Discovery Wings was a British TV channel devoted to documentaries regarding aircraft and as a
brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
Organizations use this ...
of ''
Wings'', a staple documentary programme of the
Discovery Channel
Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...
throughout the 1990s. In the United States it has been replaced by the
Military Channel, which still has a large portion of its programming dedicated to military aviation. The channel timeshared with
Discovery Kids
Discovery Kids (stylized as Discovery K!ds) is a brand name owned by Warner Bros. Discovery. Starting as a television segment within the Discovery Channel, the brand expanded as a separate television channel. Most of its worldwide channels were ei ...
. It later ceased broadcasting on 28 February 2007.
The channel initially began broadcasting exclusively on the
On Digital service time sharing with Discovery Kids, also created initially as an On Digital exclusive. The channel eventually became available on other digital platforms such as
Sky Digital, and
Virgin Media
Virgin Media is a British telecommunications company which provides telephone, Cable television, television and Internet access, internet services in the United Kingdom. Its headquarters are at Green Park in Reading, Berkshire, Reading, Engla ...
.
In the UK, Discovery Wings was axed in favour of a new channel called
Discovery Turbo
Discovery Turbo (previously known as Discovery Turbo MAX in Australia) is a pay television channel devoted to programming about transport. It is similar to Discovery Velocity and Motor Trend (TV network), Motor Trend. It was also briefly availab ...
, on 1 March 2007 whose remit was widened to include also programmes related to speed and all motor vehicles.
See also
*
Discovery Home & Health (UK & Ireland)
Discovery Home & Health was a British and Irish television satellite and cable channel. It was launched on 1 July 2000 as part of the Discovery Channel's bouquet of channels, as Discovery Health, following a similar format to the American chan ...
*
Discovery Real Time
Discovery Real Time was a British television channel owned by Discovery Networks UK focused on educational and learning content.
History
It was originally launched on 9 March 1992 as The Learning Channel, United Kingdom's version of the Americ ...
*
Discovery Kids (UK & Ireland)
References
External links
Discovery Channel UK
Wings
Defunct British television channels
Television channels and stations established in 2000
Television channels and stations disestablished in 2007
Television channel articles with incorrect naming style
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