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Dual-Ghia is a rare, short-lived,
automobile A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...
make, produced in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
between 1956 and 1958. The idea for a sporty limited production car came from Eugene Casaroll, who controlled specialized vehicle builder Dual-Motors Corporation based in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...
,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
; the name Dual-Ghia is representative of the collaborative efforts between the builder and Carrozzeria Ghia.


Design

The design for a luxurious sports car was to be a modified version of the Ghia-built 1954 and 1955
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
-based concept cars known as the Firearrow I, II, III, IV and the nearly production-ready Firebomb; which had all been designed by
Luigi Segre Luigi "Gigi" Segre (8 November 1919 – 28 February 1963) was an Italian automotive designer noted for his business and engineering acumen during his stewardship and ownership of Carrozzeria Ghia (1953–63), one of an Italy's premier automobile d ...
with some possible influence from
Virgil Exner Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the ...
. With so many cars designed along the same theme, Chrysler may well have intended to produce the Firebomb and/or the Chrysler Falcon as a response to the
Ford Thunderbird The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car produced by Ford from model years 1955 until 1997 and 2002 until 2005 across 11 distinct generations. Introduced as a two-seat convertible, the Thunderbird was pro ...
and
Chevrolet Corvette The Chevrolet Corvette is a two-door, two-passenger luxury sports car manufactured and marketed by Chevrolet since 1953. With eight design generations, noted sequentially from C1 to C8, the Corvette is noted for its performance and distinctive ...
; for whatever reason neither made it to production. After gaining rights to the Firearrow/Firebomb design, Casaroll asked Ghia's U.S. representative (and eventual Dual-Motors VP) Paul Farago to further develop the Firebomb into a production-friendly vehicle. The series-produced design utilized an even greater number of standard production MoPar fittings, the (road-legal) Firebomb two headlamp configuration, incorporated modest tail fins and was somewhat more slab-sided and square-edged in comparison to the Firearrow/Firebomb series. While a four-place convertible was the only official body type at least one coupe was built. The "world's longest assembly line" involved transporting a
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above P ...
frame and drivetrain to
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
, where the bodywork and interior was fabricated by the coachbuilders at
Ghia Carrozzeria Ghia SpA (established 1916 in Turin) is an Italian automobile design and coachbuilding firm, established by Giacinto Ghia and Gariglio as "Carrozzeria Ghia & Gariglio". The headquarters are located at Corso Guglielmo Marconi, 4, Turin ...
; once the partially completed vehicles were back in the U.S. Dual-Motors handled the rest. Performance was excellent, due to the cars being powered by the Dodge hemispherical-head short-stroke V-8 engine. Not all were built with the 315 CID Dodge hemispherical head engine. Some 1957's were built with the Dodge D-500 dual quad carburetor. File:1957 Dual-Ghia D-500 in Red, front right.jpg, 1957 Dual-Ghia D-500 File:SC06 1958 Chrysler Dual-Ghia Coupe Prototype.jpg, 1958 Chrysler Dual-Ghia D-400 Coupe Prototype


Rarity

With a retail price close to $7,500 ($ in dollars ), the Dual-Ghia D-500 was about $200 more expensive than most American production luxury cars. It cost, for example, about $200 more than Cadillac's Eldorado Biarritz convertible. However, its price did not even come close to that of the ultra-luxurious 1956
Continental Mark II The Continental Mark II is an ultra-luxury coupé that was sold by the Continental Division of Ford for the 1956 and 1957 model years. The only product line ever marketed by Continental during its existence, the Mark II served as the worldwid ...
at $10,400, or the 1957
Cadillac Eldorado Brougham The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations. The Eldorado was at or near the top of the Cadillac line. The original 1953 Eldorado convertible and the Eldorado Brougham ...
at $13,074, ($ in dollars ). Of the 117 cars produced, 32 still existed as of July 2006. The cars were mostly bought by American celebrities, such as
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
,
Sterling Hayden Sterling Walter Hayden (born Sterling Relyea Walter; March 26, 1916 – May 23, 1986) was an American actor, author, sailor and decorated Marine Corps officer and an Office of Strategic Services' agent during World War II. A leading man for mos ...
and
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
.
Desi Arnaz Desiderio Alberto Arnaz y de Acha III (March 2, 1917 – December 2, 1986) was a Cuban-born American actor, bandleader, and film and television producer. He played Lucy and Ricky Ricardo, Ricky Ricardo on the American television sitcom ''I Lov ...
owned one, but he wrecked it.
Dean Martin Dean Martin (born Dino Paul Crocetti; June 7, 1917 – December 25, 1995) was an American singer, actor and comedian. One of the most popular and enduring American entertainers of the mid-20th century, Martin was nicknamed "The King of Cool". M ...
had one at one point as well, according to his son Ricci. Dean Martin can be seen driving his Dual-Ghia in the film ''
Kiss Me, Stupid ''Kiss Me, Stupid'' is a 1964 American sex comedy film produced and directed by Billy Wilder and starring Dean Martin, Kim Novak, and Ray Walston. The screenplay by Wilder and I.A.L. Diamond is based on the play ''L'ora della fantasia'' (''The ...
''. Musician
Rick Danko Richard Clare Danko (December 29, 1943 – December 10, 1999) was a Canadian musician, bassist, songwriter, and singer, best known as a founding member of the Band, for which he was inducted into the Rock and Roll Hall of Fame in 1994. During ...
from 1958 owned one, which was auctioned by Sotheby's for close to $350,000 in 2015.


See also

*
Ghia Carrozzeria Ghia SpA (established 1916 in Turin) is an Italian automobile design and coachbuilding firm, established by Giacinto Ghia and Gariglio as "Carrozzeria Ghia & Gariglio". The headquarters are located at Corso Guglielmo Marconi, 4, Turin ...


References


External links

* * * *{{cite web , title=1954 Dodge Firearrow Sport Coupe , first=Brooks , last=Brierly , date=December 15, 2005 , work=AutoWeek , url=http://www.autoweek.com/apps/pbcs.dll/article?AID=/20051226/FREE/51214012/1027 Defunct motor vehicle manufacturers of the United States Motor vehicle manufacturers based in Michigan Defunct companies based in Michigan Cars introduced in 1956