Dennis Toeppen
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Dennis Toeppen (born 1964) is an American entrepreneur and was the owner of a litigious bus company Suburban Express. He was a party to two cases of first impression relating to domain name registration.


Early life and education

Dennis Eric Toeppen grew up in
Mount Prospect, Illinois Mount Prospect is a village in Elk Grove and Wheeling Townships in Cook County, Illinois, about northwest of downtown Chicago, and approximately 4 miles north of O'Hare International Airport. As of the 2020 census, the village had a total pop ...
. He graduated from Prospect High School in 1982 and enrolled at the
University of Illinois at Urbana–Champaign The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Univer ...
, majoring in electrical engineering. He later changed his major to business, and graduated in 1987. Thereafter, he attended the University of Illinois at Urbana–Champaign,
Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...
and the
University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private university, private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park, Chicago, Hyde Park neighborhood. The University of Chic ...
.


Domain registration & trademark litigation

In 1995, Toeppen registered about 200 internet domain names including some which were similar to well known companies and popular trademarks. Some of them included panavision.com (
Panavision Panavision is an American motion picture equipment company founded in 1953 specializing in cameras and lenses, based in Woodland Hills, California. Formed by Robert Gottschalk as a small partnership to create anamorphic projection lenses dur ...
), deltaairlines.com (
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along w ...
), neiman-marcus.com (
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
), eddiebauer.com (
Eddie Bauer Eddie Bauer, LLC is an American clothing store chain headquartered in Seattle, Seattle, Washington. Eddie Bauer sells its merchandise via retail stores, outlet stores, and online and via phone, with a call center in Groveport, Ohio. Its flagship ...
) and yankeestadium.com (
New York Yankees The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. They are one of ...
). Some of these companies, like Delta Air Lines, paid Toeppen to acquire the domain names from him. In 1996,
Panavision Panavision is an American motion picture equipment company founded in 1953 specializing in cameras and lenses, based in Woodland Hills, California. Formed by Robert Gottschalk as a small partnership to create anamorphic projection lenses dur ...
, a camera manufacturing company, sued Toeppen for trademark infringement instead of paying him $13,000 for the domain. In 1998, the court ruled that Toeppen had to relinquish the domain name to Panavision.''Panavision Int'l, L.P. v. Toeppen'', 945
F. Supp. The ''Federal Supplement'' ( is a case law reporter published by West Publishing in the United States that includes select opinions of the United States district courts since 1932, and is part of the National Reporter System. Although the ''Fed ...
1296 ( C.D. Cal. 1996), ''aff'd'', 141
F.3d The ''Federal Reporter'' () is a case law reporter in the United States that is published by West Publishing and a part of the National Reporter System. It begins with cases decided in 1880; pre-1880 cases were later retroactively compiled by We ...
1316 ( 9th Cir. 1998).
In a similar case brought in 1996,
Intermatic Intermatic Incorporated is an American manufacturer of time switches headquartered in Spring Grove, Illinois. Intermatic was founded in 1891 in Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption ...
Inc., a timer manufacturing company, sued Toeppen rather than pay him $5,000 for the domain name intermatic.com. The court ruled that the domain be transferred to Intermatic but ruled Intermatic had not proven willful trademark infringement or unfair competition. Both the Panavision and Intermatic cases were matters of
first impression First impression or first impressions may refer to: Terminology *First impression (law), legal term for (a) the initial presentation to a court of a particular question of law, or (b) a case which sets forth a completely original issue of law for ...
for the U.S. Courts in dealing with trademarks and domain registrations. The practice of registering trademarked words as domains for sale to trademark holders became known as ''
Cybersquatting Cybersquatting (also known as domain squatting) is the practice of registering, trafficking in, or using an Internet domain name, with a bad faith intent to profit from the goodwill of a trademark belonging to someone else. The term is derived ...
'', a term that was first used by a court in 1998. In November 1999, after the Panavision case had ended, and while ''Intermatic Inc. v. Toeppen'' was still pending, the United States gave trademark holders a cause of action against registrants of domain names containing trademarks, in the
Anticybersquatting Consumer Protection Act The Anticybersquatting Consumer Protection Act (ACPA), 15 U.S.C. § 1125(d),(passed as part of ) is a U.S. law enacted in 1999 that established a cause of action for registering, trafficking in, or using a domain name confusingly similar to, or di ...
.


Bus transportation

In 1983, Toeppen founded Suburban Express to provide transportation from Urbana-Champaign and the surrounding area to
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
. After waging an initial
price war A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the ...
with rival Greyhound Lines, fares in competitive markets had been reduced, and Suburban Express' ticket sales in Urbana-Champaign equaled those of Greyhound by 1985. Toeppen also started Allerton Charter Coach, Inc., a charter bus company with three buses and four vans as of 2014. It operated as a subcontractor for Suburban Express. After sending a promotional email that stated "You won't feel like you're in China on our buses", Suburban Express was sued by the Illinois Attorney General in April 2018 for civil rights violations. The lawsuit was settled out of court by way of a consent decree which contained no finding or admission of wrongdoing. Toeppen closed Suburban Express and Allerton Charter Coach shortly after, "I've been tired of this business since about 2001."


References

{{DEFAULTSORT:Toeppen, Dennis 1964 births Living people People from Mount Prospect, Illinois 21st-century American businesspeople University of Illinois Urbana-Champaign alumni Northwestern University alumni University of Chicago Booth School of Business alumni