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(''DOA'') is a
media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or ...
based on a
fighting video game A fighting game, also known as a versus fighting game, is a genre of video game that involves combat between two or more players. Fighting game combat often features mechanics such as blocking, grappling, counter-attacking, and chaining attac ...
series produced by
Tecmo , was a Japanese video game corporation founded in 1967. It had its headquarters in Kudankita, Chiyoda, Tokyo, Chiyoda, Tokyo. Its subsidiary, Tecmo Inc, was located in Torrance, California. Tecmo was formerly known as Tehkan. Tecmo is known for ...
and developed by
Team Ninja is a Japanese video game developer, and a division of Koei Tecmo, founded in 1995 as a part of Tecmo. It is founded and formerly led by Tomonobu Itagaki, later by Yosuke Hayashi, and is best known for the ''Ninja Gaiden'' action-adventure game ...
. It is primarily composed of fast-paced 3D
fighting game A fighting game, also known as a versus fighting game, is a video game genre, genre of video game that involves combat between two or more players. Fighting game combat often features mechanics such as Blocking (martial arts), blocking, grappli ...
s that begun with the original '' Dead or Alive'' in 1996. The series received critical and universal acclaim with the sequels '' Dead or Alive 2'' in 1999 and ''
Dead or Alive 3 is a 2001 in video games, 2001 fighting game, fighting video game developed by Team Ninja and published by Tecmo for the Xbox (console), Xbox console as one of its launch titles. It is the third main entry in the ''Dead or Alive (franchise), Dea ...
'' in 2001, which are considered landmark titles. ''Dead or Alive'' is the creation of
Tomonobu Itagaki (born April 1, 1967) is a Japanese video game designer best known for creating the '' Dead or Alive'' series and also reviving the ''Ninja Gaiden'' franchise in 2004. Joining Tecmo in 1992, Itagaki produced two video game franchises that were com ...
, who has since left the company and is no longer working on the series, which continues without him. The series revolves around the events of the Dead or Alive World Combat Championship, an international
martial arts Martial arts are codified systems and traditions of combat practiced for a number of reasons such as self-defense; military and law enforcement applications; combat sport, competition; physical, mental, and spiritual development; entertainment; a ...
tournament where fighters from across the globe participate in for the title of world champion and large cash prizes. The tournaments are held by the Dead or Alive Tournament Executive Committee (DOATEC). The conflict between the
ninja A or was a covert agent or mercenary in feudal Japan. The functions of a ninja included reconnaissance In military operations, reconnaissance or scouting is the exploration of an area by military forces to obtain information about enem ...
competitors and DOATEC's personnel serves as the main focus of the series. ''Dead or Alive'' has been well praised for its impressive fighting system, beautiful graphics, and interactive environments. The franchise consists of six main fighting games, numerous updates and spin-offs. In addition to its fast-paced combat, beautiful environments and countering-based play system, the franchise is also known for its female characters. This aspect of the series' popularity led to the creation of the spin-off game ''
Dead or Alive Xtreme Beach Volleyball is a beach volleyball game by Tecmo released in 2003 exclusively for the Xbox. The game was a departure from the rest of the '' Dead or Alive'' series which otherwise consisted of fighting games. It also marked the first game in the series to ...
'' and its sequels, where the female characters and their
sex appeal Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones (ova, oft ...
play a more focal role than it does in the core ''Dead or Alive'' series. A live-action film adaptation '' DOA: Dead or Alive'' was released in 2006.


Gameplay

The ''Dead or Alive'' series focuses on fast-paced
gameplay Gameplay is the specific way in which players interact with a game, and in particular with video games. Gameplay is the pattern defined through the game rules, connection between player and the game, challenges and overcoming them, plot and pla ...
in a
three-dimensional Three-dimensional space (also: 3D space, 3-space or, rarely, tri-dimensional space) is a geometric setting in which three values (called ''parameters'') are required to determine the position of an element (i.e., point). This is the informal ...
playing field. Like other modern fighting games that attempt to emulate real life martial arts, ''DOAs input system is designed so controls correspond to the game character's actions; if the character moves forward with a punch, the controls most likely would include the punch input and pressing forward on the directional pad. In comparison to others in the fighting game genre, such as ''
Virtua Fighter is a series of fighting games created by Sega-AM2 and designer Yu Suzuki. The original ''Virtua Fighter'' was released in October 1993 and has received four main sequels and several spin-offs. The highly influential first ''Virtua Fighter'' game ...
'', the series places emphasis on striking characters quickly and efficiently. There is an emphasis on quick
combo Combo may refer to: Technology *Combo television unit, a television with either a VCR or a DVD player built into a single unit * Combo drive, a type of optical drive that can read CDs and DVDs *A guitar amplifier incorporating one or more loudsp ...
s and air-juggles since the game's countering system and fast recovery times prevent slow, technical sets of moves in most instances. One of the series' most innovative additions to the genre is its "Countering system", also known as the "Triangle system". The basic gameplay of the series is based on the Countering system with three basic moves: Blows, Throws, and Holds; Blows beating Throws, Throws beating Holds, and Holds beating Blows. Beginning with the original '' Dead or Alive'', players could tap the guard button and a direction corresponding with the anticipated attack, which would do a powerful counterattack known as Counter Hold. Counter Holds must be timed correctly and match the direction of the attack being countered. If the attack targets the torso, the player must also take into account whether the attack is a punch or a kick. The series controls also make the instances of speed and simplicity more congruent with the focus of timing and combos in mind, as the commands for basic attacks are widely considered more straightforward than most video games. There is only one button for punch, kick, throw and guard, with the player rarely having to combine more than two different input schemes together at a time. The series uses interactive features that appear in certain fighting arenas, called "Danger Zones". Fighters caught in a Danger Zone will take extra damage, giving the attacker a slight advantage. These
environmental hazard An environmental hazard is a substance, state or event which has the potential to threaten the surrounding natural environment or adversely affect people's health, including pollution and natural disasters such as storms and earthquakes. It can i ...
s can be anything from Falls to Explosives to Breakable Structures. If a fighter has low health, being trapped in a Danger Zone is more likely to knock them out than a normal attack, although in certain titles, elements such as falls cannot do this, and instead just leave the fighter with very low health. In the first ''Dead or Alive'', stages were simply fighting ring arenas and the Danger Zones were just explosive outer edges of the arena floors. In '' Dead or Alive 2'', stage environments became larger and multi-tiered and the original Danger Zone was replaced with more fully interactive ones such as Falls off the Edge, Walls, Electrically Charged Walls, Explosive Walls, Breakable Walls and Windows. Players are also offered the ability to sidestep into the foreground or background. Since ''Dead or Alive 2'', the series has implemented its
Tag team Tag team wrestling is a type of professional wrestling in which matches are contested between teams of multiple wrestlers. Tag teams may be made up of wrestlers who normally wrestle in singles competition, but more commonly are made of establish ...
fighting system, allowing characters to switch back and forth for combo attacks and even attack simultaneously when timed correctly. The Tag Mode also included special throws unique to certain pairs of characters called "Tag Throws", and the mode allows for the participation of four players, something not very common in the fighting game genre. ''
Dead or Alive 3 is a 2001 in video games, 2001 fighting game, fighting video game developed by Team Ninja and published by Tecmo for the Xbox (console), Xbox console as one of its launch titles. It is the third main entry in the ''Dead or Alive (franchise), Dea ...
'' introduced the "Attack Change" feature in the Tag mechanics where the fighting character can switch places with a partner, in which the character jumping in can then unleash an attack while jumping in. Since ''Dead or Alive 3'', Tag matches can be selected in the other game modes. ''Dead or Alive 3'' improved upon the gameplay and graphics in superior detail compared to the previous games. The game offered unrestricted 3D-axis movements with better sidestepping, giving players the ability to dodge most attacks with a sidestep. The game added a new feature in its Sparring Mode called "Exercise" also known as "Command Training", an automatic command tutorial that teaches players how to perform attacks. The game expanded on the concept of multi-tiered stages, pushing the stage sizes larger than that of its predecessors. ''
Dead or Alive 4 is a 2005 fighting video game developed by Team Ninja and published by Tecmo for the Xbox 360. It is the fourth main entry in the '' Dead or Alive'' fighting series. The story of the game focuses on the continuing war between the Mugen Tenshin ...
'' introduced the "Bounce Combo" system where players can perform further attacks to opponents who are bouncing off the floor or ground, and can also performed attacks on opponents while they are down. Moving Obstacles were introduced in certain stages as a type of Danger Zone that causes damage to fighters who are hit by them and using a counter hold at the right timing can help players avoid being hit by them. Jumping over non-moving Obstacles and performing flying attacks while jumping over them was also introduced. '' Dead or Alive: Dimensions'' utilizes the
Nintendo 3DS The is a handheld game console produced by Nintendo. It was announced in March 2010 and unveiled at E3 2010 as the successor to the Nintendo DS. The system features backward compatibility with Nintendo DS video games. As an eighth-generatio ...
bottom
touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is often ...
in addition to the normal control system, offering optional touchscreen-based controls by tapping a move set to execute Blow combos, Throws, and Holds. Since ''Dimensions'', the series supports in-game frame data that can be displayed during Training Mode. ''
Dead or Alive 5 is a 2012 fighting video game developed by Team Ninja and published by Tecmo Koei for the PlayStation 3 and Xbox 360. It is the fifth main entry in the '' Dead or Alive'' fighting series and the first to have a multi-platform release since '' Dea ...
'' uses a revamped control system and features a more cinematic experience, especially with regards to Danger Zone effects. "Power Blow" is a triggered powerful attack that can enable the player that is low on health to knock the opponent character away in a selected direction, possibly initiating a cinematic
quick time event In video games, a quick time event (QTE) is a method of context-sensitive gameplay in which the player performs actions on the control device shortly after the appearance of an on-screen instruction/prompt. It allows for limited control of the ...
called Cliffhanger. The game's new Critical System features Critical Stuns, Critical Combos, and Critical Bursts. ''
Dead or Alive 5 Ultimate ''Dead or Alive 5 Ultimate'' (abbreviated to ''DOA5 Ultimate'' or just ''DOA5U'') is a fighting game in the ''Dead or Alive (franchise), Dead or Alive'' series, developed by Team Ninja, and released by Tecmo Koei for the PlayStation 3 and Xbox 360 ...
'' further added the vertical Power Launcher and an extensive Tutorial mode. '' Dead or Alive 5 Plus'' for the
PlayStation Vita The PlayStation Vita (PS Vita, or Vita) is a handheld video game console developed and marketed by Sony Interactive Entertainment. It was first released in Japan on December 17, 2011, and in North America, Europe, and other international territo ...
features optional touchscreen-based controls from first-person perspective. ''
Dead or Alive 6 is a 2019 fighting game developed by Team Ninja and published by Koei Tecmo. It is the sixth main entry in the '' Dead or Alive'' fighting series. The game was released for Microsoft Windows, PlayStation 4, and Xbox One on March 1, 2019, and w ...
'' introduces both the Gauge System and costume customization. The Gauge System consists of the "Break Gauge", which allows numerous special moves to be performed depending on how full the gauge is, such as Fatal Rushes, Side Attacks, Break Holds, and Break Blows. The game also features an enhanced Bounce Combo system that allows players to bound their opponent on the ground for a finisher, with different inputs depending on the character. The spin-off ''Xtreme'' series is mostly based around two-on-two matches of
beach volleyball Beach volleyball is a team sport played by two teams of two or more players on a sand court divided by a net. Similar to indoor volleyball, the objective of the game is to send the ball over the net and to ground it on the opponent's side of the ...
and casino gambling. After the original ''
Dead or Alive Xtreme Beach Volleyball is a beach volleyball game by Tecmo released in 2003 exclusively for the Xbox. The game was a departure from the rest of the '' Dead or Alive'' series which otherwise consisted of fighting games. It also marked the first game in the series to ...
'', the available activities have expanded to include the likes of watercraft racing and beach photography, while emphasizing the series' breast physics.


Plot and characters

The ''Dead or Alive'' series depicts a collection of skilled martial artists in a worldwide competition named the "Dead or Alive World Combat Championship", or simply "the Dead or Alive tournament". DOATEC (Dead or Alive Tournament Executive Committee), a massive corporation with unknown motives, holds the fighting competition in arenas ranging from the North Pole to the Amazon rain forest. '' Dead or Alive'', the first game in the series, introduced the initial characters and their reasons for entering the tournament. For example, Zack enters for profit, while
Kasumi Kasumi may refer to: Places * Kasumi, Hyōgo (香住), a former town in Hyōgo Prefecture, Japan * Kasumigaseki (霞が関 "Gate of Mist"), a district in downtown Tokyo * Kasumi, Jajce, a village in Bosnia and Herzegovina Other uses * Kasumi (gi ...
, a runaway
female ninja is a Japanese cant term for . In popular culture, it is often used for female shinobi or practitioner of ninjutsu (''ninpo''). The term was largely popularized by novelist Yamada Futaro in his novel ''Ninpō Hakkenden'' (忍法八犬伝) in 1964 ...
of the Mugen Tenshin Ninja Clan and the series' main protagonist, enters the tournament to seek revenge against
Raidou Raidou may refer to: * Raidou (Dead or Alive), a character of ''Dead or Alive'' series * Raidou Kuzunoha XIV, the protagonist of ''Devil Summoner: Raidou Kuzunoha'' series, the spin-off of ''Shin Megami Tensei'' franchises {{disambig ...
who crippled her brother Hayate. Kasumi wins the first DOA tournament and kills Raidou, however, due to her status as a runaway, the strict laws of ninja society prevent Kasumi from returning to her village, and she becomes a hunted fugitive. '' Dead or Alive 2'' is set less than a year later, as
Tengu are a type of legendary creature found in Japanese folk religion (Shinto). They are considered a type of ''yōkai'' (supernatural beings) or Shinto ''kami'' (gods). The ''Tengu'' were originally thought to take the forms of birds of prey and a ...
escapes from his world and threatens the human world.
Fame Douglas The following is a list of characters from the '' Dead or Alive'' video game series, created by Tecmo and Team Ninja. Characters Main series Spin-off series ''Xtreme ''series Introduced in ''Dead or Alive'' Ayane Bass Armstrong Voi ...
, the founder and CEO of DOATEC was assassinated shortly after the first tournament, causing DOATEC to fall under a new leadership. Kasumi was kidnapped by DOATEC and was used as a subject in DOATEC's bio-weapon experiment,
Alpha Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , whic ...
. Kasumi's brother Hayate, previously injured by Raidou, is also kidnapped and was used as a subject in DOATEC's bio-weapon experiment, Epsilon. New fighters include Ein,
Helena Douglas Helena Douglas (エレナ・ダグラス ''Erena Dagurasu?'') is a player character in the '' Dead or Alive'' series of fighting games by Team Ninja and Tecmo (Koei Tecmo). She was introduced in 1999's '' Dead or Alive 2'' as a French opera sing ...
, Kasumi Alpha,
Leon Leon, Léon (French) or León (Spanish) may refer to: Places Europe * León, Spain, capital city of the Province of León * Province of León, Spain * Kingdom of León, an independent state in the Iberian Peninsula from 910 to 1230 and again f ...
, and Tengu. Eventually, Ryu Hayabusa defeats Tengu and wins the second tournament. ''
Dead or Alive 3 is a 2001 in video games, 2001 fighting game, fighting video game developed by Team Ninja and published by Tecmo for the Xbox (console), Xbox console as one of its launch titles. It is the third main entry in the ''Dead or Alive (franchise), Dea ...
'', takes place after the defeat of Tengu. This game's plot concerns a secret goal of DOATEC's mad scientist
Victor Donovan The following is a list of characters from the ''Dead or Alive (franchise), Dead or Alive'' video game series, created by Tecmo and Team Ninja. Characters Main series Spin-off series ''Xtreme ''series Introduced in ''Dead or Alive'' ...
to produce the ultimate fighter, called the Omega Project. Through the Epsilon and Alpha stages, DOATEC captures and wipes the Mugen Tenshin's Hajin Mon ninja Genra's memory, turning him into a vicious super human called Omega; a third tournament is later held to test Omega's abilities. In the end, Kasumi's half-sister
Ayane Ayane (/aˈjaˌnɛ/) is the romanization of a feminine Japanese given name. Literally translated it means "colorful sound" (彩音 or 綺音). * or Junko Hirata, Japanese singer-songwriter *, Japanese television personality *, Japanese badminton ...
defeats her former master and wins the third tournament. The game introduces five more fighters, the first playable appearance of Hayate, and the brand new fighters
Brad Wong The following is a list of characters from the '' Dead or Alive'' video game series, created by Tecmo and Team Ninja. Characters Main series Spin-off series ''Xtreme ''series Introduced in ''Dead or Alive'' Ayane Bass Armstrong Voi ...
, Christie,
Hitomi Hitomi may refer to:. People * Hitomi (given name), a feminine Japanese given name * Hitomi (voice actress) (born 1967), Japanese voice actress * Hitomi (singer) (born 1976, as Hitomi Furuya), Japanese singer and songwriter * Hitomi Nabatame (b ...
, and Omega. ''
Dead or Alive 4 is a 2005 fighting video game developed by Team Ninja and published by Tecmo for the Xbox 360. It is the fourth main entry in the '' Dead or Alive'' fighting series. The story of the game focuses on the continuing war between the Mugen Tenshin ...
'' again explores DOATEC's attempts to create a powerful clone of Kasumi with the
Alpha Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , whic ...
Project. The various fighters discover the true nature of DOATEC and set out to stop it. Helena takes over DOATEC as its new president and CEO, determined to fight against the corruption within the organization and change DOATEC for the better. Helena wins the fourth tournament and decides to give the title to Zack. The game introduces four new fighters, Alpha-152, Eliot,
Kokoro is a novel by the Japanese author Natsume Sōseki. It was first published in 1914 in serial form in the Japanese newspaper ''Asahi Shimbun''. The title translated literally means "heart". The word contains shades of meaning—notions of the he ...
, and La Mariposa. The fifth game, ''
Dead or Alive 5 is a 2012 fighting video game developed by Team Ninja and published by Tecmo Koei for the PlayStation 3 and Xbox 360. It is the fifth main entry in the '' Dead or Alive'' fighting series and the first to have a multi-platform release since '' Dea ...
'', is set two years later. DOATEC is newly reformed with Helena still in control and Zack appearing to be an employee. Donovan forms a new organization called MIST to continue the Alpha Project.
Jann Lee The following is a list of characters from the ''Dead or Alive (franchise), Dead or Alive'' video game series, created by Tecmo and Team Ninja. Characters Main series Spin-off series ''Xtreme ''series Introduced in ''Dead or Alive'' ...
beats Hitomi in the last round of the fifth tournament, thus winning. However, Jann Lee still felt that there is one person whom Jann Lee wants to defeat in order for him to be a true winner, Rig, who at first has an amnesia, but presumably ruse, and calling Donovan, “dad”. Meanwhile, Kasumi, Ryu, and Ayane, with the help from Helena, fight to destroy the Alpha project and stop Donovan. Continuing to ''
Dead or Alive 6 is a 2019 fighting game developed by Team Ninja and published by Koei Tecmo. It is the sixth main entry in the '' Dead or Alive'' fighting series. The game was released for Microsoft Windows, PlayStation 4, and Xbox One on March 1, 2019, and w ...
'', DOATEC and Mugen Tenshin discover that MIST is after the fifth tournament qualifier participant Honoka, due to her having a similar power signature as Raidou, causing them to keep an eye on her in different ways. Even worse, by the time the sixth tournament begins, Rig is found out to be indeed amnesiac; he was unknowingly implanted with a hypnotic suggestion by MIST that will brainwash him to serve them under the alias “Victor Donovan Jr.”, causing Bass and Jann Lee to worry and become suspicious of Rig's current situation. For the final tournament match, Jann Lee is once again officially a winner, but he was unofficially defeated by a newcomer, Diego. Ayane and Honoka are soon kidnapped by MIST and coerced into unwillingly reviving Raidou, their biological father, as an undead cyber ninja demon. As her older-half-sister Honoka is still weakened, Ayane teams up with Kasumi and Hayate to kill the revived Raidou once and for all, leaving no trace of him behind. Helena, who arrived at one of MIST's hidden laboratory to secure the place, approaches a young scientist who act as Lisa's replacement and is responsible for Raidou’ resurrection, NiCO. Although NiCO attempts to revive Helena's mother, Maria, Helena rejects her plan, causing NiCO to escape from her.


History

The series was created by its original director and producer
Tomonobu Itagaki (born April 1, 1967) is a Japanese video game designer best known for creating the '' Dead or Alive'' series and also reviving the ''Ninja Gaiden'' franchise in 2004. Joining Tecmo in 1992, Itagaki produced two video game franchises that were com ...
after he became a programmer for
Tecmo , was a Japanese video game corporation founded in 1967. It had its headquarters in Kudankita, Chiyoda, Tokyo, Chiyoda, Tokyo. Its subsidiary, Tecmo Inc, was located in Torrance, California. Tecmo was formerly known as Tehkan. Tecmo is known for ...
in 1992. During the mid 1990s, Tecmo was in financial trouble and was in need of a hit to boost sagging game sales. In this vein, Itagaki made a wager with Junji Nakarmura, the head of the company, assuring the president he would create a video game that would garner a fan base. Tomonobu Itagaki stated how he was dissatisfied with the way modern fighting games were presented; he missed the old arcade-style of play and had another vision for the fighting game genre. Following the initial working titles of "Ninja Fighter" and "Poligon Fighter", he named the series "Dead or Alive" to demonstrate the company's and series' fail or succeed status, and proceeded to form a division in the company named
Team Ninja is a Japanese video game developer, and a division of Koei Tecmo, founded in 1995 as a part of Tecmo. It is founded and formerly led by Tomonobu Itagaki, later by Yosuke Hayashi, and is best known for the ''Ninja Gaiden'' action-adventure game ...
. Itagaki's inspiration for the series derived from the ''
Virtua Fighter is a series of fighting games created by Sega-AM2 and designer Yu Suzuki. The original ''Virtua Fighter'' was released in October 1993 and has received four main sequels and several spin-offs. The highly influential first ''Virtua Fighter'' game ...
'' and ''
Fatal Fury ''Fatal Fury'', known as in Japan, is a fighting game series developed by SNK for the Neo Geo system. Games Canon * ''Fatal Fury'' – The first game of the ''Fatal Fury'' series allowed players to select one of three characters, Terry B ...
'' series in Japan and the ''
Mortal Kombat ''Mortal Kombat'' is an American media franchise centered on a series of video games originally developed by Midway Games in 1992. The development of the first game was originally based on an idea that Ed Boon and John Tobias had of making a v ...
'' series in America, with ''DOAs fast gameplay and sexual appeal drawn from the former series, and the ability to knock opponents off multi-level landscapes from the latter. When asked how he wished the series would contribute to the fighting genre, Itagaki replied: "I want people to remember ''DOA'' as a game that was very aggressive and combative. As to ..how it contributed to the fighting genre – I look at it as something similar to how
sushi is a Japanese cuisine, Japanese dish of prepared , usually with some sugar and salt, accompanied by a variety of , such as seafood, often raw, and vegetables. Styles of sushi and its presentation vary widely, but the one key ingredient is " ...
was released in this country and became mainstream. You know, like, some people like graphics, some people like animation, some like flashy character design and so forth. Through ''DOA'', we want to reach out to those people and become somewhat of a mainstream game." After Tecmo's classic (but at that time long dormant) ''
Ninja Gaiden is a series of action video games by Tecmo featuring the ninja Ryu Hayabusa as its protagonist. The series was originally known as in Japan. The word "gaiden" in the North American ''Ninja Gaiden'' title means "side story" in Japanese. The o ...
'' series was revived in 2004 by Itagaki and Team Ninja, they began linking it back with ''Dead or Alive'', setting the franchises within the same universe with overlapping characters and events. As it was a complete
reboot In computing, rebooting is the process by which a running computer system is restarted, either intentionally or unintentionally. Reboots can be either a cold reboot (alternatively known as a hard reboot) in which the power to the system is physi ...
of the series and did not continue the canon of any previous ''Ninja Gaiden'' titles, the developers were free to do with the universe and its characters as it saw fit, and so the game was implemented into the ''DOA'' universe by being set up as a prequel to the first ''DOA''. In addition, ''Ninja Gaiden'' protagonist Ryu Hayabusa, who had already been on the roster of every ''DOA'' fighting game since the beginning, plays a major role in that series' overarching storyline, which has been fleshed out during the development of the subsequent ''Ninja Gaiden'' titles. Having featured Ryu in most of ''Dead or Alive'' games during a development of ''Ninja Gaiden'' reboot, Team Ninja then included the character
Ayane Ayane (/aˈjaˌnɛ/) is the romanization of a feminine Japanese given name. Literally translated it means "colorful sound" (彩音 or 綺音). * or Junko Hirata, Japanese singer-songwriter *, Japanese television personality *, Japanese badminton ...
and
Kasumi Kasumi may refer to: Places * Kasumi, Hyōgo (香住), a former town in Hyōgo Prefecture, Japan * Kasumigaseki (霞が関 "Gate of Mist"), a district in downtown Tokyo * Kasumi, Jajce, a village in Bosnia and Herzegovina Other uses * Kasumi (gi ...
in most of ''Ninja Gaiden'' games. Conversely, several characters from ''DOA'' have roles in the rebooted ''Ninja Gaiden'' series, initially only appearing during story sequences but becoming fully playable characters in special modes in later games.
Rachel Rachel () was a Biblical figure, the favorite of Jacob's two wives, and the mother of Joseph and Benjamin, two of the twelve progenitors of the tribes of Israel. Rachel's father was Laban. Her older sister was Leah, Jacob's first wife. Her aun ...
and
Momiji ''Acer palmatum'', commonly known as Japanese maple, palmate maple, or smooth Japanese maple (Japanese: ''irohamomiji'', , or ''momiji'', (栴), is a species of woody plant native to Japan, Korea, China, eastern Mongolia, and southeast Russia. ...
, characters originating from the ''Ninja Gaiden'' series, appear in updated versions of ''Dead or Alive 5''. Before his departure from Team Ninja, Itagaki stated in 2006 that he had a new ''DOA'' game planned, but in a 2008 interview he said about the series: "This is another area that my closest colleagues and I all agree that we were able to achieve the definitive fighting game with ''DOA4''. So we're not looking to extend the series at this point." In a released statement on June 3, 2008, Itagaki announced his resignation from Tecmo (July 1, 2008) due to business troubles with then president of Tecmo, Yoshimi Yasuda. Itagaki stated that this would unfortunately lead to the end of production for the game and its series. However, Tecmo replied with the announcement that Team Ninja would not be dissolved upon Itagaki's departure, stating that both the ''Ninja Gaiden'' and ''Dead or Alive'' franchises would remain in production and that some projects were already underway. As of 2016, the series continues two decades in, making it one of the longest-running fighting game franchises to still receive new installments. '' Dead or Alive Paradise'' was the first ''DOA'' console game not developed by Team Ninja. ''Dead or Alive 5'' was created in partnership with
Sega AM2 previously known as is a video game development team within the Japanese multinational video game developer Sega. Yu Suzuki, who had previously developed arcade games for Sega including ''Hang-On'' and ''Out Run'', was the first manager of th ...
of ''Virtua Fighter'' fame, featuring several guest characters from that series.


Games


Main series


Updated versions


Compilations


Spin-offs


Cancelled


Film

A live-action feature film titled ''DOA: Dead or Alive'', directed by
Corey Yuen Corey Yuen (; born Ying Gang-ming (殷元奎); 15 February 1951) is a Hong Kong director, film director, producer, action choreographer, and former actor. Yuen was a member of the Peking Opera Schools and one of the Seven Little Fortunes. As a ...
and starring
Holly Valance Holly Rachel Candy (; born 11 May 1983), known professionally as Holly Valance, is an Australian actress and singer. Valance began her acting career on the Australian soap opera ''Neighbours'', as Felicity Scully (1999–2002, 2005, 2022). Sh ...
,
Devon Aoki Devon Edwenna Aoki (born August 10, 1982) is an actress and fashion model. Aoki's film roles include supporting roles in '' 2 Fast 2 Furious'' (2003) and ''Sin City'' (2005) and lead roles in '' DOA: Dead or Alive'' (2006) and ''Mutant Chronicle ...
,
Jaime Pressly Jaime Elizabeth Pressly (born July 30, 1977) is an American actress, fashion designer, and model. Best known for her role as Joy Turner on the NBC sitcom '' My Name Is Earl'', she won a Primetime Emmy Award for Outstanding Supporting Actress in ...
,
Sarah Carter Sarah Sanguin Carter (born October 30, 1980) is a Canadian-American actress. She is known for her recurring role as Alicia Baker in the superhero series ''Smallville'' (2004–2005), Madeleine Poe in ''Shark'' (2006–2008), and main role as ...
and
Natassia Malthe Linn Natassia Malthe (; born 19 January 1974) is a Norwegian model and actress. Early life and career Malthe is the second of two daughters. She was born in Oslo, Norway, to a Norwegian father and Malaysian mother from Kota Kinabalu, Sabah. H ...
was released in the United States on June 15, 2007. In the film, four female fighters are invited to a martial arts contest; they begin as rivals, but work together to uncover the secret that Donovan, the organizer of the tournament, is trying to hide. Not screened in advance for the press, the film received negative reviews and was a flop at the box office.


Cultural impact


Fandom

The series has a
fanbase A fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significant ...
. Fans of the ''Dead or Alive'' series have made
artwork A work of art, artwork, art piece, piece of art or art object is an artistic creation of aesthetic value. Except for "work of art", which may be used of any work regarded as art in its widest sense, including works from literature ...
,
books A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical ar ...
,
mangas Manges (; Greek language, Greek: μάγκες ; Grammatical number, sing.: mangas , μάγκας ) is the name of a social group in the Belle Époque era's counterculture of Greece (especially of the great urban centers: History of Athens#Modern At ...
,
fan fiction Fan fiction or fanfiction (also abbreviated to fan fic, fanfic, fic or FF) is fictional writing written in an amateur capacity by fans, unauthorized by, but based on an existing work of fiction. The author uses copyrighted characters, settin ...
,
fan art Fan art or fanart is artwork created by fans of a work of fiction and derived from a series character or other aspect of that work. They are usually done by amateur artists, semi-professionals or professionals. As fan labor, fan art refers to ...
s,
fangames A fangame is a video game that is created by fans. They are usually based on one, or in some cases several, video game entries or franchises. Many fangames attempt to clone or remake the original game's design, gameplay, and characters, but it ...
, fan videos, fan songs,
fanac Fanac is a fan slang term (from fannish activities) for activities within the realm of science fiction fandom, and occasionally used in media fandom. Bloch, Robert. "Some of My Best Fans Are Friends." '' Magazine of Fantasy and Science Fiction'' ...
s,
fandub A fandub is a fan-made dub or redub of a live-action or animated production. Dubbing is the act of re-recording of a live-action or animated production, typically in a language other than the original. Most productions are translated from diff ...
s,
fansub A fansub (short for fan-subtitled) is a version of a foreign film or foreign television program, typically anime or dorama which has been translated by fans (as opposed to an officially licensed translation done by paid professionals) and subtitl ...
s,
fan mail Fan mail is mail sent to a public figure, especially a celebrity, by their admirers or "fans". In return for a fan's support and admiration, public figures may send an autographed poster, photo, reply letter or note thanking their fans for the ...
s, fansites,
fanspeak Fanspeak is the slang or jargon current in science fiction and fantasy fandom, especially those terms in use among readers and writers of science fiction fanzines. Fanspeak is made up of acronyms, blended words, obscure in-jokes, puns, coinages ...
,
fanzines A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''-zine'') is a non-professional and non-official publication produced by fan (person), enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) ...
,
anime music videos An anime music video (AMV) is a fan-made music video consisting of clips from one or more Japanese animated shows or movies set to an audio track, often songs or promotional trailer audio. The term is generally specific to Japanese anime, howeve ...
(AMV),
fan films A fan film is a film or video inspired by a film, television program, comic book, book, or video game created by fans rather than by the source's copyright holders or creators. Fan filmmakers have traditionally been amateurs, but some of the mo ...
,
fan edit A fan edit is a version of a film modified by a viewer, that removes, reorders, or adds material in order to create a new interpretation of the source material. This includes the removal of scenes or dialogue, replacement of audio and/or visual e ...
s, fan translations,
cosplay Cosplay, a portmanteau of "costume play", is an activity and performance art in which participants called cosplayers wear costumes and fashion accessories to represent a specific character. Cosplayers often interact to create a subculture, ...
s,
zines A zine ( ; short for ''magazine'' or ''fanzine'') is a small-circulation self-published work of original or appropriated texts and images, usually reproduced via a copy machine. Zines are the product of either a single person or of a very sma ...
,
filk music Filk music is a musical culture, genre, and community tied to science fiction, fantasy, and horror fandom and a type of fan labor. The genre has existed since the early 1950s and been played primarily since the mid-1970s. Etymology and defin ...
,
fan clubs A fans club is an organized group of fans, generally of a celebrity. Most fans clubs are run by fans who devote considerable time and resources to support them. There are also "official" fan clubs that are run by someone associated with the per ...
, doujin and
gaming conventions Gaming may refer to: Games and sports The act of playing games, as in: * Legalized gambling, playing games of chance for money, often referred to in law as "gaming" * Playing a role-playing game, in which players assume fictional roles * Playing ...
about the series.


Reception

The ''Dead or Alive'' games have been mostly well received. The fighting series have received positive reviews, with ''Dead or Alive 2'' having the highest ratings out of the numbered games, and ''Dead or Alive 5'' having the lowest except its ''Plus'' version for the Vita. By July 2013, the ''DOA'' series has shipped 8.6 million copies worldwide. As of July 2016, the series had sold 9.7 million copies worldwide.
Nikkan Sports is the first-launched Japanese daily sports newspaper founded in 1946. It has a circulation of 1,661,000, and is an affiliate newspaper of the ''Asahi Shimbun''. Companies and regions ;Nikkan Sports News (Tokyo) :Tokyo HQ: 5-10, Tsukiji Sanc ...
, 7-13-2016.


References


External links

*
''Dead or Alive franchise''
at
MobyGames MobyGames is a commercial website that catalogs information on video games and the people and companies behind them via crowdsourcing. This includes nearly 300,000 games for hundreds of platforms. The site is supported by banner ads and a small ...
{{DEFAULTSORT:Dead Or Alive (Series) Fighting video games by series Koei Tecmo franchises Video games about ninja Video games adapted into films Video game franchises Video game franchises introduced in 1996 Video games set in the 21st century Muay Thai video games Internet memes introduced in 2012 Video game memes