a city and municipality in the province of South Holland, Netherlands. The municipality of Leiden has a population of 119,713, but the city forms one densely connected agglomeration wit ...

between 1862 and 1936.

References

External links

* {{DEFAULTSORT:Bazar 1854 establishments in Germany 1933 disestablishments in Germany Biweekly magazines published in Germany Defunct magazines published in Germany German-language magazines Magazines established in 1854 Magazines disestablished in 1933 Magazines published in Berlin Multilingual magazines Weekly magazines published in Germany Women's magazines published in Germany Women's fashion magazines