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Dounia Tazi, known mononymously as Dounia, is a Moroccan-American singer, songwriter and model. She rose to prominence as a model. She began releasing music commercially in 2017. Her first commercial EP, ''Intro To'', was independently released on October 20, 2017. This was followed by her second EP, ''The Avant-Garden'', released on November 30, 2018, through
Empire Distribution EMPIRE Distribution, Records and Publishing Inc. (marketed as EMPIRE) is an American distribution company and record label founded in by Ghazi Shami with offices in New York City, London, Nashville, and Atlanta. It has released albums in vario ...
and her third EP, ''NOT GOOD FOR THE EGO'', released on May 24, 2019. Her debut album, ''The Scandal'', was released July 17, 2019, preceded by the single "Delightful".


Early life

Dounia Tazi was born on March 31, 1997. It is unclear as to whether she was born in
Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
or
Morocco Morocco (),, ) officially the Kingdom of Morocco, is the westernmost country in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to ...
.Sources differ. Those giving Queens include: * * * Those giving Morocco include: * * * She was sent to Morocco as a baby while her mother stayed in Queens for work. She returned to Queens at the age of 8 and taught herself English by reading books from the local library. Although Tazi grew up playing guitar, she was not exposed to much music in her youth due to her upbringing in a "strict Muslim household", which inspired her to seek out music that she enjoyed during her time in high school. This exploration of music led her to begin writing and recording music of her own, resulting in the release of a
diss track A diss track, diss record or diss song (diss – abbr. from ''disrespect'') is a song whose primary purpose is to verbally attack someone else, usually another artist. Diss tracks are often the result of an existing, escalating feud between the ...
about a boy she dated, which she posted to
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
. Tazi began thrifting in high school and started a body-positive
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
account to model her outfits. After flunking out of high school, she worked for a short time at an
American Apparel American Apparel Inc. is an online-only retailer and former brick-and-mortar stores operator based in Los Angeles, California. Founded by Canadian businessman Dov Charney in 1989, it was a vertically integrated company that ranked as one of the l ...
store.


Career

Tazi began modeling when she received an offer to be part of a
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
campaign. She gained wider notice after modeling for other brands, such as
Sephora Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 340 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, n ...
and
Refinery29 Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media. History Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 i ...
, and built an Instagram following of over 200,000 for her unique focus on body-positivity. She subsequently used her modeling gigs to fund a career in music, taking advantage of her online connections to find a manager and begin producing music. During her time as a model, she had always planned to transition into music. Tazi's first commercial single, "East Coast Hiding" was released independently in January 2017, followed by "Shyne," which was released in March through an exclusive article on ''
The Fader ''The Fader'' (stylized as ''FADER'') is a magazine based in New York City that was launched in 1999 by Rob Stone and Jon Cohen. The magazine covers music, style and culture. It was the first print publication to be released on iTunes. It is o ...
''. Her debut, 8-track EP, ''Intro To'', was released in partnership with
Empire Distribution EMPIRE Distribution, Records and Publishing Inc. (marketed as EMPIRE) is an American distribution company and record label founded in by Ghazi Shami with offices in New York City, London, Nashville, and Atlanta. It has released albums in vario ...
on October 20, 2017. Upon release of the EP, ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' highlighted Tazi's "dreamy brand of rap-singing over vibey, rolling beats, it’s a confident alt R&B sound that explores the challenges of overcoming the grind through its honest, Queens-inflected poetry." The EP charted in the top 10 of the
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
R&B Chart. An official music video for the track "So Cool", directed by
Barbie Ferreira Barbara Seppe Ferreira (born December 14, 1996) is an American model and actress. She is best known for her role as Kat Hernandez in the HBO series ''Euphoria'' (2019–2022). Early life Ferreira was born in the New York City borough of Quee ...
in her directorial debut, was released in March 2018. In July 2018, Dounia was a featured singer on two tracks, "WF001" and "Untitled", from Queens rap crew
World's Fair A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...
's debut album ''New Lows''. "Avante-Garde", the lead single from Tazi's sophomore EP, was released in June 2018 with an official music video. The second single, "How I See It", was released in August 2018 alongside a self-directed and self-edited music video. In September 2018, Tazi was a featured vocalist on
Supa Bwe Frederick S. Burton (born October 4, 1989), known professionally as Supa Bwe ( pronounced ''boy/boo/bwee'') is an American hip hop recording artist, producer, and audio engineer from the West Side of Chicago, Illinois. He released his debut al ...
's track "Entropy", produced by Shepard Sounds. A stand-alone single "Everything's a Joke", featuring production by Breakfast N Vegas, was released on September 28. In late October, Dounia performed as the opening act for French artist
Christine and the Queens Héloïse Adélaïde Letissier (; born 1 June 1988), known professionally as Christine and the Queens and Redcar, or occasionally simply Chris, is a French singer and songwriter. Born and raised in Nantes, he started learning piano at the age o ...
on several tour dates across North America, including sold-out shows in New York and Los Angeles. On November 15, 2018, Tazi was featured with electro-pop trio
SHAED Shaed (stylized SHAED, pronounced "shade") is an American indie pop trio based in Washington, D.C. The group consists of lead vocalist Chelsea Lee and multi-instrumentalists Max and Spencer Ernst. They released their breakthrough single "Trampolin ...
at ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
s "Industry Nights" talent showcase, where she performed the songs "How I See It", "Avant-Garde", and "East Coast Hiding", among others. A music video for the third single "Rich Girl Mood", directed by Tired Studio Production and guest-starring featured singer
Kehlani Kehlani Ashley Parrish (born April 24, 1995) is an American singer, songwriter, and dancer. Kehlani is originally from Oakland, California, and achieved initial fame as a member of the teen group Poplyfe in 2011. In 2014, Kehlani released thei ...
, was released in advance of the EP on November 28. ''The Avant-Garden'', Tazi's second commercial EP, was released on November 30, 2018, through Empire Distribution. In March 2019, Tazi released two singles, "ROYAL" and "LOWKEY GRL". "LOWKEY GRL" features Moroccan Doll, a moniker meant to represent Tazi's alter ego, who raps verses in
Darija Maghrebi Arabic (, Western Arabic; as opposed to Eastern or Mashriqi Arabic) is a vernacular Arabic dialect continuum spoken in the Maghreb region, in Morocco, Algeria, Tunisia, Libya, Western Sahara, and Mauritania. It includes Moroccan, Alge ...
and represents a "little, unconventional Moroccan Girl". Also in March, she was featured alongside Shakka on "Run Tings", the lead single from English DJ ROMderful's debut album, ''Press L to Continue''. Tazi's third EP, ''NOT GOOD FOR THE EGO'', was released May 21, 2019, and contains 4 tracks, including the lead single "TOXIC", which ''Prelude Press'' noted for its fusion of Pop,
Soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun ''soul'' is derived from Old English ''sāwol, sāwel''. The earliest attes ...
, and R&B, with "sharp, sassy, and unapologetic lyrical content". In spring of 2019, Dounia was a featured performer at numerous music festivals across the United States, including
BUKU Music + Art Project BUKU Music + Art Project is a New Orleans based two-day music and arts festival founded in 2012 by Winter Circle Productions and held annually at Mardi Gras World. BUKU considers itself to be a boutique event that delivers a big festival punch wi ...
,
SunFest SunFest is a musical and art festival held annually in the first week of May in West Palm Beach, Florida. SunFest is the state's largest waterfront music and art festival in Florida and attracts more than 100,000 visitors. Main attractions of this ...
, and
Soundset Music Festival Soundset Music Festival was a hip-hop music festival held yearly in the Minneapolis-Saint Paul area over Memorial Day, Memorial Day weekend. Since Soundset began in the Metrodome parking lot in 2008, attendance has grown from 12,000 to over 30,000 c ...
. Her debut album, ''The Scandal'', was released on July 17, 2019, and features new tracks as well as those featured on ''Not Good for the Ego''. Dounia stated that the album's themes will move away from glamorizing a party lifestyle and move towards promoting spirituality and positive ways of coping. The album was preceded by the single "Delightful", which became available for streaming, and download alongside the album's pre-order. Previous singles "Royal", "Lowkey Grl", and "Toxic" were included on the album, in addition to the track "Up 4 Air" from ''Not Good for the Ego''. In continuation of her festival circuit, Tazi performed at Diplo's Mad City Festival on July 20 and is scheduled to perform at
Rolling Loud Rolling Loud is an international hip hop music festival held in the United States, Europe, Australia and Canada. Established in 2015, it is "one of the biggest rap-only festivals in the world" according to ''Complex'', while ''Billboard'' called ...
Bay Area on September 28. Dounia was a featured performer on
Marian Hill Marian Hill is an American electronic duo from Philadelphia consisting of record producer Jeremy Lloyd and singer Samantha Gongol. The duo released their debut EP, ''Play'', in 2014, and released their second EP, ''Sway'', in 2015. The duo relea ...
's single "Take A Number", released with its music video on August 23, 2019.


Personal life

Dounia is Muslim and openly bisexual.


Discography


Studio albums


EPs


Singles

As lead artist As featured artist


Other appearances


References

{{DEFAULTSORT:Dounia Living people 1997 births American activists American actresses Bisexual women musicians Bisexual actresses Bisexual Muslims 21st-century Moroccan women singers American female models American women singer-songwriters Moroccan activists Moroccan actresses Moroccan female models Moroccan songwriters Moroccan LGBT people American LGBT singers American LGBT songwriters American bisexual actors American bisexual musicians American bisexual writers Bisexual models Bisexual singers Bisexual songwriters Moroccan emigrants to the United States 21st-century American LGBT people 21st-century American women singers 21st-century American singers