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Rockstar North (Rockstar Games UK Limited; formerly DMA Design Limited) is a British
video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
and a studio of
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
based in
Edinburgh Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...
. The studio is best known for creating the ''
Lemmings A lemming is a small rodent, usually found in or near the Arctic in tundra biomes. Lemmings form the subfamily Arvicolinae (also known as Microtinae) together with voles and muskrats, which form part of the superfamily Muroidea, which also incl ...
'' and ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is prima ...
'' series, including ''
Grand Theft Auto V ''Grand Theft Auto V'' is a 2013 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the seventh main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2008's ''Grand Theft Auto IV'', and ...
'', the second-best-selling game and most profitable entertainment product of all time. David Jones founded the company as DMA Design in 1988 in his hometown of
Dundee Dundee (; ; or , ) is the List of towns and cities in Scotland by population, fourth-largest city in Scotland. The mid-year population estimate for the locality was . It lies within the eastern central Lowlands on the north bank of the Firt ...
. During his studies, he had developed the game '' Menace'' and struck a six-game publishing deal with
Psygnosis Psygnosis Limited (; known as SCE Studio Liverpool or simply Studio Liverpool from 1999) was a British video game developer and Video game publisher, publisher headquartered at Wavertree Technology Park in Liverpool. Founded in 1984 by Ian Het ...
, which released Jones's project in October 1988. While making its sequel, ''
Blood Money Blood money may refer to: * Blood money (restitution), money paid to the family of a murder victim * A stream of revenue used by boarding masters for placing many seaman on ships * Money obtained from crime, especially at the cost of another's lif ...
'', Jones dropped out, hired several of his friends, including Mike Dailly, Steve Hammond, and Russell Kay, with whom he had attended the Kingsway Amateur Computer Club. They opened the company's first offices above a former
fish and chip shop A fish and chip shop, sometimes referred to as a chip shop or chippy, is a restaurant that specialises in selling fish and chips. Usually, fish and chip shops provide takeaway service, although some have seating facilities. Fish and chip shop ...
in 1989. Following the successful 1991 release of ''
Lemmings A lemming is a small rodent, usually found in or near the Arctic in tundra biomes. Lemmings form the subfamily Arvicolinae (also known as Microtinae) together with voles and muskrats, which form part of the superfamily Muroidea, which also incl ...
'', the studio rapidly expanded and moved into proper offices, after which Kay left to establish Visual Sciences. Several ''Lemmings'' expansions and sequels later, 1994's '' All New World of Lemmings'' was DMA Design's final game in the series and its last with Psygnosis. After many halted projects from partnerships with
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
and BMG Interactive, Jones sold the financially stricken studio to
Gremlin Interactive Gremlin Graphics Software Limited, later Gremlin Interactive Limited and ultimately Infogrames Studios Limited, was a British software house based in Sheffield, working mostly in the home computer market. Like many software houses established i ...
in April 1997. The subsequent
spin-off Spin-off, Spin Off, Spin-Off, or Spinoff may refer to: Entertainment and media *Spinoff (media), a media work derived from an existing work *''The Spinoff'', a New Zealand current affairs magazine * ''Spin Off'' (Canadian game show), a 2013 Canad ...
of DMA Design's American satellite studio triggered Hammond's departure. While the commercially successful release of ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is prima ...
'' led
Take-Two Interactive Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993. The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K ...
to buy the game's
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
and form Rockstar Games in 1998, ''
Body Harvest ''Body Harvest'' is a 1998 action-adventure video game developed by DMA Design and published by Gremlin Interactive for the Nintendo 64. It was intended to be a launch title for the system, but was delayed due to its original publisher, Nintend ...
''s underperformance later that year saw Gremlin Interactive being taken over by
Infogrames Atari SA (formerly Infogrames Entertainment SA ()), also known as Atari Group, is a French holding company headquartered in Paris that owns mainly video gaming-related interactive entertainment properties. Atari SA's core subsidiaries include ...
. In September 1999, Infogrames sold DMA Design to Take-Two, enabling a close collaboration with Rockstar Games to release ''
Grand Theft Auto 2 ''Grand Theft Auto 2'' is a 1999 action-adventure game developed by DMA Design and published by Rockstar Games. It is the sequel to 1997's ''Grand Theft Auto'', and the second main entry in the ''Grand Theft Auto'' series. Set within a retrofu ...
''. Amid these changes, Dailly left for Visual Sciences, while Jones founded
Denki Denki Limited is a British video game developer based in Dundee and founded in January 2000 by four former DMA Design employees. History Four former employees of DMA Design—Colin Anderson, Stewart Graham, Aaron Puzey, and David Jones—fo ...
and
Real Time Worlds Realtime Worlds Ltd. (formerly Rage Games (Scotland) Limited and Real Time Worlds Ltd.) was a British video game developer based in Dundee. The studio was formed in February 2000 when Rage Software hired David Jones to lead its Scottish operat ...
. A few months after an Edinburgh branch was established for DMA Design, the prior Dundee location was closed. ''
Grand Theft Auto III ''Grand Theft Auto III'' is a 2001 action-adventure game developed by DMA Design and published by Rockstar Games. It was the first 3D game in the ''Grand Theft Auto'' series. Set in Liberty City, loosely based on New York City, the story follo ...
'', the first ''Grand Theft Auto'' game presented fully in 3D, was released in 2001 and sold 6 million units in one year. Considered genre-defining, the game gave rise to a number of ''Grand Theft Auto'' clones. Take-Two integrated DMA Design with Rockstar Games as Rockstar Studios in March 2002, which was renamed Rockstar North in May. Since then, the studio has continued the ''Grand Theft Auto'' series with '' Grand Theft Auto: Vice City'' (2002), '' Grand Theft Auto: San Andreas'' (2004), ''
Grand Theft Auto IV ''Grand Theft Auto IV'' is a 2008 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the sixth main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2004's ''Grand Theft Auto: San And ...
'' (2008), and ''Grand Theft Auto V'' (2013), as well as a number of smaller games in the franchise. Rockstar North also created ''
Manhunt Manhunt may refer to: Search processes * Manhunt (law enforcement), a search for a dangerous fugitive * Manhunt (military), a search for a high-value target by special operations forces or intelligence agencies Social organisations * Manhun ...
'' in 2003 and collaborated with other Rockstar Games studios on ''
Manhunt 2 ''Manhunt 2'' is a 2007 stealth game by Rockstar Games. It was developed by Rockstar London for Microsoft Windows and PlayStation 2, Rockstar Leeds for the PlayStation Portable, and Rockstar Toronto for the Wii. It is the sequel to 2003's '' ...
'' (2007), ''
Red Dead Redemption ''Red Dead Redemption'' is a 2010 action-adventure game developed by Rockstar San Diego and published by Rockstar Games. A successor to 2004's ''Red Dead Revolver'', it is the second game in the ''Red Dead'' series. ''Red Dead Redemption'' is se ...
'' (2010), '' L.A. Noire'' (2011), ''
Max Payne 3 ''Max Payne 3'' is a 2012 third-person shooter game developed and published by Rockstar Games. It is the sequel to '' Max Payne 2: The Fall of Max Payne'' and the third entry in the ''Max Payne'' series. ''Max Payne 3'' is played from a third-p ...
'' (2012), and ''
Red Dead Redemption 2 ''Red Dead Redemption 2'' is a 2018 action-adventure game developed and published by Rockstar Games. The game is the third entry in the ''Red Dead'' series and a prequel to the 2010 game ''Red Dead Redemption''. The story is set in a fictiona ...
'' (2018).


History


Background and formation (1983–1988)

Rockstar North was founded as DMA Design by the
Dundee Dundee (; ; or , ) is the List of towns and cities in Scotland by population, fourth-largest city in Scotland. The mid-year population estimate for the locality was . It lies within the eastern central Lowlands on the north bank of the Firt ...
native David Jones. Having frequently played ''
Space Invaders is a 1978 shoot 'em up video game developed and published by Taito for Arcade video game, arcades. It was released in Japan in April 1978, with the game being released by Midway Manufacturing overseas. ''Space Invaders'' was the first fixed s ...
'' in his youth, he gained early
programming Program (American English; also Commonwealth English in terms of computer programming and related activities) or programme (Commonwealth English in all other meanings), programmer, or programming may refer to: Business and management * Program m ...
knowledge when his secondary school, Linlathen High, obtained an
Apple II Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed ...
computer and piloted GCE Ordinary Level (United Kingdom), O-level qualifications in computer studies. In 1983, he took up an apprenticeship at the local plant of the electronics manufacturer Timex. Although the company was best known for producing watches, the Dundee factory also built
home computer Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a s ...
s for
Sinclair Research Sinclair Research Ltd is a British consumer electronics company founded by Clive Sinclair in Cambridge in the 1970s. In 1980, the company entered the home computer market with the ZX80 at £99.95, at that time the cheapest personal computer ...
, including the
ZX81 The ZX81 is a home computer that was produced by Sinclair Research and manufactured in Dundee, Scotland, by Timex Corporation. It was launched in the United Kingdom in March 1981 as the successor to Sinclair's ZX80 and designed to be a low-c ...
and
ZX Spectrum The ZX Spectrum () is an 8-bit computing, 8-bit home computer developed and marketed by Sinclair Research. One of the most influential computers ever made and one of the all-time bestselling British computers, over five million units were sold. ...
, which had boosted interest in hobbyist programming in the area. Timex paid for programming courses at the local
Kingsway Technical College Dundee and Angus College () is a further education college in the Tayside region of Scotland. It was created on 1 November 2013 as a merger of Angus College and Dundee College. It is the only college in Dundee, and has a thriving student popula ...
, which also hosted the Kingsway Amateur Computer Club (KACC). Jones, the oldest attendee at the KACC, soon befriended Steve Hammond and Russell Kay. Mike Dailly, the youngest participant at 14, joined the club at the recommendation of a friend in 1984 with the
Commodore Plus/4 The Commodore Plus/4 is a home computer released by Commodore International in 1984. It was part of the Commodore 264 series, which also included the Commodore 16 and Commodore 116 models. The Plus/4 was marketed as "the productivity computer wit ...
he had received for Christmas. The quartet bonded over their shared interest in creating original games instead of playing or
cloning Cloning is the process of producing individual organisms with identical genomes, either by natural or artificial means. In nature, some organisms produce clones through asexual reproduction; this reproduction of an organism by itself without ...
existing ones. During their time at the KACC, Dailly and Hammond developed ''Freek Out'' for the Commodore Plus/4, which they finished and sold to the publisher Cascade for "a modest fee", while Jones and Kay cooperated on ''Moonshadow'' for the ZX Spectrum, which was eventually released as ''Zone Trooper''. Jones and Dailly also worked on ''The Game With No Name''. As Sinclair Research's market share dropped significantly during 1986, Timex enacted layoffs in Dundee. Jones accepted a
voluntary redundancy Voluntary redundancy (VR) is a financial incentive offered by an organisation to encourage employees to voluntarily resign, typically in downsizing or restructuring situations. The purpose is to avoid compulsory redundancies or layoffs. Reasons ...
for , a roughly half-year salary that he invested into an
Amiga 1000 The Amiga 1000, also known as the A1000, is the first personal computer released by Commodore International in the Amiga line. It combines the 16/32-bit Motorola 68000 CPU which was powerful by 1985 standards with one of the most advanced grap ...
, and subsequently enrolled in
computer science Computer science is the study of computation, information, and automation. Computer science spans Theoretical computer science, theoretical disciplines (such as algorithms, theory of computation, and information theory) to Applied science, ...
at the
Dundee Institute of Technology Abertay University () is a public university in the city of Dundee, Scotland. In 1872, Sir David Baxter, 1st Baronet of Kilmaron, left a bequest for the establishment of a mechanics' institute in Dundee and the Dundee Institute of Technology w ...
(DIT). Hammond also attended the DIT, and all four soon joined its computer club. Because Jones easily passed the course's first year, he had much time to learn to programme for the Amiga and spent one year creating the
shoot 'em up Shoot 'em ups (also known as shmups or STGs) are a Video game genre, subgenre of action games. There is no consensus as to which design elements compose a shoot 'em up; some restrict the definition to games featuring spacecraft and certain typ ...
''CopperCon1''. Working out of his parents' bedroom, he provisionally used the monicker "
Acme Acme is Ancient Greek (ἀκμή; English transliteration: ''akmē'') for "the peak", "zenith" or "prime". It may refer to: Arts, entertainment and games * ''Acme'' (album), an album by the Jon Spencer Blues Explosion * Acme and Septimius, a fic ...
". The game featured graphics by the
demoscene The demoscene () is an international computer art subculture focused on producing demos: self-contained, sometimes extremely small, computer programs that produce audiovisual presentations. The purpose of a demo is to show off computer programmi ...
member Tony Smith, with whom he communicated by post, and sounds Dailly and Hammond recorded from a ''
Salamander Salamanders are a group of amphibians typically characterized by their lizard-like appearance, with slender bodies, blunt snouts, short limbs projecting at right angles to the body, and the presence of a tail in both larvae and adults. All t ...
'' machine at a local
arcade Arcade most often refers to: * Arcade game, a coin-operated video, pinball, electro-mechanical, redemption, etc., game ** Arcade video game, a coin-operated video game ** Arcade cabinet, housing which holds an arcade video game's hardware ** Arcad ...
. After courting publishers at the Personal Computer World Show, Jones initially agreed to a publishing deal with
Hewson Consultants Hewson Consultants were one of the smaller software companies which produced video games for home computers in the mid-1980s. They had a reputation for high-quality games which continually pushed the boundaries of what the computers were capable ...
but, fearing that his game would merely become the Amiga version of ''
Zynaps ''Zynaps'' is a side-scrolling shoot 'em up video game published by Hewson Consultants for the ZX Spectrum, Amstrad CPC and Commodore 64 in 1987 and for the Atari ST in 1988 and the Amiga. It was authored by Dominic Robinson, John Cumming and ...
'', he walked away from the agreement. Instead, he turned to the nascent
Psygnosis Psygnosis Limited (; known as SCE Studio Liverpool or simply Studio Liverpool from 1999) was a British video game developer and Video game publisher, publisher headquartered at Wavertree Technology Park in Liverpool. Founded in 1984 by Ian Het ...
in 1987 and agreed to a six-game publishing deal. ''CopperCon1'' was renamed ''Draconia'', which was ultimately changed to '' Menace'' because the name was too similar to that of ''
Draconus ''Draconus'' is an action-adventure platform game developed and published by Zeppelin Games in 1988. It was released for the Atari 8-bit computers, Commodore 64, and ZX Spectrum. ''Draconus'' is similar to ''Metroid''. Gameplay The player ...
''. Jones also agreed to bring Psygnosis's '' Ballistix'' from the Amiga to the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit computing, 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in ...
, for which he engaged Dailly and Hammond. In his search for a company name to replace the already taken "Acme", Jones discussed alternatives with the members of the DIT's computer club in 1988. Among others, "Milliard", "Visual Voyage", and "Alias Smith and Jones" (in reference to ''Menace''s artist) were floated, and Jones finally settled on "DMA Design". The abbreviation "DMA" stood for "
direct memory access Direct memory access (DMA) is a feature of computer systems that allows certain hardware subsystems to access main system computer memory, memory independently of the central processing unit (CPU). Without DMA, when the CPU is using programmed i ...
" in Amiga manuals but carried no meaning in the company name. While "Direct Mind Access" was official briefly, Jones eventually began stating that the abbreviation was short for "Doesn't Mean Anything". He formally founded DMA Design in 1988, when he was 22 years old.


Initial games with Psygnosis and ''Lemmings'' (1988–1994)

''Menace'' was released in October 1988 after 18 months of development. It was DMA Design's debut game and the first game under Psygnosis's Psyclapse label for budget-priced games. Jones only received for every copy sold, which he retrospectively viewed as a "terrible" deal. Still, the 20,000 sales allowed him to buy a car and regularly visit the Psygnosis offices to meet other game developers. While working on a sequel to ''Menace'', the difficulty of Jones's university programme spiked, leading him to drop out and pursue game development full-time, against the advice of his professors. He intended to return after one year but never finished his studies, eventually receiving an
honorary degree An honorary degree is an academic degree for which a university (or other degree-awarding institution) has waived all of the usual requirements. It is also known by the Latin phrases ''honoris causa'' ("for the sake of the honour") or '' ad hon ...
. Jones hired Dailly, who had just been expelled from college, as the first employee in 1989. Dailly began working on a Commodore 64 conversion of ''Menace''. Hammond joined second on a part-time basis as he continued his education, followed shortly by Kay and Brian Watson, one of Jones's university friends. The ''Menace'' sequel, ''
Blood Money Blood money may refer to: * Blood money (restitution), money paid to the family of a murder victim * A stream of revenue used by boarding masters for placing many seaman on ships * Money obtained from crime, especially at the cost of another's lif ...
'', was released in April 1989. It sold 40,000 copies. Gary Timmons joined the studio shortly after the game was completed, while Dailly developed its Commodore 64 version and began working on a
PC Engine The TurboGrafx-16, known in Japan as the , is a home video game console developed by Hudson Soft and manufactured by NEC. It was released in Japan in 1987 and in North America in 1989. The first console of the fourth generation, it launched ...
port of '' Shadow of the Beast'' for Psygnosis. DMA Design also made ''Shadow of the Beast''s Commodore 64 port and the PC Engine and
MS-DOS MS-DOS ( ; acronym for Microsoft Disk Operating System, also known as Microsoft DOS) is an operating system for x86-based personal computers mostly developed by Microsoft. Collectively, MS-DOS, its rebranding as IBM PC DOS, and a few op ...
versions for ''Ballistix''. Jones's father-in-law, the owner of the Dundee
fish and chip shop A fish and chip shop, sometimes referred to as a chip shop or chippy, is a restaurant that specialises in selling fish and chips. Usually, fish and chip shops provide takeaway service, although some have seating facilities. Fish and chip shop ...
The Deep Sea, lent him a small office space above the shop's former location at 134B Nethergate in Dundee. The
infill In urban planning, infill, or in-fill, is the rededication of land in an Urban area, urban environment, usually Urban open space, open-space, to new construction. Infill also applies, within an urban polity, to construction on any Greenfield land, ...
building, built in 1893, is sometimes called the Wee Pink Nethergate House. The office was inaugurated on 1 August 1989. The studio continued to expand, also hiring many students to work part-time. In 1990, DMA Design cancelled several projects: The ''
Golden Axe is a series of side-scrolling beat 'em up arcade video games developed by Sega. The series takes place in a medieval fantasy world where several heroes have the task of recovering the legendary Golden Axe, the mainstay element of the series. M ...
''-inspired ''Gore!'' was shelved due to technical restrictions of the Amiga at the time and the
platformer A platformer (also called a platform game, and sometimes a jump 'n' run game) is a subgenre of action game in which the core objective is to move the player character between points in an environment. Platform games are characterized by levels wi ...
''Cutiepoo'' did not make adequate progress after one year of work by the freelance programmer Tony Colgan. Jones further put aside his game ''
Walker Walker or The Walker may refer to: People *Walker (given name) *Walker (surname) *Walker (Brazilian footballer) (born 1982), Brazilian footballer Places In the United States *Walker, Arizona, in Yavapai County *Walker, Mono County, California * ...
'' as he found he could not achieve his vision for it and stopped working on the Monster Cartridge, a
cheat cartridge Cheating in video games involves a video game player using various methods to create an advantage beyond normal gameplay, usually in order to make the game easier. Cheats may be activated from within the game itself (a cheat code implemented by ...
for the Amiga, after another such product was released first. Working remotely from Edinburgh, the programmer Ian Dunlop and artist Neill Glancy began to experiment with the technology from ''Walker''. When Dailly learned that they were working with characters just sixteen
pixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a Raster graphics, raster image, or the smallest addressable element in a dot matrix display device. In most digital display devices, p ...
s tall, he challenged himself to create characters that were recognisable at half the height. During one lunch break, he animated a demo of small characters walking in a line and being killed comically, to the amusement of the office. Kay remarked that a game could be created from this. Jones concurred and thought of a design in which the player should prevent the characters from being killed. Kay wrote a demo before it was passed on to Dailly and later to Jones, who worked out the gameplay foundations with Timmons. The game was named ''
Lemmings A lemming is a small rodent, usually found in or near the Arctic in tundra biomes. Lemmings form the subfamily Arvicolinae (also known as Microtinae) together with voles and muskrats, which form part of the superfamily Muroidea, which also incl ...
'' upon Kay's suggestion and released in February 1991. It sold 55,000 copies on its first day and was swiftly brought to other regions and platforms. Jon Dye, another former KACC attendee, was hired later that year to bring the game to the ZX Spectrum. ''Lemmings'' had 20 million lifetime sales across 21 platforms. At 25 years old, Jones became a millionaire and subsequently bought multiple luxury cars. The company rapidly expanded and began working on several additional projects. As Psygnosis sought DMA Design to produce ''Lemmings''
expansion packs An expansion pack, expansion set, supplement, or simply expansion, is an addition to an existing role-playing game, tabletop game, video game, collectible card game or miniature wargame. An expansion may introduce new rules or game mechanics th ...
and sequels in the wake of this success, the studio developed ''
Oh No! More Lemmings ''Oh No! More Lemmings'' is an expansion pack for the puzzle video game ''Lemmings'' by DMA Design. It contains 100 single-player levels and six music tracks. The Amiga version also includes 10 two-player levels. The game requires either the inst ...
'' (1991), '' Lemmings 2: The Tribes'' (1993), and '' All New World of Lemmings'' (1994). It also made the Christmas-themed ''
Holiday Lemmings ''Lemmings'' is a 1991 puzzle-strategy video game developed by DMA Design and published by Psygnosis for the Amiga. It was later ported to numerous other platforms. The game was programmed by Russell Kay, Mike Dailly and David Jones, and was i ...
'' to be distributed for free on
covermount Covermount (sometimes written cover mount) is the name given to storage media (containing software and or audiovisual media) or other products (ranging from toys to flip-flops) packaged as part of a magazine or newspaper. The name comes from th ...
s in 1991 and 1992, before Psygnosis made it a commercial release for 1993 and 1994. By November 1992, DMA Design had grown to 22 staff, including 10 former classmates of Jones, and relocated to proper offices at the Dundee Technology Park. As Kay left DMA Design in 1993 to form Visual Sciences, Jones and Dailly hired Keith Hamilton as a replacement and put him in charge of ''All New World of Lemmings''. This entry focused on larger, more detailed lemmings, which Hamilton and Jones later believed diminished the game's charm. In the same year, Psygnosis released the Amiga-exclusive ''Walker'' and '' Hired Guns'', which had been created principally by Scott Johnston with a story by Hammond. ''All New World of Lemmings'' was the final game in Jones's original deal with Psygnosis. With the studio experiencing fatigue for the ''Lemmings'' series, Psygnosis hired other developers for subsequent entries, including Kay and Visual Sciences for '' Lemmings Paintball''.


Partnerships with Nintendo and BMG Interactive (1994–1997)

After leaving ''Lemmings'' behind, DMA Design began researching development for the
3DO 3DO is a video gaming hardware format developed by The 3DO Company and conceived by Electronic Arts founder Trip Hawkins. The specifications were originally designed by Dave Needle and RJ Mical of New Technology Group, and were licensed by third ...
. In another project, Psygnosis briefly had DMA Design
emulate Emulate, Inc. (Emulate) is a biotechnology company that commercialized Organs-on-Chips technology—a human cell-based technology that recreates organ-level function to model organs in healthy and diseased states. The technology has applications ...
an in-development ''Star Wars'' game on the
Super Nintendo Entertainment System The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a Fourth generation of video game consoles, 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in No ...
(SNES). During one
trade show A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...
, Jones caught the attention of
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
with a
full-motion video Full-motion video (FMV) is a video game narration technique that relies upon pre-recorded video files (rather than sprites, vectors, or 3D models) to display action in the game. While many games feature FMVs as a way to present information duri ...
''Star Wars'' clip running on the SNES, something previously believed impossible. At the time, the company was seeking development partners for its upcoming
Nintendo 64 The (N64) is a home video game console developed and marketed by Nintendo. It was released in Japan on June 23, 1996, in North America on September 29, 1996, and in Europe and Australia on March 1, 1997. As the successor to the Super Nintendo E ...
console, which was then called Project Reality. DMA Design signed a two-game contract—worth several million pounds—and joined Nintendo's "Dream Team" of external partners. When this partnership was announced in April 1994, DMA Design was only Nintendo's second partner for the platform. Using these funds, the studio grew to occupy of office space at the Dundee Technology Park and spent around outfitting all rooms with high-end devices. The partnership also led DMA Design to cease developing for the 3DO. The studio steered clear of other consoles, like the
PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...
and
Sega Saturn The is a home video game console developed by Sega and released on November 22, 1994, in Japan, May 11, 1995, in North America, and July 8, 1995, in Europe. Part of the fifth generation of video game consoles, it is the successor to the succes ...
, because Jones disliked "multiformat publishing for the sake of it". DMA Design's first project for Nintendo was ''
Unirally ''Unirally'' (released as ''Uniracers'' in North America) is a racing game developed by DMA Design and published by Nintendo for the Super Nintendo Entertainment System in North America in December 1994 and in the PAL territories on 27 April 19 ...
'', a racing game featuring animated
unicycle A unicycle is a vehicle that touches the ground with only one wheel. The most common variation has a frame with a saddle, and has a pedal-driven direct-drive. A two speed hub is commercially available for faster unicycling. Unicycling is prac ...
s created using 2D sprites rendered from a
3D model In 3D computer graphics, 3D modeling is the process of developing a mathematical coordinate-based representation of a surface of an object (inanimate or living) in three dimensions via specialized software by manipulating edges, vertices, and ...
. Following the game's 1994 release for the SNES, the animation studio
Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
sued Nintendo over perceived similarities between the game's characters and the unicycle protagonist from Pixar's 1987 animated short film ''
Red's Dream ''Red's Dream'' is a 1987 American animated short film written and directed by John Lasseter and produced by Pixar. The short film, which runs four minutes, stars Red, a unicycle. Propped up in the corner of a bicycle store on a rainy night, Re ...
''. The judge ruled in Pixar's favour and the two companies agreed that Nintendo would cease the production of ''Unirally'' copies while Pixar was to receive a Nintendo 64
game development kit Game development kits (GDK) are specialized hardware and software used to create commercial video games for game consoles. They may be partnered with game development tools, special game engine licenses, and other middleware to aid video game dev ...
. Despite the ruling, the game sold 300,000 copies. DMA Design continued working with Nintendo on ''Kid Kirby'', a
spin-off Spin-off, Spin Off, Spin-Off, or Spinoff may refer to: Entertainment and media *Spinoff (media), a media work derived from an existing work *''The Spinoff'', a New Zealand current affairs magazine * ''Spin Off'' (Canadian game show), a 2013 Canad ...
in Nintendo's ''
Kirby Kirby may refer to: Buildings * Kirby Building, a skyscraper in Dallas, Texas, United States * Kirby Lofts, a building in Houston, Texas, United States * Kirby Hall, an Elizabethan country house near Corby, Northamptonshire, England * Kirby Ho ...
'' franchise made by Colgan after requesting a second chance from Jones. The game featured a young version of the title character, who would have been launched around levels using the
Super NES Mouse The Super NES Mouse, sold as the in Japan, is a peripheral created by Nintendo for the Super Nintendo Entertainment System. It was released in 1992, on July 14 in Japan, in August in North America, and on December 10 in Europe. Originally design ...
. In November 1994, a team of five people commenced developing ''
Body Harvest ''Body Harvest'' is a 1998 action-adventure video game developed by DMA Design and published by Gremlin Interactive for the Nintendo 64. It was intended to be a launch title for the system, but was delayed due to its original publisher, Nintend ...
'', scheduled to be a
launch title Since the origin of video games in the early 1970s, the video game industry, the players, and surrounding culture have spawned a wide range of technical and slang terms. 0–9 A ...
for the Nintendo 64. In the meantime, Dailly was experimenting with ways to render 3D buildings from a
top-down perspective A variety of computer graphic techniques have been used to display video game content throughout the history of video games. The predominance of individual techniques have evolved over time, primarily due to hardware advances and restrictions ...
. To showcase this technology, he devised a game that saw the player control a dinosaur and destroy the city. After adding cars to make the scene more lively, a colleague suggested having the player drive these cars instead. Jones took notice of Dailly's project and passed it to a team that should turn it into a game. In July 1993, The Liaison and Promotion Company began handling the marketing for DMA Design and its games, and it introduced the studio to potential partners for the project. Jones consequently presented a prototype of the game, which became known as ''Race'n'Chase'', to BMG Interactive, the recently formed games arm of
Bertelsmann The Bertelsmann SE & Co. KGaA, commonly known as Bertelsmann (), is a German privately held company, private multinational corporation, multinational conglomerate (company), conglomerate corporation based in Gütersloh, North Rhine-Westphalia, ...
. The two companies signed a contract in March 1995, wherein the studio would develop four games for the publisher. According to The Liaison and Promotion Company, Jones had not informed the firm of the impending deal, instead claiming he would partner with another company, such as
Virgin Interactive Entertainment Avalon Interactive Group, Ltd., formerly known as Virgin Interactive Entertainment, was a British video game distributor based within Europe that formerly traded as the video game publishing and distributing division of British conglomerate the V ...
. DMA Design and The Liaison and Promotion Company then severed ties just before the deal with BMG Interactive had been finalised, and this became a legal dispute when DMA Design refused to pay the marketing firm. The publishing agreement with BMG Interactive covered ''Race'n'Chase'', ''
Space Station Silicon Valley ''Space Station Silicon Valley'' is a platform video game developed by DMA Design and published by Take-Two Interactive. It was originally released for the Nintendo 64 in October 1998. An adaptation of the game for Game Boy Color was developed ...
'', ''
Tanktics ''Tanktics: Computer Game of Armored Combat on the Eastern Front'' is a 1976 two-player tank battle computer wargame by Chris Crawford. It was Crawford's first video game. He initially self-published it as ''Wargy I''. It was published by Avalo ...
'', and the
stealth game A stealth game is a type of video game in which the player primarily uses ''stealth'' to avoid or overcome opponents. Games in the video game genre, genre typically allow the player to remain undetected by hiding, sneaking, or using disguises. S ...
''Covert''. With the acquired funds, DMA Design intended to expand its offices and increase its 40-strong headcount, quickly growing to 130 people. The company took over an additional of office space and expanded to two adjacent buildings, therein also setting up a
motion capture Motion capture (sometimes referred as mocap or mo-cap, for short) is the process of recording high-resolution motion (physics), movement of objects or people into a computer system. It is used in Military science, military, entertainment, sports ...
studio that found little usage. Another section housed DMA Music with seven full-time musicians. ''Race'n'Chase'' formally began production in March 1995. The development team consisted mostly of recent graduates with little development experience, with Hamilton as the lead programmer. As such, the unorganised team struggled with the development until
Gary Penn Gary Penn is a former British games reviewer who wrote for ''Zzap!64'' in the 1980s and is a video game industry veteran. He later was editor of '' The One'' from 1988 to 1990 and was Creative Director at DMA Design where he supervised the relea ...
moved from BMG Interactive to DMA Design as the game's
creative director A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...
and producer. BMG Interactive's production team, including the head of development
Sam Houser Samuel Houser (born November 1971) is an English video game producer. He is a co-founder and the current president of Rockstar Games, and is one of the creative driving forces behind the ''Grand Theft Auto'' franchise, having been its producer ...
, was hands-off during the development. ''Body Harvest'' progressed slowly and faced numerous delays, such that it missed its intended launch with the Nintendo 64. The production also stalled on ''Kid Kirby'' and the climbing-themed action game ''Zenith'', and Nintendo cancelled the former following the low sales of the Super NES Mouse. Furthermore, the American division of BMG Interactive regularly pushed for ''Race'n'Chase'' to be cancelled because the team kept missing development milestones. As the studio continued work on multiple games, several staffers believed ''Body Harvest'' would be a bigger hit. With DMA Design struggling financially, Jones kept agreeing to game projects solely to receive sign-on bonuses and with no plans to complete them. At one point, the studio had seven or eight projects in development at the same time. In the latter half of 1996,
GT Interactive Atari, Inc. is an American video gaming company based in New York City, and a subsidiary of the Atari SA holding company. It is the main entity serving the commercial Atari brand globally since 2003. The company currently publishes games based o ...
signed with DMA Design for ''Attack!'' and ''Clan Wars'', despite neither draft having a proper team assigned. Jones also sold the rights to ''Grand Theft Auto'' to BMG Interactive to help keep the studio afloat. In November 1996, DMA Design opened a satellite studio in
Boulder, Colorado Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a population of 108,250 at the 2020 United States census, 2020 census, it is the most ...
. Anthony Harman was installed as the studio's manager, and it had 27 employees by April 1997.


Sale to Gremlin Interactive (1997)

The development on ''Body Harvest'' stalled under the conflicting demands between the Japanese and American branches of Nintendo. The team sought to keep up its relationship with Nintendo and caved in to these demands. Despite stark changes to the game's design, Nintendo was dissatisfied with the result and cancelled the game. Still in financial disarray and wanting his company to focus on game development, Jones arranged for
Gremlin Interactive Gremlin Graphics Software Limited, later Gremlin Interactive Limited and ultimately Infogrames Studios Limited, was a British software house based in Sheffield, working mostly in the home computer market. Like many software houses established i ...
to acquire DMA Design for in April 1997. The publisher was impressed with DMA Design's multi-use 3DMA
game engine A game engine is a software framework primarily designed for the development of video games which generally includes relevant libraries and support programs such as a level editor. The "engine" terminology is akin to the term " software engine" u ...
and wanted the two companies to cooperate on
research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...
. It also expected DMA Design to become profitable within two years of the acquisition. Gremlin Interactive introduced several project management methods—including
Microsoft Project Microsoft Project is a project management software product, developed and sold by Microsoft. It is designed to assist a project manager in developing a schedule, assigning resources to tasks, tracking progress, managing the budget, and analyz ...
and
Gantt charts A Gantt chart is a bar chart that illustrates a project schedule. It was designed and popularized by Henry Gantt around the years 1910–1915. Modern Gantt charts also show the dependency relationships between activities and the current schedu ...
—that the studio perceived as unnecessary bureaucracy. Additionally, the company made DMA Design finish games as quickly as possible, as opposed to Jones's prior methodology of releasing a game only once it is good. Jones received a 5% stake in Gremlin Interactive and became a member of its
board of directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...
. He subsequently moved into the creative director role for DMA Design. In May, the studio had 100 employees. As another result of the acquisition, the Boulder studio was spun off as a separate company. Under Harman's continued leadership, it was renamed . The Boulder studio had been developing a
remake A remake is a film, television series, video game, song or similar form of entertainment that is based upon and retells the story of an earlier production in the same medium—e.g., a "new version of an existing film". A remake tells the same s ...
of ''Hired Guns'' for Psygnosis with Hammond as the writer. Being more passionate about this project than ''Grand Theft Auto'', he left DMA Design to work on the remake in a freelance position, which he later said he regretted "ever since". Devil's Thumb Entertainment also developed ''
Mike Piazza's StrikeZone ''Mike Piazza's StrikeZone'' is a baseball game licensed by Major League Baseball and was released for the Nintendo 64. It was developed by Devil's Thumb Entertainment and released on June 18, 1998, by GT Interactive. While being endorsed by Mik ...
'' and ''
Tides of War ''Tides of War'' is a 2000 in literature, 2000 novel by Steven Pressfield, chronicling the Peloponnesian War. Plot summary Jason, a disciple of Socrates, is asked to help defend Polemides, infamous in Athens as the man who assassinated Alcibia ...
'' for GT Interactive. In March 1999, the studio was acquired and absorbed by the developer VR-1, also based in Boulder. The ''Hired Guns'' remake was never released. Two months after DMA Design's acquisition, Gremlin Interactive became a
public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...
on the
London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...
. Jones's stake in the company was valued at at the time. Meanwhile, Bertelsmann had decided to withdraw from the
video game industry The video game industry is the tertiary industry, tertiary and quaternary industry, quaternary sectors of the entertainment industry that specialize in the video game development, development, marketing, distribution (marketing), distribution, ...
and shut down the American division of BMG Interactive. In its place, the release in North America was licensed to
ASC Games ASC Games (abbreviated from American Softworks Corporation) was an American video game publisher founded in 1992. Formerly based in Darien, Connecticut, the company quickly became a major publisher for games on the Nintendo Entertainment System, ...
. Gremlin Interactive also picked up the rights to ''Body Harvest'' and engaged Midway Home Entertainment as the publisher in North America. For ''Tanktics'', the North American publishing rights were sold to
Interplay Entertainment Interplay Entertainment Corp. is an American video game developer and publisher based in Los Angeles. The company was founded in 1983 as Interplay Productions by developers Brian Fargo, Jay Patel, Troy Worrell, and Rebecca Heineman, as well a ...
. DMA Design further negotiated back the rights to ''Attack!'' and ''Clan Wars'' from GT Interactive. By July 1997, The Liaison and Promotion Company had sued DMA Design for over
breach of contract Breach of contract is a legal cause of action and a type of civil wrong, in which a binding agreement or bargained-for exchange is not honored by one or more of the parties to the contract by non-performance or interference with the other part ...
in relation to the deal with BMG Interactive. Lord Penrose, presiding over the case at the
Court of Session The Court of Session is the highest national court of Scotland in relation to Civil law (common law), civil cases. The court was established in 1532 to take on the judicial functions of the royal council. Its jurisdiction overlapped with othe ...
, then opined that the marketing firm had been pivotal in the deal being reached and that DMA Design had taken a "rather cynical action" by excluding it from the negotiations, asserting that the actions did constitute breach of contract. Also in 1997, DMA Design became one of the founding members of the Scottish Game Alliance, alongside Visual Sciences and five other studios. Meanwhile, in November 1997, Jones helped the Dundee Institute of Technology (now called the University of Abertay Dundee) introduce an unprecedented computer games degree. In 1998, DMA Design developed games for a
game design Game design is the process of creating and shaping the mechanics, systems, rules, and gameplay of a game. Game design processes apply to board games, card games, dice games, casino games, role-playing games, sports, Wargame (video games), war ga ...
course at Dundee College.


Sale to Take-Two Interactive (1997–2000)

In the lead-up to the debut of ''Race'n'Chase'', now renamed ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is prima ...
'', BMG Interactive hired the publicist
Max Clifford Maxwell Frank Clifford (6 April 1943 – 10 December 2017) was an English publicist and convicted sex offender who was particularly associated with promoting " kiss and tell" stories in tabloid newspapers. In December 2012, as part of Operat ...
, who wanted to use controversy to market the game. Baron Campbell of Croy warned of the game at the United Kingdom's
House of Lords The House of Lords is the upper house of the Parliament of the United Kingdom. Like the lower house, the House of Commons of the United Kingdom, House of Commons, it meets in the Palace of Westminster in London, England. One of the oldest ext ...
in May 1997, and several
tabloid newspaper A tabloid is a newspaper format characterized by its compact size, smaller than a broadsheet. The term originates from the 19th century, when the London-based pharmaceutical company GlaxoSmithKline, Burroughs Wellcome & Co. used the term to de ...
s called for it to be banned in the country. ''Grand Theft Auto'' was released in November 1997 and, despite mixed reviews, quickly sold 500,000 units and generated . Visual Sciences developed the PlayStation port for ''Grand Theft Auto'', which was largely programmed by Kay and produced by Houser. The success diminished the focus on other games, particularly ''Space Station Silicon Valley'', and a sequel was soon approved. Bertelsmann decided to ramp down BMG Interactive to reduce costs. At the same time, the publisher
Take-Two Interactive Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993. The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K ...
was looking to grow its business and invited Houser to discuss his vision for game development. As a result, Take-Two acquired BMG Interactive, since dormant, for 1.85 million
shares In financial markets, a share (sometimes referred to as stock or equity) is a unit of equity ownership in the capital stock of a corporation. It can refer to units of mutual funds, limited partnerships, and real estate investment trusts. Sha ...
worth in March 1998. Through the acquisition, Take-Two also obtained the
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
of ''Grand Theft Auto'' and ''Space Station Silicon Valley'', and it published the former's PlayStation version in North America later that year. Houser subsequently moved over to Take-Two as its "vice president of worldwide product development", in charge of internal and external development studios. The company also incrementally purchased all individual publishing rights for ''Grand Theft Auto'' from other companies to hold the exclusive rights to the game worldwide. ''Body Harvest'' and ''Space Station Silicon Valley'' were released in late 1998 but were scarcely marketed, leading to meagre sales. Houser and some of his former BMG Interactive colleagues joined Take-Two to form the
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
publishing label in December 1998. The newborn company commissioned its internal studio,
Rockstar Canada Rockstar Toronto (Rockstar Games Toronto ULC; formerly Imagexcel, Alternative Reality Technologies, and Rockstar Canada) is a Canadian video game developer and a studio of Rockstar Games based in Oakville, Ontario. The company was established a ...
, to develop two expansions for the original game, '' Grand Theft Auto: London 1969'' and '' Grand Theft Auto: London 1961'', which were released in 1999. In March 1999, the poor sales of ''Body Harvest'' contributed to dire financials at Gremlin Interactive that forced it into a takeover by the French publisher
Infogrames Atari SA (formerly Infogrames Entertainment SA ()), also known as Atari Group, is a French holding company headquartered in Paris that owns mainly video gaming-related interactive entertainment properties. Atari SA's core subsidiaries include ...
. During this year, Dailly left the company to join Kay at Visual Sciences as its head of research and development. Under the new ownership, Gremlin Interactive published DMA Design's '' Wild Metal Country'' in May and ''Tanktics'' in June. As Infogrames was more conservative and sought to produce child-friendly games, it did not wish to hold on to any assets related to ''Grand Theft Auto''. Take-Two Interactive bought DMA Design from the publisher in September 1999 for the nominal price of while assuming in debt. DMA Design henceforth worked closely with Rockstar Games, which Houser described as a "perfect match". During these ownership and managerial changes, several projects were cancelled, including ''Attack!'', ''Grand Theft Auto'' and ''Wild Metal Country'' for the Nintendo 64, and an ''
Unreal Unreal may refer to: Books and TV * ''Unreal'' (short story collection), a 1985 book of short stories by Paul Jennings * ''Unreal'' (TV series), a 2015 television drama series on Lifetime Computing and games * ''Unreal'' (video game series), ...
'' version for the
64DD The is a peripheral developed by Nintendo to expand the capabilities of the Nintendo 64 with rewritable magnetic disks and online connectivity. Announced in 1995 before the Nintendo 64's 1996 launch, it faced multiple delays before its release ...
. At the time of Take-Two's acquisition, DMA Design was working on ''GTA 3D'' and ''Grand Theft Auto: Online Crime World''. ''
Grand Theft Auto 2 ''Grand Theft Auto 2'' is a 1999 action-adventure game developed by DMA Design and published by Rockstar Games. It is the sequel to 1997's ''Grand Theft Auto'', and the second main entry in the ''Grand Theft Auto'' series. Set within a retrofu ...
'', published by Rockstar Games, was released in October 1999 and quickly sold more than 1 million copies, the first Take-Two game to do so. Shortly thereafter, DMA Design established a satellite studio in the
Leith Leith (; ) is a port area in the north of Edinburgh, Scotland, founded at the mouth of the Water of Leith and is home to the Port of Leith. The earliest surviving historical references are in the royal charter authorising the construction of ...
area of Edinburgh to house the former teams of ''Body Harvest'' and ''Space Station Silicon Valley''. Among those who relocated there were
Leslie Benzies Leslie Peter Benzies (born 17 January 1971) is a Scottish video game producer and the former president of Rockstar North, a subsidiary of Rockstar Games. He was the main producer on the ''Grand Theft Auto'' series, taking responsibility from ...
, Aaron Garbut, and Obbe Vermeij, all of whom had worked on ''Space Station Silicon Valley''. Under the direction of Andrew Semple, the branch launched with 25 people. While the Edinburgh location continued to develop a 3D ''Grand Theft Auto'' game, now modelled after '' Driver'', the Dundee office was working on an expansion for ''Grand Theft Auto 2'' set in
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
, of which the former was ultimately prioritised and became ''
Grand Theft Auto III ''Grand Theft Auto III'' is a 2001 action-adventure game developed by DMA Design and published by Rockstar Games. It was the first 3D game in the ''Grand Theft Auto'' series. Set in Liberty City, loosely based on New York City, the story follo ...
''. Jones was the last member of the original DMA Design team to work on this game. However, unhappy with his studio's new overseas ownership, he departed the company in early 2000. With three other former DMA Design employees, he formed the game studio
Denki Denki Limited is a British video game developer based in Dundee and founded in January 2000 by four former DMA Design employees. History Four former employees of DMA Design—Colin Anderson, Stewart Graham, Aaron Puzey, and David Jones—fo ...
. In February, alongside an investment in Denki,
Rage Software Rage Software plc (formerly Rage Games Limited) was a British video game developer founded in Liverpool in 1992. Games developed See also * Network 23 (company) References External links

* ''Football in the New Media Age'', Ra ...
hired Jones to oversee its operations in Scotland. Jones bought out Rage Software's Dundee studio in 2002 to form
Real Time Worlds Realtime Worlds Ltd. (formerly Rage Games (Scotland) Limited and Real Time Worlds Ltd.) was a British video game developer based in Dundee. The studio was formed in February 2000 when Rage Software hired David Jones to lead its Scottish operat ...
, which went on to hire many past DMA Design staffers. Benzies was soon appointed as the studio's development director and ultimately became its
president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...
. Rockstar Games released a
Dreamcast The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
port of ''Wild Metal Country'', renamed ''Wild Metal'', in February 2000. Take-Two encouraged DMA Design to narrow its focus to fewer, larger game projects. Many staffers felt at odds with this shift, as it diminished the prior atmosphere they felt was driven by creativity. The publisher closed the Dundee studio in March 2000, relocating many of the 35 staffers to Edinburgh and laying off the rest. The move was to enable a merger between DMA Design, Rockstar Games, and Pixel Broadband Studios under the "Broadband Studios" name. The combined entity would have largely leveraged Pixel Broadband Studios's online game technology. Jim Woods, who had become the DMA Design's
managing director A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
by this time, resigned as he wished to stay in Dundee. The merger was ultimately abandoned, as was ''Grand Theft Auto: Online Crime World''.


''Grand Theft Auto'' trilogy and rebranding as Rockstar North (2000–2004)

During the development of ''Grand Theft Auto III'', DMA Design again expanded rapidly, forming a core team of 20 people and engaging "dozens more" in some capacity. The total team encompassed 60 people. The team retained the focus on a mostly unconstrained
open world In video games, an open world is a virtual world in which the Gamer, player can approach objectives freely, as opposed to a world with more linear and structured gameplay. Notable games in this category include ''The Legend of Zelda (video game ...
from the prior two games while introducing fully 3D graphics and a
third-person view In video games, third-person (also spelled third person) is a graphical perspective rendered from a fixed distance behind and slightly above the player character. This viewpoint allows players to see a more strongly characterized avatar and is ...
. With much of the game planned out from the start, the development progressed smoothly, such that it was released for the
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October, in Europe on 24 Novembe ...
in late 2001. The game sold 6 million copies within one year and more than 15 million in total, exceeding the development team's expectations. It was the best-selling game of 2001 and the second-best in 2002. ''Grand Theft Auto III''s approach to 3D open worlds has been referred to as genre-defining and inspired a number of successful titles, also spawning the category of ''Grand Theft Auto'' clones, which includes '' The Simpsons: Hit & Run'', '' True Crime: Streets of LA'', ''
Driver 3 ''Driver 3'' (stylized as ''DRIV3R'') is a 2004 action-adventure game, the third installment in the ''Driver'' series. It was developed by Reflections Interactive, published by Atari, and released on PlayStation 2, Xbox and mobile phones in Jun ...
'', and ''
Saints Row ''Saints Row'' is a series of action-adventure video games created by Volition and published by THQ and Deep Silver. The series follows the 3rd Street Saints, a fictional street gang originally operating out of the Saints Row district, hence ...
''. Plans to outfit ''Grand Theft Auto III'' with an
online multiplayer A multiplayer video game is a video game in which more than one person can play in the same game environment at the same time, either locally on the same computing system (couch co-op), on different computing systems via a local area network, or ...
component were scrapped in favour of a follow up, '' Grand Theft Auto: Vice City''. Conceptualised as an expansion pack for ''Grand Theft Auto III'', Rockstar Games made it a standalone product as its scope expanded. ''Vice City'' reused its predecessor's engine, such that the programmers were not engaged until six months before the end of the production, and lessons learned from the previous development cycle allowed the designers to plan features more efficiently. In the meantime, the programmers worked on bringing ''Grand Theft Auto III'' to
personal computer A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...
s. In March 2002, DMA Design was renamed Rockstar Studios, which Houser described as the studio's "final integration" with Rockstar Games. The name was revised to Rockstar North in May. ''Vice City'' was completed in one year and released in late 2002. For its work on the game, Rockstar North won the "best in-house development studio" and "creativity" awards at the first Develop Industry Excellence Awards in August 2003. Following ''Vice City''s release, Rockstar North began work on ''Z'', a zombie
survival game Survival games are a subgenre of action games which are often set in hostile, intense, open-world environments. Players generally start with minimal equipment and are required to survive as long as possible by finding the resources necessary t ...
set on a Scottish island. The game repurposed code from ''Vice City'' and was in production for around one month before the concept lost traction at the studio. The studio's ''
Manhunt Manhunt may refer to: Search processes * Manhunt (law enforcement), a search for a dangerous fugitive * Manhunt (military), a search for a high-value target by special operations forces or intelligence agencies Social organisations * Manhun ...
'', a stealth game, was released in 2003 after roughly three years in development. Due to its dark tone and focus on realistic violence, it was considered the studio's pet project, and most people at Rockstar Games wanted no part in it. Despite provoking controversy for its graphic depiction of violence, the game sold 1.5 million copies. Rockstar North further assisted
Rockstar Vienna Rockstar Vienna (Rockstar Productions GmbH; formerly Neo Software Produktions GmbH) was an Austrian video game developer and a studio of Rockstar Games based in Vienna. Peter Baustädter, Niki Laber, and Hannes Seifert founded the studio as Ne ...
and later
Rockstar London Rockstar London Limited is a British video game developer and a studio of Rockstar Games based in London. Mark Washbrook established the company in November 2005 within Rockstar Games' European publishing offices. The studio's first game was '' ...
in the production of a sequel, ''
Manhunt 2 ''Manhunt 2'' is a 2007 stealth game by Rockstar Games. It was developed by Rockstar London for Microsoft Windows and PlayStation 2, Rockstar Leeds for the PlayStation Portable, and Rockstar Toronto for the Wii. It is the sequel to 2003's '' ...
'', which entered into production in January 2004. Rockstar North's '' Grand Theft Auto: San Andreas'' was given one year of additional development time over ''Vice City'', which allowed the team to rework core parts of the gameplay and visuals. It had a budget of less than . By the end of the game's production, Rockstar North had relocated to offices on Calton Square in Edinburgh. ''San Andreas'' was released in October 2004. In four days, the game generated and sold 2.1 million copies, 45% above ''Vice City''s initial sales. Alongside several other year-end accolades, ''San Andreas'' was named the "
game of the year Game of the Year (GotY) is an award given to a video game by various award events and media publications that they feel represented the pinnacle of gaming that year. Events and ceremonies British Academy Games Awards (BAFTA Games Awards) ...
" at the 2004
Spike Video Game Awards The Spike Video Game Awards (in short VGAs, known as the VGX for the final show) was an annual award show hosted by American television network Spike from 2003 that recognized the best computer and video games of the year. Produced by '' GameT ...
and 2005
Golden Joystick Awards The Golden Joystick Awards, also known as the People's Gaming Awards, is a video game award ceremony; it awards the best video games of the year, as voted for originally by the British general public, but is now a global event that can be voted ...
. ''Grand Theft Auto III'', ''Vice City'', and ''San Andreas'' were bundled as '' Grand Theft Auto: The Trilogy'' in 2006. By 2008, they had amassed sales of 14.5 million, 17.5 million, and 21.5 million, respectively.


''Grand Theft Auto IV'', ''Grand Theft Auto V'', and development collaborations (2004–2013)

After ''San Andreas'', Rockstar North began producing ''
Grand Theft Auto IV ''Grand Theft Auto IV'' is a 2008 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the sixth main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2004's ''Grand Theft Auto: San And ...
''. At the same time, the studio commenced the production of a stealth game called ''
Agent Agent may refer to: Espionage, investigation, and law *, spies or intelligence officers * Law of agency, laws involving a person authorized to act on behalf of another ** Agent of record, a person with a contractual agreement with an insuran ...
'' (codenamed ''Jimmy'' in reference to
James Bond The ''James Bond'' franchise focuses on James Bond (literary character), the titular character, a fictional Secret Intelligence Service, British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels ...
). A game with the same name and concept had previously been cancelled at the sister studio
Rockstar San Diego Rockstar San Diego, Inc. (formerly Angel Studios, Inc.) is an American video game developer and a studio of Rockstar Games based in Carlsbad, California. The studio is best known for developing the ''Midnight Club'' and ''Red Dead'' series. T ...
, and Benzies was interested in furthering the idea. The studio was split evenly between the two projects, although ''Grand Theft Auto IV'' was soon prioritised over ''Agent''. Although ''Agent'' was announced for the
PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on ...
in 2009, its
trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...
was abandoned in 2018 and the listing was later removed from Rockstar Games's website. Meanwhile, Rockstar North worked closely with
Rockstar Leeds Rockstar Leeds Limited (formerly Möbius Entertainment Limited) is a British video game developer and a studio of Rockstar Games based in Leeds. Ian J. Bowden, Dave Box, Gordon Hall, and Jason McGann founded the company as Möbius Entertainme ...
on three ''Grand Theft Auto'' games for
handheld game console A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
s: '' Liberty City Stories'', '' Vice City Stories'', and '' Chinatown Wars''. ''Grand Theft Auto IV''s production encompassed 220 people at the studio and 1,000 worldwide. Benzies estimated the budget at . Upon its April 2008 release, ''Grand Theft Auto IV'' broke the record for the highest revenue for a game within one day at from 3.6 million copies sold. At the 2008 Spike Video Game Awards, the game won "game of the year" and earned Rockstar North a nomination for "best studio". The studio continued with two expansion packs—''
The Lost and Damned ''Grand Theft Auto IV: The Lost and Damned'' is the first of two episodic expansion packs of the 2008 video game ''Grand Theft Auto IV'', developed by Rockstar North and published by Rockstar Games. The game was released individually for the ...
'' and ''
The Ballad of Gay Tony ''Grand Theft Auto: The Ballad of Gay Tony'' is the second of two episodic expansion packs for the 2008 video game '' Grand Theft Auto IV'', developed by Rockstar North and published by Rockstar Games. It was first released for the Xbox 36 ...
''—which were later bundled as '' Grand Theft Auto: Episodes from Liberty City''. In the meantime, the studio contributed to Rockstar San Diego's ''
Red Dead Redemption ''Red Dead Redemption'' is a 2010 action-adventure game developed by Rockstar San Diego and published by Rockstar Games. A successor to 2004's ''Red Dead Revolver'', it is the second game in the ''Red Dead'' series. ''Red Dead Redemption'' is se ...
'' in 2010 and
Team Bondi Team Bondi Pty. Limited ( ) was an Australian video game developer based in Sydney. The company was founded by creative director Brendan McNamara, formerly of Team Soho, in 2003. The studio's first and only title, the action-adventure game ''L. ...
's '' L.A. Noire'' in 2011. For ''
Max Payne 3 ''Max Payne 3'' is a 2012 third-person shooter game developed and published by Rockstar Games. It is the sequel to '' Max Payne 2: The Fall of Max Payne'' and the third entry in the ''Max Payne'' series. ''Max Payne 3'' is played from a third-p ...
'' in 2012, Rockstar North assisted a number of other Rockstar Games studios collectively credited as "Rockstar Studios". Immediately following the completion of ''Grand Theft Auto IV'', Rockstar North began preliminary work on ''
Grand Theft Auto V ''Grand Theft Auto V'' is a 2013 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the seventh main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2008's ''Grand Theft Auto IV'', and ...
''. Rockstar North's 360 employees formed the core of a worldwide team of 1,000 staff, including several other Rockstar Games studios. The core development took roughly three years, and the game was released in September 2013. The game broke the records for the best-selling and highest-grossing video game within one day and the fastest entertainment property to reach in revenue at three days. With continuing sales and the success of its online multiplayer counterpart, ''
Grand Theft Auto Online ''Grand Theft Auto Online'' is an online multiplayer action-adventure game developed by Rockstar North and published by Rockstar Games. It was released on 1 October 2013 for PlayStation 3 and Xbox 360, 18 November 2014 for PlayStation 4 and Xbo ...
'', the game grossed an estimated by 2018, making it the most profitable entertainment product of all time. With 200 million copies sold as of March 2024, ''Grand Theft Auto V'' became the second-best-selling game ever, adding to the 425 million total sales for the series.


Continued expansion and leadership dispute (2014–present)

In 2014, Rockstar North took over of office space in Barclay House on Holyrood Road in Edinburgh. The building had been constructued for the previous tenant, the newspaper group ''
The Scotsman ''The Scotsman'' is a Scottish compact (newspaper), compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political paper in 1817, it began daily publication in 1855 and remained a broadsheet until ...
'', in 1999. In the same year, the studio began receiving
tax credit A tax credit is a tax incentive which allows certain taxpayers to subtract the amount of the credit they have accrued from the total they owe the state. It may also be a credit granted in recognition of taxes already paid or a form of state "dis ...
s from the newly established Video Games Tax Relief system set up by the
government of the United Kingdom His Majesty's Government, abbreviated to HM Government or otherwise UK Government, is the central government, central executive authority of the United Kingdom of Great Britain and Northern Ireland.
. According to the investigative
think tank A think tank, or public policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governme ...
TaxWatch UK, the studio had received by 2020, 37% of the system's total payout, while having not paid any
corporation tax A corporate tax, also called corporation tax or company tax or corporate income tax, is a type of direct tax levied on the income or capital of corporations and other similar legal entities. The tax is usually imposed at the national level, but i ...
since 2009. In response, Rockstar Games stated that the tax credits had enabled higher investments into the country, while
The Association for UK Interactive Entertainment The Association for UK Interactive Entertainment (Ukie) is a non-profit trade association for the video game industry in the United Kingdom (UK). Ukie was founded in 1989 as the European Leisure Software Publishers Association (ELSPA), then chang ...
reported that the system had brought about a fourfold
return on investment Return on investment (ROI) or return on costs (ROC) is the ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favorab ...
for the British economy. When Benzies went on a
sabbatical A sabbatical (from the Hebrew: (i.e., Sabbath); in Latin ; Greek: ) is a rest or break from work; "an extended period of time intentionally spent on something that’s not your routine job." The concept of the sabbatical is based on the Bi ...
in September 2014, his responsibilities as the
studio head Studio manager, studio director, or studio head is a job title in various media-related professions, including design, advertising, and broadcasting. Design and advertising A design or advertising studio manager's responsibilities will typically ...
were picked up by Garbut and Rob Nelson, both
art director Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supe ...
s for the studio. He did not return, culminating in the announcement of his departure in January 2016. On 12 April 2016, Benzies sued Rockstar Games, Take-Two, Sam Houser, and
Dan Houser Daniel Houser (born November 1973) is an English video game writer and producer. He is one of the co-founders of Rockstar Games alongside his brother Sam Houser. He served as the head writer and vice president of creativity until his resignation ...
, claiming that the companies had withheld in
royalty payment A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or ...
s following his departure. In the suit, he claimed that the Houser brothers had persuaded him to take a six-month sabbatical and fired his son and several friends during this absence. As Benzies tried to return after the planned end of his sabbatical in April 2015, his building access had been disabled and the
office manager Office management is a profession involving the design, implementation, evaluation, and maintenance of the process of work within an office or other organization, in order to sustain and improve efficiency and productivity. Office management is ...
ordered him off the premises. The lawsuit stated that the three "Rockstar Principals"—himself and the Houser brothers—had established a
shell corporation A shell corporation is a company or corporation with no significant assets or operations often formed to obtain financing before beginning business. Shell companies were primarily vehicles for lawfully hiding the identity of their beneficial ...
to evenly share profits and eventually leave Take-Two. Additionally, Benzies accused Sam Houser of having built a sexually charged culture at Rockstar Games and having ineptly handled the development of ''Red Dead Redemption''. Take-Two quickly filed a
counterclaim In a court of law, a party's claim is a counterclaim if one party asserts claims in response to the claims of another. In other words, if a plaintiff initiates a lawsuit and a defendant responds to the lawsuit with claims of their own against t ...
and described Benzies's claims as "entirely without merit and in many instances downright bizarre". The claim asserted that, because Benzies had departed Rockstar North without a good cause, he was not entitled to any additional compensation. The
New York Supreme Court The Supreme Court of the State of New York is the superior court in the Judiciary of New York. It is vested with unlimited civil and criminal jurisdiction, although in many counties outside New York City it acts primarily as a court of civil ju ...
partially dismissed Benzies's lawsuit in April 2018 because the profit-sharing agreement did not guarantee equal pay for the Rockstar Principals, although he remained entitled to some royalties. Take-Two later accused Benzies of
poaching Poaching is the illegal hunting or capturing of wild animals, usually associated with land use rights. Poaching was once performed by impoverished peasants for subsistence purposes and to supplement meager diets. It was set against the huntin ...
employees from Rockstar North for his newer studio, Royal Circus Games, and argued that the company's name and trademark had been deliberately chosen to have consumers confuse the two entities. Royal Circus Games was renamed
Build a Rocket Boy ''Everywhere'' is an upcoming massively multiplayer online game and game platform with an integrated game creation system developed by Build a Rocket Boy. Gameplay The players start in the city of Utropia, where they access different experien ...
in October 2018 and, following a confidential
settlement Settlement may refer to: *Human settlement, a community where people live *Settlement (structural), downward movement of a structure's foundation *Settlement (finance), where securities are delivered against payment of money *Settlement (litigatio ...
, the case was dismissed on 8 February 2019. For ''
Red Dead Redemption 2 ''Red Dead Redemption 2'' is a 2018 action-adventure game developed and published by Rockstar Games. The game is the third entry in the ''Red Dead'' series and a prequel to the 2010 game ''Red Dead Redemption''. The story is set in a fictiona ...
'', all Rockstar Games studios pooled their resources to act as one team. By the time the game was released in October 2018, Rockstar North had grown to 650 employees. In July 2021, Rockstar North bought Barclay House, where it had become the sole tenant, for and the adjacent Holyrood Park House, which it had since occupied parts of, for . During 2022, the studio grew to occupy an additional of office space in the latter.


Games developed


As DMA Design


As Rockstar North


Cancelled

* ''Gore!'' * ''Cutiepoo'' * ''Covert'' * ''Zenith'' * ''Kid Kirby'' * ''Attack!'' * ''Clan Wars'' * ''Grand Theft Auto: Online Crime World'' * ''Z'' * ''
Agent Agent may refer to: Espionage, investigation, and law *, spies or intelligence officers * Law of agency, laws involving a person authorized to act on behalf of another ** Agent of record, a person with a contractual agreement with an insuran ...
''


References


External links

* {{Authority control 1988 establishments in Scotland 1997 mergers and acquisitions 1999 mergers and acquisitions British companies established in 1988 British subsidiaries of foreign companies Companies based in Edinburgh Golden Joystick Award winners Grand Theft Auto Rockstar Games subsidiaries Scottish brands Software companies of Scotland Take-Two Interactive divisions and subsidiaries Video game companies established in 1988 Video game companies of the United Kingdom Video game development companies