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Background

DesiHits is a multi-platform media company that produces and distributes fusion entertainment content aimed at the South Asian diaspora. The Company was founded in 2006 by Anjula Acharia-Bath, Ranj Bath and Arun Sandhu, and is headquartered in New York. Jimmy Iovine of Interscope Records and Israeli venture capitalist Aviv Nevo are strategic investors in the Company, and the Advisory Board includes former President of Epic Records Charlie Walk, Warner Music's Roger Gold, Tony Kanal of No Doubt, Ogilvy & Mather executive Doug Scott, record producer
Steve Stoute Steve Stoute (born June 26, 1970) is an American businessman and record executive. Stoute is the founder and CEO of the Translation, a marketing agency, and the author of ''The Tanning of America: How Hip-Hop Created a Culture That Rewrote the ...
, and Drew Lipscher, partner at
Greycroft Partners Greycroft is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Settl ...
. Anita Chatterjee is the Company's Editor-in-Chief. In January 2008, DesiHits raised a $5 million round of venture capital financing from Draper Fisher Jurvetson, DE Shaw and Trident Capital.


Achievements

The Company's award-winning website DesiHits.in has grown to become a leading online destination for Desi-flavored celebrity interviews, music videos and radio podcasts, reeling in upwards of 10 million hits per month, and generating more traffic than long-established MTVIndia.com. In November 2008, DesiHits announced a partnership with Warner Music Group to develop and distribute original short form videos showcasing mainstream artists experiencing Desi culture through cuisine, fashion and Bollywood. The Company inked a similar agreement with Sony BMG in February 2009. Most recently, DesiHits helped facilitate the AR Rahman-Pussycat Dolls Bollywood remix collaboration of “ Jai Ho”.Rahman Does A Sexy Number
/ref> The Company is credited with creating original content with the likes of AR Rahman, Sonu Niigaam,
Amitabh Bachchan Amitabh Bachchan (; born as Amitabh Shrivastav; 11 October 1942) is an Indian actor, film producer, television host, occasional playback singer and former politician known for his work in Hindi cinema. He is regarded as one of the most succe ...
, Aishwarya Rai, Bally Sagoo, Jazzy B, Jay Sean, The Pussycat Dolls,
50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in the South Jamaica neighborhood of Queens, Jackson began pursuing a musical career in 2000, when he produced ...
, Lady Gaga, Wyclef Jean, T.I.,
Sean Paul Sean Paul Ryan Francis Henriques OD (born 9 January 1973) is a Jamaican rapper and singer who is regarded as one of dancehall's most prolific artists. Paul's singles "Get Busy" and "Temperature" topped the ''Billboard'' Hot 100 chart in the ...
,
Sean Kingston Kisean Paul Anderson (born February 3, 1990), better known by his stage name Sean Kingston, is an American-Jamaican singer and rapper. He is known for his hit songs " Beautiful Girls", "Fire Burning", " Take You There", and his collaboration wit ...
, and others.


References


External links


DesiHits Home Page
{{DEFAULTSORT:Desihits A